Understanding Adwords & Analytics

Google Analytics Is An Empowering Tool
How much time do you spend reviewing Google Analytics? Have you ever set up and managed a sophisticated Google Adwords platform? Just a couple of the questions we ask each new prospective client who contacts us for help. The vast majority have never spent any measurable amount of time doing either. With each client we serve, we spend a good bit of time providing education into the value of understanding the unique attributes of the Adwords and Analytics platforms. We find that educating a client, as to how to effectively review and evaluate Analytics data, is empowering for that client.

Here is one example of the types of information we share with our flower shop owners. When flower shop owners come into our group, they don’t have any idea why Adwords and Analytics conversion data is different. Many assume that there is simply a problem with how the e-commerce tracking code […]

Pay Per Click – Is PPC the new Yellow Pages?

Example: Anytime Fitness Health Club Located in Roswell, Georgia
Pay per click advertising is fast becoming the new yellow pages. It is imperative for small business owners, who have traditionally relied upon yellow pages for their business leads, to begin to understand the true power of the Internet. In areas where DSL and Broadband Internet penetration and connectivity rates are high, pay per click has virtually replaced the phone book as the method used by most people to look up phone numbers for businesses. Here is an example of that phenomenom. In February, the yellow pages delivered approximately 30 business calls from current club members, over 100 calls from companies trying to sell our client their products and services, and literally zero calls from new prospective clients seeking a club membership. A total of zero new club members can be attributed to the yellow page advertising program during February. These numbers are accurate and verifiable, given, […]

By |March 9th, 2009|Business News, Flyline Search Marketing, Google Advertising|Comments Off on Pay Per Click – Is PPC the new Yellow Pages?

Wishing You a Joyous Holiday Season!

Want to grow your business even in a tough economy? Do what Pete’s Plumbing, Anytime Fitness, Do It Yourself Pest Control, Winder Construction and others have already done; hire Flyline Search Marketing™ to custom design and professionally manage an Internet marketing program for you on Google.

 
Why are companies selecting Flyline Search Marketing™ over our larger rivals?
1) Flyline Search Marketing™ offers an inexpensive and extremely customer friendly fee structure. The vast majority of our client’s monthly advertising budget goes directly towards the purchase of actual advertising on Google. Our Larger competitors will keep between 30% – 50% of your total monthly advertising spend as their monthly management fee.

Example (Program Running Locally)
You contract with Flyline Search Marketing™ to direct your advertising spend of $4000 monthly on Google. Flyline Search Marketing™ charges $500 per month to professionally design and manage your local Google program. Your firm receives $3500 dollars worth of actual advertising. If you had contracted with […]

By |January 4th, 2009|Flyline Search Marketing, Google Advertising, Google Partner, Internet Marketing Agency|Comments Off on Wishing You a Joyous Holiday Season!

Research Conducted By Google – Search Is Heating Up

Now Is a Great Time to Deploy an Internet Marketing Program!
What the Research Shows

30% to 35% of the general population now receives their advertising messages via the Internet. Search marketing can help you reach those clients. U.S. Corporations spend more than $300 billion annually on advertising. Only 10% of that spend is targeted at Internet Search Marketing.

Source: Google™ Research 2007

 

Advice from Our CEO

Now is the time to secure market share from Internet Advertising! If you continue to wait on the sidelines, your competitors, who are already using Internet Search Marketing are going to continue grabbing market share. The competition for Sponsored Link placement is only going to increase from this point forward. The price for the best keyword terms will continue to rise as more companies enter the Internet advertising arena. Don’t wait on the sidelines, hire a trustworthy and competent Internet marketing vendor and start fighting for your piece of the market share now! […]

By |December 12th, 2008|Google Advertising, Search Advertising|Comments Off on Research Conducted By Google – Search Is Heating Up

Pay Per Click For Ecommerce Web Sites

Creating a pay per click program for an e-commerce site can be quite a challenge. Most ecommerce sites offer thousands of products for sale. Designing a World Class PPC program for such a site means building a large number of ad campaigns that specifically support each of the various product categories the site offers. Literally thousands of keyword terms must be created that support each ad group and are relevant to the products being offered. A properly designed pay per click program for an ecommerce client can literally take several hundred hours of work on the part of the PPC program designer. You can anticipate at least one full month of fine tuning in order to get the program operating at peak efficiency. Nothing is more rewarding though than seeing the sales start to roll in for your client.

 
Mark Lein
CEO Flyline Search Marketing & Flyline Media Group

By |November 19th, 2008|Google Advertising, Pay Per Click|Comments Off on Pay Per Click For Ecommerce Web Sites

Yahoo – Google Deal Off The Table

 
       
Breaking News
Here is a letter we received from Hilary Schneider, Executive Vice President at Yahoo. We think this information is important to our readers and are sharing it. 

 

Dear Advertiser,

We wanted to reach out to you directly regarding Google’s decision, announced earlier today, to terminate the advertising services agreement that the companies announced in June. Yahoo! continues to believe in the benefits of the agreement, and is disappointed that Google has elected to withdraw from the agreement rather than defend it in court. Google notified Yahoo! of its refusal to move forward with implementation of the agreement following indication from the Department of Justice that it would seek to block it, despite Yahoo!’s proposed revisions to address the DOJ’s and advertisers’ concerns.

While disappointed by this turn of events, we are writing to you to reaffirm our commitment to working together to drive your advertising results, and to provide the continued leadership you expect. The fact […]

By |November 5th, 2008|Business News, Google Advertising, Yahoo Advertising|Comments Off on Yahoo – Google Deal Off The Table