The Digital Advertising Arena Holds Great Promise

Smart Firms Go Digital
Business owners who insist on sticking to the old traditional way of selling are finding it harder and harder to compete in today’s fast paced environment. We meet folks like this everyday. They are honest, hard working people. They have each built successful businesses by the sweat of their brow. Almost all of them feel they understand their business better than anyone else, yet they find themselves wondering why their revenue growth has seemingly stagnated. Most are afraid of change and thus stuck in proverbial quicksand. They know change is needed, but, don’t have any real  idea of what that change should be.

Please don’t mistake what I am saying. These are some of the brightest folks you will ever meet. Most are college grads, all have built successful businesses and lead happy, productive lives. Yet they all seem to find themselves at that same intersection in the road. For years their businesses have […]

Sneak Preview Of New Radio Ad Spots For Carithers Flowers

Carithers Flowers
Voted Best Florist In Atlanta, Georgia
14 Consecutive Years!
We spent some time a few days ago cutting some new radio ads spots for Carithers Flowers. The ads will run on WSB radio. You can tune in to WSB at 750 AM or 95.5 FM. These new spots will actually start to hit the airwaves shortly after Christmas.

 
WSB RADIO ADVERTISING
The radio spots feature Charles Carithers, owner of Carithers Flowers, and “The Georgia Gardener,” Walter Reeves. We created ad spots in three different lengths (15, 30 & 60 second). The spots were recorded at the WSB radio studios in downtown Atlanta, Georgia.

 

By |December 24th, 2014|Advertising For Florists, Broadcast Media Buying, Carithers Flowers, Walter Reeves, WSB Radio|Comments Off on Sneak Preview Of New Radio Ad Spots For Carithers Flowers

Flower Shops Enjoying Astonishing Growth

Flower Shop Growth Rates Off The Charts
Data from The Society of American Florists indicates that the number of locally owned and operated flower shops in the United States continues to decline at an alarming rate. This downward trend has been going on for years. Industry leaders and flower shop owners have all shared opinions and feelings about what they feel are the root causes. In our estimation, there are likely many factors that are truly to blame. One red flag that stands out to us is, we see far too many local flower shops who don’t know how to effectively generate sales leads for their organizations. Relying too heavily on wire-in order volume could potentially be a formula for disaster, if you haven’t laid the proper ground work to win with that business model. Our advice. Learn how to generate your own sales leads.

While the floral industry continues it’s shake out, flower shops supported by […]

By |November 18th, 2014|Advertising For Florists, Flower Shop Marketing, Internet Marketing For Florists, Local Florists, Local Flower Shops|Comments Off on Flower Shops Enjoying Astonishing Growth