The Digital Advertising Arena Holds Great Promise

Blue www and EarthSmart Firms Go Digital

Business owners who insist on sticking to the old traditional way of selling are finding it harder and harder to compete in today’s fast paced environment. We meet folks like this everyday. They are honest, hard working people. They have each built successful businesses by the sweat of their brow. Almost all of them feel they understand their business better than anyone else, yet they find themselves wondering why their revenue growth has seemingly stagnated. Most are afraid of change and thus stuck in proverbial quicksand. They know change is needed, but, don’t have any real  idea of what that change should be.

Please don’t mistake what I am saying. These are some of the brightest folks you will ever meet. Most are college grads, all have built successful businesses and lead happy, productive lives. Yet they all seem to find themselves at that same intersection in the road. For years their businesses have grown and flourished. The need to change approach has arrived though and they are simply not sure which fork in the road is the right one to go down. Change seems to be one of the hardest things for the human mind to wrap itself around. Many find it so much easier to just ignore the need for change because they are comfortable with how they have done things over the years. They know that change sometimes brings pain. Change means reinvestment in the business. Change means they are probably going to have to work more hours, like they did when they were first getting started with their businesses.

0f0d452One of the smartest folks I am blessed to work with is a man named Charles Carithers. He is the owner of Carithers Flowers. Charles has built one of the most successful flower shops in the southeastern United States. We have been right there by his side, helping him to accomplish that impressive feat. Charles often says, there are two key things that he focuses on. The first is reinvention and the second is marketing. He is convinced that maintaining a keen focus on these two things has helped him to grow Carithers Flowers into the successful flower shop that it has become.

Depositphotos_8588374_s (2)Lets talk for a minute about the reinvention piece of the equation for a minute. If you are the owner of a flower shop, or any other business, you probably have certain practices and procedures that you have historically followed in running your company. Many of you have spent years of your lives, honing these practices and operational procedures into a fine edge. You are proud of that accomplishment and have made money sticking to what has worked to keep your business growing all these years. Now, all of the sudden, things have started to change. You are seeing less walk-in traffic in your stores. Competitors are popping up in your industry and they seem to be very tech savvy. These firms have deployed websites. Armed with a website and a high tech work team, these new kids on the block are fast gaining ground on your business and that concerns you. The truth is, they will catch up to you, and pass you, if you don’t embrace change!

businessmove2Reinvention can mean a lot of things to different people. For the sake of this discussion, I choose to think of it as a means of challenging yourself, and your employees, to find ways to drop the traditional methodology in favor of a different way of doing things. Here is one example of how Charles Carithers approaches reinvention. For years, he built his business around the traditional brick and mortar approach to growing a flower shop. As his business grew, he opened store after store, all over the Atlanta area. To provide flower orders for each new store, he traditionally counted on walk-in traffic and wire in flower orders from BloomNet and other sources. This approach worked for years and Carithers grew into a huge flower business. Then one day, Charles realized that growth had stagnated. Instead of living off his past success, he smartly realized that change was needed. He quickly began to dismantle the traditional business he and his family had worked so hard to create. Charles hired our firm to help him compete and evolve his firm, using growth opportunities offered via the new digital advertising space.

What I am telling you is this. Charles literally scraped the traditional business approach and started all over again. Most would never have had the courage, nor the conviction to do such a thing. It’s not unusual to see business owners unload and sell off their businesses at that point. Most would never have the energy to go through the pain of the reinvention. That is what I love about Charles Carithers. He isn’t afraid of any challenge! Instead, he embraces change and makes it a part of his operational strategy. The employees who work for him have come to realize that change is a good thing. He challenges them all to find ways to be better at what they do. His management style and approach is designed to encourage employees to evolve and to compete and I am telling you, it is working!

Marketing signNow lets talk about the marketing piece of the equation for a minute. I am going to use flower shops as an example for the sake of this part of the discussion. Many of the flower shop owners I meet tell me that they are willing to dedicate 5% of sales, back to a marketing program. I ask them where they came up with 5% of sales as the magic number. They give me all kinds of reasons for it, but, at the end of the day they are just trying to do what others in their industry are telling them they do. Most flower shop owners belong to various floral groups. These floral user groups share information about tactics and strategies and things like marketing budgets. Oh I don’t blame flower shop owners for going to these group meetings. They do learn lots of things that are helpful.

If it were me, I would watch what innovators like Charles Carithers are doing. If I owned a flower shop, I would also study what the largest florists in the industry are doing. That would require spending time and energy analyzing companies like 1-800 Flowers, FTD, Teleflora and ProFlowers. These firms are all enjoying huge success in the flower business. Yes I agree. Studying these firms isn’t rocket science, it’s just common sense. A number of these large florists are public companies. That means they are required to publish an annual report. These annual reports include information about those firms strategies. They also contain statements about anticipated benefits and future financial projections on revenues, operating expenses, market trends, cash flows and uses of cash. That means you can glean information from their annual reports to help you better understand how much they spend on marketing. Let is suffice to say, they are not reinvesting 5% of their sales back into marketing. In fact, they are spending more like 12% – 15% of sales on marketing.

 

[button link=”http://investor.ftdcompanies.com/secfiling.cfm?filingID=1047469-14-2022&CIK=1575360″ color=”custom” size=”large” type=”” shape=”pill” target=”_blank” title=”” gradient_colors=”#8224e3|#8224e3″ gradient_hover_colors=”#dd3333|#dd3333″ accent_color=”#b5b5b5″ accent_hover_color=”#8c8c8c” bevel_color=”” border_width=”2px” shadow=”no” icon=”” icon_divider=”yes” icon_position=”left” modal=”” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ alignment=”center” class=”” id=””]Peruse The 2014 Form 10K Annual Report Filed By FTD[/button]

 

Let me ask you this question. Does it make more sense to follow the lead of ultra successful florists, or should you stick to the traditional way you have always managed? I guess the answer to that question will lie in whether you are open to change or stuck in quicksand. Business owners with an open mind can evolve and win. If you choose to avoid the fray, you may find yourself owning a company that is becoming increasingly less productive and valuable. My advice, embrace change and evolve. The new digital advertising arena is kind of rocket science stuff, but, it offers change and possibility for growth and success.

Image converted using ifftoanyIf you are ready to take the next step, but, realize you aren’t knowledgeable enough to head in that direction on your own, give us a call. We can help you. Our approach is unique and our track record of success is on record for all to see. When we agree to take on a new client, we don’t just view ourselves as a vendor. Instead, we focus on becoming an extension of the business owner. To that end, we seek to find business owners who are actually looking for a strategic partner, and not just another vendor to do a task. When we find those types of folks, we step right in and take ownership and responsibility in helping them grow their firms. Not to sound redundant, but, our work, effort and performance are second to none! Ask companies like Carithers Flowers, Veldkamp’s Flowers, Flowerama of Columbus and Allen’s Flowers. We have helped these firms to achieve new levels of success. We also help lots of firms in other industries, such as; Gwinnett Medical Center. All will tell you that we have stepped right in and played a major role in helping them to implement growth strategies and achieve their goals. For us, it’s about relationships and driving success for those we serve. We see ourselves as servants and appreciate the chance to be part of the team. Money is a secondary component and not what motivates us. We just love finding family owned businesses who are worth spending our life energy to help. We enjoy helping other families and thrive on bringing these types of businesses back to a vibrant state. It’s friendship, trust and respect we seek, not a paycheck.

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Florists Enjoy Strong Mother’s Day Sales

Mother’s Day Sales Hit New Levels

The floral industry seems to be in a constant state of change. Many small to medium flower shop owners find themselves struggling to make a profit. At the same time, a number of large order gatherers appear to be flourishing. Even with all the turbulence, florists we serve are all experiencing strong, steady growth. The week of Mother’s Day was no exception. Each shop in our floral group achieved solid growth in sales and revenues. Several reported the strongest Mother’s Day sales in their firms histories!

Roses Harvest, plantation in Tumbaco, Cayambe, Ecuador, South AmThe two largest flower occasions of the year are Valentine’s Day and Mothers’ Day. Both are extremely challenging for flower shop owners. For example, our florists all buy farm-direct. Buying direct has some huge benefits in terms of the quality and variety of flowers they can offer. It also comes with risk during a week like Mother’s Day. Most of the flower farms require a partial payment for each flower order at the time the order is placed. With final payment being due at the time the flowers are actually cut, wrapped and shipped. Meaning, florists who buy direct from the growers spend huge sums of money before the first Mother’s Day order has ever been taken.

8Once the flowers arrive, the next big issue becomes inventory management. How do you store thousands and thousands of fresh cut flowers, and not loose them to spoilage before the Mother’s Day orders begin to flow. Our shop owners are incredibly bright folks. All have installed massive cooler systems, capable of maintaining the precise temperatures needed to effectively store fresh cut flowers. The secret is to ensure the blooms stay closed while in storage. The goal is the design the arrangement and have the blooms open precisely when the arrangement is delivered to the recipient. During Mother’s Day, flower storage capacity is always an issue. The sheer volume of product needed to fulfill all the orders that come through during the holiday is staggering. Solving that problem requires creativity on the part of each shop owner. For most, the answer lies in positioning huge refrigerated trailers on-site. These refrigerated units provide the additional temporary storage space required to handle the massive influx of product.

Call Tracking & RecordingThe challenges don’t end there. In fact, the difficulty factor just seems to keep ramping up for the flower shop owners during Mother’s Day. The next major issue the face is manpower. Most flower shops maintain staffing levels designed to get them through the everyday business of designing and delivering fresh cut flowers. Mother’s Day requires a far different strategy. Our shop owners are extremely busy year round. When Mother’s Day rolls around, they are always under pressure to find a way to effectively increase staffing levels, while maximizing the available floor space in their shops. That isn’t an easy task.

For our shop owners, holiday hiring begins well in advance of Mother’s Day week. The call center has to be beefed up. These sales people have to be trained and field tested before the holiday arrives. Floral design staff schedules have to be tweaked. Holiday production runs have to be completed, while still fulfilling other commitments, such as; weddings and events that may also be on the May calendar. Most of the shop owners we support maintain a staff of part time designers. During Mother’s Day, full time and part time designers all come together in concert to handle the spike in work loads. Staffing challenges are also something shop owners have to deal with in other parts of the operation. Delivery is a mission critical component of every flower shop. This is a task that often keeps many a flower shop owner up late at night. During holidays like Mother’s Day, it not unusual to see one of our florists personally work 80 or more hour during the week. We would know that because our staff is also at it day and night working to ensure our marketing program is delivering optimal results. We routinely trade emails with our shop owners in the middle of the night during Mother’s Day week. Really!!

van-bigThe flower shop owners we support all enjoy a steady stream of business each day. We focus much of our energy teaching them how to successfully make money year round. Keeping the shops busy during normal months is mission critical to having them ready for peak periods. The busy daily schedules have lead to the development of some pretty sophisticated delivery operations in most of the shops. All of our shop owners provide nationwide same day delivery. Most offer local rush delivery, and several offer express local delivery. The express delivery option enables customers to select the actual time of day they want the arrangement to be delivered.

iStock_000006102941XSmallFlower delivery is to say the least a very challenging piece of the business. You are dealing with a perishable product. That perishable product has been expertly designed into a magnificent floral arrangement. Then that gorgeous flower arrangement must be carefully loaded into a delivery vehicle, with no damage to the flowers. It must be kept stable during transport to the recipient. The flowers must not get too hot, nor too cold during this transportation process. Delivery routes must be constructed to ensure the drivers can get the arrangements to the intended recipient within the agreed to time frames. During Mother’s Day, drivers are expected to handle multiple delivery runs each day. That requires the delivery management team to build delivery routes that maximize the value and effectiveness of each drivers available hours.

9Holidays like Mother’s Day challenge every single department within a flower shop. If all departments aren’t properly managed, the end result can be disastrous for the shop owner. If you are a flower shop owner, the last thing you want is to have hundreds of unhappy customers who either didn’t receive their Mother’s Day flowers on time, or received an arrangement that wasn’t in top condition. The thing I love most about the shop owners we support is this. For them, Mother’s Day isn’t just about trying to make money. There vision of Mother’s Day is much more than that. It’s about keeping a commitment to customers they value. That commitment is to ensure that each Mom they serve receives a masterfully crafted fresh cut flower arrangement. Each arrangement is crafted with love and designed to exceed the expectations of the sender and recipient. Our shop owners focus on quality, luxury and customer satisfaction. They steer clear of the tactics and strategies used by the large order gatherers and drop ship florists. Mother’s Day is special. It’s about celebrating relationships with the special people in our lives that make this world a better place. It’s awesome to be working with florists who have such lofty ideals.

In truth, we are extremely blessed to serve such a distinguished group of flower shop owners. Our firm is fortunate to work with companies like Carithers Flowers, Veldkamp’s Flowers, Allen’s Flowers, Flowerama and a number of others. Every single florist in our group is currently experiencing strong growth. They all enjoyed nice increases in sales and revenues during Mother’s Day. These increases weren’t just from online sales efforts. Our marketing program also delivered significant growth in their call-in’s, walk-in’s, wire outs and credit card sales as well. How do we know that our shop owners are out performing their peer group? Each shop owner we support participates in various floral industry user groups. These user groups all share high level financial and operational results data. Our shop owners indicate to us that their Mother’s Day sales performance far outpaced other shop owners in their user groups.

It is our mission to be the very best marketing firm in the floral industry. We won’t stop until we achieve that mission. When you work with our team, it won’t take you long to see just how relentless we are in pursuing success for your firm. Don’t take our word for it. Just ask the shop owners we support. Every flower shop owner we currently support is extremely happy with our performance. Most of them are now opting for multi-year service agreements with us. They have seen the value we deliver and know first hand how dedicated our team is to generating results for them. We aspire to be a true strategic partner to all those we serve. Nothing is more gratifying than when one of our flower shop owners decides to tell others about the great work we are doing for them.

Plug Into Internet

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Mother’s Day Marketing For Florists

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Carithers Flowers Luxury Collection

Secret To Marketing Flower Shops

What does Mom spell when turned upside down? It spells WOW that’s what!

The Flyline Search Marketing team is hard at work, deploying well thought out tactics and strategies, specifically designed to support Mother’s Day flower sales for the flower shops we support. We offer a comprehensive marketing program for florists that is highly effective. This program is delivering stunning results for our clients. Our customers routinely tell us that their monthly and quarterly sales and revenue growth numbers far exceed those of other flower shop owners who participate in floral industry groups they data share with.

What is our secret you ask? It’s starts with first strategically partnering with GREAT clients, such as; Carithers Flowers, Allen’s Flowers, Veldkamp’s and Flowerama. Next we deploy an incredibly well designed strategy that is unique and comprehensive in nature. Add to that, our talented and dedicated staff. Who might I add are absolutely relentless in their efforts to drive success for every florist we serve. If you do decide to work with us, that will be the best decision you ever make. Like one of our flower shop owners told a prospective client not too long ago, if they do offer to serve your firm, sign the contract as fast as you can! That is absolutely true by the way. Our goal in strategically partnering with shop owners is simple. If we invest our lives and energy in you, we just want to know that you equally value us and the contribution we make to your business and to your family. Those who have hired us will tell you that we educate our shop owners along the way and approach the relationship with a spirit of teamwork and open sharing of ideas and information. We find that approach leads to florists who are informed and empowered!

2009%20FTD%20Top%20100%20Award[1]The marketing program we deliver was created with the help of one of the brightest minds in the flower business, Mr. Charles Carithers, owner of Carithers Flowers in Atlanta, Georgia. We first met Charles in January of 2009. He brought us in to revamp his Google Adwords program and our eye popping first year results provided us with an opportunity to grow the relationship. From that point forward, Charles taught us the flower business and we shared our digital and traditional marketing expertise with him. As you can imagine, Carithers Flowers has really grown during the past 6 years. They are now arguably one of the top and largest independent flower shops in the United States. As Charles will tell you, growing your flower shop requires an unrelenting commitment to innovation and marketing. From our perspective, Charles is the best in the business at both.

 

Comprehensive Marketing For Florists!

Comprehensive Marketing For Florists!

The advertising program that we began creating for Charles back in 2009, has morphed from an extremely productive tool, into a tactical marketing weapon. This program has been field tested over the past 6 years. We have expertly refined it over the past few years, using data gathered from real life experience, from all over the country. The program has delivered results in market after market. Shop owners from the East Coast to the West Coast have seen first hand how the program drives growth in all areas of their business. Our program is designed to grow walk-in, call-in, credit card, online, wedding and event sales and more. The program has delivered results in market after market, increasing overall sales and revenues for every single client who has hired us.

Want an inside tip? Work with us to strategically grow your business 365 days a year. Our approach is focused on growing our clients sales and revenue every single day of the year! While our efforts do produce incredible results during the two biggest floral holidays of the year, Valentine’s and Mother’s Day. We prefer to maintain a keen focus on driving day to day sales results.

 

The Floral Wire Networks

The Floral Wire Networks

Holidays like Mother’s Day require a very specific game plan in order to win. Historically, most small to medium sized flower shops relied on wire-in order volume for the majority of the daily and holiday flower orders. That reliance on wire-in orders is at least a major factor in why so many small and medium sized flower shops have closed over the past 5 years. The national order gatherers spend a ton of money on advertising to secure those orders. They keep an ever increasing percentage of each order they take in order to cover their cost of order acquisition and to provide the profit margin their owners demand. That leaves the poor local florist creating and delivering many arrangements at, or sometimes below cost. Not a formula for success.

all months of the year

Working For Florists 365 Days A Year!

Our team has developed both a year around approach for our florists, as well as a holiday strategy as well. Then we customize the holiday program, based on the specific needs and operating issues that each of our shop owners is facing. The goal at holidays like Mother’s Day is not just to survive, but, to help our shop owners thrive! If you are a flower shop owner, you know what we are saying here. Many of you work ridiculous hours during Mother’s Day week and walk away at the end of the day with little to no actual profit. The flower growers and wholesalers want more money for the flowers you need to buy. Your floral design staff expects to be paid overtime for the crazy hours you are going to need them to work. You don’t have enough delivery drivers so you either temporarily bring in a bunch of untrained drivers, or you give in and pay the exorbitant fees required by third party delivery firms. Everything is working against you making a profit!

I mentioned the term “Strategic Partnering’ with our shop owners, earlier in this post. A big part of what we bring to the table is the expert consulting advice and guidance that we share with our florists. We spend hours working with each individual client. Making sure that they have defined the end result they wish to achieve and have everything in place to achieve the desired financial results. We help them set up their websites for each holiday. That means ensuring the products being offered for sale are in alignment with the flower orders being submitted to the growers by the shop owner. Graphics on the website need to be updated, social media platforms need to themed for the occasion, blog posts must be written, press releases submitted, tweets must go out, radio spots must be created and recorded. The list of details sometimes seems endless. What makes this work is our relentless approach. We focus on the details and are just relentless in our pursuit of success for each client. Everything we do, must work in concert with the flower shop, if we are going to drive financial success during a holiday such as Mother’s Day.

Check out these Mother’s Day themed radio spots that we helped put together for Carithers Flowers. These are just one example of the customized approach that I mentioned earlier in the article. We run radio spots on multiple stations in the Atlanta market to drive increased brand awareness for Carithers Flowers. These spots are primarily targeted for year round sales opportunities, versus holiday flower sales. These particular spots will stop running the week leading up to Mother’s Day. We choose to end the spots early because we don’t anticipate needing marketing support from radio to achieve the tactical holiday objectives set by Carithers Flowers.

At the end of this coming week, we will reach Mother’s Day. The vast majority of the flower shops in the country will sell more flowers this week than during any other week this year. Most will struggle to actually make a profit from all of the work.

Flower shops that Flyline Search Marketing supports will thrive this week, next week and each week after that!

 

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Flowers & Company Hires Flyline Search Marketing

Flowers and CompanyFlowers & Company of Houston, Texas, has hired Flyline Search Marketing to design and deliver a comprehensive marketing program for their firm. The Flowers and Company firm is owned by the Aaron family. Bryan Aaron is the President and day to day manager of the flower shop. The Flowers and Company design center is physically located in Pasadena.

Flowers & Company employs a team of professional delivery drivers. Each driver is specifically trained in the art of hauling and delivering floral products. The folks at Flowers and Company offer nationwide same day delivery. If you live in the Houston area, you can also take advantage of their express local delivery service. They provide same day express delivery in: Atascocita, Baytown, Bellaire, Channelview, Conroe, Crosby, Deer Park, Friendswood, Galena Park, Houston, Humble, Katy, Kemah, La Porte, League City, Manvel, Missouri City, Pasadena, Pearland, Seabrook, South Houston, Spring, Stafford, Webster and The Woodlands.

Depositphotos_61965271_s (2)The floral design professionals at Flowers and Company are true artisans. They design some of the most stunning flower arrangements found anywhere in the state of Texas. Flowers and Company has actually been designing and hand delivering flowers in the Houston area since 1986. The Aaron family has always taken great pride in the flower arrangements they delivery. They stand behind every arrangement they create. When you purchase flowers from Flowers and Company, you can take comfort in the fact that all products come with Bryan Aaron’s personal 100% customer satisfaction guarantee! If you don’t like what Bryan’s team has created for you, just contact the Flowers and Company office at (281) 487-1896. They will replace that floral arrangement with one of equal or greater value, at absolutely no charge to you.

Flowers and Company hired Flyline Search Marketing in February of 2015. Bryan Aaron advised that he was impressed by the results we are generating for two other flower shops, who participate in the floral group that he is a member of. Our team is already well underway in deploying our comprehensive Internet marketing program for them. In just our first month of serving Flowers and Company, they experienced an increase in online sales transactions of 109.4%. In March, online sales grew by approximately 193%. Historically, clients we serve routinely experience monthly online sales increases ranging from 30%, up to 65%.

DSC04894Flower shops that we support include some of the most prominent and successful florists in the country. We handle marketing services for companies like Carithers Flowers in Atlanta, Veldkamp’s Flowers in Denver and Allen’s Flowers in San Diego. All three of these shops are extremely well known throughout the floral industry. Our program is designed to deliver industry leading online sales growth. We don’t stop there. Using our strategic marketing approach, we can also deliver eye popping additional financial benefits, such as; increases in call-in and walk-in sales, as well as improvements in overall credit card sales as well.

Our marketing approach has proven successful in market after market. We have delivered marketing services for flower shops in major markets such as; Albuquerque, Atlanta, Columbus, Denver, Houston, Long Beach, Reseda and San Diego. The results produced have been equally stunning, regardless of the website platform that we have been asked to work with. Deploying our marketing strategies with different e-commerce platforms has allowed us to refine and customize our program, based on the type of website our client is using.

columbus 400Our staff is now very familiar with the flower industries most popular floral website platforms. For example, we have a great working knowledge of the Gravity Free website and support a number of flower shops who utilize that platform. We enjoy a great working relationship with Scott Heaps and his super talented team. We also have a great working relationship with the Ozment family. They created a new, fully customized floral website of their own. They own Flowerama of Columbus and also own and operate 3 other Flowerama branded flower shops in Reynoldsburg, Westerville and Whitehall. We working with Steve, Kara, Andrea and Bob Ozment. They are just outstanding folks and have created a pretty incredible floral website. They have given us permission to discuss their site with prospective clients we encounter.

Depositphotos_18177429_xs (2)We routinely meet flower shop owners who utilize Teleflora or FTD template sites. We encourage those shop owners to consider our floral platform. Flyline Search Marketing offers an extremely affordable and highly effective e-commerce website, specifically designed for flower shops. The framework is fully responsive, making the site mobile friendly. It comes with a ton of great features, such as the ability to sell on Facebook and Ebay, the ability to generate your own Google Product Feeds, email integration with either an internal email system, Constant Contact or MailChimp, a user focused product review module and bulk product import and export capabilities, just to name a few. Our floral platform delivers excellent results, especially when paired with our comprehensive marketing program.

In the case of Flowers and Company, our client Bryan Aaron, will be licensing use of the new custom website designed by the Ozment family. That is exciting for all involved. We get another opportunity to demonstrate our ability to work our magic on a third party website. The Ozments get the chance to show the industry that their platform can be equally productive, when deployed outside of the state of Ohio. The folks at Flowers and Company are the biggest winners. They will be the beneficiaries of all the sales and revenue that comes as a result of deploying one of the best websites in the floral industry, coupled with arguably one of the floral industries most productive marketing agencies.

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Flowerama Columbus Marketing Efforts Ramping Up

columbus 400Flowerama Columbus Opts For Comprehensive Marketing Approach

In July of 2014 the Ozment family, owners of Flowerama Columbus, Flowerama Reynoldsburg, Flowerama Westerville and Flowerama Whitehall, hired Flyline Search Marketing to design and deploy a comprehensive marketing program for their firm. We were tasked to deliver an advertising program, designed to immediately increase sales transactions, improve their brand awareness and to generate sustainable double digit revenue growth for their firm.

Depositphotos_8588374_s (2)When asked how they found out about us, they advised that they first learned of Flyline Search Marketing from Allen’s Flowers. The owner of Allen’s Flowers, Brad Levy, hired our firm back in April of 2012. Brad and his family have been clients of ours since that time. Brad participates in the “Next Level” floral industry group, that the Ozments are also members of. Steve Ozment had gotten to know Brad pretty well as a result of the meetings. He was extremely taken back with the top line results that Brad had shared with the group. According to Steve, the numbers for Allen’s Flowers were truly eye popping and far exceeded anything being generated by other shop owners in the group.

Fall FlowersThe Ozment family operates four store locations in the Columbus area. Their store locations are located in: Columbus Ohio – 1600 Morse Road, Reynoldsburg Ohio – 6311 East Main Street, Westerville Ohio – 635 South State Street and Whitehall Ohio -4785 East Broad Street. The Ozments have traditionally relied upon a business model that called for using store front locations, strategically positioned in high traffic areas. That approach has served them well, and provided growth over the early years of their business. The storefront approach is historically the way many flower shops have grown to prominence in the floral industry. Here is a great video you might enjoy telling more about the Flowerama Columbus story.

Flowerama Columbus is truly a family affair. Virtually the entire family is involved in the business to some degree. The primary operators of the business are Steve Ozment, Kara Ozment and Andrea Ozment. They are assisted by Mark Ozment, Alisa Ozment and parents Bob and Jeanne. If you haven’t met this family, you really need to. They are awesome folks and really put everything they have into their business and serving their community.

Depositphotos_31562021_xs (2)The Ozments are seasoned professionals and very astute marketers. Several years ago, they came to the realization that the Internet was beginning to reshape the shopping patterns of people searching for fresh cut flower arrangements in the Columbus area. Armed with that knowledge, they decided that it was time to expand their online footprint. The old traditional floral site they had been using was in need of a face lift. They wasted no time and quickly hired a web development firm to help them create a new, more modern online storefront. They chose to custom design and construct a fully responsive, custom built floral website. You can view the new site by clicking this link (www.FloweramaColumbus.com). Their goal was to create a new website, capable of improving the shopping experience for people surfing the web via a desktop, laptop, I-pad or tablet computer device. They didn’t stop there. They also constructed a new mobile themed website as well. The mobile site is designed to make it easier for smartphone users to peruse flower arrangements and to easily and securely make purchases from their phones.

The Ozments quickly realized that the site was really effective, but, in order to get the most out of it, they needed a marketing agency. They chose Flyline Search Marketing. Through their connection with Allen’s Flowers, they were able to connect with us. They signed an annual service agreement with us in mid July of 2014. Our team quickly set about the business of deploying all the strategic components of our comprehensive marketing program. That program is specifically designed for flower shops. It is currently viewed to be one of the top performing marketing programs available in the floral industry.

Carithers Store FrontWe originally created the comprehensive marketing program in January of 2009. At that time we had been hired by Charles Carithers to help him grow his business. Charles and his family own Carithers Flowers in Atlanta. We built the program and produced eye popping results for Carithers. Our connections with other flower shop owners have all grown from those early roots we laid down in serving Charles and the Carithers Flowers organization. The program proved to be incredibly productive for Carithers and that continues today. Through the incredible leadership of Charles Carithers and the support we have provided, Carithers Flowers has grown into one of the largest and most prestigious flower shops in the United States.

We just put together and shared some high level program metrics with the Ozments this past week. The data gave them a glimpse into their advertising program start up experience versus that of other florists we serve. Their key metrics really look rock solid. The data was very clear. Flowerama Columbus is quickly shifting into high gear with their Internet marketing efforts. The program results show that they are already tracking, trending and moving along a very similar pattern of growth, experienced by Carithers Flowers, Allen’s Flowers, Veldkamp’s Flowers and other florists we serve. Armed with their new website and supported by Flyline’s comprehensive marketing program, Flowerama Columbus should be a force to be reckoned with for many years to come.

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New Website Designs Helping Local Businesses Grow

wordpress businessmanResponsive Websites Meet Today’s Complex Marketing Needs!

Flyline Search Marketing has a number of website projects in the development pipeline. Our design team is currently busy preparing to roll-out two brand new sites this month. The clients are Air Solutions Systems and Business Management Consulting. Both are Atlanta area based businesses, with BMCI being a relatively new start-up. The firm owners are seeking to make a bigger splash in the Atlanta market place.

 

lttrdvan-1Air Solutions Systems delivers Heating and Air Conditioning Services. They have been in business for several years. The owner of Air Solutions Systems is Pat Fagan. His goal for the new site is to increase lead flow, improve web visibility, improve brand graphics and increase overall market share in Atlanta and surrounding metro communities. Their primary focus is residential and small commercial applications. They install and service all major brands and offer very competitive rates for new systems and repair services. Atlanta is an extremely competitive market and the new site will provide Pat and his team with the tools they need to move their firm to the next level.

 

Human Resources. Business Concept.Business Management Consulting is a relatively new business. They are hoping to connect with more small to medium sized business owners in the metro Atlanta area. BMCI offers bookkeeping, accounting, payroll and small business consulting services. Most small to medium sized businesses don’t have the financial means to hire full time employees to handle these types of activities. Hiring BMCI, allows these business owners to gain access to highly trained, seasoned professionals who handle these mission critical functions for them, at a fraction of the cost of full time employees. The new website will serve a pivotal role in the ability to connect with new clients going forward.

 

Depositphotos_15058441_xsBoth companies have elected to purchase a fully responsive website. The sites are built on our robust WordPress framework. Generally when people hear the term WordPress, they think of blogs. The WordPress framework we use is far advanced from the standard template designs that you can get for free via WordPress dot org. Our framework is a high tech platform that delivers tremendous flexibility in terms of site design and update capability. By using the framework, we can in effect access and update virtually every graphic element included in the design. By using WordPress, we gain access to thousands of high tech plug in tools that we can quickly and easily deploy for our clients. These tools allow us add new features and expand the sites capabilities, within the budget constraints of most companies that we work with. Examples of the types of plug ins we used for these two clients include; responsive slideshow tools, SEO optimization programs, Photo Gallery plug ins and user friendly form building tools.

 

CMS design over white background vector illustrationEach website we create comes with a dynamic and comprehensive WordPress CMS. The Customer Management System, is a comprehensive dashboard that allows web developers and/or to the site administrator to update and modify various components of the site. WordPress is one of the most popular website development platforms in the market. There are literally tens of thousands of WordPress platforms being used by companies all over the world. Having a fully functional, user friendly CMS system, allows all of these site owners to quickly and easily update text, photos, SEO and much more. We have a number of our clients using websites built on our WordPress framework. They all seem very satisfied with the functionality and ease of use of the WordPress CMS admin platform.

View The Two Websites

Air Solutions Systems     |     Business Management Consulting

Flyline Search Marketing is a full service marketing agency. We are an active Google Partner and serve a nationwide client base. We offer extremely affordable web design and hosting services. If you ask the owners of Air Solutions Systems and Business Management Consulting, I believe they would both tell you that they sites they are getting are world class, full featured websites. They are state of the art, fully responsive designs. When we use the terminology responsive design, we are referring to the fact that these websites actually alter how they display, based upon the type of device attempting to access them. In essence, these two customers will have websites that can optimize site display for people accessing via desktop, laptop, I-pad or Tablet devices. If the customers are using a smartphone, the site will actually serve up as a full functioned mobile website.

We believe that the price and value our customers receive is second to none. We take great pride in the fact that our clients get the benefit of highly intelligent designs, that are packed with tremendous functionality. If you are interested in securing a quote for a website for your firm, please click on the “Contact Us” page of our blog and send us a note. We will make every effort to get back with you within 24 hours of receipt of your information request.

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Valentine’s Day Marketing For Florists

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Marketing For Florists

Valentine’s Day

February 14, 2015

The Flyline Search Marketing team is totally immersed in Valentine’s Day marketing activities for the flower shop owners we support. Our staff is literally working round the clock to ensure every florist in our floral group achieves their financial goals this Valentine’s Day.

4 Days Left Until Valentine’s Day

Valentine’s Day Online Sales (February 1 – February 10)

Online Sales Generated = 2,837

Online Revenue Generated = $313,582

There are four days remaining in the Valentine’s flower season. If you haven’t purchased Valentine’s flowers for your special someone, you are running out of time. Most small to medium sized flower shops are running out of flowers and delivery capacity. The smallest have likely already taken all of the order volume that they can handle. The larger independent flower shops, like the ones we support, are still able to take and fill orders due to their ability to order direct from the flower growers. The last four days of the Valentine’s season are historically the strongest sales days of the year for the larger shops. The numbers shown above should increase dramatically over the next few days.

3 (2)The Flyline Search Marketing team has a ton of experience in marketing flower shops. In fact, this year represents the sixth year that we have planned and managed Valentine’s Day advertising for Carithers Flowers. We received our baptism of fire back in February of 2009 with them. What an experience that turned out to be. People who have never experienced life in a flower shop during Valentine’s will never fully grasp the magnitude of the endeavor. Valentine’s is the single busiest day of the entire year for virtually every flower shop in the country. The second busiest day is Mother’s Day.

zoom_TwoDozenRedRosesoncoffeetable13021050306In addition to Carithers Flowers, we also handle marketing responsibilities for other regionally and nationally known flower shops, including such notables as; Allen’s Flowers in San Diego, Allen’s Flower Market in Long Beach, Flowerama in Columbus, Flowers and Company in Pasadena and Veldkamp’s Flowers in Denver.  Many of the flower shops in our floral group have opted into log term strategic relationships with us. Quite frankly, that makes great sense for the flower shop owners and for our firm. The level of success that we have achieved for the shop owners we support has set the bar pretty high for other competing advertising agencies. Part of the reason that our floral clients are doing so well is the fact that we integrate into their businesses as a strategic partner. We are not just a vendor selling services.

Veldkamps Image

Each flower shop in our group benefits from the knowledge we have gleaned from years of specializing in marketing for florists. They also benefit from the highly refined and incredibly effective tactics and platforms we bring to the table. One example is our Google Adwords program. The success of our floral group is all the proof you need that our Adwords program provides a huge tactical advantage for those we serve. That program was originally created in January of 2009 and has been enhanced and fine tuned over the past 6 years. It literally has morphed into a tactical weapon, that drives stunning results in every city that we have deployed it in.

Image converted using ifftoanyOn to the subject of Valentine’s Day marketing. We utilize a strategic mix of tools for market each shop during Valentine’s. Platforms we use include; Google Adwords, Bing Search, Facebook, Twitter, Pinterest, YouTube, Google+, Blogging, Press Releases, Email Blasts and a few more. We strategically utilize each platform to maximize exposure for our clients and to position them to effectively compete with all of the national order gatherers who always advertise heavy during floral holidays like Valentine’s. The key to the whole strategy lies not in just the tactics and strategies we use during Valentine’s, but, in the way we strategically market each client year round. The PPC landscape is a crowded ad space during all major holidays. If you haven’t laid the necessary ground work during the year, you aren’t likely going to see huge profits by just advertising during the holidays.

To achieve best in class results, you need a comprehensive marketing program. If you are wise, you will hire a firm like Flyline Search Marketing, who brings a dedicated team of professionals to the table. A talented team like ours can actively manage your program and all the related platforms, to achieve optimal results. Lets face it, flower shop owners have their hands full just trying to run the shop. This is especially true during holidays like Valentine’s. If anyone works as many hours as we do, it’s the flower shop owners we support. These dedicated folks handle everything from ordering product, to order capture and entry, to designing and delivering arrangements. Oh and did I mention, they are have to find time to handle HR issues, such as staffing, training, monitoring work flow and quality control of designs headed out the door and bound for the excited recipients.

 

Valentine's Day Luxury Collection

 

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New Wedding Website For Veldkamp’s Flowers

Bouquets-300-x-450Veldkamp’s Flowers

Denver’s Premier Wedding Florist

We have been working on a new website for Veldkamp’s Flowers. The site is designed to support the Veldkamp’s wedding flower division. Veldkamp’s has been handling weddings in the Denver area for more than 59 years. They are equipped to handle weddings held in any size venue. You can view the new website by clicking this link VeldkampsWeddingFlowers.

AlexJackson(1)Recently Veldkamp’s hired Alex Jackson. He will be heading up the Veldkamp’s floral design team and their wedding flower division. Mr. Jackson is a nationally acclaimed florist, with more than 20 years experience in the floral industry. In 2006, the American Institute of Floral Designers inducted Alex as an accredited member of AIFD. He currently serves on the AIFD Board as a member of their Southwest Region. In addition to his AIFD certification, Alex was also inducted into Professional Floral Communicators International (PFCI) and to the American Academy of Floriculture (AAF) as well. He is an extremely talented florist and designer, with many honors, including having his floral designs featured at the Academy Awards in Los Angeles, California.

10703705_869041741681_3533640092713058846_nVeldkamp’s Flowers is a third generation, family owned and operated floral design firm. They have achieved a tremendous reputation for excellence, quality, professionalism and truly great service. They operate with a customer first attitude. Each bride who chooses Veldkamp’s is assigned a wedding professional to help them work through every detail of the wedding flowers and decoration selection process. Their experts help each in the selection of floral varieties, color schemes and with developing the overall floral theme for the special event. Veldkamp’s is not new to weddings. In fact, they have been handling wedding flowers for Denver area families since 1958. Veldkamp’s has worked extremely hard to win the trust and respect of the families and customers they serve. They offer a 100% customer satisfaction guarantee with each and every arrangement they create and deliver. If for any reason you don’t like the arrangement they deliver, simply contact their office. They will replace the arrangement with one of equal or greater value at no charge to you.

We are very blessed to have Veldkamp’s Flowers as one of our clients. They originally hired our firm in November of 2013. We spent the past 12 months driving results and demonstrating our commitment to be a true business partner in the process. Over the past year we have really gotten to know this family. They are incredible and truly wonderful to work with. Every member of the family truly cares about their customers, employees and vendors. Those types of traits are pretty rare and hard to find in this ultra competitive world we all live in. It’s been a very big honor for us to have the opportunity to be of service to this wonderful family and company. We count them among our many wonderful blessings.

Our initial service agreement with them recently expired in November of 2014. They Veldkamp’s honored us by agreeing to sign a new multi-year contract renewal. These folks have treated us as a strategic partner and have made us feel like we are important to their business. Our staff loves these folks and will work relentlessly to ensure their success. When you know that your customer values your efforts and contribution, it’s easy for us to go all in to help them fulfill their goals.

Wedding 2The wedding website is built on a responsive framework. This allows us to create a great user experience. To that point, the site actually alters the way it displays, based upon the type of device that is attempting to access it. By that I mean the site will change it’s display to provide the best possible user experience for people viewing it from desktops, laptops, I-Pads, tablets, I-Phones, Androids and other smartphone devices. If you have a desktop, I-Pad and smartphone, I encourage you to pull the site up on each. You will quickly see the website morph itself into the most functional display for each specific device. It’s truly state of the art in web design.

With the new website, Veldkamp’s is able to highlight their wedding flower expertise. They create some of the most incredible wedding bouquets that you have ever seen. They offer fabulous cascading bridal bouquets, stunning nosegay bouquets, beautiful traditional wedding bouquets and custom hand tied bouquets. Veldkamp’s uses all the most popular flower varieties in their bouquets, including such favorites as; Ecuadorian Roses, exotic Cymbidium and Dendrobium Orchids, Luxurious Calla Lilies, Alstroemeria, Hydrangea and so much more. They purchase their flowers from both domestic and international flower farms. Buying farm-direct, Veldkamp’s is able to ensure that the flowers they sell are the finest, freshest and highest quality available. It reduces the amount of time between when the flowers were cut and when they are delivered. By reducing that time, Veldkamp’s Flowers arrive fresher than arrangements that come from companies who buy from flower wholesalers. Fresher flowers in your arrangement means more vase life and it ultimately means the recipient gets to enjoy the flowers longer.

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By | 2015-01-24T23:38:21+00:00 January 24th, 2015|Veldkamp's Flowers, Website Design, Wedding Flowers|0 Comments

New Year’s Resolution – Make A Difference In The Lives Of Those We Serve

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Our New Year’s Resolution

Make A Difference To Those We Serve & For People In Need!

Coming up with New Year’s resolutions is the easy part. Keeping those resolutions is what separates the truly committed from the well meaning. In our case, we intend to keep our resolution. Here is our game plan to achieve success.

Making A Difference For Those In Need

PrintShare Your Faith Giving Fund

At the time we created our company, we set up a 501c3 tax exempt charitable fund. We worked with an organization called The National Christian Foundation in doing so. The folks at NCF are wonderful to work with. They handle all the fund administration, legal requirements and accounting requirements for the fund. Our team reviews issues that concern the people and communities we serve, selecting worthy organizations or individuals to receive grants.

Our firm makes regular donations to the fund. You are also encouraged to donate as well. If you would like to donate to the Share Your Faith Giving Fund, click on this link. DONATE NOW

 

wpid-facebook_1339569594Jack Fussell – Across The Land 2015

Flyline Search Marketing supports Jack Fussell in his run across the USA. Jack is running across the land in 2015 in an effort to raise awareness of Alzheimer’s Disease. He is also hoping to help raise funds for the Alzheimer’s Association as they are their team of medical professionals and researchers continue the search for a cure. Our support for Jack is ongoing and has including things such as web design and support, marketing and advertising support, logistical assistance, food and equipment needed for the journey.

Jack says that he really enjoys the food we provide. While hiking and camping in North Georgia and the Appalachian Trail, I became acquainted with Mountain House meals. These meals are freeze dried. They can be quickly cooked in their pouch simply by adding hot water. Jack really loves the Chili Mac, Lasagna, Rice & Chicken and Beef Stroganoff. These meals are extremely light weight and very nutritious.

wpid-20150108_172532-1Jack began his journey in Tybee Island, Georgia on November 6, 2014. He has made it all the way to Huntsville, Alabama. The cold weather has slowed his progress, but, to his credit, Jack is out there in the freezing cold, running his miles everyday. During his runs, Jack often stops at local hospitals, nursing homes and Alzheimer’s care facilities. Jack enjoys talking with the caregivers and patients and always offers encouragement and kinds words to all he meets. Honestly, you will never meet a finer man than Jack Fussell. I encourage everyone to support Jack Fussell in his journey. If you want to help, we encourage you to start by visiting Jack’s website. To visit Jack’s website or make a donation to the Alzheimer’s Association, you can click this link: ACROSS THE LAND 2015

 

Making A Difference For Those We Serve

SEM - Search Engine MarketingIndustry Finest PPC Programs – Google, Bing & Yahoo

You will never meet a group of people more dedicated to helping our clients find success than the Flyline Search Marketing team. Our team will work any hours necessary to ensure our clients achieve their goals. One of the keys for us in achieving this New Year’s resolution will be to ensure that our Google Adwords programs continue to stay best in class. We have thousands of hours into development of our Adwords program and we plan to invest thousands more in our strategic design to ensure it continues to out perform others in the market. We consider Google Adwords to be a mission critical component in our overall marketing approach. Clients we serve will tell you first hand, that our Adwords program is literally a strategic weapon for them. All will tell you that their revenues started to climb immediately after we activated our program for them.

FloristsFolks ask us all the time how we know that our Adwords program is the best in the market. We look at several factors. Florists we have deployed our program for have all experienced huge growth in their online sales and overall revenues. Example: In 2014, we had a florist we support experience year over year growth in online sales that exceeded 61%. Another florist we serve experienced growth in their online sales transactions that exceeded 51%. We support florists who use the flower shop website that we created, still others who use the Gravity Free website platform and another who custom designed their own site. Our Adwords program has proven equally productive with all three of these website configurations.

We don’t often talk about our Bing PPC programs, but, each customer we serve also benefits from the fact that we create a PPC program for them on Bing that mirrors the Adwords platform we run for them. It is true that Bing does not have as much traffic as Google. The truth is, Google enjoys a huge lead in web traffic market share. Google has approximately 65% of the overall web traffic, while the merged Bing / Yahoo platform has a market share in the range of approximately 30%.  Bing PPC campaigns generally deliver conversion rates that often exceed those of Google. These higher conversion rates allow our team to produce excellent sales and revenue results from this marketing platform.

 

Home Storage Solutions – Port Townsend, Washington

HSS_logo-300x150This past year, we took on several clients who could not afford to advertise. One is Home Storage Solutions. HSS is located in the Olympic Peninsula area of Washington state. The company is owned by a gentleman named John Plake. He is a terrific person who experienced more than his share of adversity during 2014. To his credit, John never lost his faith. He stood tall and continued to be a great father and provider for his two children. John found our firm while doing a search via Google. He was looking for a marketing firm to help his business and selected us because of the Christian fish symbol we display on our website. He has always told me that he felt God lead him to us. I believe that he did in fact do just that.

We operate with a truly unique approach. Going above and beyond is just what we do. Our team built John a new website. He had a website, but, the site did not allow for easy landing page development. We created a site, built are an incredibly robust WordPress framework. The site is a powerhouse and will allow us to properly support John as he works to grow his business. You can visit that website by clicking on this link: OlympicClosets.com  In addition to the website, we also felt that John was going to need a stream of new business leads, in order to get his bank account back to healthier levels. That said, we helped John with some funding for Google Adwords. The ads we ran proved very effective. They delivered enough results for John that he was quickly able to sustain his own funding for the Adwords program. Slowly and surely he is battling and building a company that can support he and his two beautiful children. Our plan is to help John achieve that goal.

 

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Holiday Flower Shop Sales Achieve New Heights

Christmas Tree We are just now wrapping up what has proven to be a very successful holiday marketing effort for the flower shops we support. Floral design firms we support all experienced strong growth in overall sales volume, conversion rates, average value per sale and gross revenues.

During fourth quarter of 2014, which includes three major holidays; Thanksgiving, Hanukkah and Christmas, adwords campaigns we manage generated more than 3,274,751 ad impressions and 54,900 clicks for florists we support. For the record, our Google Adwords program designs are some of the most sophisticated used in the floral industry.

We originally created our first flower shop marketing program for Carithers Flowers, back in 2009. Over the past five years, we have deployed our strategy and marketing platform designs for other florists, located in New Mexico, California, Colorado and Ohio. Over the past five years, we have modified and continually improved the original program design. Each new installation has provided a treasure trove of new learnings, including unique demographic elements and information gleaned from the thousands of hours we have spent pouring through sales and analytics data. Our adwords program for florists has grown from a highly productive tool into a strategic marketing weapon, that allows our clients to achieve dominant positions within the markets they operate in.

SEM - Search Engine MarketingDuring the past three months of 2014, our Google search marketing program management team maintained an average overall conversion rate of 7.06%, for the florists in our floral group. The conversion rates they achieved from our Bing search advertising programs were even higher than those achieved on Google. I cannot stress enough the importance of these paid search platforms we run for our clients. The sales results are clear. Our search programs are in fact out performing other search platform designs that are available.

Our search program designs are highly evolved. In fact, they are absolutely some of the most sophisticated designs used in the floral industry. Flyline Search Marketing Google & Bing program designs are so good that we can virtually guarantee any new floral client that we will outperform anything they have ever been able to generate in the past. The proof is in the results. We recently allowed a prospective customer in New Mexico to speak with a number of our largest clients. Every single flower shop owner we allowed them to speak with all delivered the same message. They told the prospect that Flyline Search Marketing is extremely good at what they do! If they give you a chance to sign a contract with them, you should do so immediately.

I don’t know how many of you are independent business owners like I am. Let me tell you that from my perspective, there is simply no greater honor than to hear that your current clients have advised a new prospective customer to sign up and sign up quick. Even though this occurred a few months ago, it still makes me smile every time I think about all the wonderful things our customers told that prospective client about us. What an honor and a privilege it is to work with such fine people.

graphs and chartsResults in November and December were exceptionally strong. Thousands of the search advertising clicks we generated ended up turning into sales conversions for our florists. In addition, we produced thousands more sales transactions by also using a very high tech call tracking and recording system, as part of our holiday marketing strategy. During the holiday shopping period, we generated more than 3,700 phone calls for flower shops we support. Let me add some clarification to help you better understand where these calls were generated from. Each time we take on a new client, we routinely deploy call tracking and recording phone numbers in the Google Adwords and Bing sponsored search campaigns we run. In addition, we also use tracking numbers to monitor the performance and sales contribution coming from others marketing platforms, such as; Yelp, Kudzu, YP.com, Blogs and social media accounts. These call tracking and recording phone numbers provide an extremely accurate way to capture the sales contributions of each individual advertising program or platform.

arrow upAll combined, overall holiday sales for our flower shops were truly eye popping! While I won’t share actual sales data for any of the flower shops we support, I will say this much. Each florist in our group significantly outperformed their 2013 online holiday sales results. All of our flower shops have also significantly grown their sales volume, average value per sale, conversion rates and overall revenues during 2014. Each of them is positioned to effectively compete for market share and a number are already enjoying dominant positions within the markets they operate. Most of them have advised us that based on information shared with them from other shop owners they know, they are far out performing their peers in the industry.

 

Carithers Main Home Page Slide_edited-1

In addition to all the holiday search advertising we managed, our team was also neck deep in the organic marketing efforts for each florist in our group as well. We themed each clients website and blog for the holidays. We also did the same for their social media platforms. Our marketing team created stunning holiday graphics, like the banner shown above, and added plenty of seasonal products to each of our florists websites. Our team spent hundreds of hours optimizing all mission critical areas of each website. We updated landing pages, products, descriptions, meta information and much more. The plan was to ensure that every online shopper who visited the website would have a great holiday shopping experience with our client. Based on the stunning sales results that were produced, I am planning to give my team a huge pat on the back and a few, well deserved, days offs. They performed like true professionals. I am just extremely proud of the work they did and results they achieved.

Paid search, website optimization and social media are huge components of the work we do for each flower shop we support. We take great pride in the fact that we deliver far more service than what our contract requires. During the holidays, we, along with our flower shop counterparts, all work some pretty crazy hours. Still, we feel that extra effort is worth it in the end. Our extra effort has historically been rewarded through great relationships with the flower shops and owners we serve. A number of those clients have recently shown their gratitude, as several have just signed multi-year contract extensions with us. For us, the equation is simple. We work to earn your trust, respect and our main desire to be a partner with you in your business. Great working relationships and true friendships are the by products of this strategy. We value those things, far more than we do any financial benefit we might achieve from the actual work itself. In the end, nothing is more satisfying than to see our flower shops flourish in today’s very tough and highly competitive environment. We put everything we have into the work we do. The data clearly shows, the extra effort we are putting in is truly helping our clients enjoy a high level of success. That my friends is why we do this!

Between paid search, social media, blogging, public relations news releases, phone call tracking and our organic marketing efforts, we estimate that our holiday marketing strategy generated more than $1,200,000 million dollars for our florists this holiday season. Job well done team!

 

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By | 2014-12-31T03:28:51+00:00 December 31st, 2014|Holiday Sales Results, Online Sales For Flower Shops|Comments Off on Holiday Flower Shop Sales Achieve New Heights