2016 Mother’s Day Flower Sales

Year over Year Sales Growth Objectives Achieved
Flyline Search Marketing® provides comprehensive marketing services for florists all over the United States. We serve a very distinguished group of flower shop owners. That group includes firms like; Carithers Flowers in Atlanta Georgia, Allen’s Flowers in San Diego California, Veldkamp’s Flowers in Denver Colorado, Allen’s Flower Market in Long Beach California, Flowerama of Columbus Ohio and Flowers and Company in Houston Texas.

These are not your average independent flowers. They are some of the floral industries most successful, lead by some of the industries brightest minds. These florists are also some of the most creative flower shop owners in the flower business today. We consider it to be a huge honor that these florists have strategically partnered with us. They brought us in to handle their online advertising, lead generation, social media marketing, brand management, content development and public relations duties. Our mission is to help our florists win […]

Understanding Adwords & Analytics

Google Analytics Is An Empowering Tool
How much time do you spend reviewing Google Analytics? Have you ever set up and managed a sophisticated Google Adwords platform? Just a couple of the questions we ask each new prospective client who contacts us for help. The vast majority have never spent any measurable amount of time doing either. With each client we serve, we spend a good bit of time providing education into the value of understanding the unique attributes of the Adwords and Analytics platforms. We find that educating a client, as to how to effectively review and evaluate Analytics data, is empowering for that client.

Here is one example of the types of information we share with our flower shop owners. When flower shop owners come into our group, they don’t have any idea why Adwords and Analytics conversion data is different. Many assume that there is simply a problem with how the e-commerce tracking code […]

Flowerama Columbus Marketing Efforts Ramping Up

Flowerama Columbus Opts For Comprehensive Marketing Approach
In July of 2014 the Ozment family, owners of Flowerama Columbus, Flowerama Reynoldsburg, Flowerama Westerville and Flowerama Whitehall, hired Flyline Search Marketing to design and deploy a comprehensive marketing program for their firm. We were tasked to deliver an advertising program, designed to immediately increase sales transactions, improve their brand awareness and to generate sustainable double digit revenue growth for their firm.

When asked how they found out about us, they advised that they first learned of Flyline Search Marketing from Allen’s Flowers. The owner of Allen’s Flowers, Brad Levy, hired our firm back in April of 2012. Brad and his family have been clients of ours since that time. Brad participates in the “Next Level” floral industry group, that the Ozments are also members of. Steve Ozment had gotten to know Brad pretty well as a result of the meetings. He was extremely taken back with the top line […]

Valentine’s Day Marketing For Florists

Marketing For Florists
Valentine’s Day
February 14, 2015
The Flyline Search Marketing team is totally immersed in Valentine’s Day marketing activities for the flower shop owners we support. Our staff is literally working round the clock to ensure every florist in our floral group achieves their financial goals this Valentine’s Day.
4 Days Left Until Valentine’s Day
Valentine’s Day Online Sales (February 1 – February 10)

Online Sales Generated = 2,837

Online Revenue Generated = $313,582

There are four days remaining in the Valentine’s flower season. If you haven’t purchased Valentine’s flowers for your special someone, you are running out of time. Most small to medium sized flower shops are running out of flowers and delivery capacity. The smallest have likely already taken all of the order volume that they can handle. The larger independent flower shops, like the ones we support, are still able to take and fill orders due to their ability to order direct from the flower growers. The last […]

Veldkamp’s Flowers Signs A Two Year Contract Extension

Flyline Search Marketing CEO, Mark Lein, announced today that Flyline and Veldkamp’s Flowers have agreed to terms on a new two year service agreement. Mr. Lein advised that a full press release would be issued later this week, providing more details about the contract.

Veldkamp’s Flowers originally hired Flyline Search Marketing in November of 2013. They tasked Flyline with designing and deploying a comprehensive marketing strategy for their firm. The comprehensive program Flyline created proved extremely productive over the past 12 months. Paid search and organic marketing elements of the program helped Veldkamp’s to significantly increase online sales. The program not only delivered increased productivity from the website, it also generated stunning increases in call-in sales, walk-in sales, credit card sales, wire-out orders and drove additional wedding and event flower business for Veldkamp’s. Veldkamp’s has been able to lower their dependence on wire-in orders. They have also benefited from an overall increase in brand awareness.

Mr. Lein, explained that […]

By |October 23rd, 2014|Flyline Advantage, Flyline Search Marketing, Marketing for Carithers Flowers, Marketing For Florists, Marketing for Veldkamps Flowers, Veldkamp's Flowers|Comments Off on Veldkamp’s Flowers Signs A Two Year Contract Extension