Pay Per Click For Ecommerce Web Sites

Creating a pay per click program for an e-commerce site can be quite a challenge. Most ecommerce sites offer thousands of products for sale. Designing a World Class PPC program for such a site means building a large number of ad campaigns that specifically support each of the various product categories the site offers. Literally thousands of keyword terms must be created that support each ad group and are relevant to the products being offered. A properly designed pay per click program for an ecommerce client can literally take several hundred hours of work on the part of the PPC program designer. You can anticipate at least one full month of fine tuning in order to get the program operating at peak efficiency. Nothing is more rewarding though than seeing the sales start to roll in for your client.

 
Mark Lein
CEO Flyline Search Marketing & Flyline Media Group

By |November 19th, 2008|Google Advertising, Pay Per Click|Comments Off on Pay Per Click For Ecommerce Web Sites

Traditional Media Is Fragmenting

Today’s traditional media world is becoming an increasingly fragmented landscape. Television, Radio, Yellow Pages, Magazines and Newspapers are all struggling to protect their advertising revenues. Let’s examine a few of the emerging trends that have the media and publishing company executives scratching their heads.
Television
The TV industry is struggling with the fact that more and more homeowners now own TiVo’s and DVR’s. These devices are used to record favorite shows and to avoid TV commercials when viewing the recorded programming. Another challenge is the proliferation of channels now available. Homeowners who have cable or satellite television generally have more than 100 channels of programming available to choose from. Reaching that mass audience that used to exclusively watch traditional network programming is virtually impossible. In today’s market, advertising spend must now be spread across multiple stations in order to reach that same target audience.
Radio
How many of you have purchased new vehicles over the past several years. If […]

By |November 14th, 2008|Business News, Media Fragmentation|Comments Off on Traditional Media Is Fragmenting

Yahoo – Google Deal Off The Table

 
       
Breaking News
Here is a letter we received from Hilary Schneider, Executive Vice President at Yahoo. We think this information is important to our readers and are sharing it. 

 

Dear Advertiser,

We wanted to reach out to you directly regarding Google’s decision, announced earlier today, to terminate the advertising services agreement that the companies announced in June. Yahoo! continues to believe in the benefits of the agreement, and is disappointed that Google has elected to withdraw from the agreement rather than defend it in court. Google notified Yahoo! of its refusal to move forward with implementation of the agreement following indication from the Department of Justice that it would seek to block it, despite Yahoo!’s proposed revisions to address the DOJ’s and advertisers’ concerns.

While disappointed by this turn of events, we are writing to you to reaffirm our commitment to working together to drive your advertising results, and to provide the continued leadership you expect. The fact […]

By |November 5th, 2008|Business News, Google Advertising, Yahoo Advertising|Comments Off on Yahoo – Google Deal Off The Table