Mother’s Day Sales Hit New Levels
The floral industry seems to be in a constant state of change. Many small to medium flower shop owners find themselves struggling to make a profit. At the same time, a number of large order gatherers appear to be flourishing. Even with all the turbulence, florists we serve are all experiencing strong, steady growth. The week of Mother’s Day was no exception. Each shop in our floral group achieved solid growth in sales and revenues. Several reported the strongest Mother’s Day sales in their firms histories!
The two largest flower occasions of the year are Valentine’s Day and Mothers’ Day. Both are extremely challenging for flower shop owners. For example, our florists all buy farm-direct. Buying direct has some huge benefits in terms of the quality and variety of flowers they can offer. It also comes with risk during a week like Mother’s Day. Most of the flower farms require a […]