Today’s traditional media world is becoming an increasingly fragmented landscape. Television, Radio, Yellow Pages, Magazines and Newspapers are all struggling to protect their advertising revenues. Let’s examine a few of the emerging trends that have the media and publishing company executives scratching their heads.
Television
The TV industry is struggling with the fact that more and more homeowners now own TiVo’s and DVR’s. These devices are used to record favorite shows and to avoid TV commercials when viewing the recorded programming. Another challenge is the proliferation of channels now available. Homeowners who have cable or satellite television generally have more than 100 channels of programming available to choose from. Reaching that mass audience that used to exclusively watch traditional network programming is virtually impossible. In today’s market, advertising spend must now be spread across multiple stations in order to reach that same target audience.
Radio
How many of you have purchased new vehicles over the past several years. If […]