Flowers & Company Hires Flyline Search Marketing

Flowers & Company of Houston, Texas, has hired Flyline Search Marketing to design and deliver a comprehensive marketing program for their firm. The Flowers and Company firm is owned by the Aaron family. Bryan Aaron is the President and day to day manager of the flower shop. The Flowers and Company design center is physically located in Pasadena.

Flowers & Company employs a team of professional delivery drivers. Each driver is specifically trained in the art of hauling and delivering floral products. The folks at Flowers and Company offer nationwide same day delivery. If you live in the Houston area, you can also take advantage of their express local delivery service. They provide same day express delivery in: Atascocita, Baytown, Bellaire, Channelview, Conroe, Crosby, Deer Park, Friendswood, Galena Park, Houston, Humble, Katy, Kemah, La Porte, League City, Manvel, Missouri City, Pasadena, Pearland, Seabrook, South Houston, Spring, Stafford, Webster and The Woodlands.

The floral design professionals at Flowers and Company are true artisans. They design some of the most stunning flower arrangements found anywhere in the state of Texas. Flowers […]

Flowerama Columbus Marketing Efforts Ramping Up

Flowerama Columbus Opts For Comprehensive Marketing Approach
In July of 2014 the Ozment family, owners of Flowerama Columbus, Flowerama Reynoldsburg, Flowerama Westerville and Flowerama Whitehall, hired Flyline Search Marketing to design and deploy a comprehensive marketing program for their firm. We were tasked to deliver an advertising program, designed to immediately increase sales transactions, improve their brand awareness and to generate sustainable double digit revenue growth for their firm.

When asked how they found out about us, they advised that they first learned of Flyline Search Marketing from Allen’s Flowers. The owner of Allen’s Flowers, Brad Levy, hired our firm back in April of 2012. Brad and his family have been clients of ours since that time. Brad participates in the “Next Level” floral industry group, that the Ozments are also members of. Steve Ozment had gotten to know Brad pretty well as a result of the meetings. He was extremely taken back with the top line […]

New Website Designs Helping Local Businesses Grow

Responsive Websites Meet Today’s Complex Marketing Needs!
Flyline Search Marketing has a number of website projects in the development pipeline. Our design team is currently busy preparing to roll-out two brand new sites this month. The clients are Air Solutions Systems and Business Management Consulting. Both are Atlanta area based businesses, with BMCI being a relatively new start-up. The firm owners are seeking to make a bigger splash in the Atlanta market place.

 

Air Solutions Systems delivers Heating and Air Conditioning Services. They have been in business for several years. The owner of Air Solutions Systems is Pat Fagan. His goal for the new site is to increase lead flow, improve web visibility, improve brand graphics and increase overall market share in Atlanta and surrounding metro communities. Their primary focus is residential and small commercial applications. They install and service all major brands and offer very competitive rates for new systems and repair services. Atlanta is an […]

Valentine’s Day Marketing For Florists

Marketing For Florists
Valentine’s Day
February 14, 2015
The Flyline Search Marketing team is totally immersed in Valentine’s Day marketing activities for the flower shop owners we support. Our staff is literally working round the clock to ensure every florist in our floral group achieves their financial goals this Valentine’s Day.
4 Days Left Until Valentine’s Day
Valentine’s Day Online Sales (February 1 – February 10)

Online Sales Generated = 2,837

Online Revenue Generated = $313,582

There are four days remaining in the Valentine’s flower season. If you haven’t purchased Valentine’s flowers for your special someone, you are running out of time. Most small to medium sized flower shops are running out of flowers and delivery capacity. The smallest have likely already taken all of the order volume that they can handle. The larger independent flower shops, like the ones we support, are still able to take and fill orders due to their ability to order direct from the flower growers. The last […]

New Wedding Website For Veldkamp’s Flowers

Veldkamp’s Flowers
Denver’s Premier Wedding Florist
We have been working on a new website for Veldkamp’s Flowers. The site is designed to support the Veldkamp’s wedding flower division. Veldkamp’s has been handling weddings in the Denver area for more than 59 years. They are equipped to handle weddings held in any size venue. You can view the new website by clicking this link VeldkampsWeddingFlowers.

Recently Veldkamp’s hired Alex Jackson. He will be heading up the Veldkamp’s floral design team and their wedding flower division. Mr. Jackson is a nationally acclaimed florist, with more than 20 years experience in the floral industry. In 2006, the American Institute of Floral Designers inducted Alex as an accredited member of AIFD. He currently serves on the AIFD Board as a member of their Southwest Region. In addition to his AIFD certification, Alex was also inducted into Professional Floral Communicators International (PFCI) and to the American Academy of Floriculture (AAF) as well. He is an […]

By |January 24th, 2015|Veldkamp's Flowers, Website Design, Wedding Flowers|0 Comments

New Year’s Resolution – Make A Difference In The Lives Of Those We Serve

Our New Year’s Resolution
Make A Difference To Those We Serve & For People In Need!
Coming up with New Year’s resolutions is the easy part. Keeping those resolutions is what separates the truly committed from the well meaning. In our case, we intend to keep our resolution. Here is our game plan to achieve success.
Making A Difference For Those In Need
Share Your Faith Giving Fund

At the time we created our company, we set up a 501c3 tax exempt charitable fund. We worked with an organization called The National Christian Foundation in doing so. The folks at NCF are wonderful to work with. They handle all the fund administration, legal requirements and accounting requirements for the fund. Our team reviews issues that concern the people and communities we serve, selecting worthy organizations or individuals to receive grants.

Our firm makes regular donations to the fund. You are also encouraged to donate as well. If you would like to […]

Holiday Flower Shop Sales Achieve New Heights

We are just now wrapping up what has proven to be a very successful holiday marketing effort for the flower shops we support. Floral design firms we support all experienced strong growth in overall sales volume, conversion rates, average value per sale and gross revenues.

During fourth quarter of 2014, which includes three major holidays; Thanksgiving, Hanukkah and Christmas, adwords campaigns we manage generated more than 3,274,751 ad impressions and 54,900 clicks for florists we support. For the record, our Google Adwords program designs are some of the most sophisticated used in the floral industry.

We originally created our first flower shop marketing program for Carithers Flowers, back in 2009. Over the past five years, we have deployed our strategy and marketing platform designs for other florists, located in New Mexico, California, Colorado and Ohio. Over the past five years, we have modified and continually improved the original program design. Each new installation has provided a treasure trove […]

By |December 31st, 2014|Holiday Sales Results, Online Sales For Flower Shops|Comments Off on Holiday Flower Shop Sales Achieve New Heights

Sneak Preview Of New Radio Ad Spots For Carithers Flowers

Carithers Flowers
Voted Best Florist In Atlanta, Georgia
14 Consecutive Years!
We spent some time a few days ago cutting some new radio ads spots for Carithers Flowers. The ads will run on WSB radio. You can tune in to WSB at 750 AM or 95.5 FM. These new spots will actually start to hit the airwaves shortly after Christmas.

 
WSB RADIO ADVERTISING
The radio spots feature Charles Carithers, owner of Carithers Flowers, and “The Georgia Gardener,” Walter Reeves. We created ad spots in three different lengths (15, 30 & 60 second). The spots were recorded at the WSB radio studios in downtown Atlanta, Georgia.

 

By |December 24th, 2014|Advertising For Florists, Broadcast Media Buying, Carithers Flowers, Walter Reeves, WSB Radio|Comments Off on Sneak Preview Of New Radio Ad Spots For Carithers Flowers

Stirring The Airwaves For Carithers Flowers

Carithers Flowers
Using Broadcast Media To Spread Holiday Cheer
We just completed several new radio advertising spots for Carithers Flowers. The spots are running on WSB 750 am and 95.5 fm. The Georgia Gardner, “Walter Reeves,” and the owner of Carithers Flowers, “Charles Carithers,” are both featured on the holiday ad spots. We wrote and recorded 15 second, 30 second and 60 second spots in support of our Christmas and Holiday marketing program for Carithers. We invite you to listen to them by clicking on the links below.
New Christmas & Holiday Ad Spots

 
Holiday Contest
In addition to running the new advertising spots, we are also promoting a Christmas and Holiday contest on WSB as well. This season, send in your photos and a short story, explaining your favorite Holiday memory. To enter, go to the WSB website (http://www.wsbradio.com/s/contests/). Tell Walter Reeves your favorite Christmas memory for the chance to win. The beautiful decorated christmas tree shown to the […]

By |December 17th, 2014|Broadcast Media Buying, Carithers Flowers, Flyline Search Marketing, Radio Advertising, Walter Reeves, WSB Radio|Comments Off on Stirring The Airwaves For Carithers Flowers

Flower Shops Enjoying Astonishing Growth

Flower Shop Growth Rates Off The Charts
Data from The Society of American Florists indicates that the number of locally owned and operated flower shops in the United States continues to decline at an alarming rate. This downward trend has been going on for years. Industry leaders and flower shop owners have all shared opinions and feelings about what they feel are the root causes. In our estimation, there are likely many factors that are truly to blame. One red flag that stands out to us is, we see far too many local flower shops who don’t know how to effectively generate sales leads for their organizations. Relying too heavily on wire-in order volume could potentially be a formula for disaster, if you haven’t laid the proper ground work to win with that business model. Our advice. Learn how to generate your own sales leads.

While the floral industry continues it’s shake out, flower shops supported by […]

By |November 18th, 2014|Advertising For Florists, Flower Shop Marketing, Internet Marketing For Florists, Local Florists, Local Flower Shops|Comments Off on Flower Shops Enjoying Astonishing Growth