Flyline Clients Set New Valentine’s Day Online Sales Records

Valentine’s Day Is The Second Largest Floral Holiday Of The Year

Valentine's Day, Marketing For Florists, New Sales Records AchievedCelebrations are in order as Flyline Search Marketing’s clients, including Bussey’s Florist, In Bloom Flowers, Pugh’s Flowers, Radebaugh Florist, Steve’s Flowers, Thrifty Florist, Watsons Flower Shops and other shops in the group, smashed previous online sales records this Valentine’s Day. Their unprecedented sales heights serve as a testament to the potent combination of strategic marketing and the vibrant appeal of their floral assortments during the season of love.

The success of Flyline Search Marketing’s clients during the Valentine’s Day season is a clear demonstration of the power of strategic marketing. In today’s competitive landscape, having a strong online presence and effectively utilizing digital marketing strategies has become crucial for businesses to thrive.

With the rise of e-commerce and online shopping, it has become increasingly important for floral shops to have a well-established online presence in order to reach a wider audience and drive sales. This is where Flyline Search Marketing’s expertise comes into play. By utilizing various digital marketing tactics such as search engine optimization, pay-per-click advertising, social media marketing, and email marketing, they were able to create targeted campaigns that resonated with their clients’ target demographic.

In addition to implementing strategic marketing strategies, Flyline Search Marketing’s clients also owe their success to the alluring and high-quality floral assortments they offer. As the saying goes, “a picture is worth a thousand words,” and in the case of online shopping, this couldn’t be more true. With eye-catching visuals and enticing product descriptions, customers were drawn to these florists’ websites and compelled to make a purchase.

Furthermore, Flyline Search Marketing’s clients have also made it a point to prioritize customer satisfaction and provide exceptional service. This has resulted in not only repeat business but also positive reviews and word-of-mouth recommendations, further driving sales during the Valentine’s Day season.

As the floral industry continues to evolve and adapt to the digital landscape, Flyline Search Marketing remains at the forefront, helping their clients stay ahead of the competition and achieve record-breaking sales. With a proven track record of success and a dedicated team of experts, it’s no surprise that Flyline Search Marketing is the go-to agency for floral businesses looking to thrive in the digital age. And with Valentine’s Day just around the corner, we can only expect even greater things from their clients in the future. So here’s to a successful Valentine’s Day season for Flyline Search Marketing and their impressive roster of clients! Cheers to many more years of success and growth.

The strong performance of Bussey’s Florist, In Bloom Flowers, Pugh’s Flowers, Radebaugh Florist, Steve’s Flowers, Thrifty Florist, Watsons Flower Shops and other shops in the group this Valentine’s Day is a testament to the power of strategic marketing, high-quality products, and exceptional customer service. As digital marketing continues to play a crucial role in the success of businesses, Flyline Search Marketing serves as an invaluable partner for floral shops looking to thrive in today’s competitive landscape. Let us all raise our glasses to celebrate their achievements and look forward to even greater accomplishments in the future. So, cheers to Flyline Search Marketing and their clients for a successful Valentine’s Day season and many more to come!

Celebrate love, celebrate success! Let’s continue to spread joy through beautiful flowers and effective digital marketing strategies. Here’s to many more successful seasons for Flyline Search Marketing and their impressive portfolio of clients. Cheers to love, happiness, and flourishing businesses!

Whether it’s Valentine’s Day or any other occasion, the success of Flyline Search Marketing’s clients is a testament to the importance of effective marketing and a strong online presence in today’s business landscape. By continuously adapting to the ever-changing digital world and staying ahead of the competition, Flyline Search Marketing helps their clients achieve remarkable results and reach new heights.

BUSSEY’S FLORIST

Bussey’s Florist, with locations in Rome and Cedartown, Georgia, is a family-owned business renowned for its exceptional floral arrangements and dedicated customer service. They offer a wide selection of flowers, plants, and gifts for all occasions, from weddings to sympathy expressions. Bussey’s is deeply rooted in their communities, with a reputation for quality and artistry in their designs, and their florists pride themselves on creating beautiful, fresh bouquets that bring joy to both the giver and the receiver.

At Bussey’s Florist, they understand the importance of personalized service and attention to detail. That’s why they work closely with their customers to ensure that every arrangement is tailored to their specific needs and preferences. Their skilled florists have years of experience in crafting stunning floral designs that are sure to make a lasting impression.

Bussey’s Florist has established a lasting partnership with Flyline Search Marketing, leveraging their expertise to enhance visibility and drive growth. This collaboration has been instrumental in expanding Bussey’s digital footprint and fostering strong customer relationships through targeted marketing strategies.

Bussey’s Florist is committed to providing its customers with the best products and services possible. With Flyline Search Marketing’s help, Bussey’s has been able to elevate their online presence and attract new customers through effective advertising campaigns.

One of the key benefits of working with Flyline Search Marketing is the team’s extensive knowledge and experience in digital marketing. They have helped Bussey’s Florist to develop a strong online brand and continually optimize their website for maximum impact.

In addition to digital marketing, Flyline Search Marketing also provides valuable insights and analytics to track the success of Bussey’s advertising efforts. This data-driven approach allows Bussey’s Florist to make informed decisions about their campaigns and adjust strategies as needed for optimal results.

IN BLOOM FLOWERS

In Bloom Flowers, a prominent florist known for its exquisite arrangements and superior service, has become a household name in Dallas and Fort Worth, Texas. Since initiating their partnership with Flyline Search Marketing in 2023, In Bloom Flowers has significantly enhanced its online presence, effectively capturing a large piece of the DFW floral market. Utilizing Flyline’s comprehensive marketing strategies, the company has not only heightened its visibility to potential customers but also optimized the customer experience, leading to substantial growth in market share and customer loyalty.

At In Bloom Flowers, customer satisfaction is the top priority. The florists at In Bloom Flowers are highly trained and skilled in crafting stunning arrangements for all occasions. Whether it’s a birthday, anniversary, or wedding, the team at In Bloom Flowers will work closely with customers to create personalized and breathtaking floral designs.

In addition to their exceptional floral arrangements, In Bloom Flowers also offers a wide selection of gifts, including gourmet chocolates, luxurious bath and body products, and unique home decor items. These carefully curated gift options add an extra touch of elegance to any order and make In Bloom Flowers the go-to destination for all gifting needs.

Moreover, In Bloom Flowers prides itself on its commitment to sustainability and environmentally-friendly practices. The company sources their flowers from local and sustainable farms, ensuring that their products are not only beautiful but also ethically and environmentally responsible. In addition, In Bloom Flowers uses eco-friendly packaging materials to reduce their carbon footprint.

Furthermore, In Bloom Flowers is dedicated to giving back to the community. The florist regularly partners with local charities and organizations, donating a portion of their profits to various causes. This commitment to social responsibility has not gone unnoticed, as In Bloom Flowers has gained a loyal following of socially-conscious customers.

In Bloom Flowers continues to set the standard for high-quality floral arrangements and exceptional customer service. With their dedication to customer satisfaction, sustainability, and community involvement, it’s no wonder why In Bloom Flowers is the preferred florist in Dallas and Fort Worth. So whether it’s for a special occasion or just to brighten someone’s day, let In Bloom Flowers be your first choice for all your floral needs. Let their expert team create a one-of-a-kind arrangement that will leave a lasting impression on your loved ones. With In Bloom Flowers, you’re not just getting flowers – you’re getting an experience that is truly exceptional and unforgettable.

PUGH’S FLOWERS

Pugh’s Flowers is a renowned family-owned and operated florist based in Memphis, Tennessee. With a rich history and a commitment to quality service, Pugh’s Flowers has been serving the Memphis community with an exquisite array of flowers and gifts suitable for every occasion. Through their long-standing partnership with Flyline Search Marketing, they have significantly expanded their online presence, optimizing their reach and enhancing their marketing strategies to connect with clients digitally, ensuring that the beauty of their floral arrangements is just a click away for their cherished customers.

Pugh’s Flowers has been in operation since 1976, with three generations of the Pugh family dedicated to providing exceptional floral services. With their unwavering passion for flowers and commitment to customer satisfaction, they have become one of the top florists in Memphis.

Their team of experienced florists meticulously handcrafts each arrangement with fresh and high-quality blooms sourced from local farms and growers. From elegant bouquets to lavish centerpieces, their unique designs are tailored to suit any occasion, including weddings, birthdays, anniversaries, and sympathy.

In addition to their stunning floral arrangements, Pugh’s Flowers also offers a wide selection of gifts, such as gourmet baskets, fruit baskets, and unique planters. These add-ons make the perfect accompaniment to any floral gift and are a great way to make your loved ones feel truly special.

Pugh’s Flowers is not just a florist, but also a part of the community. They actively participate in local events and donate to various charitable causes, showing their dedication to giving back and making a positive impact.

RADEBAUGH FLORIST

Radebaugh Florist and Greenhouses, a family-owned business located in Towson, Maryland, has been a blooming pillar of the community for decades. Renowned for their wide selection of fresh-cut flowers, ornamental plants, and bespoke floral arrangements, they cater to everything from everyday bouquets to grand events. With a reputation built on quality and customer service, Radebaugh is a local favorite for garden enthusiasts and those looking to add a touch of natural beauty to their lives.

Radebaugh Florist and Greenhouses has been providing exceptional products and services to the Towson community since 1924. With over 95 years of experience, they have become a trusted source for all things floral.

Their team of skilled florists carefully curates their selection of fresh-cut flowers, ensuring that each arrangement is vibrant and long-lasting. They also offer a wide variety of ornamental plants, ranging from succulents to exotic blooms, perfect for both indoor and outdoor spaces.

But what truly sets Radebaugh apart is their commitment to creating personalized floral designs. Whether it’s a wedding, birthday, anniversary or just a simple gesture of love and appreciation, their team will work closely with customers to bring their visions to life. From classic red roses to unique and modern creations, Radebaugh caters to all styles and occasions.

In addition to their retail services, Radebaugh also has a strong presence in the community through their involvement in charitable events and partnerships with local organizations. They believe in giving back to the community that has supported them for so many years.

STEVE’S FLOWERS

Steve’s Flowers, a beloved local florist in Indianapolis, Indiana, is renowned for its exquisite floral arrangements and top-notch customer service. Established over 40 years ago, this family-owned business has flourished by cultivating a wide variety of fresh blooms and plants, catering to every occasion, from weddings to sympathy expressions. Their commitment to the community and passion for floral design make Steve’s Flowers a go-to destination for those looking to add a touch of nature’s beauty to their lives.

At Steve’s Flowers, every arrangement is created with care and attention to detail. The team at the shop comprises experienced florists who are dedicated to crafting unique arrangements that reflect the individual personalities and preferences of their clients. From classic roses to exotic orchids, each bloom is selected for its quality and freshness, ensuring that every arrangement stays vibrant and beautiful for as long as possible.

But Steve’s Flowers is not just about flowers – they also offer a diverse selection of indoor and outdoor plants, perfect for adding some greenery to any space. Their knowledgeable staff can assist with selecting the right plant for a specific location, as well as provide tips on how to care for it. With their wide range of plants, customers can find everything from succulents to tropical plants, making Steve’s Flowers a one-stop-shop for all their floral and plant needs.

THRIFTY FLORIST

Thrifty Florist, with its strong presence in Detroit, Michigan, stands as a testament to the beauty and business of blooms. Boasting 16 floral design center locations, this family-owned success story has become synonymous with quality and care in flower arrangements and gifts for all occasions. Their longevity and growth can be attributed to their savvy marketing strategies, including their ongoing partnership with Flyline Search Marketing, which has helped solidify their brand as a top choice for consumers seeking a touch of floral elegance and exceptional service.

The success story of Thrifty Florist in the Valentine’s Day 2024 season stands as a testament to the power of innovative marketing and customer engagement. By implementing a customer-centric strategy and leveraging social media trends, Thrifty Florist achieved a remarkable double-digit sales increase. Their focused approach on affordable yet quality offerings tapped into the growing market demand for value-conscious choices without compromising the essence of the occasion.

The Valentine’s Day 2024 season witnessed a surge in sales for Thrifty Florist, thanks to their innovative marketing techniques and customer-driven approach. The florist leveraged the power of social media to reach out to their target audience and engage with them effectively.

In today’s digital age, having a strong online presence is crucial for businesses to succeed. Thrifty Florist recognized this and capitalized on the popularity of social media platforms to promote their Valentine’s Day offerings. They created a buzz around their products by running targeted ad campaigns, collaborating with influencers, and organizing Instagram contests. This not only helped them reach a wider audience but also fostered meaningful interactions with potential customers.

Additionally, Thrifty Florist made sure to provide value for money to their customers by offering affordable yet high-quality products. This approach resonated with the modern consumer who is increasingly conscious about making cost-effective choices without compromising on quality. The florist’s focus on creating personalized experiences for each customer also contributed to their success in retaining loyal customers.

Aside from their brick-and-mortar stores, Thrifty Florist also offers online ordering for added convenience. With their easy-to-navigate website and efficient delivery options, customers can easily send a beautiful bouquet or gift to their loved ones from anywhere in the world.

Moreover, Thrifty Florist continuously strives to stay ahead of industry trends and cater to evolving customer needs. They offer a wide range of floral arrangements for every occasion, as well as unique gifts such as gourmet baskets, plush toys, and personalized keepsakes. Their team of experienced designers are always ready to create custom arrangements based on specific preferences and budgets.

But what truly sets Thrifty Florist apart is their dedication to giving back to the community. They regularly donate flowers and other resources to various charitable organizations and events, spreading joy and happiness through their beautiful creations.

WATSON’S FLOWER SHOPS

Watson’s Flower Shops, a well-regarded florist in Tempe, Arizona, has expanded its reach by serving the community in neighboring Mesa and Gilbert. By partnering with Flyline Search Marketing in 2022, Watson’s implemented a series of innovative marketing strategies that resulted in a remarkable growth trajectory, with impressive double-digit increases in sales and customer engagement month after month. This growth not only highlights Watson’s commitment to quality and service but also underscores the effectiveness of tailored marketing solutions in the floral industry.

Watson’s Flower Shops has been serving the Tempe community for nearly 100 years, providing customers with beautiful and fresh flowers for all occasions. The shop has become a household name in Tempe, known for its high-quality products and exceptional customer service.

Over the years, the Watson family’s humble enterprise blossomed into a cherished local business, with the farm becoming a well-known landmark between Tempe and Mesa. Charles and Irene’s dedication to their flower farm did more than yield vibrant roses; it nurtured a sense of community and continuity. Their children grew up tending to the rose bushes and learning the family trade, planting the seeds for a tradition that would continue for generations to come. To this day, “The Rose Lady’s” legacy thrives, with the Watson farm being synonymous with quality, beauty, and familial warmth, a testament to the enduring power of one woman’s entrepreneurial spirit.

To achieve this goal, Watson’s partnered with Flyline Search Marketing, a leading digital marketing agency, in 2022. Together, they implemented various innovative strategies to increase brand awareness and attract new customers from Mesa and Gilbert.

One of the key strategies utilized was search engine optimization (SEO), which focused on improving Watson’s online visibility and ranking in search engine results. By optimizing their website with relevant keywords, creating high-quality content, and building backlinks from reputable sources, Watson’s saw a significant increase in organic traffic to their website.

In addition to SEO, Flyline Search Marketing also helped Watson’s develop a strong social media presence, utilizing platforms such as Facebook, Instagram, and Pinterest to showcase their products and interact with customers. This not only helped increase brand awareness but also allowed Watson’s to engage with their audience on a more personal level.

Another successful strategy was email marketing, where personalized emails and promotions were sent out to subscribers. These emails have helped keep Watson’s top-of-mind for customers and encouraged repeat business. the promotional offers have helped increase the frequency of purchase from existing floral customers.

The partnership with Flyline Search Marketing has proven to be a success, as Watson’s experienced double-digit growth in sales and customer engagement month after month. This growth not only solidified their position as a top florist in Tempe but also allowed them to establish a strong presence in Mesa and Gilbert.

 

Florists Achieved New All-time Highs For Valentine's Day Sales

 

A Must Read Book By Andrew Reilly

book-imageProven Solutions – To Build A Website That Sells

We strongly suggest that you consider purchasing this book by Author and Owner of United Web Works, Mr. Andrew Reilly. He is an authority on the subject of Search Engine Optimization and Web Site Construction.

BUY A COPY NOW!

Have you ever wondered why some websites suceed so amazingly at bringing in the revenues and others are such duds?

The most critical factors of website building, the very elements that determine whether your site visitor will become your customer, have been unavailable to you until now.Website Building Book
“Andrew Reilley is a leader in the industry and I value the information this book provides. If you want to be competitive in the marketplace then you need to read and put into practice Andrews’ sound advice. This is a quick and easy read that is a must for any business leader.”

Jerry Avery, Director of Marketing, Comcast Cable

“Finally, a book that covers everything you need for a successful online presence. If you are looking to start or grow a business, this book is the best investment you can make.”

Mark Lein, CEO, Flyline Search Marketing

By |2009-03-19T20:08:21+00:00March 19th, 2009|Categories: Andrew Reilly, Business News|Tags: , , |Comments Off on A Must Read Book By Andrew Reilly

Pay Per Click – Is PPC the new Yellow Pages?

Anytime Facebook TimelineExample: Anytime Fitness Health Club Located in Roswell, Georgia

Pay per click advertising is fast becoming the new yellow pages. It is imperative for small business owners, who have traditionally relied upon yellow pages for their business leads, to begin to understand the true power of the Internet. In areas where DSL and Broadband Internet penetration and connectivity rates are high, pay per click has virtually replaced the phone book as the method used by most people to look up phone numbers for businesses. Here is an example of that phenomenom. In February, the yellow pages delivered approximately 30 business calls from current club members, over 100 calls from companies trying to sell our client their products and services, and literally zero calls from new prospective clients seeking a club membership. A total of zero new club members can be attributed to the yellow page advertising program during February. These numbers are accurate and verifiable, given, the club purchased a separate phone line and published the number only in their yellow pages ads. They purchased advertising in both the AT&T Marietta and Roswell yellow page directories. Those books cover a tremendous geographic area, all the way from Marietta to Dawsonville, Georgia (More than 25 square miles of advertising coverage). Our client spends more than $400 dollars per month on this yellow pages program. The client advised us that the program has generated very few members of the past 6 months.

During the same 30 day period, a total of 337 people, within a 7 mile radius of the gym, conducted a Google keyword search for the term “Anytime Fitness”. We know this because the clubs firm name is included in the hundreds of keyword terms we use in Google adwords lead generation efforts for this customer. The owner of the gym added approximately 45 new members during February, and indicates all learned of the club either because they drive by on a regular basis, live near the club or saw the Google ads we placed for the gym.

All that said, I hope the number 337 really burns into your memory. Think about that number for a minute. That number represents the total number of people, within a 7 mile radius of that small gym, who searched precisely for that clubs firm and phone number. The yellow pages simply did not match that result during February. Want to know how many people saw all the Google ads we ran for our client during February? Sit down, this number is really going to make an impression (no pun intended). The total number of people who saw our clients Google ads during February was 28,787. Thats right folks, the Google program drove 28,787 impressions for this client in one months time, all from within a 7 mile radius of the club. That my friends is the true power of the Internet. Needless to say the owner of Anytime Fitness was pleased with the return on his investment from Google.

By |2009-03-09T20:13:15+00:00March 9th, 2009|Categories: Business News, Flyline Search Marketing, Google Advertising|Tags: , , |Comments Off on Pay Per Click – Is PPC the new Yellow Pages?

Dwight Houser Joins Flyline Search Marketing

After spending nearly 30 years working in the Advertising & Publishing field, for the likes of Southern Bell, Bellsouth and AT&T, Dwight Houser has elected to join the Flyline Search Marketing team. We and our client base are excited to have someone with his vast industry knowledge and skill join our firm. Mr. Houser is considered by most to be a yellow pages print and internet industry expert. His presence will most certainly bring an immediate and positive impact to our client base. Please join us in welcoming Dwight to the Flyline team. We will keep everyone apprised of his adventures as his legend grows as part of the Flyline organization.

You may reach Dwight by calling our Flyline offices at 1-866-258-5511 or emailing him at dwight@flylinesearchmarketing.com

By |2009-01-11T19:59:11+00:00January 11th, 2009|Categories: Business News, Dwight Houser, Flyline Search Marketing|Tags: |Comments Off on Dwight Houser Joins Flyline Search Marketing

News Flash – Reuters Chooses Verizon

photo (40)Reuters news agency is reporting today that Verizon has chosen Microsoft to be its mobile search partner.

Verizon Communications Inc who had been courted by Google, Yahoo and Microsoft and has reported selected Microsoft Corp to provide Internet search services for cell phones. This would seem to be a significant missed opportunity by Google and Yahoo. Verizon Chief Executive Ivan Seidenberg said on Wednesday that Microsoft CEO Steve Ballmer would announce the deal later in the day at the Consumer Electronics Show in Las Vegas. Seidenberg gave no further details.
For more on the story check out the article in Reuters (See Link Below)

http://www.reuters.com/article/technologyNews/

By |2009-01-07T20:00:45+00:00January 7th, 2009|Categories: Business News, Reuters, Verizon|Tags: , , |Comments Off on News Flash – Reuters Chooses Verizon

comScore Networks – Tracking Study

Google Conversion CodeTracking study of Internet usage indicates Americans are heavily using search engines

 

What the Research Shows

— Americans conducted 6.7 billion total searches in December

— 44% of those searches were done at university based computers.

— 49% of those search occurred from work based computers.

— The average Internet user performed 33 searches in June.

— The average visit to a search engine resulted in 4.4 searches.

— The average user spent 41 minutes at search engine sites.

By |2008-12-15T19:36:25+00:00December 15th, 2008|Categories: Business News, comScore|Tags: , , |Comments Off on comScore Networks – Tracking Study

A Tough Message For AT&T Employees To Cope With At Christmas Time

photo (40)Breaking News – Message Below From At&t Leadership

In response to several factors that are impacting our industry and our company, AT&T today announced the elimination of 12,000 management and non-management jobs across the company. The reductions will occur in December and throughout 2009.

The reduction of about 4 percent of our workforce is tied to three primary factors: a decline in customer spending driven by economic pressures; a continued industrywide trend of residential customers shifting from wired voice to wireless and broadband, and competition; and our more streamlined organizational structure which allows us to operate more effectively and efficiently.

In response to these business and economic factors, AT&T plans to reduce its 2009 capital expenditures from 2008 levels. Capital plans for 2009 are being finalized now and specific guidance will be provided when the company releases its fourth quarter results in late January.

“Given the current economic pressures and the business outlook for 2009, we need to make adjustments in our workforce,” said Randall Stephenson. “However, we’ll continue to add jobs in some parts of the business — such as wireless, video and broadband — to meet customer demand.

“Despite the economy’s impact on customer spending, the underlying long-term demand for the connectivity we provide will continue to grow — and we will invest in these areas,” Stephenson said.

“As is always the case when we must reduce our workforce, we will do our best to care for affected employees,” Stephenson said. Many of AT&T’s bargained-for employees have a job-offer guarantee and will have the opportunity to seek positions in other parts of the business, while others will have the option of electing early retirement. All departing employees will receive severance packages in accordance with management policies and practices or union agreements.

“We have seen down cycles before,” Stephenson said, “and we know how to come through them well-positioned for the future. We must be disciplined in where we invest capital, keep an intense focus on expenses and be the best at meeting our customers’ needs.”

By |2008-12-04T19:17:23+00:00December 4th, 2008|Categories: At&t, Business News|Tags: |Comments Off on A Tough Message For AT&T Employees To Cope With At Christmas Time

Traditional Media Is Fragmenting

Google Mobile Campaigns copyToday’s traditional media world is becoming an increasingly fragmented landscape. Television, Radio, Yellow Pages, Magazines and Newspapers are all struggling to protect their advertising revenues. Let’s examine a few of the emerging trends that have the media and publishing company executives scratching their heads.

Television

The TV industry is struggling with the fact that more and more homeowners now own TiVo’s and DVR’s. These devices are used to record favorite shows and to avoid TV commercials when viewing the recorded programming. Another challenge is the proliferation of channels now available. Homeowners who have cable or satellite television generally have more than 100 channels of programming available to choose from. Reaching that mass audience that used to exclusively watch traditional network programming is virtually impossible. In today’s market, advertising spend must now be spread across multiple stations in order to reach that same target audience.

Radio

How many of you have purchased new vehicles over the past several years. If you have, you most likely were offered the chance to add satellite radio to your new vehicle or were given a free satellite subscription with the purchase. As we all know, satellite radio is commercial free. How many of you have purchased MP3 players, IPOD’s, Blackberry’s or Iphones? Media experts are desperately searching for ways to deliver their advertising messages to these devices. For now though, we can still enjoy hours of programming and music totally commercial free.

Yellow Pages, Newspapers, Magazines

Folks, these industries are under attack. Newspaper and Magazine readership in the United States is steadily dropping. The print Yellow Pages Industry is now suffering through a period of extended revenue and client base decline. They have created internet yellow page directories in an effort to stem the tide of red ink that has plagued their companies for the past few years. The long term prospects for the printed products aren’t good. Their internet offerings are fairing much better.

 

What should you do to effectively advertise your products or services?

Consider adding an Internet Search Marketing program to your advertising mix. An effective Pay Per Click program, coupled with optimizing your website for SEO and PPC can bring you that steady stream of new business leads that no longer seem to be available through traditional advertising vehicles. Where are your advertising dollars currently being spent? If the answer is on traditional media, you need to Call Us Today! We will help you optimize your website. We will custom design a search program for you that produce’s results. We will have that program online in 3 days or less!

 

Another Trend To Be Aware of – Media Convergence

Convergence in the context of media refers to the technology driven unification of different media channels. Media, such as broadcast television, radio, newspapers, books, yellow pages, film, magazines and music have traditionally been separated. With the emergence of the internet and the proliferation of high tech digital devices that playing field has drastically changed. There are volumes of studies that now show that the vast majority of us are now using the Internet to seek information or to be entertained. A large percentage of us now own and regularly utilize a digital device, such as a Blackberry, IPOD or High End Cell Phone. These digital devices can now carry and deliver virtually any type of content. The latest news from the telecommunications industry is that video can be distributed on many of the high end mobile devices. This not only means that different types of media are converging, but also that media and telecoms are converging. In the near future, you will likely see these trends continue to gain momentum. Understanding these new trends and adjusting your Marketing strategy to include an Internet component is critical to the long term success of your business.

Warmest Regards,

Mark W. Lein

CEO – Flyline Search Marketing™ & Flyline Media Group™

Email mwlein@bellsouth.net or info@flylinesearchmarketing.com

 

Telephone 404-580-9185 or 1-866-258-5511

Website www.flylinesearchmarketing.com

By |2008-11-14T19:27:14+00:00November 14th, 2008|Categories: Business News, Media Fragmentation|Tags: , , |Comments Off on Traditional Media Is Fragmenting

Yahoo – Google Deal Off The Table

 

   yahoo-logo2    Google

Breaking News

Here is a letter we received from Hilary Schneider, Executive Vice President at Yahoo. We think this information is important to our readers and are sharing it. 

 

Dear Advertiser,

We wanted to reach out to you directly regarding Google’s decision, announced earlier today, to terminate the advertising services agreement that the companies announced in June. Yahoo! continues to believe in the benefits of the agreement, and is disappointed that Google has elected to withdraw from the agreement rather than defend it in court. Google notified Yahoo! of its refusal to move forward with implementation of the agreement following indication from the Department of Justice that it would seek to block it, despite Yahoo!’s proposed revisions to address the DOJ’s and advertisers’ concerns.

While disappointed by this turn of events, we are writing to you to reaffirm our commitment to working together to drive your advertising results, and to provide the continued leadership you expect. The fact is that this deal was incremental to Yahoo!’s product roadmap and does not change Yahoo!’s commitment to innovation and growth in search.

As you know, Yahoo! has long focused on how to improve the user, advertiser and publisher experience. We will continue to enable you to easily connect with the consumers you most want to reach, by creating a more open, efficient and effective marketplace for advertisers and publishers. We also plan to continue to provide the cutting-edge advances in products, platforms and services that the industry needs and expects, by leading the way in helping advertisers navigate the converging contextual and search ad markets. Finally, we remain committed to innovation in anticipating the needs of Yahoo!’s audiences–one of the largest and most engaged populations of consumers on the web–by creating the unique context that delivers results for brand advertisers online.

In short, even in the absence of a commercial agreement with Google, we intend to become an ever-stronger player in online advertising. Our certainty on this front comes from the progress we continue to make in many areas, not the least of which are the significant innovations we’re making in search. We continually optimize our algorithmic and sponsored search. In fact, in 2008 alone, we have developed and launched hundreds of improvements to our search engine, including index expansions and updates, ranking models and performance tuning. Each of these features is designed to improve search quality and deliver a more relevant search experience to our users.

Particularly in this economic climate, identifying and making rich and deep connections with your target audience is of the utmost importance. No company is better prepared to help you succeed in that quest than Yahoo!. In addition to being the largest aggregate publisher in the U.S., we are #1 or #2 across virtually every key category, including being #1 in the categories of News, Sports, Finance and Entertainment, and we’re putting our leadership to work for you every day.

By offering extensive reach to consumers, breakthrough advances in technology, simplifying inefficiencies in the advertising process, putting new and industry-recognized talent in place, and providing tailored solutions across our network to meet your needs, we are well prepared to provide you with the most significant return on your investment.

We are looking forward to continuing to work with you in building your business. Please don’t hesitate to reach out to me or anyone on our team with your questions, or to discuss your challenges. We’re open to a productive dialogue with you in the service of continuing our successful work together.

Warmest Regards,

Hilary Schneider
Executive Vice President, Yahoo! U.S.

By |2008-11-05T19:08:24+00:00November 5th, 2008|Categories: Business News, Google Advertising, Yahoo Advertising|Tags: , , |Comments Off on Yahoo – Google Deal Off The Table

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