Trends In Web Traffic – Shift To Smartphones

 Smartphone Usage Is Rapidly Increasing
Do you ever study the Google Analytics data for your website? If the answer is no, we recommend you begin reviewing analytics data on a regular basis. One of the trends you will find in your analytics data is a very definitive shift in the origin of the web traffic on your site. Historically, the vast majority of people who accessed our clients websites, did so using either a desktop or laptop computer to make the connection. Over the past few years, that trend has dramatically shifted. The number of people accessing those same websites via a smartphone or mobile a tablet device, is simply staggering.

In March of 2015, comScore reported that 184 million people in the United States owned smartphones. That number is expected to continue rising over the coming years. Ten years ago, many of the mobile phones in the market were not web enabled. They were simply used […]

The Digital Advertising Arena Holds Great Promise

Smart Firms Go Digital
Business owners who insist on sticking to the old traditional way of selling are finding it harder and harder to compete in today’s fast paced environment. We meet folks like this everyday. They are honest, hard working people. They have each built successful businesses by the sweat of their brow. Almost all of them feel they understand their business better than anyone else, yet they find themselves wondering why their revenue growth has seemingly stagnated. Most are afraid of change and thus stuck in proverbial quicksand. They know change is needed, but, don’t have any real  idea of what that change should be.

Please don’t mistake what I am saying. These are some of the brightest folks you will ever meet. Most are college grads, all have built successful businesses and lead happy, productive lives. Yet they all seem to find themselves at that same intersection in the road. For years their businesses have […]