Welcome To Our Flyline Search Marketing Blog
We are a family owned and operated marketing agency. Our goal is to find and strategically partner with other great family owned and operated companies. In 2009 we opened our doors for business. One day after we opened, we took on our first client. It was a small family owned plumbing firm in the Atlanta area. To this day, that incredible family remains a loyal customer of Flyline Search Marketng. Not many firms are blessed enough to still serve the very first customer who ever signed up.
The Flyline staff is one of the most talented and dedicated you will ever meet. Once we strategically partner with a customer, our team jumps into action. They pour their life energy into helping our client achieve their goals. The dedication, effort and relentless spirit our team brings to the table has literally created life changing results for many we serve. Over the years, the Flyline team has produced some of the most amazing results you will ever see. One example: We helped a family owned florist named Carithers Flowers grow from $160,000 in annual online revenue, up to $3.5 million in annual revenues. Took 10 years of hard work and dedication, but we did it. Over that same time span, we also served other flower shops. We achieved similar success for all of those firms as well. Our team has battled and scrapped for every inch of the reputation we have achieved. Proud of our team, and our company.
We are a full service advertising firm, that specializes in digital marketing. Our comprehensive marketing program is designed to produce steady, reliable sales and revenue growth. Since opening our company in 2009, we have proceeded to build a lengthy track record of delivering success. Our firm has generated millions in sales for customers across the United States. The Flyline staff works relentlessly to help our customers achieve a dominant position in the markets they operate in. Our staff is an analytical bunch. We believe the answers are all in the data. Serving customers all across the country offers great advantages. One being that we have mountains of analytics data at our finger tips to pour through. That data is used to refine and improve our comprehensive marketing program. Since 2009, that program has morphed from a solid concept, into a tactical and strategic weapon. One that we can use to the advantage of those we serve. The historical data is proof positive that this is in deed a fact. Customers who strategically partner with Flyline Search Marketing consistently achieve success.
We offer Google & Bing Pay Per Click Management, Website Design, Social Media Marketing, Blogging, Consulting, Email Marketing and more. Our firm serves a diverse nationwide client base. We support flower shops, hospitals, plumbing firms, legal firms, fitness centers, self storage companies and more. E-commerce firms like Carithers Flowers, Millstones.com, Veldkamp’s Flowers, Antique Butcher Blocks and Pugh’s Flowers rely on Flyline to help them drive success.
Most Recent Blog Posts
Our Time Serving Carithers Flowers
Flyline Search Marketing ® Marketing For Carithers Flowers Flyline Search Marketing was originally hired by Carithers Flowers in January of 2009. The owner of Carithers Flowers, Charles Carithers, brought us in to redesign and manage his Google Adwords marketing program. During our first year with Carithers, we lite up the scoreboard. Our team successfully increased online sales revenues for Carithers from the $164K that Charles had produced in 2008, up to $1.1M, by the end of 2009. That represents an increase of more than 385%, making Carithers one of the fastest growing floral design firms in the country in 2009. Over the next ten years, we continued to produce stunning online growth for Carithers. We delivered one record result after another. In fact, our efforts helped to solidify Carithers Flowers position as one of the [...]
Emerald City Website Users Meet In Atlanta
Flyline Search Marketing Floral Marketing Clients Meet In North Georgia Flyline Search Marketing hosted a meeting in Georgia for all of our clients who use the Emerald City website platform. Flower shops in attendance were Flowerama, Mayfield Florist, Rockcastle Florist and Williams Flowers. Flowerama operates 4 floral design centers in the Columbus, Ohio area. They have shops in downtown Columbus, Reynoldsburg, Westerville and Whitehall. Mayfield Florist operates two floral design centers in the Tucson, Arizona area. Rockcastle Florist operates a floral design center in Rochester, another in Canandaigua and a centralized design and distribution operation in Greece. Williams Flowers operates 7 floral design centers in the Puget Sound area. They have flower shops in Gig Habor, Silverdale, Shelton, Poulsbo, Port Orchard, Tacoma and Bremerton. The meeting was held January 9th and 10th, at the Amicalola [...]
Why Florists Should Follow The Carithers Flowers Blueprint For Growth
Growing Flower Shops In 2018 Follow The Carithers Flowers Growth Strategy Blueprint Take a quick look at the floral industry data on flowers shops. Small to medium sized flower shops have been closing at an alarming rate. Most recently the industry has just seen one of it's largest players, FTD, inch closure to the same fate. The data seems to indicate that closure rates have been accelerating over the past five years. There are lots of factors that have contributed to this trend. Lets talk a bit about those. Over the years, small to medium sized flower shops historically relied on wire services for new orders. Their very survival was dependent upon the success of large order gathers, such as FTD, Teleflora and 1-800 Flowers. The cost of order acquisition has steadily climbed for these [...]
Flyline Images
Flyline Images Royalty Free Images & Videos In July of 2018, we created a new website that we call Flyline Images. This site was created by our team so that we could share incredible photos, images and videos, taken by members of our team, with others. The original site design focuses on gorgeous images of wildlife, rivers, mountains, national parks and other beautiful scenic places. If you have time, we hope that you will take a moment and visit the site. We think you will really enjoy the stunning photography.
Our First Client
Flyline Search Marketing We Think Effort Matters Flyline Search Marketing opened for business in September 2008. We took in our first client the day after we opened our doors. Our very first client was a firm called Pete's Plumbing Incorporated. This company is owned and operated by Julie Lippitt and her husband Rick (Shown Above). Originally started by Rick's father, Pete's has now been in business for more than 50 years. Mark Lein, CEO of Flyline was the person who originally met with Julie. He and Julie sat down and talked about Pete's and the goals and plans that Julie wanted to achieve with her business. After a couple hours of discussion, it was clear that the goals and plans Pete's wanted to achieve, lined up perfectly with the skills, talents and capabilities that Flyline [...]
Online Sales Up Dramatically for Flower Shop Clients
Flyline Delivering On The Promise Online sales results for the Mayfield Florist, Rockcastle Florist and Williams Flower & Gift, formerly Flowers To Go, are up dramatically since bringing in Flyline Search Marketing. These flower shops were looking for a marketing organization who could drive up brand recognition, eliminate their dependence on wire in orders, generate a robust online presence and improve top line revenue growth. That is precisely what Flyline has delivered for these flower shops. Rockcastle Florist Flyline Search Marketing was hired by Rockcastle Florist in March of 2017. We immediately deployed our comprehensive marketing program, then built a new website for them. They had previously been using a TeleFlora website platform. We created their new website on the Emerald City floral platform. Our team took that site live on May 1, 2017. The [...]
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Pay Per Click – Is PPC the new Yellow Pages?
Example: Anytime Fitness Health Club Located in Roswell, Georgia Pay per click advertising is fast becoming the new yellow pages. It is imperative for small business owners, who have traditionally relied upon yellow pages for their business leads, to begin to understand the true power of the Internet. In areas where DSL and Broadband Internet penetration and connectivity rates are high, pay per click has virtually replaced the phone book as the method used by most people to look up phone numbers for businesses. Here is an example of that phenomenom. In February, the yellow pages delivered approximately 30 business calls from current club members, over 100 calls from companies trying to sell our client their products and services, and literally zero calls from new prospective clients seeking a club membership. A total of zero new club members can be attributed to the yellow page advertising program during February. These numbers are accurate and verifiable, given, the club purchased a separate phone line and published the number only in their yellow pages ads. They purchased advertising in both the AT&T Marietta and Roswell yellow page directories. Those books cover a tremendous geographic area, all the way from Marietta to Dawsonville, Georgia (More than 25 square miles of advertising coverage). Our client spends more than $400 dollars per month on this yellow pages program. The client advised us that the program has generated very few members of the past 6 months. During the same 30 day period, a total of 337 people, within a 7 mile radius of the gym, conducted a Google keyword search for the term "Anytime Fitness". We know this because the clubs firm name is included in the hundreds of keyword terms we use in Google adwords lead generation efforts for this customer. The owner of the gym added approximately 45 new members during February, and indicates all learned of the club either because they drive by on a regular basis, live near the club or saw the Google ads we placed for the gym. All that said, I hope the number 337 really burns into your memory. Think about that number for a minute. That number represents the total number of people, within a 7 mile radius of that small gym, who searched precisely for that clubs firm and phone number. The yellow pages simply did not match that result during February. Want to know how many people saw all the Google ads we ran for our client during February? Sit down, this number is really going to make an impression (no pun intended). The total number of people who saw our clients Google ads during February was 28,787. Thats right folks, the Google program drove 28,787 impressions for this client in one months time, all from within a 7 mile radius of the club. That my friends is the true power of the Internet. Needless to say the owner of Anytime Fitness was pleased with the return on his investment from Google.
The Flyline Advantage
Leading the League in Connecting Buyers to Sellers! Want to grow your business even in a tough economy? Do what Pete’s Plumbing, Anytime Fitness, Do It Yourself Pest Control, Winder Construction, Mat Works Ltd and others have already done; hire Flyline Search Marketing™ to custom design and professionally manage a Pay Per Click marketing program for you on Google, Yahoo, MSN or Ask. Why are companies selecting Flyline Search Marketing™ over our larger rivals? 1) Flyline Search Marketing™ offers an affordable and extremely customer friendly fixed program fee structure. The vast majority of our client’s monthly advertising budget goes directly towards the purchase of actual advertising on the search engines. Our competitors keep between 30% - 50% of your total monthly advertising spend as their monthly management fee. The more you need to spend, the more they make. Example (Program Running Locally) You contract with Flyline Search Marketing™ to direct your advertising spend of $4000 monthly on Google. Flyline Search Marketing™ charges $400 per month to professionally design and manage your local Google program. Your firm receives $3600 dollars worth of actual advertising. If you had contracted with one of our larger rivals to spend the same $4000, they would have kept $1200 to $2000 of your money as their monthly fee. You would only have received $2000 to $2800 in actual advertising value. Example (Program Running Nationwide) You contract with Flyline Search Marketing™ to direct your advertising spend of $8000 monthly on Google. Flyline Search Marketing™ charges $800 per month to professionally design and manage your Nationwide Google program. Your firm receives $7200 dollars worth of actual advertising. If you had contracted with one of our larger rivals to spend the same $8000, they would have kept $2400 to $4000 of your money as their monthly fee. You would only have received $4000 to $5600 in actual advertising value. 2) Flyline Search Marketing™ allows more of your money to go towards the purchase of advertising. Because more of our client’s money goes toward the purchase of actual search engine advertising, our client’s consistently enjoythe benefit ofhigher ad positionsandmore traffic. 3) Clients of Flyline Search Marketing™ have the distinctive advantage of being able to add funds to their Google, Yahoo, MSN or Ask advertising account balance at any point in the month with no increase in management fee. The majority of our larger rivals don’t even offer that option. Those that do keep 30% - 50% of the additional funds you add, further increasing the overall monthly management fee you have paid. Bottom line, our clients have a huge advertising advantage over those of you using some of our larger rivals. If you are interested in speaking with us, or need more information about search engine marketing please contact us at: 866-258-5511 or 678-867-6810 Or Email: flyline@bellsouth.net Web Address: www.flylinesearchmarketing.com
Share You Faith Giving Fund
Flyline Search Marketing™ and Flyline Media Group™, support Christian ministry, charitable giving and those organizations and Individuals engaged in community minded activities. Working with the National Christian Foundation, Flyline Search Marketing has just created the "Share Your Faith Giving Fund". The fund will be dedicated to the Lord's work and we invite everyone to join with us in contributing. Together we can make a real difference in the lives of those in need. Please Consider Donating To The Share Your Faith Giving Fund!
Dwight Houser Joins Flyline Search Marketing
After spending nearly 30 years working in the Advertising & Publishing field, for the likes of Southern Bell, Bellsouth and AT&T, Dwight Houser has elected to join the Flyline Search Marketing team. We and our client base are excited to have someone with his vast industry knowledge and skill join our firm. Mr. Houser is considered by most to be a yellow pages print and internet industry expert. His presence will most certainly bring an immediate and positive impact to our client base. Please join us in welcoming Dwight to the Flyline team. We will keep everyone apprised of his adventures as his legend grows as part of the Flyline organization. You may reach Dwight by calling our Flyline offices at 1-866-258-5511 or emailing him at dwight@flylinesearchmarketing.com
Yellowstone National Park
If you have never taken time to see Yellowstone National Park, you have to visit the webcam link below. Yellowstone is arguably one of the most unique and beautiful places on earth. My wife and I traveled to Yellowstone and to Grand Teton National park this past Fall. We had an absolutely incredible time. Travel and lodging in the park is available in Summer or WInter. Check out the web cam below. The camera is projecting from Old Faithful Lodge in the Geyser basin area. The camera zeros in on the eruption of Old Faithful Geyser once every hour. either in the Winter or the Summer. Old Faithful Webcam
News Flash – Reuters Chooses Verizon
Reuters news agency is reporting today that Verizon has chosen Microsoft to be its mobile search partner. Verizon Communications Inc who had been courted by Google, Yahoo and Microsoft and has reported selected Microsoft Corp to provide Internet search services for cell phones. This would seem to be a significant missed opportunity by Google and Yahoo. Verizon Chief Executive Ivan Seidenberg said on Wednesday that Microsoft CEO Steve Ballmer would announce the deal later in the day at the Consumer Electronics Show in Las Vegas. Seidenberg gave no further details. For more on the story check out the article in Reuters (See Link Below) http://www.reuters.com/article/technologyNews/
Wishing You a Joyous Holiday Season!
Want to grow your business even in a tough economy? Do what Pete’s Plumbing, Anytime Fitness, Do It Yourself Pest Control, Winder Construction and others have already done; hire Flyline Search Marketing™ to custom design and professionally manage an Internet marketing program for you on Google. Why are companies selecting Flyline Search Marketing™ over our larger rivals? 1) Flyline Search Marketing™ offers an inexpensive and extremely customer friendly fee structure. The vast majority of our client’s monthly advertising budget goes directly towards the purchase of actual advertising on Google. Our Larger competitors will keep between 30% - 50% of your total monthly advertising spend as their monthly management fee. Example (Program Running Locally) You contract with Flyline Search Marketing™ to direct your advertising spend of $4000 monthly on Google. Flyline Search Marketing™ charges $500 per month to professionally design and manage your local Google program. Your firm receives $3500 dollars worth of actual advertising. If you had contracted with one of our larger rivals to spend the same $4000, they would have kept $1200 to $2000 of your money as their monthly fee. You would only have received $2000 to $2800 in actual advertising value. Example (Program Running Nationwide) You contract with Flyline Search Marketing™ to direct your advertising spend of $8000 monthly on Google. Flyline Search Marketing™ charges $1000 per month to professionally design and manage your Nationwide Google program. Your firm receives $7000 dollars worth of actual advertising. If you had contracted with one of our larger rivals to spend the same $8000, they would have kept $2400 to $4000 of your money as their monthly fee. You would only have received $4000 to $5600 in actual advertising value. 2) Flyline Search Marketing™ allows more of your money budget to go the purchase of advertising. Because more of our client’s money goes toward the purchase of actual Google advertising, our client’s consistently enjoy the benefit of higher ad positions and more traffic. 3) Clients of Flyline Search Marketing™ have the distinctive advantage of being able to add funds to their Google advertising account balance at any point in the month with no increase in management fee. The majority of our larger rivals don’t even offer that option. Those that do keep 30% - 50% of the additional funds you add, further increasing the overall monthly fee you have paid. Bottom line, our clients have a huge advertising advantage over those of you using some of our larger rivals. If you are interested in speaking with us, or need more information about search engine marketing please contact us at: 866-258-5511 or 678-867-6810 Or Email: flyline@bellsouth.net Web Address: www.flylinesearchmarketing.com
comScore Networks – Tracking Study
Tracking study of Internet usage indicates Americans are heavily using search engines What the Research Shows — Americans conducted 6.7 billion total searches in December — 44% of those searches were done at university based computers. — 49% of those search occurred from work based computers. — The average Internet user performed 33 searches in June. — The average visit to a search engine resulted in 4.4 searches. — The average user spent 41 minutes at search engine sites.
Research Conducted By Google – Search Is Heating Up
Now Is a Great Time to Deploy an Internet Marketing Program! What the Research Shows 30% to 35% of the general population now receives their advertising messages via the Internet. Search marketing can help you reach those clients. U.S. Corporations spend more than $300 billion annually on advertising. Only 10% of that spend is targeted at Internet Search Marketing. Source: Google™ Research 2007 Advice from Our CEO Now is the time to secure market share from Internet Advertising! If you continue to wait on the sidelines, your competitors, who are already using Internet Search Marketing are going to continue grabbing market share. The competition for Sponsored Link placement is only going to increase from this point forward. The price for the best keyword terms will continue to rise as more companies enter the Internet advertising arena. Don't wait on the sidelines, hire a trustworthy and competent Internet marketing vendor and start fighting for your piece of the market share now! We truly hope you will give Flyline Search Marketing™ a chance to win your business. We offer World Class performance for a truly affordable price. Mark Lein CEO Flyline Search Marketing & Flyline Media Group
A Tough Message For AT&T Employees To Cope With At Christmas Time
Breaking News - Message Below From At&t Leadership In response to several factors that are impacting our industry and our company, AT&T today announced the elimination of 12,000 management and non-management jobs across the company. The reductions will occur in December and throughout 2009. The reduction of about 4 percent of our workforce is tied to three primary factors: a decline in customer spending driven by economic pressures; a continued industrywide trend of residential customers shifting from wired voice to wireless and broadband, and competition; and our more streamlined organizational structure which allows us to operate more effectively and efficiently. In response to these business and economic factors, AT&T plans to reduce its 2009 capital expenditures from 2008 levels. Capital plans for 2009 are being finalized now and specific guidance will be provided when the company releases its fourth quarter results in late January. "Given the current economic pressures and the business outlook for 2009, we need to make adjustments in our workforce," said Randall Stephenson. "However, we'll continue to add jobs in some parts of the business — such as wireless, video and broadband — to meet customer demand. "Despite the economy's impact on customer spending, the underlying long-term demand for the connectivity we provide will continue to grow — and we will invest in these areas," Stephenson said. "As is always the case when we must reduce our workforce, we will do our best to care for affected employees," Stephenson said. Many of AT&T's bargained-for employees have a job-offer guarantee and will have the opportunity to seek positions in other parts of the business, while others will have the option of electing early retirement. All departing employees will receive severance packages in accordance with management policies and practices or union agreements. "We have seen down cycles before," Stephenson said, "and we know how to come through them well-positioned for the future. We must be disciplined in where we invest capital, keep an intense focus on expenses and be the best at meeting our customers' needs."