Online Sales Up Dramatically for Flower Shop Clients

Flyline Delivering On The Promise

Online sales results for the Mayfield Florist, Rockcastle Florist and Williams Flower & Gift, formerly Flowers To Go, are up dramatically since bringing in Flyline Search Marketing. These flower shops were looking for a marketing organization who could drive up brand recognition, eliminate their dependence on wire in orders, generate a robust online presence and improve top line revenue growth. That is precisely what Flyline has delivered for these flower shops.

 

Rockcastle Florist

Flyline Search Marketing was hired by Rockcastle Florist in March of 2017. We immediately deployed our comprehensive marketing program, then built a new website for them. They had previously been using a TeleFlora website platform. We created their new website on the Emerald City floral platform. Our team took that site live on May 1, 2017.

The comprehensive marketing program that we use for florists was first developed in January of 2009. We built it originally for Carithers Flowers in Atlanta. Carithers is still a client today. Since January of 2009, we have steadily improved and perfected the flower shop marketing program. Over the past 9 years, the program has evolved into a real tactical weapon that has given our florists a huge strategic advantage over their competition.

Here are the online results since May 1st for Rockcastle Florist 

  1. Web Traffic has increased by 30.49%
  2. Online Revenue has increased by 75.43%
  3. Online Sales have grown by 57.27%
  4. Average Order value is up by 11.55%

 

Mayfield Florist

Flyline Search Marketing was hired by Mayfield Florist in May of 2017. We immediately deployed our comprehensive marketing program and created a new website for them. They had previously been using a Media 99 website. We created their new site on the Emerald City floral platform. Our team took that site live on July 1, 2017.

Here are the online results since July 1st for Mayfield Florist

  1. Web Traffic has increased by 4.58%
  2. Online Revenue has increased by 117.59%
  3. Online Sales have grown by 42.16%
  4. Average Order value is up by 18.23%

 

Williams Flower & Gift, formerly Flowers To Go

Flyline Search Marketing was hired by Flowers To Go, Inc in July of 2017. We immediately deployed our comprehensive floral program for them. Next we built then a new e-commerce website, using the robust Emerald City floral platform. They had been using a TeleFlora web platform, prior to bringing us in. Our team took the new website live around August 1, 2017.

Here are the online results since August 1st for Williams Flower & Gift

  1. Web Traffic has increased by 168.93%
  2. Online Revenue has increased by 111.38%
  3. Online Sales have grown by 99.34%
  4. Average Order value is up by 6.04%

 

The data shared for these 3 florists comes directly from Google Analytics. Meaning, this data only reflects online sales that processed through the florists website shopping carts. We also track call-in sales, driven by elements of our comprehensive marketing program. If we add in the call-in sales data, the numbers shown for the 3 flower shops above go dramatically higher!

 

Flyline Hired By Mayfield Florist

Mayfield Florist Joins The Flyline Search Marketing Floral Group

Mayfield Florist of Tucson, Arizona has hired Flyline Search Marketing. Mayfield Florist is a second generation, family owned and operated floral design firm. They offer beautiful fresh flowers, plants, gourmet baskets and gifts. Their same day and express flower delivery area includes the greater Tucson, AZ area and all surrounding suburban communities. They also provide nationwide same day flower service to the rest of the continental United States.

Mayfield Florist is owned by the Coleman family. They are long time residents of the city of Tucson. They hired Flyline to come in and help ramp up their online footprint and presence. The program that Flyline will be delivering is comprehensive in nature. Our first matter of business was moving Mayfield to a more modern and robust web platform. We chose to purchase a license from Emerald City websites. They offer one of the floral industries finest web platforms. Once the license was in place, we created  and fully optimized content for the new site. If you would like to see the new website we created for Mayfield Florist, click this link: http://mayfieldflorist.com.

The next step in the rollout of our comprehensive marketing program for Mayfield was deployment of our industry leading PPC program. Florists we serve have discovered that the Flyline PPC platform gives them a tactical and strategic advantage over those they compete with. It is an extremely powerful tool. Massive in size and scale. Arguable the best tactical design available in the industry. We have spent the last 9 years, building and fine tuning the program design. Specific to flower shops, this program delivers stunning results!

We then created a new blog, wedding site and created a full suite of social media platforms that we will utilize in supporting and strengthening their brand. The program is turn-key and allows the florist to get back to focusing on cost of goods, deliver and managing their business, while we handle the Marketing functions. Our social media team is one of the very best in the floral industry. Lead by Janice Lein, our blog and social media staff has successfully helped us increase the brand awareness and reputations of all the florists we serve.

Early results from the program have been extraordinary. Our first full month of service for Mayfield was August 2017. During August, we were able to double their online sales and revenue results from the previous year. Expectations for the new program are high. Mayfield Florist is in this for the long haul. They choose to sign a long term contract with our firm. By strategically partnering with us, we should be able to deliver the kind of results we have produced for companies like Carithers Flowers of Atlanta, Allen’s Flowers of San Diego, Veldkamp’s Flowers of Denver and Pugh’s Flowers of Memphis, TN.

 

By | 2017-09-09T16:33:38+00:00 September 7th, 2017|Flyline Search Marketing, Mayfield Florist|0 Comments