Flyline Clients Set New Valentine’s Day Online Sales Records

Valentine’s Day Is The Second Largest Floral Holiday Of The Year

Valentine's Day, Marketing For Florists, New Sales Records AchievedCelebrations are in order as Flyline Search Marketing’s clients, including Bussey’s Florist, In Bloom Flowers, Pugh’s Flowers, Radebaugh Florist, Steve’s Flowers, Thrifty Florist, Watsons Flower Shops and other shops in the group, smashed previous online sales records this Valentine’s Day. Their unprecedented sales heights serve as a testament to the potent combination of strategic marketing and the vibrant appeal of their floral assortments during the season of love.

The success of Flyline Search Marketing’s clients during the Valentine’s Day season is a clear demonstration of the power of strategic marketing. In today’s competitive landscape, having a strong online presence and effectively utilizing digital marketing strategies has become crucial for businesses to thrive.

With the rise of e-commerce and online shopping, it has become increasingly important for floral shops to have a well-established online presence in order to reach a wider audience and drive sales. This is where Flyline Search Marketing’s expertise comes into play. By utilizing various digital marketing tactics such as search engine optimization, pay-per-click advertising, social media marketing, and email marketing, they were able to create targeted campaigns that resonated with their clients’ target demographic.

In addition to implementing strategic marketing strategies, Flyline Search Marketing’s clients also owe their success to the alluring and high-quality floral assortments they offer. As the saying goes, “a picture is worth a thousand words,” and in the case of online shopping, this couldn’t be more true. With eye-catching visuals and enticing product descriptions, customers were drawn to these florists’ websites and compelled to make a purchase.

Furthermore, Flyline Search Marketing’s clients have also made it a point to prioritize customer satisfaction and provide exceptional service. This has resulted in not only repeat business but also positive reviews and word-of-mouth recommendations, further driving sales during the Valentine’s Day season.

As the floral industry continues to evolve and adapt to the digital landscape, Flyline Search Marketing remains at the forefront, helping their clients stay ahead of the competition and achieve record-breaking sales. With a proven track record of success and a dedicated team of experts, it’s no surprise that Flyline Search Marketing is the go-to agency for floral businesses looking to thrive in the digital age. And with Valentine’s Day just around the corner, we can only expect even greater things from their clients in the future. So here’s to a successful Valentine’s Day season for Flyline Search Marketing and their impressive roster of clients! Cheers to many more years of success and growth.

The strong performance of Bussey’s Florist, In Bloom Flowers, Pugh’s Flowers, Radebaugh Florist, Steve’s Flowers, Thrifty Florist, Watsons Flower Shops and other shops in the group this Valentine’s Day is a testament to the power of strategic marketing, high-quality products, and exceptional customer service. As digital marketing continues to play a crucial role in the success of businesses, Flyline Search Marketing serves as an invaluable partner for floral shops looking to thrive in today’s competitive landscape. Let us all raise our glasses to celebrate their achievements and look forward to even greater accomplishments in the future. So, cheers to Flyline Search Marketing and their clients for a successful Valentine’s Day season and many more to come!

Celebrate love, celebrate success! Let’s continue to spread joy through beautiful flowers and effective digital marketing strategies. Here’s to many more successful seasons for Flyline Search Marketing and their impressive portfolio of clients. Cheers to love, happiness, and flourishing businesses!

Whether it’s Valentine’s Day or any other occasion, the success of Flyline Search Marketing’s clients is a testament to the importance of effective marketing and a strong online presence in today’s business landscape. By continuously adapting to the ever-changing digital world and staying ahead of the competition, Flyline Search Marketing helps their clients achieve remarkable results and reach new heights.

BUSSEY’S FLORIST

Bussey’s Florist, with locations in Rome and Cedartown, Georgia, is a family-owned business renowned for its exceptional floral arrangements and dedicated customer service. They offer a wide selection of flowers, plants, and gifts for all occasions, from weddings to sympathy expressions. Bussey’s is deeply rooted in their communities, with a reputation for quality and artistry in their designs, and their florists pride themselves on creating beautiful, fresh bouquets that bring joy to both the giver and the receiver.

At Bussey’s Florist, they understand the importance of personalized service and attention to detail. That’s why they work closely with their customers to ensure that every arrangement is tailored to their specific needs and preferences. Their skilled florists have years of experience in crafting stunning floral designs that are sure to make a lasting impression.

Bussey’s Florist has established a lasting partnership with Flyline Search Marketing, leveraging their expertise to enhance visibility and drive growth. This collaboration has been instrumental in expanding Bussey’s digital footprint and fostering strong customer relationships through targeted marketing strategies.

Bussey’s Florist is committed to providing its customers with the best products and services possible. With Flyline Search Marketing’s help, Bussey’s has been able to elevate their online presence and attract new customers through effective advertising campaigns.

One of the key benefits of working with Flyline Search Marketing is the team’s extensive knowledge and experience in digital marketing. They have helped Bussey’s Florist to develop a strong online brand and continually optimize their website for maximum impact.

In addition to digital marketing, Flyline Search Marketing also provides valuable insights and analytics to track the success of Bussey’s advertising efforts. This data-driven approach allows Bussey’s Florist to make informed decisions about their campaigns and adjust strategies as needed for optimal results.

IN BLOOM FLOWERS

In Bloom Flowers, a prominent florist known for its exquisite arrangements and superior service, has become a household name in Dallas and Fort Worth, Texas. Since initiating their partnership with Flyline Search Marketing in 2023, In Bloom Flowers has significantly enhanced its online presence, effectively capturing a large piece of the DFW floral market. Utilizing Flyline’s comprehensive marketing strategies, the company has not only heightened its visibility to potential customers but also optimized the customer experience, leading to substantial growth in market share and customer loyalty.

At In Bloom Flowers, customer satisfaction is the top priority. The florists at In Bloom Flowers are highly trained and skilled in crafting stunning arrangements for all occasions. Whether it’s a birthday, anniversary, or wedding, the team at In Bloom Flowers will work closely with customers to create personalized and breathtaking floral designs.

In addition to their exceptional floral arrangements, In Bloom Flowers also offers a wide selection of gifts, including gourmet chocolates, luxurious bath and body products, and unique home decor items. These carefully curated gift options add an extra touch of elegance to any order and make In Bloom Flowers the go-to destination for all gifting needs.

Moreover, In Bloom Flowers prides itself on its commitment to sustainability and environmentally-friendly practices. The company sources their flowers from local and sustainable farms, ensuring that their products are not only beautiful but also ethically and environmentally responsible. In addition, In Bloom Flowers uses eco-friendly packaging materials to reduce their carbon footprint.

Furthermore, In Bloom Flowers is dedicated to giving back to the community. The florist regularly partners with local charities and organizations, donating a portion of their profits to various causes. This commitment to social responsibility has not gone unnoticed, as In Bloom Flowers has gained a loyal following of socially-conscious customers.

In Bloom Flowers continues to set the standard for high-quality floral arrangements and exceptional customer service. With their dedication to customer satisfaction, sustainability, and community involvement, it’s no wonder why In Bloom Flowers is the preferred florist in Dallas and Fort Worth. So whether it’s for a special occasion or just to brighten someone’s day, let In Bloom Flowers be your first choice for all your floral needs. Let their expert team create a one-of-a-kind arrangement that will leave a lasting impression on your loved ones. With In Bloom Flowers, you’re not just getting flowers – you’re getting an experience that is truly exceptional and unforgettable.

PUGH’S FLOWERS

Pugh’s Flowers is a renowned family-owned and operated florist based in Memphis, Tennessee. With a rich history and a commitment to quality service, Pugh’s Flowers has been serving the Memphis community with an exquisite array of flowers and gifts suitable for every occasion. Through their long-standing partnership with Flyline Search Marketing, they have significantly expanded their online presence, optimizing their reach and enhancing their marketing strategies to connect with clients digitally, ensuring that the beauty of their floral arrangements is just a click away for their cherished customers.

Pugh’s Flowers has been in operation since 1976, with three generations of the Pugh family dedicated to providing exceptional floral services. With their unwavering passion for flowers and commitment to customer satisfaction, they have become one of the top florists in Memphis.

Their team of experienced florists meticulously handcrafts each arrangement with fresh and high-quality blooms sourced from local farms and growers. From elegant bouquets to lavish centerpieces, their unique designs are tailored to suit any occasion, including weddings, birthdays, anniversaries, and sympathy.

In addition to their stunning floral arrangements, Pugh’s Flowers also offers a wide selection of gifts, such as gourmet baskets, fruit baskets, and unique planters. These add-ons make the perfect accompaniment to any floral gift and are a great way to make your loved ones feel truly special.

Pugh’s Flowers is not just a florist, but also a part of the community. They actively participate in local events and donate to various charitable causes, showing their dedication to giving back and making a positive impact.

RADEBAUGH FLORIST

Radebaugh Florist and Greenhouses, a family-owned business located in Towson, Maryland, has been a blooming pillar of the community for decades. Renowned for their wide selection of fresh-cut flowers, ornamental plants, and bespoke floral arrangements, they cater to everything from everyday bouquets to grand events. With a reputation built on quality and customer service, Radebaugh is a local favorite for garden enthusiasts and those looking to add a touch of natural beauty to their lives.

Radebaugh Florist and Greenhouses has been providing exceptional products and services to the Towson community since 1924. With over 95 years of experience, they have become a trusted source for all things floral.

Their team of skilled florists carefully curates their selection of fresh-cut flowers, ensuring that each arrangement is vibrant and long-lasting. They also offer a wide variety of ornamental plants, ranging from succulents to exotic blooms, perfect for both indoor and outdoor spaces.

But what truly sets Radebaugh apart is their commitment to creating personalized floral designs. Whether it’s a wedding, birthday, anniversary or just a simple gesture of love and appreciation, their team will work closely with customers to bring their visions to life. From classic red roses to unique and modern creations, Radebaugh caters to all styles and occasions.

In addition to their retail services, Radebaugh also has a strong presence in the community through their involvement in charitable events and partnerships with local organizations. They believe in giving back to the community that has supported them for so many years.

STEVE’S FLOWERS

Steve’s Flowers, a beloved local florist in Indianapolis, Indiana, is renowned for its exquisite floral arrangements and top-notch customer service. Established over 40 years ago, this family-owned business has flourished by cultivating a wide variety of fresh blooms and plants, catering to every occasion, from weddings to sympathy expressions. Their commitment to the community and passion for floral design make Steve’s Flowers a go-to destination for those looking to add a touch of nature’s beauty to their lives.

At Steve’s Flowers, every arrangement is created with care and attention to detail. The team at the shop comprises experienced florists who are dedicated to crafting unique arrangements that reflect the individual personalities and preferences of their clients. From classic roses to exotic orchids, each bloom is selected for its quality and freshness, ensuring that every arrangement stays vibrant and beautiful for as long as possible.

But Steve’s Flowers is not just about flowers – they also offer a diverse selection of indoor and outdoor plants, perfect for adding some greenery to any space. Their knowledgeable staff can assist with selecting the right plant for a specific location, as well as provide tips on how to care for it. With their wide range of plants, customers can find everything from succulents to tropical plants, making Steve’s Flowers a one-stop-shop for all their floral and plant needs.

THRIFTY FLORIST

Thrifty Florist, with its strong presence in Detroit, Michigan, stands as a testament to the beauty and business of blooms. Boasting 16 floral design center locations, this family-owned success story has become synonymous with quality and care in flower arrangements and gifts for all occasions. Their longevity and growth can be attributed to their savvy marketing strategies, including their ongoing partnership with Flyline Search Marketing, which has helped solidify their brand as a top choice for consumers seeking a touch of floral elegance and exceptional service.

The success story of Thrifty Florist in the Valentine’s Day 2024 season stands as a testament to the power of innovative marketing and customer engagement. By implementing a customer-centric strategy and leveraging social media trends, Thrifty Florist achieved a remarkable double-digit sales increase. Their focused approach on affordable yet quality offerings tapped into the growing market demand for value-conscious choices without compromising the essence of the occasion.

The Valentine’s Day 2024 season witnessed a surge in sales for Thrifty Florist, thanks to their innovative marketing techniques and customer-driven approach. The florist leveraged the power of social media to reach out to their target audience and engage with them effectively.

In today’s digital age, having a strong online presence is crucial for businesses to succeed. Thrifty Florist recognized this and capitalized on the popularity of social media platforms to promote their Valentine’s Day offerings. They created a buzz around their products by running targeted ad campaigns, collaborating with influencers, and organizing Instagram contests. This not only helped them reach a wider audience but also fostered meaningful interactions with potential customers.

Additionally, Thrifty Florist made sure to provide value for money to their customers by offering affordable yet high-quality products. This approach resonated with the modern consumer who is increasingly conscious about making cost-effective choices without compromising on quality. The florist’s focus on creating personalized experiences for each customer also contributed to their success in retaining loyal customers.

Aside from their brick-and-mortar stores, Thrifty Florist also offers online ordering for added convenience. With their easy-to-navigate website and efficient delivery options, customers can easily send a beautiful bouquet or gift to their loved ones from anywhere in the world.

Moreover, Thrifty Florist continuously strives to stay ahead of industry trends and cater to evolving customer needs. They offer a wide range of floral arrangements for every occasion, as well as unique gifts such as gourmet baskets, plush toys, and personalized keepsakes. Their team of experienced designers are always ready to create custom arrangements based on specific preferences and budgets.

But what truly sets Thrifty Florist apart is their dedication to giving back to the community. They regularly donate flowers and other resources to various charitable organizations and events, spreading joy and happiness through their beautiful creations.

WATSON’S FLOWER SHOPS

Watson’s Flower Shops, a well-regarded florist in Tempe, Arizona, has expanded its reach by serving the community in neighboring Mesa and Gilbert. By partnering with Flyline Search Marketing in 2022, Watson’s implemented a series of innovative marketing strategies that resulted in a remarkable growth trajectory, with impressive double-digit increases in sales and customer engagement month after month. This growth not only highlights Watson’s commitment to quality and service but also underscores the effectiveness of tailored marketing solutions in the floral industry.

Watson’s Flower Shops has been serving the Tempe community for nearly 100 years, providing customers with beautiful and fresh flowers for all occasions. The shop has become a household name in Tempe, known for its high-quality products and exceptional customer service.

Over the years, the Watson family’s humble enterprise blossomed into a cherished local business, with the farm becoming a well-known landmark between Tempe and Mesa. Charles and Irene’s dedication to their flower farm did more than yield vibrant roses; it nurtured a sense of community and continuity. Their children grew up tending to the rose bushes and learning the family trade, planting the seeds for a tradition that would continue for generations to come. To this day, “The Rose Lady’s” legacy thrives, with the Watson farm being synonymous with quality, beauty, and familial warmth, a testament to the enduring power of one woman’s entrepreneurial spirit.

To achieve this goal, Watson’s partnered with Flyline Search Marketing, a leading digital marketing agency, in 2022. Together, they implemented various innovative strategies to increase brand awareness and attract new customers from Mesa and Gilbert.

One of the key strategies utilized was search engine optimization (SEO), which focused on improving Watson’s online visibility and ranking in search engine results. By optimizing their website with relevant keywords, creating high-quality content, and building backlinks from reputable sources, Watson’s saw a significant increase in organic traffic to their website.

In addition to SEO, Flyline Search Marketing also helped Watson’s develop a strong social media presence, utilizing platforms such as Facebook, Instagram, and Pinterest to showcase their products and interact with customers. This not only helped increase brand awareness but also allowed Watson’s to engage with their audience on a more personal level.

Another successful strategy was email marketing, where personalized emails and promotions were sent out to subscribers. These emails have helped keep Watson’s top-of-mind for customers and encouraged repeat business. the promotional offers have helped increase the frequency of purchase from existing floral customers.

The partnership with Flyline Search Marketing has proven to be a success, as Watson’s experienced double-digit growth in sales and customer engagement month after month. This growth not only solidified their position as a top florist in Tempe but also allowed them to establish a strong presence in Mesa and Gilbert.

 

Florists Achieved New All-time Highs For Valentine's Day Sales

 

Valentine’s Day Delivers Stunning Financial Success For Florists

Flyline Search Marketing

2020 Valentine’s Day Sales Results Dazzle

Flyline Search Marketing delivers comprehensive marketing solutions for florists all across the United States. We serve some of the nation’s top family owned and operated flower shops. Our comprehensive program was originally created back in January of 2009. We built it for a flower shop known as Carithers Flowers. They operated their floral design business in the Atlanta area.

When I first met Charles Carithers, my first reaction was that he was warm, friendly and energetic. Charles had recently taken over management of the family flower shop business from his mother and step father. When I signed on to help, Charles had just closed all but one of the 6 flower shops they had been operating. Turned out that Charles was doing all he could to prevent the family business from going out of business! As my team engaged in the project, we quickly realized that Charles was going to need a sustainable lead stream. We were also going to have to rebuild brand recognition, fully optimize his website, build and deploy various social media platforms and create the tools to effectively index information with the major search engines. In addition, we were going to need to set up the proper tracking technologies so progress could accurately be measured. From all that activity grew the foundational elements of the comprehensive marketing program Flyline delivers today.

Over the next 10 years, the Flyline team helped Carithers Flowers transform their business. Online revenue grew from $174,000 in 2008, up to more than $3.5 million in 2018.  During that 10 year period, we continued to refine our program. We deployed it in market after market. Each time we deployed with a new flower shop, the program delivered eye popping results. We now have a long track record of turning small to medium flower shops into large shops that dominate the markets they operate in.  The 2020 Valentine’s Day holiday marketing campaign provided another great example of how impactful our marketing program really is.

During the first 14 days of February 2020, our flower shops far out performed their industry counterparts. Every flower shop in the Flyline floral group achieved record online revenue numbers. One of our newest shops, Hall’s Flower Shop in Atlanta, actually finished at 231.56% of their Valentine’s online revenue objective.  They also achieved 197.46% of their Valentine’s online sales objective. We have been working with Betsy and Ken at Hall’s since June of 2019. They are easily now one of the fastest growing flower shops operating in the Atlanta area. The good news for them is, the program is just getting started. The program is designed to build long term sustainable growth. Those building blocks are clearly in place for Hall’s Flower Shop. We predict many years of sustainable growth to come.

During the 2020 Valentine’s Day marketing campaign, we had several shops establish new all time performance highs. One example. Pugh’s Flowers generated more than 540 online orders in one single day, during the Valentine’s Day campaign. You can count on one hand the number of independent family owned flower shops who achieved a 500 plus online sales day during the first 14 days of February 2020. In fact, I would argue that you wouldn’t even need all five fingers to complete your count. The 2020 Valentine’s Day campaign was arguably the strongest ever for Pugh’s Flowers. The Pugh’s family operates 3 floral design centers in the Memphis, Tennessee area. They have another flower shop located in Southaven, Mississippi.

Another performance benchmark was established by Allen’s Flowers.  I have argued for a number of years now that Allen’s Flowers is the fastest growing independent family owned and operated florist in the United States. They set an all time high for most gross revenue during the 14 day Valentine’s campaign period. It wasn’t always this way for Allen’s. Back in 2012, their total annual online sales were less than $175K. Today, they are easily one of the top 20 – 30 largest independent florists in America.

We support the Ozment family. They operate 4 Flowerama floral design centers in and around the Columbus, Ohio area. This year, they took in more than 350 online sales orders on February 14th. There are only a handful of flower shops in America who accepted 350 online orders on Valentine’s Day. Especially in light of the fact that most flower shops are completely swamped with Valentine’s orders long before the 14th. The really amazing thing about this performance high was the fact that they already had thousands of orders on hand that needed to be filled, prior to accepting another 350 on the 14th. We are always amazed with the way the Ozment family handles all of the production, delivery and customer opportunities that come with the Valentine’s holiday. These folks are truly some of the smartest and most talented floral operators we have ever met.

Lets talk about Veldkamp’s Flowers for a moment. Want to hear an amazing 2020 Valentine’s campaign fact about them? They delivered more than 2,700 orders on Valentine’s Day. That’s right, I said more than 2,700 orders delivered in one single day. Again, if you start counting fingers as to how many Independent family owned flower shops delivered 2,700 orders in one single day, you won’t need all five fingers to complete your count. John Veldkamp is the CEO of Veldkamp’s Flowers. He is one if the brightest minds in the floral industry. You won’t meet a floral operator with more grit, determination and intelligence. Keep in mind, Denver experienced several major snow storms during the first 14 days of February. None of that bothered John and his team. They powered through it, like they do with all challenges they face. So proud to be associated with John, his beautiful family and his talented employee team. Great folks for sure.

We use paid search as one element of our comprehensive marketing program. Just looking at the data from Google. We generated more than 415,000 ad impressions for our flower shops during the first 14 days of February. That is a lot of eye balls looking at Google ads relating to our clients. More than 31,600 people clicked on one of those Google ads. Conversions from all those impressions and Google ad clicks were up by more than 50%, over the previous year. Mayfield Florist operates 2 flower shops in the Tucson, Arizona area. They enjoyed an overall online conversion rate of 10.46% over the first 14 days of February. Even though 10.46% is amazing, they didn’t achieve the highest overall conversion rate in the floral group. That honor went to Pugh’s Flowers. In Memphis, we achieved an overall online conversion rate of 12.93% during this year’s Valentines campaign. You won’t find many shops in America that have an overall online conversion rate in the 10% range or higher. More than 30% of the shops in our floral group achieved overall conversion rates that were 10% or higher.

Here are some interesting trends from Adwords that might be helpful for you. During the first 14 days of February, impressions were only up by 1.87% over the previous year. Clicks were a completely different story. Clicks were up by 47.01% over the previous year. We attribute much of that improvement to the efforts of our PPC management team to further strengthen an already ultra productive platform design. It could also be argued that people are also getting more comfortable with shopping online. A few years ago, there were many in the industry who said people just didn’t trust PPC ads. We never bought into that argument. Our team always knew the truth. People who click on a listing or ad are simply looking for the most relevant answer to their question or issue. With that knowledge in mind, our staff has always expertly designed PPC ads that provide great information to shoppers considering all their online options. Click through rates on our ads improved during the Valentine’s holiday season by 44.30%, year over year.

The impressions signaled strong demand this year. The clicks and improved click through rates provided further evidence that demand this year was high. Knowing that we were achieving world class conversion rates for our clients, we felt very confident in recommending higher ad budgets for our clients this year. They listened to the facts we provided and all agreed that the signs were pointing towards increasing ad spend. During the first 14 days of February, we increased overall ad spend for the floral group by 41.60% over the previous year. The results achieved by the floral group provide direct evidence that our more aggressive approach was a very smart move.

We get asked all of the time, what is the top selling product during Valentine’s. Based on the data from the shops, I think a strong argument can be made for roses. More specifically red roses. For example, the top selling product during the first 14 days of February for Pugh’s Flowers was 12 Long Stem Roses. We display that particular product on the site with Red Roses. The Pugh’s 12 long stem rose design is a more traditional rose arrangement. Contrast that with Allen’s Flowers. Their top selling product also included red roses, however the Allen’s product also included white lilies and beautiful white gerbera daisies.

Even though the floral industry as a whole worried about Valentine’s Day falling on a Friday, our flower shops remained steely eyed focused. They didn’t even consider the possibility that this year wouldn’t produce the best Valentine’s Day results ever. Turns out that our flower shop owners were right to think that way. Virtually every shop in our group enjoyed a lucrative and financially productive Valentine’s Day campaign. For the majority, it was the best in their history.

 

 

Valentine’s Day Flower Sales Results

Flower Shop Sales Blossom

Even though Valentine’s Day fell on Sunday this year, the vast majority of the flower shop clients we support experienced at least some upward growth in year over year net revenue. Most other flower shops around the country were probably not so lucky. Our bet is that flower shops who depend on the wire services for volume likely felt a sharp decline in sales, deliveries and year over year revenues.

Florists in the U.S. went into this years Valentine’s holiday feeling a bit apprehensive. Some we spoke with were openly discouraged by the floral industry projections for the coming holiday. Historically, the floral industry almost always projects lower than normal holiday sales, anytime Valentine’s falls on a Saturday or Sunday. The Society of American Florists (SAF) put out an article in January of this year, which highlighted industry concerns on this point. The article lays out a pretty compelling case that a very negative mindset existed prior to the 2016 Valentine’s Day holiday (See Article)

Google Conversion CodeFlyline Search Marketing® flower shop clients all told us that they were planning to approach the holiday with caution. All felt the weekend issue would create problems. Most honestly felt going into the holiday that industry projections would likely prove accurate. All of our shop owners have years of experience in the industry. They all have years of historical industry trend data of their own. Many commented to us that their data supported the probable decline theory.

Now for some great news. For the flower shop clients we support, the decline did not happen. Why you ask? Our shop owners are some of the most progressive, high level thinkers in the floral industry. They are intelligent marketers and always open to new ideas. All are motivated to find ways to improve and grow their flower shops. Even though they approached Valentine’s with a cautious eye, none asked us to back off of our aggressive, comprehensive marketing approach. Instead, all opted into the notion that this weekend thing was simply another obstacle in the road that needed to be overcome. For the record, we have a great track record of overcoming obstacles and bucking industry trends.

Virtually every flower shop in our group had solid holiday sales results during February. Almost all experienced at least some level of year over year growth in net revenue. While I cannot share the actual numbers with you, lend it to say that all of our shop owners came away feeling like they had significantly beaten industry projections.

When you look at where our shop owners shined, almost all saw increases in credit card sales, call-in sales and online sales results. A few saw nice gains in their wire-out sales volume. Even though Valentine’s Day is the second busiest sales holiday of the year, almost every shop in the group saw a slight decline in in-store shopping.

The only shops in the group that continue to experience positive growth in walk-in sales are our florists in Long Beach and Denver. The Long Beach shop takes a very unique approach to Valentine’s and Mother’s Day. Beginning 48 hours before the actual holiday, they remain open 24 hours a day over the last two days. You would not believe how many people in Long Beach actually shop in the middle of the night. Pretty crazy and not something that would likely work everywhere, but, a solid idea in that unique market. In Denver, they opted for a multi-million dollar store renovation a year or so ago, that has proven to be a great idea. The store is absolutely fabulous. Truly one of the nicest flower and gift shops you will ever see. In-store sales have nearly doubled since the renovation occurred.

If you study enough Analytics data for flower shops, it is clear that most shops across the U.S. are experiencing a decline in-store sales. That seems to be a universal problem throughout the floral industry. A further review of the data will point to the reason for the problem. The data clearly points to a shift in shopping patterns of folks purchasing flowers. More and more people are opting to make their purchases online, in lieu of coming into the shop. The driver behind the shift appears to be the rapid growth in smartphone and tablet usage.

In speaking with our support team at Google, it is clear they are seeing the same trend. They talk often about the continuous growth in overall Internet search traffic. They point to the enormous growth in smartphone usage as the major driver of the ever increasing search traffic.

Did any of you use mobile friendly ads in your Valentine’s PPC campaigns this year? If so, how did those ads perform for you? Did you see increases in click through rates on your mobile ads, as say compared to your desktop and laptop focused text ads? Did any of you try “Call Only” campaigns? If so, we would love to hear how those campaigns performed as well. In our case, we utilize both of those elements, along with a ton of other tools like RLSA, mobile bid adjustments, call extensions and some very sophisticated call tracking scripts and phone tracking platforms.

It is my humble opinion that flower shop owners across the country really need to find a marketing firm who understands the floral industry and partner up with them. The floral industry landscape has become extremely complex. You face challenges that you may not even fully understand. The national order gatherers are becoming more and more aggressive in advertising in your local communities. Most of you are now starting to realize that their presence in local search results is affecting your ability to drive local sales volume. You just cannot stay in business if your only plan is to continue taking orders from them off the wire services. Those orders are becoming less and less valuable. Most of you are starting to figure out that you cannot pay your bills based on the ever decreasing revenue share those orders are providing to you.

We have partnered with a number of shops located throughout the United States. Those flower shops are flourishing, even in these difficult times. They are growing, while at the same time the floral industry continues to see a rapid increase in the number of local flower shops who are closing their doors. They are closing because they can no longer figure out ways to generate a profit. If you are a local flower shop owner, we are here to tell you that there is a way to grow again. We can help you grow, assuming you are willing to strategically partner with us in building your brand and comprehensively marketing your business. We don’t take on all flower shops, but, we do strategically partner with one shop owner in each major market. When we take on a client, our mission is to help that flower shop and the family who owns it to grow and thrive! It might be that Flyline Search Marketing® could be a good fit with you!

Another Valentine’s Day is in the books. I know most of you are happy to get back to normal work schedules and regular delivery volumes for a few months. I know our team didn’t get much sleep during February, so we are definitely ready. With Valentine’s Day behind us, it’s time to start planning for Mother’s Day!

 

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Valentine’s Day Marketing For Florists

Carithers Flowers Email Blast 590

Marketing For Florists

Valentine’s Day

February 14, 2015

The Flyline Search Marketing team is totally immersed in Valentine’s Day marketing activities for the flower shop owners we support. Our staff is literally working round the clock to ensure every florist in our floral group achieves their financial goals this Valentine’s Day.

4 Days Left Until Valentine’s Day

Valentine’s Day Online Sales (February 1 – February 10)

Online Sales Generated = 2,837

Online Revenue Generated = $313,582

There are four days remaining in the Valentine’s flower season. If you haven’t purchased Valentine’s flowers for your special someone, you are running out of time. Most small to medium sized flower shops are running out of flowers and delivery capacity. The smallest have likely already taken all of the order volume that they can handle. The larger independent flower shops, like the ones we support, are still able to take and fill orders due to their ability to order direct from the flower growers. The last four days of the Valentine’s season are historically the strongest sales days of the year for the larger shops. The numbers shown above should increase dramatically over the next few days.

3 (2)The Flyline Search Marketing team has a ton of experience in marketing flower shops. In fact, this year represents the sixth year that we have planned and managed Valentine’s Day advertising for Carithers Flowers. We received our baptism of fire back in February of 2009 with them. What an experience that turned out to be. People who have never experienced life in a flower shop during Valentine’s will never fully grasp the magnitude of the endeavor. Valentine’s is the single busiest day of the entire year for virtually every flower shop in the country. The second busiest day is Mother’s Day.

zoom_TwoDozenRedRosesoncoffeetable13021050306In addition to Carithers Flowers, we also handle marketing responsibilities for other regionally and nationally known flower shops, including such notables as; Allen’s Flowers in San Diego, Allen’s Flower Market in Long Beach, Flowerama in Columbus, Flowers and Company in Pasadena and Veldkamp’s Flowers in Denver.  Many of the flower shops in our floral group have opted into log term strategic relationships with us. Quite frankly, that makes great sense for the flower shop owners and for our firm. The level of success that we have achieved for the shop owners we support has set the bar pretty high for other competing advertising agencies. Part of the reason that our floral clients are doing so well is the fact that we integrate into their businesses as a strategic partner. We are not just a vendor selling services.

Veldkamps Image

Each flower shop in our group benefits from the knowledge we have gleaned from years of specializing in marketing for florists. They also benefit from the highly refined and incredibly effective tactics and platforms we bring to the table. One example is our Google Adwords program. The success of our floral group is all the proof you need that our Adwords program provides a huge tactical advantage for those we serve. That program was originally created in January of 2009 and has been enhanced and fine tuned over the past 6 years. It literally has morphed into a tactical weapon, that drives stunning results in every city that we have deployed it in.

Image converted using ifftoanyOn to the subject of Valentine’s Day marketing. We utilize a strategic mix of tools for market each shop during Valentine’s. Platforms we use include; Google Adwords, Bing Search, Facebook, Twitter, Pinterest, YouTube, Google+, Blogging, Press Releases, Email Blasts and a few more. We strategically utilize each platform to maximize exposure for our clients and to position them to effectively compete with all of the national order gatherers who always advertise heavy during floral holidays like Valentine’s. The key to the whole strategy lies not in just the tactics and strategies we use during Valentine’s, but, in the way we strategically market each client year round. The PPC landscape is a crowded ad space during all major holidays. If you haven’t laid the necessary ground work during the year, you aren’t likely going to see huge profits by just advertising during the holidays.

To achieve best in class results, you need a comprehensive marketing program. If you are wise, you will hire a firm like Flyline Search Marketing, who brings a dedicated team of professionals to the table. A talented team like ours can actively manage your program and all the related platforms, to achieve optimal results. Lets face it, flower shop owners have their hands full just trying to run the shop. This is especially true during holidays like Valentine’s. If anyone works as many hours as we do, it’s the flower shop owners we support. These dedicated folks handle everything from ordering product, to order capture and entry, to designing and delivering arrangements. Oh and did I mention, they are have to find time to handle HR issues, such as staffing, training, monitoring work flow and quality control of designs headed out the door and bound for the excited recipients.

 

Valentine's Day Luxury Collection

 

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By |2015-02-10T17:03:10+00:00February 10th, 2015|Categories: Marketing For Florists, Valentine's Day Advertising Strategies, Valentine's Day Marketing|Tags: , , , , , |Comments Off on Valentine’s Day Marketing For Florists

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