Graduations During COVID 19 Have Really Changed Things For Flower Shops

Flyline Search Marketing

COVID 19 Has Altered The Graduation Experience For Our Kids

We support flower shops all over the United States. Traditionally, May and June are busy months for our shop owners, as they prepare for Memorial Day, Fathers Day and Graduations. Flowerama Columbus has been a client of ours for many years. They employ a very talented floral design team who is busy preparing to help Columbus Ohio area graduates celebrate their special day. They are a second generation, family owned and operated floral design firm. Flowerama has been voted “Best Florist” in Columbus Ohio for 10 years in a row. For the past 30 days, all of their 4 retail flower shops have been closed to the public. They have been operating out of their base facility, providing local same day flower delivery for orders taken by phone or online.

Crazy to think that just a month ago, they were operating four floral design center locations.  Those flower shops are located in Columbus, Reynoldsburg, Westerville and Whitehall Ohio. Normally by this time in May, graduates and their parents would be coming in looking for corsages, boutonnieres and graduation themed flowers and plants. In just the past few days, the Governor of Ohio authorized the re-opening of our flower shop locations. Over the past few days, we have seen little more than a trickle of foot traffic coming in. Still, Flowerama has been receiving calls and online orders from people seeking to celebrate graduations.

Graduations are occurring all across the United States. It really tugs at your heart to know that kids who have worked so hard will not be able to march down the aisle in their caps and gowns, to receive their diplomas. So much history, so much tradition. Hard to see these kids prevented from that day filled with celebrations, smiles and that great sense of satisfaction and accomplishment. All of our flower shop clients are working through these challenges with the families who are still wanting to celebrate their graduates.

Some of our other flower shop clients include Steve’s Flowers in Indianapolis Indiana, Allen’s Flowers in San Diego California, Pugh’s Flowers in Memphis Tennessee, Veldkamp’s Flowers in Denver Colorado, Rockcastle Florist in Rochester New York, Mayfield Florist in Tucson Arizona and many more. Some of these flower shops have recently been able to re-open their retail establishments in a controlled manner, others are still not able to open.  In San Diego, Allen’s Flowers is still not able to reopen. The families celebrating graduations are having to order by phone or online. These families are supposed to continue social distancing, which is preventing large family gatherings to celebrate their deserving graduates.

Join Us In Celebrating Graduates All Across America

 

 

Flyline Search Marketing® has a proven track record of delivering eye popping performance results. The floral customers we serve are growing much faster than the industry average. Our team is absolutely relentless in our mission to deliver success for those we serve. We served Carithers Flowers for more than 10 years. Click this link to read more about how we changed the lives of the Carithers family. The photo above that reads “Time to Learn” is really appropriate. Our firm is one of the most trusted brands in the floral marketing arena. Delivering results is our primary mission, but, we also spend a ton of time and energy teaching and educating the customers that we serve. We like to refer to our flower shop owners as being “Enlightened Florists”. Our advanced group of florists tend to dominate the markets that they compete in. A quick review of their analytics data would provide positive confirmation of that fact.

The comprehensive marketing program that we deliver for flower shops includes a lead generation component, tools to increase brand awareness, effective email marketing, tactics that help to defend brand reputation, platforms to manage social media marketing and every program we deploy comes with considerable consulting and education elements. We build a blog for each floral client we serve. Our team provides all the content for that blog. Our staff also creates a wedding website for each client. We work with the florists to gather the photos and base content for those sites. Our team is responsible for adding the content and maintaining the sites. For flower shops that want to expand their event flower business, we also build an events site for them. Some of our flower shops are heavily focused on generating more sympathy flower business. For those clients, we build a fully responsive sympathy website. If you are paying for our comprehensive marketing program, these micro-sites are built as part of that program. No website design fee to you, just a nominal monthly hosting fee.

 

 

 

Flowerama Columbus Marketing Efforts Ramping Up

columbus 400Flowerama Columbus Opts For Comprehensive Marketing Approach

In July of 2014 the Ozment family, owners of Flowerama Columbus, Flowerama Reynoldsburg, Flowerama Westerville and Flowerama Whitehall, hired Flyline Search Marketing to design and deploy a comprehensive marketing program for their firm. We were tasked to deliver an advertising program, designed to immediately increase sales transactions, improve their brand awareness and to generate sustainable double digit revenue growth for their firm.

Depositphotos_8588374_s (2)When asked how they found out about us, they advised that they first learned of Flyline Search Marketing from Allen’s Flowers. The owner of Allen’s Flowers, Brad Levy, hired our firm back in April of 2012. Brad and his family have been clients of ours since that time. Brad participates in the “Next Level” floral industry group, that the Ozments are also members of. Steve Ozment had gotten to know Brad pretty well as a result of the meetings. He was extremely taken back with the top line results that Brad had shared with the group. According to Steve, the numbers for Allen’s Flowers were truly eye popping and far exceeded anything being generated by other shop owners in the group.

Fall FlowersThe Ozment family operates four store locations in the Columbus area. Their store locations are located in: Columbus Ohio – 1600 Morse Road, Reynoldsburg Ohio – 6311 East Main Street, Westerville Ohio – 635 South State Street and Whitehall Ohio -4785 East Broad Street. The Ozments have traditionally relied upon a business model that called for using store front locations, strategically positioned in high traffic areas. That approach has served them well, and provided growth over the early years of their business. The storefront approach is historically the way many flower shops have grown to prominence in the floral industry. Here is a great video you might enjoy telling more about the Flowerama Columbus story.

Flowerama Columbus is truly a family affair. Virtually the entire family is involved in the business to some degree. The primary operators of the business are Steve Ozment, Kara Ozment and Andrea Ozment. They are assisted by Mark Ozment, Alisa Ozment and parents Bob and Jeanne. If you haven’t met this family, you really need to. They are awesome folks and really put everything they have into their business and serving their community.

Depositphotos_31562021_xs (2)The Ozments are seasoned professionals and very astute marketers. Several years ago, they came to the realization that the Internet was beginning to reshape the shopping patterns of people searching for fresh cut flower arrangements in the Columbus area. Armed with that knowledge, they decided that it was time to expand their online footprint. The old traditional floral site they had been using was in need of a face lift. They wasted no time and quickly hired a web development firm to help them create a new, more modern online storefront. They chose to custom design and construct a fully responsive, custom built floral website. You can view the new site by clicking this link (www.FloweramaColumbus.com). Their goal was to create a new website, capable of improving the shopping experience for people surfing the web via a desktop, laptop, I-pad or tablet computer device. They didn’t stop there. They also constructed a new mobile themed website as well. The mobile site is designed to make it easier for smartphone users to peruse flower arrangements and to easily and securely make purchases from their phones.

The Ozments quickly realized that the site was really effective, but, in order to get the most out of it, they needed a marketing agency. They chose Flyline Search Marketing. Through their connection with Allen’s Flowers, they were able to connect with us. They signed an annual service agreement with us in mid July of 2014. Our team quickly set about the business of deploying all the strategic components of our comprehensive marketing program. That program is specifically designed for flower shops. It is currently viewed to be one of the top performing marketing programs available in the floral industry.

Carithers Store FrontWe originally created the comprehensive marketing program in January of 2009. At that time we had been hired by Charles Carithers to help him grow his business. Charles and his family own Carithers Flowers in Atlanta. We built the program and produced eye popping results for Carithers. Our connections with other flower shop owners have all grown from those early roots we laid down in serving Charles and the Carithers Flowers organization. The program proved to be incredibly productive for Carithers and that continues today. Through the incredible leadership of Charles Carithers and the support we have provided, Carithers Flowers has grown into one of the largest and most prestigious flower shops in the United States.

We just put together and shared some high level program metrics with the Ozments this past week. The data gave them a glimpse into their advertising program start up experience versus that of other florists we serve. Their key metrics really look rock solid. The data was very clear. Flowerama Columbus is quickly shifting into high gear with their Internet marketing efforts. The program results show that they are already tracking, trending and moving along a very similar pattern of growth, experienced by Carithers Flowers, Allen’s Flowers, Veldkamp’s Flowers and other florists we serve. Armed with their new website and supported by Flyline’s comprehensive marketing program, Flowerama Columbus should be a force to be reckoned with for many years to come.

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