New Websites Helping Flyline Clients Build Brand Recognition

Depositphotos_18177429_xs (2)Looking For A Website That Performs?

Flyline Search Marketing® builds exceptional websites. We utilize a number of different platforms that have all proven to be exceptionally productive for clients we serve. A couple of our favorite design platforms are WordPress and Big Commerce. Both of these website platforms offer excellent CMS tools and lots of great functionality for businesses engaged in service industries or e-commerce.

Website For A Local Attorney

Lets talk about a couple of the latest WordPress site designs that we have created. The first site we will delve into is a website we created for attorney Jerry Ware in Atlanta, Georgia. Mr. Ware is an exceptional lawyer who did not have an effective online presence. We created a beautiful WordPress website for him, then also created a Google Places account for him so that his new site and new Google listing could help his prospective clients to more easily find him. If you would like to take a look at the website we created for him, click this link to see the site (Attorney Jerry Ware).

gavel of a judge in courtThe site we built for Jerry is fully responsive and functions equally well when serving customers surfing via a desktop or mobile device. This particular design is extremely affordable and comes with a robust CMS admin tool that is fully accessible to each of our clients. Some of you have probably seen a basic WordPress CMS admin tool. We built Mr. Wares site, using WordPress software, version 4.3.1. We then dropped in our powerful site framework. That allowed us to dramatically enhance the site design, using a very robust and high-tech design platform. This configuration allows us to deliver a truly world class site design. One that performs as well or better than Joomla, Drupal, Concrete 5 or other top site platforms out there.

Website For A New Business Owner

Small gas pistols for self-defenseAnother site that we recently completed for was a new start-up company called National Wholesale Distribution, LLC. They are located in Alpharetta, Georgia and offer services on a nationwide basis. Again, we created their website utilizing our high-tech WordPress design platform. If you are interested, you can view their new website by clicking this link (National Wholesale Distribution). These folks are a federally licensed firearms wholesaler, who only sells to other federally licensed dealers. The site allows them to effectively display the brands they offer and provides their clients with an effective way of interacting with NWD. The WordPress design platform really offered some huge advantages to this particular client. They needed a flexible website platform that was equipped to easily handle future content growth. They also wanted some unique functionality that the WordPress design will provide for them as they grow and expand their new business. Another design consideration was the fact the wanted a mobile website for smartphone users, as well as a main site for people accessing via desktops and laptops. Our platform is fully responsive and thus serves both user groups equally well. If you have a moment, pull the site up on your smartphone and you will see the really nice mobile site we created to support clients visiting via a fully web enabled smartphone device.

E-commerce Website Designs

Depositphotos_44537085_s (2)Do you operate a business that needs an e-commerce website? If so, we can build you a beautiful website for a very reasonable cost. We use one of most robust e-commerce platforms available in the market. Here is an example of an e-commerce site we built for a client in California (Allen’s Flower Market Online). They operate a floral design center in Reseda, California. The website platform is state of the art and comes loaded with a ton of great functionality and features. The site has a very effective shopping cart platform and easily connects to a number of the top payment portals in the market. The CMS admin tool is one of the most user friendly we have encountered for e-commerce platforms. You can easily add or remove products, create new pages, generate and submit Google product feeds, integrate your website products with your E-bay store, update mission critical store settings and keep track of your stores performance via a robust reports and analytics module.

Website For A Business Owner In Houston

Beautiful golden bracelets isolated on black backgroundWe recently created a really nice website for a new customer in the Pasadena, Texas area. The company is called Pasadena Gold & Jewelry. The site really has a very rich and luxurious look and feel. To visit this website, click on this link (Pasadena Gold & Jewelry). This particular customer had a website that they had built on HubSpot. They were spending $250 per month to host the site and HubSpot blog and were not seeing any measurable results. We built them this new site and are hosting the site and the blog for only $49 dollars per month. The client is now saving $200 per month and ended up with a far more robust website design and one that is fully responsive. The mobile site we built in conjunction with the main site will add tremendous value and help PGJ to more effectively reach all of the prospective customers that are seeking to buy and sell gold, or to purchase or sell jewelry.

 

Here Is Why You Should Choose Us

Flyline Search Marketing® is in the business of helping people. Our mission is to make your dream of owning your own beautiful website come true. We build modern, fully responsive websites that perform in today’s complex Internet environment. If you are ready to start building your online presence give us a call. We can definitely help you to make your dream a reality. Thinking about using one of those free website building tools? We build websites for people like you everyday. They try those free sites, then almost inevitably end up seeking out a web design firm to build them a better site that actually generates organic traffic and one that can actually convert paid search traffic into sales. Our designs far exceed the look, feel and performance of websites built using free site building tools such as those offer by Go Daddy, Square Space, Wix and others. Free website building tools just don’t offer a web developer the opportunity to create or utilize the industries best tools for building rich content, sophisticated designs, multi-layered navigation or high tech design elements that customers enjoy using. Our WordPress designs can deliver all of the above, including the great user experience.

 

Trends In Web Traffic – Shift To Smartphones

 Close up of a man using mobile smart phoneSmartphone Usage Is Rapidly Increasing

Do you ever study the Google Analytics data for your website? If the answer is no, we recommend you begin reviewing analytics data on a regular basis. One of the trends you will find in your analytics data is a very definitive shift in the origin of the web traffic on your site. Historically, the vast majority of people who accessed our clients websites, did so using either a desktop or laptop computer to make the connection. Over the past few years, that trend has dramatically shifted. The number of people accessing those same websites via a smartphone or mobile a tablet device, is simply staggering.

technologies in officeIn March of 2015, comScore reported that 184 million people in the United States owned smartphones. That number is expected to continue rising over the coming years. Ten years ago, many of the mobile phones in the market were not web enabled. They were simply used as communication devices. Over the past few years, we have seen people trading in older mobile phones for new, high tech, web enabled smartphone devices, such as the I-phone and Samsung Galaxy series. With the improved technology, people are finding it far easier to surf the web, directly from their mobile device. Wireless phone companies have recognized that fact and are increasingly offering mobile plans that are designed to allow people to surf, talk and share data usage via family plans.

IphoneEarlier this year, it was reported that Apple held a 41.9% market share, in the smartphone device market. Samsung came in a strong second, with a market share of 29.3%. That would lead you to believe that the Apple smartphone platform is the most popular, however, the statistics actually show that the Android platform is the overall leading platform in the smartphone arena. The Android folks enjoy the number one position and have 52.3% of the market using their platform.

Modern communication technology mobile phoneWhat are people doing on these smartphone devices you ask. They are shopping, listening to music, watching videos, texting and using social media apps to communicate with their friends. The top 15 smartphone apps in the market currently are Facebook, YouTube, Google Play, Google Search, Facebook Messanger, Google Maps, Pandora Radio, Gmail, Instagram, Amazon Mobile, Twitter, Itunes Radio & Icloud, Apple Maps, Google + and Pinterest. Facebook holds a commanding lead in the mobile app market place. They have achieved a 71.1% reach share with their Facebook mobile app. YouTube has consistently maintained a strong second place position, with a reach of 57%.

Why is this important to me you ask. It’s important because many of the folks using these smartphone devices are using them more and more frequently. Meaning, they are becoming far less dependent on their desktop or laptop devices for Internet access. With traditional patterns of Internet usage shifting from desktops and laptops to smartphones, marketers are having to find new ways to reach their target audience. Businesses have always had to adjust to market trends, but, never in the history of our country has technology driven such rapid changes to shopping habits and patterns.

Buying air tickets via smartphoneDo you have a mobile friendly website? If the answer to that question is no, you could find yourself in real trouble in the near future. Google and other search engines are adjusting their search algorithms to meet the ever changing needs, wants, preferences and surfing habits of their customers. The search engines must pay attention to these evolving trends. If they don’t, they run the very real risk of producing search engine results that are less relevant for their end users. Loosing relevance is not an option for search engines like Google. Their entire existence depends upon providing the most relevant answers possible to the questions and information requests people are querying about. Google execs realize that if people can find other tools that provide a more relevant answer than Google does, these people will likely migrate to using those other tools.

I say all that to simply advise that you need to make your web content mobile friendly. You need to do that today and not a year from now.  The search algorithms are looking for highly relevant, mobile friendly content to serve up to smartphone device users. If you don’t have a mobile website, you could find yourself in the position of watching your hard earned web page rankings becoming less and less valuable. If you will check your Google Analytics data, I am pretty sure you are going to see the increase in Mobile device usage that we are talking about.

graphs and chartsNot sure of how to find the information I am talking about? Open Google Analytics. In the left side navigation column, slide down to the “Audience” tab. Right click that tab with your mouse. That will open all of the sub categories available under that section. Mouse down to the tab that says “Mobile” then right click that option. You will then see another set of sub categories, including one that says “Devices”. Click that tab. You are going to see all kinds of information about people who have visited your website, using some form of smartphone or mobile device. You can look at any date range you want by going to the top right of that reports page and adjusting your date settings. You can also click the “compare to” box, located just below the date range and compare your selected date range to the previous year or previous period.

We tell our customers that the answers to the questions that perplex us most are often found while analyzing the Google Analytics data. Our team uses that information to ensure that we keep our marketing approach, tactics and strategies on the cutting edge. Customers we serve are flourishing, especially the florists we work with. We ensure that they are using the top e-commerce platforms in the industry. We ensure that each customer has a fully functioning mobile website, that runs in tandem with their primary online storefront. The sites we place our clients are equipped to deliver content to any type of device, in a manner which generates maximum value for each flower shop owner.

If your website isn’t mobile friendly give us a call at Flyline Search Marketing®. We can either help you in building a new site, or can at least give you some advice on what you need to do to update your platform.flyline_search

 

 

The Digital Advertising Arena Holds Great Promise

Blue www and EarthSmart Firms Go Digital

Business owners who insist on sticking to the old traditional way of selling are finding it harder and harder to compete in today’s fast paced environment. We meet folks like this everyday. They are honest, hard working people. They have each built successful businesses by the sweat of their brow. Almost all of them feel they understand their business better than anyone else, yet they find themselves wondering why their revenue growth has seemingly stagnated. Most are afraid of change and thus stuck in proverbial quicksand. They know change is needed, but, don’t have any real  idea of what that change should be.

Please don’t mistake what I am saying. These are some of the brightest folks you will ever meet. Most are college grads, all have built successful businesses and lead happy, productive lives. Yet they all seem to find themselves at that same intersection in the road. For years their businesses have grown and flourished. The need to change approach has arrived though and they are simply not sure which fork in the road is the right one to go down. Change seems to be one of the hardest things for the human mind to wrap itself around. Many find it so much easier to just ignore the need for change because they are comfortable with how they have done things over the years. They know that change sometimes brings pain. Change means reinvestment in the business. Change means they are probably going to have to work more hours, like they did when they were first getting started with their businesses.

0f0d452One of the smartest folks I am blessed to work with is a man named Charles Carithers. He is the owner of Carithers Flowers. Charles has built one of the most successful flower shops in the southeastern United States. We have been right there by his side, helping him to accomplish that impressive feat. Charles often says, there are two key things that he focuses on. The first is reinvention and the second is marketing. He is convinced that maintaining a keen focus on these two things has helped him to grow Carithers Flowers into the successful flower shop that it has become.

Depositphotos_8588374_s (2)Lets talk for a minute about the reinvention piece of the equation for a minute. If you are the owner of a flower shop, or any other business, you probably have certain practices and procedures that you have historically followed in running your company. Many of you have spent years of your lives, honing these practices and operational procedures into a fine edge. You are proud of that accomplishment and have made money sticking to what has worked to keep your business growing all these years. Now, all of the sudden, things have started to change. You are seeing less walk-in traffic in your stores. Competitors are popping up in your industry and they seem to be very tech savvy. These firms have deployed websites. Armed with a website and a high tech work team, these new kids on the block are fast gaining ground on your business and that concerns you. The truth is, they will catch up to you, and pass you, if you don’t embrace change!

businessmove2Reinvention can mean a lot of things to different people. For the sake of this discussion, I choose to think of it as a means of challenging yourself, and your employees, to find ways to drop the traditional methodology in favor of a different way of doing things. Here is one example of how Charles Carithers approaches reinvention. For years, he built his business around the traditional brick and mortar approach to growing a flower shop. As his business grew, he opened store after store, all over the Atlanta area. To provide flower orders for each new store, he traditionally counted on walk-in traffic and wire in flower orders from BloomNet and other sources. This approach worked for years and Carithers grew into a huge flower business. Then one day, Charles realized that growth had stagnated. Instead of living off his past success, he smartly realized that change was needed. He quickly began to dismantle the traditional business he and his family had worked so hard to create. Charles hired our firm to help him compete and evolve his firm, using growth opportunities offered via the new digital advertising space.

What I am telling you is this. Charles literally scraped the traditional business approach and started all over again. Most would never have had the courage, nor the conviction to do such a thing. It’s not unusual to see business owners unload and sell off their businesses at that point. Most would never have the energy to go through the pain of the reinvention. That is what I love about Charles Carithers. He isn’t afraid of any challenge! Instead, he embraces change and makes it a part of his operational strategy. The employees who work for him have come to realize that change is a good thing. He challenges them all to find ways to be better at what they do. His management style and approach is designed to encourage employees to evolve and to compete and I am telling you, it is working!

Marketing signNow lets talk about the marketing piece of the equation for a minute. I am going to use flower shops as an example for the sake of this part of the discussion. Many of the flower shop owners I meet tell me that they are willing to dedicate 5% of sales, back to a marketing program. I ask them where they came up with 5% of sales as the magic number. They give me all kinds of reasons for it, but, at the end of the day they are just trying to do what others in their industry are telling them they do. Most flower shop owners belong to various floral groups. These floral user groups share information about tactics and strategies and things like marketing budgets. Oh I don’t blame flower shop owners for going to these group meetings. They do learn lots of things that are helpful.

If it were me, I would watch what innovators like Charles Carithers are doing. If I owned a flower shop, I would also study what the largest florists in the industry are doing. That would require spending time and energy analyzing companies like 1-800 Flowers, FTD, Teleflora and ProFlowers. These firms are all enjoying huge success in the flower business. Yes I agree. Studying these firms isn’t rocket science, it’s just common sense. A number of these large florists are public companies. That means they are required to publish an annual report. These annual reports include information about those firms strategies. They also contain statements about anticipated benefits and future financial projections on revenues, operating expenses, market trends, cash flows and uses of cash. That means you can glean information from their annual reports to help you better understand how much they spend on marketing. Let is suffice to say, they are not reinvesting 5% of their sales back into marketing. In fact, they are spending more like 12% – 15% of sales on marketing.

 

Peruse The 2014 Form 10K Annual Report Filed By FTD

 

Let me ask you this question. Does it make more sense to follow the lead of ultra successful florists, or should you stick to the traditional way you have always managed? I guess the answer to that question will lie in whether you are open to change or stuck in quicksand. Business owners with an open mind can evolve and win. If you choose to avoid the fray, you may find yourself owning a company that is becoming increasingly less productive and valuable. My advice, embrace change and evolve. The new digital advertising arena is kind of rocket science stuff, but, it offers change and possibility for growth and success.

Image converted using ifftoanyIf you are ready to take the next step, but, realize you aren’t knowledgeable enough to head in that direction on your own, give us a call. We can help you. Our approach is unique and our track record of success is on record for all to see. When we agree to take on a new client, we don’t just view ourselves as a vendor. Instead, we focus on becoming an extension of the business owner. To that end, we seek to find business owners who are actually looking for a strategic partner, and not just another vendor to do a task. When we find those types of folks, we step right in and take ownership and responsibility in helping them grow their firms. Not to sound redundant, but, our work, effort and performance are second to none! Ask companies like Carithers Flowers, Veldkamp’s Flowers, Flowerama of Columbus and Allen’s Flowers. We have helped these firms to achieve new levels of success. We also help lots of firms in other industries, such as; Gwinnett Medical Center. All will tell you that we have stepped right in and played a major role in helping them to implement growth strategies and achieve their goals. For us, it’s about relationships and driving success for those we serve. We see ourselves as servants and appreciate the chance to be part of the team. Money is a secondary component and not what motivates us. We just love finding family owned businesses who are worth spending our life energy to help. We enjoy helping other families and thrive on bringing these types of businesses back to a vibrant state. It’s friendship, trust and respect we seek, not a paycheck.

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New Website Designs Helping Local Businesses Grow

wordpress businessmanResponsive Websites Meet Today’s Complex Marketing Needs!

Flyline Search Marketing has a number of website projects in the development pipeline. Our design team is currently busy preparing to roll-out two brand new sites this month. The clients are Air Solutions Systems and Business Management Consulting. Both are Atlanta area based businesses, with BMCI being a relatively new start-up. The firm owners are seeking to make a bigger splash in the Atlanta market place.

 

lttrdvan-1Air Solutions Systems delivers Heating and Air Conditioning Services. They have been in business for several years. The owner of Air Solutions Systems is Pat Fagan. His goal for the new site is to increase lead flow, improve web visibility, improve brand graphics and increase overall market share in Atlanta and surrounding metro communities. Their primary focus is residential and small commercial applications. They install and service all major brands and offer very competitive rates for new systems and repair services. Atlanta is an extremely competitive market and the new site will provide Pat and his team with the tools they need to move their firm to the next level.

 

Human Resources. Business Concept.Business Management Consulting is a relatively new business. They are hoping to connect with more small to medium sized business owners in the metro Atlanta area. BMCI offers bookkeeping, accounting, payroll and small business consulting services. Most small to medium sized businesses don’t have the financial means to hire full time employees to handle these types of activities. Hiring BMCI, allows these business owners to gain access to highly trained, seasoned professionals who handle these mission critical functions for them, at a fraction of the cost of full time employees. The new website will serve a pivotal role in the ability to connect with new clients going forward.

 

Depositphotos_15058441_xsBoth companies have elected to purchase a fully responsive website. The sites are built on our robust WordPress framework. Generally when people hear the term WordPress, they think of blogs. The WordPress framework we use is far advanced from the standard template designs that you can get for free via WordPress dot org. Our framework is a high tech platform that delivers tremendous flexibility in terms of site design and update capability. By using the framework, we can in effect access and update virtually every graphic element included in the design. By using WordPress, we gain access to thousands of high tech plug in tools that we can quickly and easily deploy for our clients. These tools allow us add new features and expand the sites capabilities, within the budget constraints of most companies that we work with. Examples of the types of plug ins we used for these two clients include; responsive slideshow tools, SEO optimization programs, Photo Gallery plug ins and user friendly form building tools.

 

CMS design over white background vector illustrationEach website we create comes with a dynamic and comprehensive WordPress CMS. The Customer Management System, is a comprehensive dashboard that allows web developers and/or to the site administrator to update and modify various components of the site. WordPress is one of the most popular website development platforms in the market. There are literally tens of thousands of WordPress platforms being used by companies all over the world. Having a fully functional, user friendly CMS system, allows all of these site owners to quickly and easily update text, photos, SEO and much more. We have a number of our clients using websites built on our WordPress framework. They all seem very satisfied with the functionality and ease of use of the WordPress CMS admin platform.

View The Two Websites

Air Solutions Systems     |     Business Management Consulting

Flyline Search Marketing is a full service marketing agency. We are an active Google Partner and serve a nationwide client base. We offer extremely affordable web design and hosting services. If you ask the owners of Air Solutions Systems and Business Management Consulting, I believe they would both tell you that they sites they are getting are world class, full featured websites. They are state of the art, fully responsive designs. When we use the terminology responsive design, we are referring to the fact that these websites actually alter how they display, based upon the type of device attempting to access them. In essence, these two customers will have websites that can optimize site display for people accessing via desktop, laptop, I-pad or Tablet devices. If the customers are using a smartphone, the site will actually serve up as a full functioned mobile website.

We believe that the price and value our customers receive is second to none. We take great pride in the fact that our clients get the benefit of highly intelligent designs, that are packed with tremendous functionality. If you are interested in securing a quote for a website for your firm, please click on the “Contact Us” page of our blog and send us a note. We will make every effort to get back with you within 24 hours of receipt of your information request.