Florists Growing Revenues at a Record Pace

Flower Shops We Support Are Flourishing
Are you in the flower business? If so, you are no doubt aware that the number of independent flower shops operating in the United States has been dropping over the past 5 years. The United States Department of Labor projects a 7 percent overall employment growth rate for all occupations, between the years of 2014 to 2024. At the same time, Bureau of Labor Statistics also projects that employment in the floral business will drop by 3 percent, over the same period of time.

If you are in the floral industry these numbers probably don’t give you much confidence about your future. Let me share some thoughts with you. At least some of what I have to say may ease your concerns. The numbers say there will be less florists ten years from now than there are today. The data also says there will be fewer jobs in the floral industry. What those stats don’t speak to is demand and […]

Valentine’s Day Flower Sales Results

Flower Shop Sales Blossom
Even though Valentine’s Day fell on Sunday this year, the vast majority of the flower shop clients we support experienced at least some upward growth in year over year net revenue. Most other flower shops around the country were probably not so lucky. Our bet is that flower shops who depend on the wire services for volume likely felt a sharp decline in sales, deliveries and year over year revenues.

Florists in the U.S. went into this years Valentine’s holiday feeling a bit apprehensive. Some we spoke with were openly discouraged by the floral industry projections for the coming holiday. Historically, the floral industry almost always projects lower than normal holiday sales, anytime Valentine’s falls on a Saturday or Sunday. The Society of American Florists (SAF) put out an article in January of this year, which highlighted industry concerns on this point. The article lays out a pretty compelling case that a very negative […]

Understanding Adwords & Analytics

Google Analytics Is An Empowering Tool
How much time do you spend reviewing Google Analytics? Have you ever set up and managed a sophisticated Google Adwords platform? Just a couple of the questions we ask each new prospective client who contacts us for help. The vast majority have never spent any measurable amount of time doing either. With each client we serve, we spend a good bit of time providing education into the value of understanding the unique attributes of the Adwords and Analytics platforms. We find that educating a client, as to how to effectively review and evaluate Analytics data, is empowering for that client.

Here is one example of the types of information we share with our flower shop owners. When flower shop owners come into our group, they don’t have any idea why Adwords and Analytics conversion data is different. Many assume that there is simply a problem with how the e-commerce tracking code […]

Flowers & Company Hires Flyline Search Marketing

Flowers & Company of Houston, Texas, has hired Flyline Search Marketing to design and deliver a comprehensive marketing program for their firm. The Flowers and Company firm is owned by the Aaron family. Bryan Aaron is the President and day to day manager of the flower shop. The Flowers and Company design center is physically located in Pasadena.

Flowers & Company employs a team of professional delivery drivers. Each driver is specifically trained in the art of hauling and delivering floral products. The folks at Flowers and Company offer nationwide same day delivery. If you live in the Houston area, you can also take advantage of their express local delivery service. They provide same day express delivery in: Atascocita, Baytown, Bellaire, Channelview, Conroe, Crosby, Deer Park, Friendswood, Galena Park, Houston, Humble, Katy, Kemah, La Porte, League City, Manvel, Missouri City, Pasadena, Pearland, Seabrook, South Houston, Spring, Stafford, Webster and The Woodlands.

The floral design professionals at Flowers and Company are true artisans. They design some of the most stunning flower arrangements found anywhere in the state of Texas. Flowers […]

Flowerama Columbus Marketing Efforts Ramping Up

Flowerama Columbus Opts For Comprehensive Marketing Approach
In July of 2014 the Ozment family, owners of Flowerama Columbus, Flowerama Reynoldsburg, Flowerama Westerville and Flowerama Whitehall, hired Flyline Search Marketing to design and deploy a comprehensive marketing program for their firm. We were tasked to deliver an advertising program, designed to immediately increase sales transactions, improve their brand awareness and to generate sustainable double digit revenue growth for their firm.

When asked how they found out about us, they advised that they first learned of Flyline Search Marketing from Allen’s Flowers. The owner of Allen’s Flowers, Brad Levy, hired our firm back in April of 2012. Brad and his family have been clients of ours since that time. Brad participates in the “Next Level” floral industry group, that the Ozments are also members of. Steve Ozment had gotten to know Brad pretty well as a result of the meetings. He was extremely taken back with the top line […]

Stirring The Airwaves For Carithers Flowers

Carithers Flowers
Using Broadcast Media To Spread Holiday Cheer
We just completed several new radio advertising spots for Carithers Flowers. The spots are running on WSB 750 am and 95.5 fm. The Georgia Gardner, “Walter Reeves,” and the owner of Carithers Flowers, “Charles Carithers,” are both featured on the holiday ad spots. We wrote and recorded 15 second, 30 second and 60 second spots in support of our Christmas and Holiday marketing program for Carithers. We invite you to listen to them by clicking on the links below.
New Christmas & Holiday Ad Spots

 
Holiday Contest
In addition to running the new advertising spots, we are also promoting a Christmas and Holiday contest on WSB as well. This season, send in your photos and a short story, explaining your favorite Holiday memory. To enter, go to the WSB website (http://www.wsbradio.com/s/contests/). Tell Walter Reeves your favorite Christmas memory for the chance to win. The beautiful decorated christmas tree shown to the […]

By |December 17th, 2014|Broadcast Media Buying, Carithers Flowers, Flyline Search Marketing, Radio Advertising, Walter Reeves, WSB Radio|Comments Off on Stirring The Airwaves For Carithers Flowers

Veldkamp’s Flowers Signs A Two Year Contract Extension

Flyline Search Marketing CEO, Mark Lein, announced today that Flyline and Veldkamp’s Flowers have agreed to terms on a new two year service agreement. Mr. Lein advised that a full press release would be issued later this week, providing more details about the contract.

Veldkamp’s Flowers originally hired Flyline Search Marketing in November of 2013. They tasked Flyline with designing and deploying a comprehensive marketing strategy for their firm. The comprehensive program Flyline created proved extremely productive over the past 12 months. Paid search and organic marketing elements of the program helped Veldkamp’s to significantly increase online sales. The program not only delivered increased productivity from the website, it also generated stunning increases in call-in sales, walk-in sales, credit card sales, wire-out orders and drove additional wedding and event flower business for Veldkamp’s. Veldkamp’s has been able to lower their dependence on wire-in orders. They have also benefited from an overall increase in brand awareness.

Mr. Lein, explained that […]

By |October 23rd, 2014|Flyline Advantage, Flyline Search Marketing, Marketing for Carithers Flowers, Marketing For Florists, Marketing for Veldkamps Flowers, Veldkamp's Flowers|Comments Off on Veldkamp’s Flowers Signs A Two Year Contract Extension

Flyline Search Marketing® Develops New Website For Flowerama Columbus

Marketing Services For Florists
Flyline Search Marketing specializes in marketing for florists. We serve flower shop owners all over the United States. Our newest client is Flowerama of Columbus, Ohio. Flowerama in Columbus is owned by the Ozment family.

Flyline delivers a comprehensive marketing program for Flowerama that includes platforms such as; Google Adwords, Bing Sponsored Search, Facebook, Twitter, Pinterest, YouTube and Google+. We also provide website optimization and design services, media buying and consulting services as well. As part of the marketing program we developed a new wedding flower website. You can view the new website at Flowerama Columbus Weddings.

Site development began several weeks ago. Our design team used a custom bWordPress framework to build the website. The website is responsive in nature, meaning the website will conform it’s display, based upon the type of device (Desktop, Laptop, Tablet or Smartphone) that is attempting to access it. Mark Lein, CEO of Flyline Search Marketing, recently stated […]

By |September 28th, 2014|Flyline Search Marketing, Website Design|Comments Off on Flyline Search Marketing® Develops New Website For Flowerama Columbus

Pay Per Click – Is PPC the new Yellow Pages?

Example: Anytime Fitness Health Club Located in Roswell, Georgia
Pay per click advertising is fast becoming the new yellow pages. It is imperative for small business owners, who have traditionally relied upon yellow pages for their business leads, to begin to understand the true power of the Internet. In areas where DSL and Broadband Internet penetration and connectivity rates are high, pay per click has virtually replaced the phone book as the method used by most people to look up phone numbers for businesses. Here is an example of that phenomenom. In February, the yellow pages delivered approximately 30 business calls from current club members, over 100 calls from companies trying to sell our client their products and services, and literally zero calls from new prospective clients seeking a club membership. A total of zero new club members can be attributed to the yellow page advertising program during February. These numbers are accurate and verifiable, given, […]

By |March 9th, 2009|Business News, Flyline Search Marketing, Google Advertising|Comments Off on Pay Per Click – Is PPC the new Yellow Pages?

The Flyline Advantage

Leading the League in Connecting Buyers to Sellers!
Want to grow your business even in a tough economy? Do what Pete’s Plumbing, Anytime Fitness, Do It Yourself Pest Control, Winder Construction, Mat Works Ltd and others have already done; hire Flyline Search Marketing™ to custom design and professionally manage a Pay Per Click marketing program for you on Google, Yahoo, MSN or Ask.
Why are companies selecting Flyline Search Marketing™ over our larger rivals?
1) Flyline Search Marketing™ offers an affordable and extremely customer friendly fixed program fee structure. The vast majority of our client’s monthly advertising budget goes directly towards the purchase of actual advertising on the search engines. Our competitors keep between 30% – 50% of your total monthly advertising spend as their monthly management fee. The more you need to spend, the more they make.

Example (Program Running Locally)
You contract with Flyline Search Marketing™ to direct your advertising spend of $4000 monthly on Google. Flyline Search […]

By |February 5th, 2009|Flyline Advantage, Flyline Search Marketing, Internet Marketing Agency|Comments Off on The Flyline Advantage