Sales Training Class at Carithers Flowers

Presented by Tim Huckabee

Enjoying an incredible day of sales training today. The training is being conducted by nationally acclaimed telephone sales trainer, Tim Huckabee. I attended the class, along with the incredible team from Carithers Flowers in Atlanta. Mr. Huckabee is the President of Floral Strategies. Tim and his organization train flower shops, all over the world.

Tim has worked in the floral industry for more than 20 years. He brings a wealth of knowledge to the table and did an excellent job of delivering his message to the Carithers sales group. Prior to becoming CEO for Flyline Search Marketing, I spent more than 31 years working in the telecommunications industry. All of those years were spent working in the advertising and publishing arena. I heard many great speakers during those years. Tim ranks right up there with some of the very best I have listened to. He brings incredible energy. Even though it was a long day, Tim kept the audience super engaged. His message was upbeat, relevant and might I add, right on the money!

Carithers Flowers has been a client of Flyline Search Marketing since 2009. During the past nine years, we have helped the Carithers organization to grow into one of the premier flower shops in the United States. Today, Carithers Flowers is one of the top 20 largest independent florists in the country. It is truly refreshing to work with professionals like the owner of Carithers Flowers, Mr. Charles Carithers. He is a visionary leader who always focuses on delivering great value for customers and a wonderful working environment for the Carithers employee family. The training today was outstanding. Great job Tim and thank you Charles for allowing me to participate.

 

By | 2017-11-01T21:05:25+00:00 November 1st, 2017|Carithers Flowers, Tim Huckabee, Training|0 Comments

Let Life Bloom

Nationwide Same Day Flower Delivery

Flyline Search Marketing has been working with Charles Carithers for nearly 8 years now. During that time we have helped Mr. Carithers grow his firm Carithers Flowers into a Top 20 Florist in the United States. We have also worked with Charles in helping him build a nationwide same day delivery firm, known as Let Life Bloom, LLC.

Let Life Bloom offers three national floral brands. We sell FTD, Teleflora and 1-800 Flowers products. These products and floral brands are some of the most popular in the country. Our customers have the opportunity to choose their arrangement from one of the best selections of fresh cut flowers offered by any florist operating in the United States.

We offer nationwide same day delivery. This option is available on a wide array of flower arrangements we offer. Our team has developed a nationwide network of hand selected local flower shops. These local shops owners fulfill all same day delivery orders taken from areas outside of the Atlanta metro area. Three are a small handful of cities we serve that are extremely rural in nature. One example would be North Pole Alaska. There isn’t a local flower shop in our network, operating in the market. For those customers, we offer offer next day and two day drop shipment options. We offer a nice selection of floral arrangements, and some incredibly delicious edible treats from Shari’s Berries. in our drop ship program.

During our years with Charles, we have created a number of websites, social media platforms, blogs and deployed a myriad of other marketing tools, all designed to drive new business and to grow brand awareness. These sites play a huge role in our marketing efforts. We invite you to visit these sites so you can see just how they are being used.

Websites

Let Life Bloom – (http://www.letlifebloom.com)

The Let Life Bloom website is designed to support Let Life Bloom, LLC. This organization is wholly owned and operated by Charles Carithers. The organization is headquartered in Atlanta, Georgia. The address is 2030 Powers Ferry Road, Suite 378, Atlanta, Georgia 30339. Let Life Bloom serves a nationwide client base and will be rolling out a major new initiative in support of Safeway and Albertson’s grocery stores, early next year.

Carithers Wedding Flowers – (http://www.carithersweddingflowers.com)

The Carithers organization employees an expert team of wedding and event flower professionals. These folks provide wedding flowers for brides all over the metropolitan area. Take a look at the portfolio pages that are included with this site. You can get a great feel for the kinds of wedding flowers that Carithers has become famous for.

Carithers Flowers Atlanta – (http://www.carithersflowersatlanta.com)

This site is the official Carithers Flowers Blog. Using the blog, we are able to deliver the latest trends in floral design to our many blog visitors. The blog articles we post contain tons of gorgeous flower photos, tips on floral design and much more. The blog was recently updated to include a new e-commerce store where we can offer blog visitors the opportunity to see and purchase some of the most popular and frequently purchased floral arrangements Carithers offers.

 

Social Media Platforms

Facebook Carithers – (http://www.facebook.com/carithersflowersatlanta)

Facebook Let Life Bloom – (http://www.facebook.com/letlifebloomflowers)

Twitter Carithers – (http://www.twitter.com/carithersflwrs)

Twitter Let Life Bloom – (http://www.twitter.com/letlifebloomflowers)

Pinterest Carithers – (http://www.pinterest.com/carithersevents)

Pinterest Let Life Bloom – (http://www.pinterest.com/letlifebloom)

 

By | 2017-08-15T10:59:40+00:00 October 22nd, 2016|Carithers Flowers, Charles Carithers, Let Life Bloom|0 Comments

Mother’s Day Marketing For Florists

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Carithers Flowers Luxury Collection

Secret To Marketing Flower Shops

What does Mom spell when turned upside down? It spells WOW that’s what!

The Flyline Search Marketing team is hard at work, deploying well thought out tactics and strategies, specifically designed to support Mother’s Day flower sales for the flower shops we support. We offer a comprehensive marketing program for florists that is highly effective. This program is delivering stunning results for our clients. Our customers routinely tell us that their monthly and quarterly sales and revenue growth numbers far exceed those of other flower shop owners who participate in floral industry groups they data share with.

What is our secret you ask? It’s starts with first strategically partnering with GREAT clients, such as; Carithers Flowers, Allen’s Flowers, Veldkamp’s and Flowerama. Next we deploy an incredibly well designed strategy that is unique and comprehensive in nature. Add to that, our talented and dedicated staff. Who might I add are absolutely relentless in their efforts to drive success for every florist we serve. If you do decide to work with us, that will be the best decision you ever make. Like one of our flower shop owners told a prospective client not too long ago, if they do offer to serve your firm, sign the contract as fast as you can! That is absolutely true by the way. Our goal in strategically partnering with shop owners is simple. If we invest our lives and energy in you, we just want to know that you equally value us and the contribution we make to your business and to your family. Those who have hired us will tell you that we educate our shop owners along the way and approach the relationship with a spirit of teamwork and open sharing of ideas and information. We find that approach leads to florists who are informed and empowered!

2009%20FTD%20Top%20100%20Award[1]The marketing program we deliver was created with the help of one of the brightest minds in the flower business, Mr. Charles Carithers, owner of Carithers Flowers in Atlanta, Georgia. We first met Charles in January of 2009. He brought us in to revamp his Google Adwords program and our eye popping first year results provided us with an opportunity to grow the relationship. From that point forward, Charles taught us the flower business and we shared our digital and traditional marketing expertise with him. As you can imagine, Carithers Flowers has really grown during the past 6 years. They are now arguably one of the top and largest independent flower shops in the United States. As Charles will tell you, growing your flower shop requires an unrelenting commitment to innovation and marketing. From our perspective, Charles is the best in the business at both.

 

Comprehensive Marketing For Florists!

Comprehensive Marketing For Florists!

The advertising program that we began creating for Charles back in 2009, has morphed from an extremely productive tool, into a tactical marketing weapon. This program has been field tested over the past 6 years. We have expertly refined it over the past few years, using data gathered from real life experience, from all over the country. The program has delivered results in market after market. Shop owners from the East Coast to the West Coast have seen first hand how the program drives growth in all areas of their business. Our program is designed to grow walk-in, call-in, credit card, online, wedding and event sales and more. The program has delivered results in market after market, increasing overall sales and revenues for every single client who has hired us.

Want an inside tip? Work with us to strategically grow your business 365 days a year. Our approach is focused on growing our clients sales and revenue every single day of the year! While our efforts do produce incredible results during the two biggest floral holidays of the year, Valentine’s and Mother’s Day. We prefer to maintain a keen focus on driving day to day sales results.

 

The Floral Wire Networks

The Floral Wire Networks

Holidays like Mother’s Day require a very specific game plan in order to win. Historically, most small to medium sized flower shops relied on wire-in order volume for the majority of the daily and holiday flower orders. That reliance on wire-in orders is at least a major factor in why so many small and medium sized flower shops have closed over the past 5 years. The national order gatherers spend a ton of money on advertising to secure those orders. They keep an ever increasing percentage of each order they take in order to cover their cost of order acquisition and to provide the profit margin their owners demand. That leaves the poor local florist creating and delivering many arrangements at, or sometimes below cost. Not a formula for success.

all months of the year

Working For Florists 365 Days A Year!

Our team has developed both a year around approach for our florists, as well as a holiday strategy as well. Then we customize the holiday program, based on the specific needs and operating issues that each of our shop owners is facing. The goal at holidays like Mother’s Day is not just to survive, but, to help our shop owners thrive! If you are a flower shop owner, you know what we are saying here. Many of you work ridiculous hours during Mother’s Day week and walk away at the end of the day with little to no actual profit. The flower growers and wholesalers want more money for the flowers you need to buy. Your floral design staff expects to be paid overtime for the crazy hours you are going to need them to work. You don’t have enough delivery drivers so you either temporarily bring in a bunch of untrained drivers, or you give in and pay the exorbitant fees required by third party delivery firms. Everything is working against you making a profit!

I mentioned the term “Strategic Partnering’ with our shop owners, earlier in this post. A big part of what we bring to the table is the expert consulting advice and guidance that we share with our florists. We spend hours working with each individual client. Making sure that they have defined the end result they wish to achieve and have everything in place to achieve the desired financial results. We help them set up their websites for each holiday. That means ensuring the products being offered for sale are in alignment with the flower orders being submitted to the growers by the shop owner. Graphics on the website need to be updated, social media platforms need to themed for the occasion, blog posts must be written, press releases submitted, tweets must go out, radio spots must be created and recorded. The list of details sometimes seems endless. What makes this work is our relentless approach. We focus on the details and are just relentless in our pursuit of success for each client. Everything we do, must work in concert with the flower shop, if we are going to drive financial success during a holiday such as Mother’s Day.

Check out these Mother’s Day themed radio spots that we helped put together for Carithers Flowers. These are just one example of the customized approach that I mentioned earlier in the article. We run radio spots on multiple stations in the Atlanta market to drive increased brand awareness for Carithers Flowers. These spots are primarily targeted for year round sales opportunities, versus holiday flower sales. These particular spots will stop running the week leading up to Mother’s Day. We choose to end the spots early because we don’t anticipate needing marketing support from radio to achieve the tactical holiday objectives set by Carithers Flowers.

At the end of this coming week, we will reach Mother’s Day. The vast majority of the flower shops in the country will sell more flowers this week than during any other week this year. Most will struggle to actually make a profit from all of the work.

Flower shops that Flyline Search Marketing supports will thrive this week, next week and each week after that!

 

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Sneak Preview Of New Radio Ad Spots For Carithers Flowers

Carithers Store FrontCarithers Flowers

Voted Best Florist In Atlanta, Georgia

14 Consecutive Years!

We spent some time a few days ago cutting some new radio ads spots for Carithers Flowers. The ads will run on WSB radio. You can tune in to WSB at 750 AM or 95.5 FM. These new spots will actually start to hit the airwaves shortly after Christmas.

 

On-Air-150x150-1WSB RADIO ADVERTISING

The radio spots feature Charles Carithers, owner of Carithers Flowers, and “The Georgia Gardener,” Walter Reeves. We created ad spots in three different lengths (15, 30 & 60 second). The spots were recorded at the WSB radio studios in downtown Atlanta, Georgia.

 

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By | 2014-12-24T13:30:32+00:00 December 24th, 2014|Advertising For Florists, Broadcast Media Buying, Carithers Flowers, Walter Reeves, WSB Radio|Comments Off on Sneak Preview Of New Radio Ad Spots For Carithers Flowers

Stirring The Airwaves For Carithers Flowers

Carithers Store FrontCarithers Flowers

Using Broadcast Media To Spread Holiday Cheer

We just completed several new radio advertising spots for Carithers Flowers. The spots are running on WSB 750 am and 95.5 fm. The Georgia Gardner, “Walter Reeves,” and the owner of Carithers Flowers, “Charles Carithers,” are both featured on the holiday ad spots. We wrote and recorded 15 second, 30 second and 60 second spots in support of our Christmas and Holiday marketing program for Carithers. We invite you to listen to them by clicking on the links below.

New Christmas & Holiday Ad Spots

 

Holiday Contest

zoom_CountryElegance06082410042708111340116In addition to running the new advertising spots, we are also promoting a Christmas and Holiday contest on WSB as well. This season, send in your photos and a short story, explaining your favorite Holiday memory. To enter, go to the WSB website (http://www.wsbradio.com/s/contests/). Tell Walter Reeves your favorite Christmas memory for the chance to win. The beautiful decorated christmas tree shown to the right will go to the grand prize winner. This stunning Christmas Tree will be the talk of the neighborhood this holiday season.

All submissions will be judged by Walter Reeves. He is planning to select the winners just before Christmas. The winner will receive a gorgeous Decorated Miniature Christmas Tree From Carithers. There are also prizes for the top four runner-up participants. These folks will receive a beautiful Christmas floral arrangement. All prizes will be designed and delivered by Carithers Flowers, absolutely FREE of charge!

Hear The Contest Winner Announcement By Walter Reeves

Announcement of winners took place on Saturday, December 20, 2014.

If you haven’t already purchased a Christmas present for everyone on your list this year, we encourage you to visit the Carithers Flowers website to see all of the great Christmas and Holiday gifts they offer. The nationally acclaimed floral design team at Carithers creates some of the most beautiful and unique flower arrangements found anywhere in the country. Take a look at a few of the floral arrangements they are offering this holiday season.

Christmas & Holiday Flowers

Holiday Sensation Holiday Grandeur Happy Holiday
Festive Elegance Winter White Glorious Holidays

 

Flyline Search Marketing is the advertising agency for Carithers Flowers. We have been under contract with Carithers Flowers since January of 2009. Our team handles Internet Marketing, Broadcast Media Buying and Social Media programs for Carithers. We also deliver website design and optimization, along with a mirad of other consulting services we provide. You can see a sample our our web design work for Carithers by visiting the new wedding site we just finished a few month ago. To visit that site, go to Carithers Wedding Flowers.

Carithers Flowers was the first floral design client to sign an advertising services agreement with us. Over the past few years, we have taken on quite a few new flower shop clients.  In fact, marketing for florists is now an advertising line that we specialize in. Our comprehensive marketing program for florists is arguably one of the very best in the floral industry. The program has delivered incredible results for Carithers. It helped to propel them from a small family owned business, into one of the largest flower shops in the Southeastern United States. Our strategically designed program is now being used to support other florists, located in some of the most competitive markets in the country, including; Albuquerque, Columbus, Denver, Long Beach, Reseda and San Diego. In every case, the program has produced excellent results. Each florist in our group has been able to increase sales transactions, improve their gross and net revenues and achieve more dominant positions within their local service area.

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By | 2014-12-17T10:42:23+00:00 December 17th, 2014|Broadcast Media Buying, Carithers Flowers, Flyline Search Marketing, Radio Advertising, Walter Reeves, WSB Radio|Comments Off on Stirring The Airwaves For Carithers Flowers

Halloween Contest At Carithers Flowers

20141031_093704Halloween Contest

Carithers Flowers

Atlanta, Georgia

The annual Halloween contest at Carithers Flowers was held today. Everyone at the flower shop really had a great time, customers and employees included. The winner of the contest was Kristin Crowder. Congratulations to Kristin and to all the folks at Carithers who participated.

Carithers Flowers is a family owned and operated flower shop. They have been in business for more than 40 years. The Halloween contest has been a long standing tradition and has always created lots of fun and enjoyment from the employee group. Carithers customers who happen to visit the flower shop on Halloween day, always seem to enjoy the event as well.

Fall Flowers Are Now Available At Carithers

Fall FlowersCarithers Flowers is located at 1708 Powers Ferry road, in Marietta, Georgia. They also have additional warehouse and administrative offices located in Atlanta and surrounding areas. Carithers has been voted Best Florist In Atlanta for the past 14 consecutive years by Atlanta area residents and business owners who have participated in the Consumers Choice award voting.

Flyline Search Marketing is extremely proud of our affiliation with Carithers Flowers. We provide a comprehensive set of marketing services to Carithers and have served as the marketing agency since January of 2009. The service package we provide to them is specifically designed to support floral design centers. We serve a number of nationally acclaimed florists, located throughout the United States, such as; Veldkamp’s Flowers in Denver, Colorado, Allen’s Flowers in San Diego, California, Flowerama in Columbus, Ohio and Allen’s Flower Market in Long Beach, California.

Carithers Flowers Halloween Contest Participant Group Photo

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More Great Photos From The Day

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Choose which costume you think is the best. Please use the voting buttons displayed under each photo below to cast your vote. We appreciate your feedback. 

 Thank you for sharing your opinion with us!

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By | 2014-10-31T22:51:34+00:00 October 31st, 2014|Carithers Flowers, Halloween Costumes|Comments Off on Halloween Contest At Carithers Flowers