Online Sales Up Dramatically for Flower Shop Clients

Flyline Delivering On The Promise

Online sales results for the Mayfield Florist, Rockcastle Florist and Williams Flower & Gift, formerly Flowers To Go, are up dramatically since bringing in Flyline Search Marketing. These flower shops were looking for a marketing organization who could drive up brand recognition, eliminate their dependence on wire in orders, generate a robust online presence and improve top line revenue growth. That is precisely what Flyline has delivered for these flower shops.

 

Rockcastle Florist

Flyline Search Marketing was hired by Rockcastle Florist in March of 2017. We immediately deployed our comprehensive marketing program, then built a new website for them. They had previously been using a TeleFlora website platform. We created their new website on the Emerald City floral platform. Our team took that site live on May 1, 2017.

The comprehensive marketing program that we use for florists was first developed in January of 2009. We built it originally for Carithers Flowers in Atlanta. Carithers is still a client today. Since January of 2009, we have steadily improved and perfected the flower shop marketing program. Over the past 9 years, the program has evolved into a real tactical weapon that has given our florists a huge strategic advantage over their competition.

Here are the online results since May 1st for Rockcastle Florist 

  1. Web Traffic has increased by 30.49%
  2. Online Revenue has increased by 75.43%
  3. Online Sales have grown by 57.27%
  4. Average Order value is up by 11.55%

 

Mayfield Florist

Flyline Search Marketing was hired by Mayfield Florist in May of 2017. We immediately deployed our comprehensive marketing program and created a new website for them. They had previously been using a Media 99 website. We created their new site on the Emerald City floral platform. Our team took that site live on July 1, 2017.

Here are the online results since July 1st for Mayfield Florist

  1. Web Traffic has increased by 4.58%
  2. Online Revenue has increased by 117.59%
  3. Online Sales have grown by 42.16%
  4. Average Order value is up by 18.23%

 

Williams Flower & Gift, formerly Flowers To Go

Flyline Search Marketing was hired by Flowers To Go, Inc in July of 2017. We immediately deployed our comprehensive floral program for them. Next we built then a new e-commerce website, using the robust Emerald City floral platform. They had been using a TeleFlora web platform, prior to bringing us in. Our team took the new website live around August 1, 2017.

Here are the online results since August 1st for Williams Flower & Gift

  1. Web Traffic has increased by 168.93%
  2. Online Revenue has increased by 111.38%
  3. Online Sales have grown by 99.34%
  4. Average Order value is up by 6.04%

 

The data shared for these 3 florists comes directly from Google Analytics. Meaning, this data only reflects online sales that processed through the florists website shopping carts. We also track call-in sales, driven by elements of our comprehensive marketing program. If we add in the call-in sales data, the numbers shown for the 3 flower shops above go dramatically higher!

 

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