Marketing For Florists

Flower Shops We Support Are Thriving

Flyline Search Marketing® specializes in marketing strategies and programs for Flower Shops. We got our start back in September of 2008. Shortly after opening the doors of our new company, we met Charles Carithers, owner of Carithers Flowers in Atlanta. Charles hired our firm in January of 2009.

The first task that he gave us was to rebuild his Google Adwords pay per click platform. After completing an exhaustive research study, using historical sales and analytics data from Carithers, we began construction of the new PPC platform. We built the new program in phases, activating and testing each phase as we went. By the end of 2009, the program had grown to truly massive proportions. The campaigns we deployed had the desired effect, driving positive growth in sales transaction volume, as well as significant growth in gross and net revenues. In 2008, the year prior to hiring our firm, Charles had generated approximately $164,000 dollars in online revenue. In our first year (2009) we were able to produce more than $1,100,000 for Carithers.

In January of 2010, Charles decided that our performance was worthy of a contract renewal. We had enjoyed our year with him and agreed to continue on with Carithers. With the contract renewal in place, Charles asked us what else he should be doing. That was all we needed to hear. Our team jumped into action and created the comprehensive marketing program that we still use today. That program included a sales and lead generation strategy, brand building tactics, reputation defending strategies, organic marketing tactics and tactics designed to generate more wedding, event and sympathy sales. We used platforms such as Google Adwords, Bing PPC, Facebook, Twitter, Pinterest and built a number of new websites. During the next 12 months we deployed those tools, tactics and strategies for him. The growth that came from that program was stunning. Over the next 10 years, we grew Carithers online revenues from the $1.1 million we had generated in 2009, up to $3.5 million that we produced in 2018. During those 10 years, we continued to refine and enhance the comprehensive program. Each time we deployed that comprehensive program for another florist, we were able to gain even more insight into how to adjust the program to maximize results in the new area.

Flyline started with Carithers Flowers as our only florist. As of today, we now support many flower shops around the country. We have been hired by some of the best and brightest minds in the floral industry. Our Flyline team considers it a great blessing to work with these great floral families. Our approach allows us to strategically partner with these incredible families and businesses to create the perfect environment for innovation and change to occur. We believe that innovation and change are two of the keys required to thrive in the floral industry. There are many more. If you are interested in learning more about how we can help your firm to grow, please reach out to us.

Flyline Search Marketing implemented a comprehensive strategy for Carithers Flowers that resulted in a substantial increase in online traffic and sales. Their targeted campaigns and optimization tactics improved Carithers Flowers’ visibility on search engines, leading to greater market penetration and customer acquisition. The efforts also enhanced user experience and customer satisfaction, contributing to repeat business and a higher rate of customer retention.

Flyline Search Marketing’s successful campaign for Carithers Flowers serves as a prime example of the impact that effective search marketing can have on a business. By leveraging various tools and techniques, they were able to elevate Carithers Flowers’ online presence and drive significant growth. This case study highlights the importance of incorporating search marketing strategies into your overall marketing plan.

Search engine optimization (SEO) plays a crucial role in improving a website’s ranking and increasing organic traffic. Flyline Search Marketing utilized various tactics like keyword research, on-page optimization, and link building to enhance Carithers Flowers’ visibility on search engines. This resulted in a higher click-through rate (CTR) and ultimately, more sales.

In addition to SEO, paid search advertising also played a significant role in the success of Carithers Flowers’ campaign. Flyline Search Marketing created targeted ad campaigns that appeared at the top of search engine results pages, increasing visibility and driving relevant traffic to the website. This pay-per-click (PPC) strategy not only generated immediate results but also provided valuable data for future optimization.

Furthermore, Flyline Search Marketing implemented conversion rate optimization (CRO) strategies to improve user experience and increase the chances of conversion. This included optimizing landing pages, improving website navigation, and implementing effective call-to-action buttons. These efforts resulted in a higher conversion rate and contributed to the overall success of the campaign.

Overall, Flyline Search Marketing’s comprehensive approach to search marketing for Carithers Flowers yielded impressive results. By combining various strategies and constantly analyzing and optimizing their tactics, they were able to achieve significant growth for the business. This case study showcases the power of search marketing in driving online success for businesses of all sizes. It serves as a reminder that incorporating search marketing into your overall marketing strategy is essential for continued growth and success in today’s digital landscape.

 

Some Of The Florists We Work With

 

Allen’s Flowers & Plants

(Client Since April 2012)

Allen’s Flowers and Plants is owned by the Levy family. They operate four locations in the San Diego metropolitan area. The Levy’s first contracted with us in April of 2012. Allen’s Flowers offers luxurious, upscale flowers, plants and gifts. They have a wonderful Allen’s “Exclusives” floral collection that includes some of the most unique and artistic floral designs available anywhere in Southern California. Our story with Allen’s Flowers has played out just like it did with Carithers Flowers. When we began working with Brad Levy, his online revenues were very modest. Over the last 7 years, we have partnered with Brad to help grow his revenues to numbers very similar to those that we generated for Carithers Flowers. From our perspective, we are so proud to have helped this incredible family. Brad and his family are some of the most incredible people you could ever want to work with. They are honest, ethical, high character people. It is a huge blessing to have them in our lives.

Reflecting on Flyline Search Marketing’s journey with Allen’s Flowers reveals a paradigm of digital dominance in the floral industry. By emphasizing a tailored approach that marries creativity with data-driven decision-making, the partnership has soared to new heights. Our success with Allen’s Flowers is evidenced not only by the staggering increase in online sales but by the trust and confidence that fostered a series of renewed long-term service agreements. Each renewal echoes a testament to the effectiveness of our strategies and the deep-seated partnership that thrives on innovation and growth. As we look forward, the continuous refinement of our marketing program promises even more breakthroughs, ensuring that Allen’s Flowers blooms brilliantly in the competitive garden of the digital marketplace.

The success of the partnership between Flyline Search Marketing and Allen’s Flowers is a testament to the power of digital marketing in today’s business landscape. By combining creativity and data-driven decision-making, we have been able to achieve unprecedented growth for our client. However, this success did not come without continuous effort and refinement.

We are constantly analyzing and fine-tuning our strategies to ensure that Allen’s Flowers stays ahead of the competition in the digital marketplace. Our team works closely with Allen’s Flowers to understand their unique brand and target audience, allowing us to tailor our approach for maximum impact.

But beyond just driving sales and revenue, our partnership with Allen’s Flowers is built on trust and collaboration. This has led to multiple long-term service agreements being renewed, solidifying our relationship and further emphasizing the effectiveness of our strategies.

Looking towards the future, we are excited to continue pushing the boundaries of digital marketing with Allen’s Flowers. Our commitment to innovation and growth promises even more breakthroughs for our client, ensuring that they not only survive but thrive in the competitive garden of the digital marketplace. Together, Flyline Search Marketing and Allen’s Flowers are a shining example of the power and potential of digital marketing in today’s business landscape. So, we will continue to work closely with our client to drive success and growth, creating a lasting partnership that continues to bloom brilliantly in the ever-evolving world of digital marketing.

Digital dominance is no longer an option for businesses, it has become a necessity. In this fast-paced, technology-driven world, companies must adapt and embrace digital marketing to stay relevant and competitive. The success of Flyline Search Marketing’s partnership with Allen’s Flowers is a prime example of the transformative power of digital marketing.

We are proud to be at the forefront of this revolution, continuously pushing boundaries and driving results for our clients. With our tailored approach that combines creativity and data-driven decision-making, we are able to deliver tangible and measurable growth for our partners.

However, we also recognize that the digital landscape is constantly evolving. That’s why we are committed to staying ahead of the curve and continuously refining our strategies to ensure our clients’ success in this ever-changing environment.

At Flyline Search Marketing, we believe in building strong and lasting partnerships with our clients. We understand that their success is our success, and we are dedicated to helping them thrive in the digital marketplace. Together, we will continue to innovate and grow, creating a brighter future for businesses of all industries through the power of digital marketing. So let’s embrace the possibilities and soar to new heights together. Let’s make your brand bloom brilliantly in the digital garden. Let’s make your business a success story in the ever-changing landscape of the digital world. The journey may be challenging, but with Flyline Search Marketing by your side, it will also be rewarding and fulfilling.

 

Voted Best Florist In San Diego

Downtown San Diego: 620 Market Street, San Diego, CA 92101 (619) 233-7673

El Cajon: 107 Jamacha Road, El Cajon, CA 92019 (619) 579-6720

La Mesa: 5609 Lake Murray Boulevard, La Mesa, CA 91942 (619) 460-3192

Morena: 5225 Lovelock St San Diego, CA 92110 800.460.5501

 

 

Eastern Floral

(Client Since June 2019)

Eastern Floral is a family owned and operated floral design firm. They operate 3 floral design centers in Grand Rapids, Holland and Grand Haven, Michigan. The owners of Eastern Floral had tried numerous other marketing firms over the past few years. None of these firms had produced the type of results that they felt were possible in their markets. In June, we strategically partnered with them. Our task is clear. Ramp up online sales and revenues to levels comparable to the top flower shops in our group.

Here are some early returns from the work we have done thus far. On June 1, 2019, Flyline Search Marketing activated our comprehensive marketing program for Eastern Floral. Over the first four months of the program, our team has dramatically improved the overall productivity of the advertising program. Eastern Floral is seeing strong gains in organically generated sales and revenues. They have also seen a huge jump in sales and revenues generated through our paid search efforts. Over the past 4 months, we have increased online sales by 50.7%, year over year. During that same time frame, we also increased online revenues by 50.3%. The program produced another great surprise for Eastern Floral. We successfully improved their overall conversion rate from 6.18% last year, to 9.15% this year. That represents an overall productivity improvement of 48.1%. To read more, check out the recent blog post we put up about this subject.

 

Voted Best Florist In Grand Rapids Michigan

Grand Rapids Store: 2836 Broadmoor Ave SE Grand Rapids, MI 49512

Grand Haven Store: 556 N Beacon Blvd Grand Haven, MI 49417

Holland Store: 11595 East Lakewood Blvd Holland, MI 49424

 

 

Flowerama Columbus

(Client Since July 2014)

Flowerama of Columbus Ohio is owned by the Ozment Family. They operate four floral design centers in Columbus, Reynoldsburg, Westerville and Whitehall. We have been under contract with Flowerama since July of 2014. Flowerama Columbus creates luxurious, upscale floral designs and provides local same day and express flower delivery.

When we first met the Ozment family, they were working on building their own custom e-commerce website. If you are in the floral industry, you would likely know what a huge task that would be. We liked the site and felt that their initial design was solid. They had created the new platform using modern PHP code and were off to a great start in terms of the functionality that the site offered. Over the last 5 years, we have partnered with the Ozments to help contribute ideas on how to take the site to the next level. In 2019, that platform has become one of the top floral e-commerce platforms for florists in the entire industry. As a strategic partner of the Ozments, they have authorized us to use their e-commerce platform for other flower shops that we support. Today, we have more than a half dozen florists using this website. The results we have been able to generate for each of these shops have consistently outpaced industry averages.

Voted Best Florist In Columbus Ohio

Columbus: 1600 Morse Road, Columbus, OH 43229 (614) 547-0808

Reynoldsburg: 6311 East Main Street, Reynoldsburg, Ohio 43068 (614) 256-6646

Westerville: 635 South State Street, Westerville, Ohio 43081 (614) 898-9588

Whitehall: 4785 East Broad Street, Whitehall, Ohio 43213 (614) 759-1517

 

 

Mayfield Florist

(Client Since June 2016)

Mayfield Florist is a Tucson based, family owned and operated floral design firm. They operate 2 floral design centers in the greater Tucson, Arizona area. The owners of Mayfield Florist is the Coleman family. They are incredible folks. We feel extremely blessed to be working with brothers Don and Greg Coleman. They are truly wonderful strategic partners. Don and Greg are two of the most knowledgeable and skilled flower shop operators that we have the honor of working with.

Over the past 3 and a half years, we have successfully ramped up online sales and revenues for Mayfield Florist. The Coleman’s recently signed another multi-year contract renewal with us. We are excited to continue this wonderful strategic partnership. In just a few years, we have been able to help Don and Greg to achieve a dominant position in the Tucson market. The Coleman’s also use an Emerald City e-commerce website platform. Our team has been able to use that platform to enhance both our ability to generate organic sales, as well as our ability to achieve excellent paid search conversion rates.

Voted Best Florist In Tucson Arizona

Eastside / Foothills: 7181 Tanque Verde, Tucson, AZ 85715

Central: 1610 North Tucson Blvd, Tucson, AZ 85716

 

 

Pugh’s Flowers

(Client Since November 2016)

Pugh’s Flowers is a family owned and operated floral design firm. The company operates four floral design centers in the greater Memphis metropolitan area. They sell beautiful fresh flowers, gorgeous green and flowering plants and lots of great occasion themed gifts. Pugh’s buys many of the flowers they sell farm-direct. That ensures they are able to offer the finest, freshest, highest quality flowers in Memphis, Tennessee.

Voted Best Florist In Memphis Tennessee

In addition to their family floral business. The Pugh’s family also operates a courier delivery firm, known as Lickety Split Couriers. This firm delivers flowers, plants and gifts for Pugh’s. They use refrigerated trucks and can handle pretty much any type of delivery that requires climate controlled handling. Have a package you need delivered somewhere in Memphis? Lickety Split Couriers can handle virtually anything that will fit into their large Sprinter vans.

The Pugh’s Family also owns a very successful landscape company. Pugh Earthworks has been in business for 14 years. They specialize in commercial landscape design and ground maintenance. In addition to their commercial landscape division, Pugh’s Earthworks also provides services to many HOA’s and residential communities. The firm operates in Tennessee, Mississippi and Arkansas.

Flower Shop Locations

Whitten Road: 2435 Whitten Rd. Memphis, TN 38133 901-405-6670

Union Ave: 1882 Union Ave. Memphis, TN 38103 901-726-1042

Poplar Ave: 5645 Poplar Ave. Memphis, TN 38119 901-682-2501

Southaven MS: 3075 Goodman Rd. Suite 14 Southaven, MS 38672 662-342-1832

 

 

Radebaugh Florist & Greenhouses

(Client Since November 2017)

Radebaugh Florist and Greenhouses is owned by the Radebaugh family. They operate a gorgeous flower shop in Towson and also operate multiple retail and wholesale greenhouses on the same property. The Radebaugh family hired our firm in November 2017. They offer the best selection of beautiful farm fresh flowers, plants and occasion themed gifts in the Baltimore, Maryland area. Our story with Radebaugh Florist began just a few years ago. They had been using other marketing firms to help them grow their online sales and revenues. None of these marketing firms had been able to successfully ramp up their numbers to the levels they felt were possible. Over the past two years, we have successfully helped them grow sales and revenues. We have also helped to to significantly improve their overall e-commerce conversion rate.

Voted Best Florist In Baltimore Maryland

Flower Shop: 120 E. Burke Ave. Towson, MD 21286

Greenhouse: 120 E. Burke Ave. Towson, MD 21286

 

 

Rockcastle Florist

(Client Since April 2016)

Rockcastle Florist is a Rochester New York based floral design firm. They are family owned and operated. The owners are Keith and Wendy Rockcastle. Their are also blessed to have their daughter now working with them in the business. The Rockcastle’s operate 2 floral design centers. One of the flower shops is located in Rochester, New York. The second flower shop is located in the Canandaigua New York area. They recently purchased and opened a new floral design and distribution center in the Greece New York area. The owners of Rockcastle Florist are truly awesome folks. Our team feels greatly blessed to have the opportunity to work with them. The Rockcastle’s are extremely skilled and talented folks. Some of the best flower shop operators that we get the opportunity to work with.

Over the past 3 and a half years, we have rapidly grown online sales and revenues for Rockcastle Florist. The Rockcastle’s recently signed another multi-year contract renewal with us. We are excited to continue this wonderful strategic partnership. In just a few years, we have been able to help Keith and Wendy to achieve a dominant position in the Finger Lakes area. When we first began working with Rockcastle, we put them on the Emerald City website platform. Our team has been able to use that platform to enhance organic and paid search results.

Voted Best Florist In Rochester New York

Rochester: 870 Long Pond Road, Rochester, NY 14612

Canandaigua: 100 S Main Street, Canandaigua, NY 14424

 

 

Veldkamp’s Flowers

(Client Since November 2013)

Voted Best Florist In Denver Colorado

Veldkamp’s Flowers is owned by the Veldkamp Family. Their main floral design center is strategically positioned to serve the entire Denver metropolitan area. We have been under contract with Veldkamp’s Flowers since November of 2013. Veldkamp’s recently signed a four year contract extension with our firm. We are proud to now be Strategic Partners of Veldkamp’s Flowers and are truly honored to serve the Veldkamp family.

Veldkamp’s purchases many of the flowers they sell direct from the growers. They buy from both domestic and international flower farms. The roses they sell come farm-direct from Ecuador. They have longer stems and larger blooms. These roses are absolutely gorgeous. During Spring, Veldkamp’s buys beautiful tulips from Holland.

Getting ready to plan your wedding? Veldkamp’s Flowers offers a FREE wedding consultation for all new prospective brides. Their wedding flower collection is the best anywhere in Colorado.

Voted Best Florist In Denver

Lakewood: 9501 W. Colfax Ave. Lakewood, CO 80215 (303) 232-2673

 

 

Williams Flower & Gift

(Client Since 2016)

This is another great family owned and operated floral design firm. Williams Flower and Gift is owned by Will Gross and his beautiful family. They operate 7 floral design centers in the Puget Sound area of Washington state. They create unique and upscale floral designs and provide local same day and express flower delivery service anywhere in the Puget Sound. They originally joined our floral group back in 2016. They initially signed a multi-year service agreement with us and have since renewed that multi-year program with us. We are extremely proud to be a strategic partner to their family and firm.

Williams Flower and Gift purchases many of the flowers they sell direct from domestic and international flower farms. They find that buying direct provides their firm and their customers with lots of great advantages. The Ecuadorian roses they sell come farm-direct from the mountains of Ecuador. These gorgeous premium reserve roses have longer stems and gorgeous large blooms. They are absolutely gorgeous. We worked with the Ozment family to secure a license for Will to use the Emerald City web platform. If you have a minute, take a look at the gorgeous website that we have created for Williams (https://williamsflowers.com).  The results we have generated for Williams Flowers have been eye popping to say the least.

Voted Best Florist In The Puget Sound

East Bremerton: 3118 Wheaton Way, East Bremerton, WA 98310

Gig Harbor: 7706 Pioneer Way, Gig Harbor, WA 98335

Shelton: 331 W. Railroad Ave Shelton, Shelton, WA 98584

Silverdale: 9130 Ridgetop Blvd. NW, Silverdale, WA 98383

Port Orchard: 981 Bethel Avenue, Port Orchard, WA 98366

Poulsbo: 19045 Washington 305, Poulsbo, WA 98370

Tacoma: 1620 6th Avenue, Tacoma, WA 98405

 

 

Florists We Serve Have Exclusivity Of Our Services In Their Market

Each florist that we contract with has the exclusive use of our services in the market they operate in. Other marketing firms who compete with us, do not necessarily honor such a commitment. Our goal in providing exclusivity is simple. We want to be a true business partner with those we support. Our mission has never been to become the largest floral marketing firm in the country. Instead, we prefer to bring in clients who are a great fit with others we already serve. That seems to create a winning scenario where all parties are positioned to achieve the greatest possible success.

 

We Create An Open & Educational Atmosphere Within Our Floral Group

The idea being that flower shops in our group are uniquely positioned to benefit from shared learning’s and information. In essence, we have created a nationwide floral user group. Florists in our group often receive invitations from others in our group to visit each others flower shops. They routinely share educational information obtained through industry sources. They also discuss things like top selling products, which allows them to get a better feel for design style preferences and unique demographic differences, which exist from region to region. While they are all independent business owners, focused on building their own successful business, they all seem to maintain a genuine concern and affinity for the other shop owners in the group. This spirit of trust and mutual respect builds wonderful working relationships. It also creates an atmosphere conducive to learning, which helps all participants become more educated flower shop owners. Exactly the type of environment that we are trying to create.

Florists we serve greatly benefit from our relentless effort and seemingly endless energy. It’s a fact that our team will work whatever hours are necessary to achieve success for our clients. Our mission is to help each florist we take on grow from a good company, into a best in class, dominant company. To accomplish this, we immerse ourselves in the day to day business operations of every florist we support. We integrate into each business in a way that effectively positions us to deliver results for the shop owner. We focus our energies around mission critical areas, such as; driving more sales transactions, positively impacting average value per sale, adding new registered members to email lists and generating growth in gross and net income. Our team literally becomes an extension of the owner.

We spend thousands of hours each year reviewing sales and analytics data. Don’t forget, we have access to sales and analytics data for florists all over the country. The knowledge and information we glean from this data analysis is incredibly valuable for us and for our clients. We use this information in making updates to our PPC platforms. Our ability to identify actionable information is a major reason why our overall marketing approach is so successful. Even though our PPC platforms outperform other programs in the floral industry, we don’t rest on our laurels. We continually enhance and update our Google and Bing PPC campaigns. Our relentless approach is why our programs will continue to outperform the competition. Want proof? Take a look at the sales results we generate for our clients. Those sales results provide the best evidence available to clearly demonstrate that our approach and platforms are the most sophisticated and highly productive in the floral industry.