A Must Read Book By Andrew Reilly

book-imageProven Solutions – To Build A Website That Sells

We strongly suggest that you consider purchasing this book by Author and Owner of United Web Works, Mr. Andrew Reilly. He is an authority on the subject of Search Engine Optimization and Web Site Construction.

BUY A COPY NOW!

Have you ever wondered why some websites suceed so amazingly at bringing in the revenues and others are such duds?

The most critical factors of website building, the very elements that determine whether your site visitor will become your customer, have been unavailable to you until now.Website Building Book
“Andrew Reilley is a leader in the industry and I value the information this book provides. If you want to be competitive in the marketplace then you need to read and put into practice Andrews’ sound advice. This is a quick and easy read that is a must for any business leader.”

Jerry Avery, Director of Marketing, Comcast Cable

“Finally, a book that covers everything you need for a successful online presence. If you are looking to start or grow a business, this book is the best investment you can make.”

Mark Lein, CEO, Flyline Search Marketing

By |March 19th, 2009|Andrew Reilly, Business News|Comments Off on A Must Read Book By Andrew Reilly

Pay Per Click – Is PPC the new Yellow Pages?

Anytime Facebook TimelineExample: Anytime Fitness Health Club Located in Roswell, Georgia

Pay per click advertising is fast becoming the new yellow pages. It is imperative for small business owners, who have traditionally relied upon yellow pages for their business leads, to begin to understand the true power of the Internet. In areas where DSL and Broadband Internet penetration and connectivity rates are high, pay per click has virtually replaced the phone book as the method used by most people to look up phone numbers for businesses. Here is an example of that phenomenom. In February, the yellow pages delivered approximately 30 business calls from current club members, over 100 calls from companies trying to sell our client their products and services, and literally zero calls from new prospective clients seeking a club membership. A total of zero new club members can be attributed to the yellow page advertising program during February. These numbers are accurate and verifiable, given, the club purchased a separate phone line and published the number only in their yellow pages ads. They purchased advertising in both the AT&T Marietta and Roswell yellow page directories. Those books cover a tremendous geographic area, all the way from Marietta to Dawsonville, Georgia (More than 25 square miles of advertising coverage). Our client spends more than $400 dollars per month on this yellow pages program. The client advised us that the program has generated very few members of the past 6 months.

During the same 30 day period, a total of 337 people, within a 7 mile radius of the gym, conducted a Google keyword search for the term “Anytime Fitness”. We know this because the clubs firm name is included in the hundreds of keyword terms we use in Google adwords lead generation efforts for this customer. The owner of the gym added approximately 45 new members during February, and indicates all learned of the club either because they drive by on a regular basis, live near the club or saw the Google ads we placed for the gym.

All that said, I hope the number 337 really burns into your memory. Think about that number for a minute. That number represents the total number of people, within a 7 mile radius of that small gym, who searched precisely for that clubs firm and phone number. The yellow pages simply did not match that result during February. Want to know how many people saw all the Google ads we ran for our client during February? Sit down, this number is really going to make an impression (no pun intended). The total number of people who saw our clients Google ads during February was 28,787. Thats right folks, the Google program drove 28,787 impressions for this client in one months time, all from within a 7 mile radius of the club. That my friends is the true power of the Internet. Needless to say the owner of Anytime Fitness was pleased with the return on his investment from Google.

By |March 9th, 2009|Business News, Flyline Search Marketing, Google Advertising|Comments Off on Pay Per Click – Is PPC the new Yellow Pages?

Dwight Houser Joins Flyline Search Marketing

After spending nearly 30 years working in the Advertising & Publishing field, for the likes of Southern Bell, Bellsouth and AT&T, Dwight Houser has elected to join the Flyline Search Marketing team. We and our client base are excited to have someone with his vast industry knowledge and skill join our firm. Mr. Houser is considered by most to be a yellow pages print and internet industry expert. His presence will most certainly bring an immediate and positive impact to our client base. Please join us in welcoming Dwight to the Flyline team. We will keep everyone apprised of his adventures as his legend grows as part of the Flyline organization.

You may reach Dwight by calling our Flyline offices at 1-866-258-5511 or emailing him at dwight@flylinesearchmarketing.com

By |January 11th, 2009|Business News, Dwight Houser, Flyline Search Marketing|Comments Off on Dwight Houser Joins Flyline Search Marketing

News Flash – Reuters Chooses Verizon

photo (40)Reuters news agency is reporting today that Verizon has chosen Microsoft to be its mobile search partner.

Verizon Communications Inc who had been courted by Google, Yahoo and Microsoft and has reported selected Microsoft Corp to provide Internet search services for cell phones. This would seem to be a significant missed opportunity by Google and Yahoo. Verizon Chief Executive Ivan Seidenberg said on Wednesday that Microsoft CEO Steve Ballmer would announce the deal later in the day at the Consumer Electronics Show in Las Vegas. Seidenberg gave no further details.
For more on the story check out the article in Reuters (See Link Below)

http://www.reuters.com/article/technologyNews/

By |January 7th, 2009|Business News, Reuters, Verizon|Comments Off on News Flash – Reuters Chooses Verizon

comScore Networks – Tracking Study

Google Conversion CodeTracking study of Internet usage indicates Americans are heavily using search engines

 

What the Research Shows

— Americans conducted 6.7 billion total searches in December

— 44% of those searches were done at university based computers.

— 49% of those search occurred from work based computers.

— The average Internet user performed 33 searches in June.

— The average visit to a search engine resulted in 4.4 searches.

— The average user spent 41 minutes at search engine sites.

By |December 15th, 2008|Business News, comScore|Comments Off on comScore Networks – Tracking Study

A Tough Message For AT&T Employees To Cope With At Christmas Time

photo (40)Breaking News – Message Below From At&t Leadership

In response to several factors that are impacting our industry and our company, AT&T today announced the elimination of 12,000 management and non-management jobs across the company. The reductions will occur in December and throughout 2009.

The reduction of about 4 percent of our workforce is tied to three primary factors: a decline in customer spending driven by economic pressures; a continued industrywide trend of residential customers shifting from wired voice to wireless and broadband, and competition; and our more streamlined organizational structure which allows us to operate more effectively and efficiently.

In response to these business and economic factors, AT&T plans to reduce its 2009 capital expenditures from 2008 levels. Capital plans for 2009 are being finalized now and specific guidance will be provided when the company releases its fourth quarter results in late January.

“Given the current economic pressures and the business outlook for 2009, we need to make adjustments in our workforce,” said Randall Stephenson. “However, we’ll continue to add jobs in some parts of the business — such as wireless, video and broadband — to meet customer demand.

“Despite the economy’s impact on customer spending, the underlying long-term demand for the connectivity we provide will continue to grow — and we will invest in these areas,” Stephenson said.

“As is always the case when we must reduce our workforce, we will do our best to care for affected employees,” Stephenson said. Many of AT&T’s bargained-for employees have a job-offer guarantee and will have the opportunity to seek positions in other parts of the business, while others will have the option of electing early retirement. All departing employees will receive severance packages in accordance with management policies and practices or union agreements.

“We have seen down cycles before,” Stephenson said, “and we know how to come through them well-positioned for the future. We must be disciplined in where we invest capital, keep an intense focus on expenses and be the best at meeting our customers’ needs.”

By |December 4th, 2008|At&t, Business News|Comments Off on A Tough Message For AT&T Employees To Cope With At Christmas Time

Traditional Media Is Fragmenting

Google Mobile Campaigns copyToday’s traditional media world is becoming an increasingly fragmented landscape. Television, Radio, Yellow Pages, Magazines and Newspapers are all struggling to protect their advertising revenues. Let’s examine a few of the emerging trends that have the media and publishing company executives scratching their heads.

Television

The TV industry is struggling with the fact that more and more homeowners now own TiVo’s and DVR’s. These devices are used to record favorite shows and to avoid TV commercials when viewing the recorded programming. Another challenge is the proliferation of channels now available. Homeowners who have cable or satellite television generally have more than 100 channels of programming available to choose from. Reaching that mass audience that used to exclusively watch traditional network programming is virtually impossible. In today’s market, advertising spend must now be spread across multiple stations in order to reach that same target audience.

Radio

How many of you have purchased new vehicles over the past several years. If you have, you most likely were offered the chance to add satellite radio to your new vehicle or were given a free satellite subscription with the purchase. As we all know, satellite radio is commercial free. How many of you have purchased MP3 players, IPOD’s, Blackberry’s or Iphones? Media experts are desperately searching for ways to deliver their advertising messages to these devices. For now though, we can still enjoy hours of programming and music totally commercial free.

Yellow Pages, Newspapers, Magazines

Folks, these industries are under attack. Newspaper and Magazine readership in the United States is steadily dropping. The print Yellow Pages Industry is now suffering through a period of extended revenue and client base decline. They have created internet yellow page directories in an effort to stem the tide of red ink that has plagued their companies for the past few years. The long term prospects for the printed products aren’t good. Their internet offerings are fairing much better.

 

What should you do to effectively advertise your products or services?

Consider adding an Internet Search Marketing program to your advertising mix. An effective Pay Per Click program, coupled with optimizing your website for SEO and PPC can bring you that steady stream of new business leads that no longer seem to be available through traditional advertising vehicles. Where are your advertising dollars currently being spent? If the answer is on traditional media, you need to Call Us Today! We will help you optimize your website. We will custom design a search program for you that produce’s results. We will have that program online in 3 days or less!

 

Another Trend To Be Aware of – Media Convergence

Convergence in the context of media refers to the technology driven unification of different media channels. Media, such as broadcast television, radio, newspapers, books, yellow pages, film, magazines and music have traditionally been separated. With the emergence of the internet and the proliferation of high tech digital devices that playing field has drastically changed. There are volumes of studies that now show that the vast majority of us are now using the Internet to seek information or to be entertained. A large percentage of us now own and regularly utilize a digital device, such as a Blackberry, IPOD or High End Cell Phone. These digital devices can now carry and deliver virtually any type of content. The latest news from the telecommunications industry is that video can be distributed on many of the high end mobile devices. This not only means that different types of media are converging, but also that media and telecoms are converging. In the near future, you will likely see these trends continue to gain momentum. Understanding these new trends and adjusting your Marketing strategy to include an Internet component is critical to the long term success of your business.

Warmest Regards,

Mark W. Lein

CEO – Flyline Search Marketing™ & Flyline Media Group™

Email mwlein@bellsouth.net or info@flylinesearchmarketing.com

 

Telephone 404-580-9185 or 1-866-258-5511

Website www.flylinesearchmarketing.com

By |November 14th, 2008|Business News, Media Fragmentation|Comments Off on Traditional Media Is Fragmenting

Yahoo – Google Deal Off The Table

 

   yahoo-logo2    Google

Breaking News

Here is a letter we received from Hilary Schneider, Executive Vice President at Yahoo. We think this information is important to our readers and are sharing it. 

 

Dear Advertiser,

We wanted to reach out to you directly regarding Google’s decision, announced earlier today, to terminate the advertising services agreement that the companies announced in June. Yahoo! continues to believe in the benefits of the agreement, and is disappointed that Google has elected to withdraw from the agreement rather than defend it in court. Google notified Yahoo! of its refusal to move forward with implementation of the agreement following indication from the Department of Justice that it would seek to block it, despite Yahoo!’s proposed revisions to address the DOJ’s and advertisers’ concerns.

While disappointed by this turn of events, we are writing to you to reaffirm our commitment to working together to drive your advertising results, and to provide the continued leadership you expect. The fact is that this deal was incremental to Yahoo!’s product roadmap and does not change Yahoo!’s commitment to innovation and growth in search.

As you know, Yahoo! has long focused on how to improve the user, advertiser and publisher experience. We will continue to enable you to easily connect with the consumers you most want to reach, by creating a more open, efficient and effective marketplace for advertisers and publishers. We also plan to continue to provide the cutting-edge advances in products, platforms and services that the industry needs and expects, by leading the way in helping advertisers navigate the converging contextual and search ad markets. Finally, we remain committed to innovation in anticipating the needs of Yahoo!’s audiences–one of the largest and most engaged populations of consumers on the web–by creating the unique context that delivers results for brand advertisers online.

In short, even in the absence of a commercial agreement with Google, we intend to become an ever-stronger player in online advertising. Our certainty on this front comes from the progress we continue to make in many areas, not the least of which are the significant innovations we’re making in search. We continually optimize our algorithmic and sponsored search. In fact, in 2008 alone, we have developed and launched hundreds of improvements to our search engine, including index expansions and updates, ranking models and performance tuning. Each of these features is designed to improve search quality and deliver a more relevant search experience to our users.

Particularly in this economic climate, identifying and making rich and deep connections with your target audience is of the utmost importance. No company is better prepared to help you succeed in that quest than Yahoo!. In addition to being the largest aggregate publisher in the U.S., we are #1 or #2 across virtually every key category, including being #1 in the categories of News, Sports, Finance and Entertainment, and we’re putting our leadership to work for you every day.

By offering extensive reach to consumers, breakthrough advances in technology, simplifying inefficiencies in the advertising process, putting new and industry-recognized talent in place, and providing tailored solutions across our network to meet your needs, we are well prepared to provide you with the most significant return on your investment.

We are looking forward to continuing to work with you in building your business. Please don’t hesitate to reach out to me or anyone on our team with your questions, or to discuss your challenges. We’re open to a productive dialogue with you in the service of continuing our successful work together.

Warmest Regards,

Hilary Schneider
Executive Vice President, Yahoo! U.S.

By |November 5th, 2008|Business News, Google Advertising, Yahoo Advertising|Comments Off on Yahoo – Google Deal Off The Table