Online Sales Up Dramatically for Flower Shop Clients

Flyline Delivering On The Promise

Online sales results for the Mayfield Florist, Rockcastle Florist and Williams Flower & Gift, formerly Flowers To Go, are up dramatically since bringing in Flyline Search Marketing. These flower shops were looking for a marketing organization who could drive up brand recognition, eliminate their dependence on wire in orders, generate a robust online presence and improve top line revenue growth. That is precisely what Flyline has delivered for these flower shops.

 

Rockcastle Florist

Flyline Search Marketing was hired by Rockcastle Florist in March of 2017. We immediately deployed our comprehensive marketing program, then built a new website for them. They had previously been using a TeleFlora website platform. We created their new website on the Emerald City floral platform. Our team took that site live on May 1, 2017.

The comprehensive marketing program that we use for florists was first developed in January of 2009. We built it originally for Carithers Flowers in Atlanta. Carithers is still a client today. Since January of 2009, we have steadily improved and perfected the flower shop marketing program. Over the past 9 years, the program has evolved into a real tactical weapon that has given our florists a huge strategic advantage over their competition.

Here are the online results since May 1st for Rockcastle Florist 

  1. Web Traffic has increased by 30.49%
  2. Online Revenue has increased by 75.43%
  3. Online Sales have grown by 57.27%
  4. Average Order value is up by 11.55%

 

Mayfield Florist

Flyline Search Marketing was hired by Mayfield Florist in May of 2017. We immediately deployed our comprehensive marketing program and created a new website for them. They had previously been using a Media 99 website. We created their new site on the Emerald City floral platform. Our team took that site live on July 1, 2017.

Here are the online results since July 1st for Mayfield Florist

  1. Web Traffic has increased by 4.58%
  2. Online Revenue has increased by 117.59%
  3. Online Sales have grown by 42.16%
  4. Average Order value is up by 18.23%

 

Williams Flower & Gift, formerly Flowers To Go

Flyline Search Marketing was hired by Flowers To Go, Inc in July of 2017. We immediately deployed our comprehensive floral program for them. Next we built then a new e-commerce website, using the robust Emerald City floral platform. They had been using a TeleFlora web platform, prior to bringing us in. Our team took the new website live around August 1, 2017.

Here are the online results since August 1st for Williams Flower & Gift

  1. Web Traffic has increased by 168.93%
  2. Online Revenue has increased by 111.38%
  3. Online Sales have grown by 99.34%
  4. Average Order value is up by 6.04%

 

The data shared for these 3 florists comes directly from Google Analytics. Meaning, this data only reflects online sales that processed through the florists website shopping carts. We also track call-in sales, driven by elements of our comprehensive marketing program. If we add in the call-in sales data, the numbers shown for the 3 flower shops above go dramatically higher!

 

Sales Training Class at Carithers Flowers

Presented by Tim Huckabee

Enjoying an incredible day of sales training today. The training is being conducted by nationally acclaimed telephone sales trainer, Tim Huckabee. I attended the class, along with the incredible team from Carithers Flowers in Atlanta. Mr. Huckabee is the President of Floral Strategies. Tim and his organization train flower shops, all over the world.

Tim has worked in the floral industry for more than 20 years. He brings a wealth of knowledge to the table and did an excellent job of delivering his message to the Carithers sales group. Prior to becoming CEO for Flyline Search Marketing, I spent more than 31 years working in the telecommunications industry. All of those years were spent working in the advertising and publishing arena. I heard many great speakers during those years. Tim ranks right up there with some of the very best I have listened to. He brings incredible energy. Even though it was a long day, Tim kept the audience super engaged. His message was upbeat, relevant and might I add, right on the money!

Carithers Flowers has been a client of Flyline Search Marketing since 2009. During the past nine years, we have helped the Carithers organization to grow into one of the premier flower shops in the United States. Today, Carithers Flowers is one of the top 20 largest independent florists in the country. It is truly refreshing to work with professionals like the owner of Carithers Flowers, Mr. Charles Carithers. He is a visionary leader who always focuses on delivering great value for customers and a wonderful working environment for the Carithers employee family. The training today was outstanding. Great job Tim and thank you Charles for allowing me to participate.

 

By | 2017-11-01T21:05:25+00:00 November 1st, 2017|Carithers Flowers, Tim Huckabee, Training|0 Comments

Flyline Search Marketing Hired By Flowers To Go

Flowers To Go, Inc Hires Flyline Search Marketing

The folks at Flowers To Go have hired Flyline Search Marketing. The owner of Flowers To Go, Incorporated is Will Gross. They have been in business for many years, serving customers in the Seattle, Tacoma and Olympic Peninsula area. Their local same day and express flower delivery service area includes; King, Kitsap, Mason and Pierce Counties.

Flyline Search Marketing will be delivering a comprehensive marketing program for Flowers To Go, Inc. This program will include rebranding Flowers To Go, Inc. to their new name, Williams Flower & Gift. As a critical first step in getting ready to deploy the new marketing program, Flyline created a brand new website for Flowers To Go. We utilized the robust Emerald City Website platform. This platform is state of the art, mobile responsive and provides Flyline clients with a robust marketing platform that supports both our organic, paid search and social media marketing efforts. You can take a look at the new site by clicking on this link: http://flowerstogoonline.com.

Flowers To Go, Inc dba Williams Flower & Gift, joins an elite group of floral design firms who utilize the services of Flyline Search Marketing. The Flyline client base includes a number of the industries most prestigious florists, including such notables as; Carithers Flowers in Atlanta, Veldkamp’s Flowers in Denver, Pugh’s Flowers in Memphis, Allen’s Flowers in San Diego, Flowerama in Columbus, Mayfield Florist in Tucson and Rockcastle Florist in Rochester. All of these shops are experiencing strong revenue and sales growth. All have been able to achieve dominate positions, within the markets they operate.

Flyline Hired By Mayfield Florist

Mayfield Florist Joins The Flyline Search Marketing Floral Group

Mayfield Florist of Tucson, Arizona has hired Flyline Search Marketing. Mayfield Florist is a second generation, family owned and operated floral design firm. They offer beautiful fresh flowers, plants, gourmet baskets and gifts. Their same day and express flower delivery area includes the greater Tucson, AZ area and all surrounding suburban communities. They also provide nationwide same day flower service to the rest of the continental United States.

Mayfield Florist is owned by the Coleman family. They are long time residents of the city of Tucson. They hired Flyline to come in and help ramp up their online footprint and presence. The program that Flyline will be delivering is comprehensive in nature. Our first matter of business was moving Mayfield to a more modern and robust web platform. We chose to purchase a license from Emerald City websites. They offer one of the floral industries finest web platforms. Once the license was in place, we created  and fully optimized content for the new site. If you would like to see the new website we created for Mayfield Florist, click this link: http://mayfieldflorist.com.

The next step in the rollout of our comprehensive marketing program for Mayfield was deployment of our industry leading PPC program. Florists we serve have discovered that the Flyline PPC platform gives them a tactical and strategic advantage over those they compete with. It is an extremely powerful tool. Massive in size and scale. Arguable the best tactical design available in the industry. We have spent the last 9 years, building and fine tuning the program design. Specific to flower shops, this program delivers stunning results!

We then created a new blog, wedding site and created a full suite of social media platforms that we will utilize in supporting and strengthening their brand. The program is turn-key and allows the florist to get back to focusing on cost of goods, deliver and managing their business, while we handle the Marketing functions. Our social media team is one of the very best in the floral industry. Lead by Janice Lein, our blog and social media staff has successfully helped us increase the brand awareness and reputations of all the florists we serve.

Early results from the program have been extraordinary. Our first full month of service for Mayfield was August 2017. During August, we were able to double their online sales and revenue results from the previous year. Expectations for the new program are high. Mayfield Florist is in this for the long haul. They choose to sign a long term contract with our firm. By strategically partnering with us, we should be able to deliver the kind of results we have produced for companies like Carithers Flowers of Atlanta, Allen’s Flowers of San Diego, Veldkamp’s Flowers of Denver and Pugh’s Flowers of Memphis, TN.

 

By | 2017-09-09T16:33:38+00:00 September 7th, 2017|Flyline Search Marketing, Mayfield Florist|0 Comments

Flyline Welcomes Newest Client Rockcastle Florist

Rockcastle Florist Hires Flyline

Rockcastle Florist has hired Flyline Search Marketing to manage the Marketing program for their firm. They recently signed a multi-year service agreement that will position their firm to enjoy a long term working relationship with Flyline. Our organization will be providing a comprehensive, turn-key marketing program that includes strategy development, lead generation, social media marketing, blogging, public relations, web development, content management and consulting services.

Rockcastle Florist is a second generation, family owned and operated floral design firm. The company is currently being run by Keith and Wendy Rockcastle. They operate two floral design centers in the Finger Lakes New York area. One flower shop is located in Rochester, NY and the other is positioned in Canandaigua, NY. The Rockcastle organization has been in business since 1951.

Rockcastle Florist joins an elite group of florist who utilize the services of Flyline Search Marketing. That group includes nationally acclaimed floral design firms, such as; Carithers Flowers in Atlanta Georgia, Allen’s Flowers in San Diego California, Veldkamp’s Flowers in Denver Colorado, Flowerama in Columbus Ohio and Pugh’s Flowers in Memphis Tennessee. These and other flower shops throughout the country entrust the marketing programs to the Flyline team. What makes us different is the partnering approach we take in serving our clients and the results we deliver. All of these flower shop clients have opted for multi-year service agreements with Flyline Search Marketing.

Let Life Bloom

Nationwide Same Day Flower Delivery

Flyline Search Marketing has been working with Charles Carithers for nearly 8 years now. During that time we have helped Mr. Carithers grow his firm Carithers Flowers into a Top 20 Florist in the United States. We have also worked with Charles in helping him build a nationwide same day delivery firm, known as Let Life Bloom, LLC.

Let Life Bloom offers three national floral brands. We sell FTD, Teleflora and 1-800 Flowers products. These products and floral brands are some of the most popular in the country. Our customers have the opportunity to choose their arrangement from one of the best selections of fresh cut flowers offered by any florist operating in the United States.

We offer nationwide same day delivery. This option is available on a wide array of flower arrangements we offer. Our team has developed a nationwide network of hand selected local flower shops. These local shops owners fulfill all same day delivery orders taken from areas outside of the Atlanta metro area. Three are a small handful of cities we serve that are extremely rural in nature. One example would be North Pole Alaska. There isn’t a local flower shop in our network, operating in the market. For those customers, we offer offer next day and two day drop shipment options. We offer a nice selection of floral arrangements, and some incredibly delicious edible treats from Shari’s Berries. in our drop ship program.

During our years with Charles, we have created a number of websites, social media platforms, blogs and deployed a myriad of other marketing tools, all designed to drive new business and to grow brand awareness. These sites play a huge role in our marketing efforts. We invite you to visit these sites so you can see just how they are being used.

Websites

Let Life Bloom – (http://www.letlifebloom.com)

The Let Life Bloom website is designed to support Let Life Bloom, LLC. This organization is wholly owned and operated by Charles Carithers. The organization is headquartered in Atlanta, Georgia. The address is 2030 Powers Ferry Road, Suite 378, Atlanta, Georgia 30339. Let Life Bloom serves a nationwide client base and will be rolling out a major new initiative in support of Safeway and Albertson’s grocery stores, early next year.

Carithers Wedding Flowers – (http://www.carithersweddingflowers.com)

The Carithers organization employees an expert team of wedding and event flower professionals. These folks provide wedding flowers for brides all over the metropolitan area. Take a look at the portfolio pages that are included with this site. You can get a great feel for the kinds of wedding flowers that Carithers has become famous for.

Carithers Flowers Atlanta – (http://www.carithersflowersatlanta.com)

This site is the official Carithers Flowers Blog. Using the blog, we are able to deliver the latest trends in floral design to our many blog visitors. The blog articles we post contain tons of gorgeous flower photos, tips on floral design and much more. The blog was recently updated to include a new e-commerce store where we can offer blog visitors the opportunity to see and purchase some of the most popular and frequently purchased floral arrangements Carithers offers.

 

Social Media Platforms

Facebook Carithers – (http://www.facebook.com/carithersflowersatlanta)

Facebook Let Life Bloom – (http://www.facebook.com/letlifebloomflowers)

Twitter Carithers – (http://www.twitter.com/carithersflwrs)

Twitter Let Life Bloom – (http://www.twitter.com/letlifebloomflowers)

Pinterest Carithers – (http://www.pinterest.com/carithersevents)

Pinterest Let Life Bloom – (http://www.pinterest.com/letlifebloom)

 

By | 2017-08-15T10:59:40+00:00 October 22nd, 2016|Carithers Flowers, Charles Carithers, Let Life Bloom|0 Comments

Florists Growing Revenues at a Record Pace

Flower Shops We Support Are Flourishing

Are you in the flower business? If so, you are no doubt aware that the number of independent flower shops operating in the United States has been dropping over the past 5 years. The United States Department of Labor projects a 7 percent overall employment growth rate for all occupations, between the years of 2014 to 2024. At the same time, Bureau of Labor Statistics also projects that employment in the floral business will drop by 3 percent, over the same period of time.

If you are in the floral industry these numbers probably don’t give you much confidence about your future. Let me share some thoughts with you. At least some of what I have to say may ease your concerns. The numbers say there will be less florists ten years from now than there are today. The data also says there will be fewer jobs in the floral industry. What those stats don’t speak to is demand and supply. If you look at the supply data, you will quickly see that growers are planning to increase supply over the next ten years. Why would they do that you ask? Well, the answer is demand. People love fresh cut flowers and beautiful green and flowering plants. As population in the U.S. continues to increase, the need for fresh cut flowers, wedding flowers and event flowers grows as well.

What Is Causing So Many Flower Shops To Close

If you ask the question around the industry, “What is causing so many flower shops to close?” you will get a bunch of different answers. We have our own opinions on what is causing the decline. Here is what we would describe as the problems.

  1. Flower Shop Reliance On Wire Networks
  2. Order Gatherers Keeping Larger Percentage of Sale
  3. Rapidly Changing Shopping Patterns
  4. More Competition for Fresh Cut Flower Sales

Lets take these bullet points and review them in more detail. Why would we list flower shop reliance on wire networks as a problem. Many small and medium sized flower shops have historically relied on the wire networks for orders. At the height of the wire network effectiveness, a florist could set up shop, hire employees, purchase product, then turn on the order wire and wait for a steady stream of profitable orders to flow across the wire networks. In today’s world, that strategy just does not produce the same result. Take a look at the shops who are closing their doors. Many relied heavily on the wire networks for order volume.

What has changed that makes wire network reliance such a huge problem in todays world? We believe that the order gatherers are keeping a larger percentage of each wire order and passing through a smaller amount of revenue to the flower shop who actually fills the order. What is most likely driving that is the fact that the cost of order acquisition has increased for the order aggregators. In addition to the cost of acquisition, many of the order aggregators are also facing increased pressures by their owners and share holders to increase profitability. Well, how to you increase profitability? The most obvious ways are to increase the number of orders you gather, or increase the percentage of each order that you keep.

What Do We Mean By “Rapidly Changing Shopping Patterns”

The Internet is changing many aspects of our lives. One very clear change is how people are choosing to shop. In the past, if you wanted to purchase something, you generally went down to the store that carried the item you wanted and made a purchase. In today’s world, you can simply order right from the Internet, in the safety and comfort of your own home. The data is clear, online sales are growing at an incredible rate. Check out this data. comScore reported last year that retail spending in the U.S., conducted on desktop computers for the first 30 days of the November-December 2015 holiday season, had reached $27.9 billion. That was a 6% increase versus the same time period the previous year.

Folks, that was just online shopping, done by people using desktop computers. When you look at online sales from all devices, you really begin to see just how dramatically the Internet is changing shopping patterns. 2015 statistics reflected that more than 191 million Americans owned smartphones. That number has continued to increase. People using smartphones are searching the Internet at staggering rates. In fact, searches from smartphone and tablet devices have now exceeded the total number of searches being conducted on desktop and laptop computers. These smartphone shoppers aren’t just researching, they are buying!

Lastly, competition in the fresh cut flower business has increased, even though the number of independent flower shops in the U.S. has declined. The competition for florists is coming from grocery stores, Costco, Sam’s Club and other wholesale and natural foods stores. Seems like everyone who sells groceries wants to offer fresh cut flowers, vases, balloons and plants. That clearly wasn’t something that traditional florists had to worry about in the past.

Florists We Support Are Flourishing

Seven years ago, we met a man named Charles Carithers. He was the owner of Carithers Flowers in Atlanta, Georgia. We had just opened our doors for business a few months prior to meeting him. In January of 2009, we sat down with Charles and developed a PPC program that was designed to create a steady order stream for Carithers. The idea was to move away from the reliance on wire orders and to replace those orders with sales that we had generated on our own. That program delivered in a big way! From there, we studied the other issues facing Carithers. We went on to develop a comprehensive marketing strategy for Carithers that allowed us to build brand recognition, customer loyalty, wedding and event sales and more. In essence, we focused on a global strategy that would allow Carithers to grow, while the rest of the floral industry scrambled to find solutions to declining order volume, increased competition, lower value wire orders and overall declines in gross revenues.

Over the past seven years, we have added even more florists as clients. In fact, we have taken on a number of very notable flower shops, including; Veldkamp’s Flowers in Denver, Allen’s Flowers in San Diego and the Ozment Family, who own and operate four Flowerama shops in and around Columbus Ohio. As we took on each new client, we extensively studied the demographic differences of their market, versue markets we already compete in. We also identified the unique elements of the competitive environment each florist was operating in. Armed with this new competitive knowledge, we tactically adjusted elements of our strategy, then deployed the comprehensive program for each shop owner. The end result of all these learnings and tactical adjustments is a program that produces eye popping results.

Shops we serve are achieving historical highs in both sales and revenues. Florists we support are no longer just making a living, they are thriving. The best part of the whole process for us has been the development of long term, strategic relationships with the florists and families we support. For us, the relationship we enjoy with our clients and watching their families grow and flourish is worth all the hours we put in on our end.

2016 Mother’s Day Flower Sales

Year over Year Sales Growth Objectives Achieved

Flyline Search Marketing® provides comprehensive marketing services for florists all over the United States. We serve a very distinguished group of flower shop owners. That group includes firms like; Carithers Flowers in Atlanta Georgia, Allen’s Flowers in San Diego California, Veldkamp’s Flowers in Denver Colorado, Allen’s Flower Market in Long Beach California, Flowerama of Columbus Ohio and Flowers and Company in Houston Texas.

These are not your average independent flowers. They are some of the floral industries most successful, lead by some of the industries brightest minds. These florists are also some of the most creative flower shop owners in the flower business today. We consider it to be a huge honor that these florists have strategically partnered with us. They brought us in to handle their online advertising, lead generation, social media marketing, brand management, content development and public relations duties. Our mission is to help our florists win today and build for the future.

Even though each of these flower shops is unique, there is one consistent theme that each of the owners is focused on. That theme is growth! All of the shops owners we support are experiencing growth rates that exceed industry averages and all have either achieved a dominate position within the cities they market to, or are on the path to doing so.

This year, Mother’s Day fell on the 8th of May. In 2015, Mother’s Day fell on the 10th of May. That lead most florists in our group, and many around the country, to project lower estimated sales for the period May 1st through May 8th 2016, versus May 1st thru May 10th of last year. Well, the final sales numbers are now in. Flower shops we support actually generated more sales transactions and higher revenues this year than last, during that time frame. When you think about it, that was no little task. Especially considering each of our florists all enjoyed solid Mother’s Day sales campaigns in 2015.

CMS design over white background vector illustrationHow did we do it you ask? We did it by utilizing a comprehensive approach to marketing these flower shops. That program is designed to generate sales 24 hours a day, 7 days a week and 365 days a year. We do make very specific tactical adjustments for the holidays, but, work to maintain our focus on growth all year long. We would be remiss if we also didn’t mention that the shop owners we support are some of the smartest, hardest working folks in the industry. All of them work relentlessly during the holidays to exceed the expectations of the clients they serve. I have never met a more dedicate or harder working group of business owners. These folks are some of the best and brightest in the floral industry.

I love being around the group of shop owners that we support. They are innovators and are always willing to try new ideas, strategies and tactics. Especially if they believe that the new idea, strategy or tactic will make for a better customer experience for the people buying flowers, as well as for the people they want us to deliver them to. Charles Carithers is always telling me that he truly believes that for his business to succeed, we must focus on innovation and marketing. I think Mr. Carithers is an extremely bright man! The fact that his sales, revenues and customer satisfaction results are continually some of the best in the country, I might not be alone in that thought.

Lets talk specifics about Mother’s Day sales and performance for a moment. In Atlanta, we generated more sales and revenue from May 1 – May 8 of 2016, than we were able to achieve from May 1 – May 10 of 2015. How much more you ask? Can’t provide the exact numbers, but, I will say this. Our online sales transaction totals during that time frame were 9.2% higher in 2016 than 2015. More importantly, our online revenues were 13.2% higher. In San Diego, online sales were up by 11.8% and online revenue was up by 13.5%. I think you get the point. Over an eight day span, we generated significantly more sales and revenues this Mother’s Day, than we did over the 10 day span in 2015.

Again, the flower shop owners in these markets are relentless in their efforts to achieve the highest levels of customer satisfaction possible. They are not just focused on selling more product. They are focused on delivering a great customer experience, while striving to connect with an ever increasing client base. We are thankful that they choose to include us as part of their team. We and they see the relationship as a great fit. Our team matches their intensity and operates with the same tenacity and relentless approach. We don’t sleep much during holidays like Mother’s Day, but, we tend to think the challenge of achieving something special for one of our clients, trumps (no pun intended) getting some beauty sleep.

Depositphotos_31562021_xs (2)Our team focuses on all aspects of the buying process. We run advertising targeted to desktops, laptop and mobile smartphone devices. Why you ask? The reason is simple. Shopping patterns are changing dramatically. In-store shopping is dropping and shopping from mobile phones is rapidly increasing. Google advises that from “2011 to 2013, smartphone adoption in the U.S. grew from 36% to 61%. They also advise that tablet ownership has also increased. Tablet ownership is typically associated with high disposable income. As a result, shoppers are now using these smartphones and tablet devices to conduct their research and to connect with businesses offering products and services that match their interests and hobbies.

Lets look at some actual Mother’s Day phone data from San Diego. We utilize a number of tools that allow us to capture phone calls, phone sales and revenues attributed to mobile devices. Tracked and recorded calls for San Diego increased from 371 (May 1 – May 10 2015) up to 492 (May 1 – May 8 2016). More than 30% of those calls lead to actual online sales conversions. The importance of this data is simple. From one year to the next, calls grew by 32.6%, year over year. That would seem to confirm the data provided by Google about the rapid growth in smartphone usage and the need to focus a portion of your advertising program budget to reaching this segment of the market. While we shared some basic stats from San Diego, this same trend played out in other large markets like; Atlanta, Denver, Columbus Ohio, Long Beach and Houston as well.

 

 

Valentine’s Day Flower Sales Results

Flower Shop Sales Blossom

Even though Valentine’s Day fell on Sunday this year, the vast majority of the flower shop clients we support experienced at least some upward growth in year over year net revenue. Most other flower shops around the country were probably not so lucky. Our bet is that flower shops who depend on the wire services for volume likely felt a sharp decline in sales, deliveries and year over year revenues.

Florists in the U.S. went into this years Valentine’s holiday feeling a bit apprehensive. Some we spoke with were openly discouraged by the floral industry projections for the coming holiday. Historically, the floral industry almost always projects lower than normal holiday sales, anytime Valentine’s falls on a Saturday or Sunday. The Society of American Florists (SAF) put out an article in January of this year, which highlighted industry concerns on this point. The article lays out a pretty compelling case that a very negative mindset existed prior to the 2016 Valentine’s Day holiday (See Article)

Google Conversion CodeFlyline Search Marketing® flower shop clients all told us that they were planning to approach the holiday with caution. All felt the weekend issue would create problems. Most honestly felt going into the holiday that industry projections would likely prove accurate. All of our shop owners have years of experience in the industry. They all have years of historical industry trend data of their own. Many commented to us that their data supported the probable decline theory.

Now for some great news. For the flower shop clients we support, the decline did not happen. Why you ask? Our shop owners are some of the most progressive, high level thinkers in the floral industry. They are intelligent marketers and always open to new ideas. All are motivated to find ways to improve and grow their flower shops. Even though they approached Valentine’s with a cautious eye, none asked us to back off of our aggressive, comprehensive marketing approach. Instead, all opted into the notion that this weekend thing was simply another obstacle in the road that needed to be overcome. For the record, we have a great track record of overcoming obstacles and bucking industry trends.

Virtually every flower shop in our group had solid holiday sales results during February. Almost all experienced at least some level of year over year growth in net revenue. While I cannot share the actual numbers with you, lend it to say that all of our shop owners came away feeling like they had significantly beaten industry projections.

When you look at where our shop owners shined, almost all saw increases in credit card sales, call-in sales and online sales results. A few saw nice gains in their wire-out sales volume. Even though Valentine’s Day is the second busiest sales holiday of the year, almost every shop in the group saw a slight decline in in-store shopping.

The only shops in the group that continue to experience positive growth in walk-in sales are our florists in Long Beach and Denver. The Long Beach shop takes a very unique approach to Valentine’s and Mother’s Day. Beginning 48 hours before the actual holiday, they remain open 24 hours a day over the last two days. You would not believe how many people in Long Beach actually shop in the middle of the night. Pretty crazy and not something that would likely work everywhere, but, a solid idea in that unique market. In Denver, they opted for a multi-million dollar store renovation a year or so ago, that has proven to be a great idea. The store is absolutely fabulous. Truly one of the nicest flower and gift shops you will ever see. In-store sales have nearly doubled since the renovation occurred.

If you study enough Analytics data for flower shops, it is clear that most shops across the U.S. are experiencing a decline in-store sales. That seems to be a universal problem throughout the floral industry. A further review of the data will point to the reason for the problem. The data clearly points to a shift in shopping patterns of folks purchasing flowers. More and more people are opting to make their purchases online, in lieu of coming into the shop. The driver behind the shift appears to be the rapid growth in smartphone and tablet usage.

In speaking with our support team at Google, it is clear they are seeing the same trend. They talk often about the continuous growth in overall Internet search traffic. They point to the enormous growth in smartphone usage as the major driver of the ever increasing search traffic.

Did any of you use mobile friendly ads in your Valentine’s PPC campaigns this year? If so, how did those ads perform for you? Did you see increases in click through rates on your mobile ads, as say compared to your desktop and laptop focused text ads? Did any of you try “Call Only” campaigns? If so, we would love to hear how those campaigns performed as well. In our case, we utilize both of those elements, along with a ton of other tools like RLSA, mobile bid adjustments, call extensions and some very sophisticated call tracking scripts and phone tracking platforms.

It is my humble opinion that flower shop owners across the country really need to find a marketing firm who understands the floral industry and partner up with them. The floral industry landscape has become extremely complex. You face challenges that you may not even fully understand. The national order gatherers are becoming more and more aggressive in advertising in your local communities. Most of you are now starting to realize that their presence in local search results is affecting your ability to drive local sales volume. You just cannot stay in business if your only plan is to continue taking orders from them off the wire services. Those orders are becoming less and less valuable. Most of you are starting to figure out that you cannot pay your bills based on the ever decreasing revenue share those orders are providing to you.

We have partnered with a number of shops located throughout the United States. Those flower shops are flourishing, even in these difficult times. They are growing, while at the same time the floral industry continues to see a rapid increase in the number of local flower shops who are closing their doors. They are closing because they can no longer figure out ways to generate a profit. If you are a local flower shop owner, we are here to tell you that there is a way to grow again. We can help you grow, assuming you are willing to strategically partner with us in building your brand and comprehensively marketing your business. We don’t take on all flower shops, but, we do strategically partner with one shop owner in each major market. When we take on a client, our mission is to help that flower shop and the family who owns it to grow and thrive! It might be that Flyline Search Marketing® could be a good fit with you!

Another Valentine’s Day is in the books. I know most of you are happy to get back to normal work schedules and regular delivery volumes for a few months. I know our team didn’t get much sleep during February, so we are definitely ready. With Valentine’s Day behind us, it’s time to start planning for Mother’s Day!

 

New Websites Helping Flyline Clients Build Brand Recognition

Depositphotos_18177429_xs (2)Looking For A Website That Performs?

Flyline Search Marketing® builds exceptional websites. We utilize a number of different platforms that have all proven to be exceptionally productive for clients we serve. A couple of our favorite design platforms are WordPress and Big Commerce. Both of these website platforms offer excellent CMS tools and lots of great functionality for businesses engaged in service industries or e-commerce.

Website For A Local Attorney

Lets talk about a couple of the latest WordPress site designs that we have created. The first site we will delve into is a website we created for attorney Jerry Ware in Atlanta, Georgia. Mr. Ware is an exceptional lawyer who did not have an effective online presence. We created a beautiful WordPress website for him, then also created a Google Places account for him so that his new site and new Google listing could help his prospective clients to more easily find him. If you would like to take a look at the website we created for him, click this link to see the site (Attorney Jerry Ware).

The site we built for Jerry is fully responsive and functions equally well when serving customers surfing via a desktop or mobile device. This particular design is extremely affordable and comes with a robust CMS admin tool that is fully accessible to each of our clients. Some of you have probably seen a basic WordPress CMS admin tool. We built Mr. Wares site, using WordPress software, version 4.3.1. We then dropped in our powerful site framework. That allowed us to dramatically enhance the site design, using a very robust and high-tech design platform. This configuration allows us to deliver a truly world class site design. One that performs as well or better than Joomla, Drupal, Concrete 5 or other top site platforms out there.

Website For A New Business Owner

Small gas pistols for self-defenseAnother site that we recently completed for was a new start-up company called National Wholesale Distribution, LLC. They are located in Alpharetta, Georgia and offer services on a nationwide basis. Again, we created their website utilizing our high-tech WordPress design platform. If you are interested, you can view their new website by clicking this link (National Wholesale Distribution). These folks are a federally licensed firearms wholesaler, who only sells to other federally licensed dealers. The site allows them to effectively display the brands they offer and provides their clients with an effective way of interacting with NWD. The WordPress design platform really offered some huge advantages to this particular client. They needed a flexible website platform that was equipped to easily handle future content growth. They also wanted some unique functionality that the WordPress design will provide for them as they grow and expand their new business. Another design consideration was the fact the wanted a mobile website for smartphone users, as well as a main site for people accessing via desktops and laptops. Our platform is fully responsive and thus serves both user groups equally well. If you have a moment, pull the site up on your smartphone and you will see the really nice mobile site we created to support clients visiting via a fully web enabled smartphone device.

E-commerce Website Designs

Do you operate a business that needs an e-commerce website? If so, we can build you a beautiful website for a very reasonable cost. We use one of most robust e-commerce platforms available in the market. Here is an example of an e-commerce site we built for a client in California (Allen’s Flower Market Online). They operate a floral design center in Reseda, California. The website platform is state of the art and comes loaded with a ton of great functionality and features. The site has a very effective shopping cart platform and easily connects to a number of the top payment portals in the market. The CMS admin tool is one of the most user friendly we have encountered for e-commerce platforms. You can easily add or remove products, create new pages, generate and submit Google product feeds, integrate your website products with your E-bay store, update mission critical store settings and keep track of your stores performance via a robust reports and analytics module.

Website For A Business Owner In Houston

We recently created a really nice website for a new customer in the Pasadena, Texas area. The company is called Pasadena Gold & Jewelry. The site really has a very rich and luxurious look and feel. To visit this website, click on this link (Pasadena Gold & Jewelry). This particular customer had a website that they had built on HubSpot. They were spending $250 per month to host the site and HubSpot blog and were not seeing any measurable results. We built them this new site and are hosting the site and the blog for only $49 dollars per month. The client is now saving $200 per month and ended up with a far more robust website design and one that is fully responsive. The mobile site we built in conjunction with the main site will add tremendous value and help PGJ to more effectively reach all of the prospective customers that are seeking to buy and sell gold, or to purchase or sell jewelry.

 

Here Is Why You Should Choose Us

Flyline Search Marketing® is in the business of helping people. Our mission is to make your dream of owning your own beautiful website come true. We build modern, fully responsive websites that perform in today’s complex Internet environment. If you are ready to start building your online presence give us a call. We can definitely help you to make your dream a reality. Thinking about using one of those free website building tools? We build websites for people like you everyday. They try those free sites, then almost inevitably end up seeking out a web design firm to build them a better site that actually generates organic traffic and one that can actually convert paid search traffic into sales. Our designs far exceed the look, feel and performance of websites built using free site building tools such as those offer by Go Daddy, Square Space, Wix and others. Free website building tools just don’t offer a web developer the opportunity to create or utilize the industries best tools for building rich content, sophisticated designs, multi-layered navigation or high tech design elements that customers enjoy using. Our WordPress designs can deliver all of the above, including the great user experience.