Welcome To Our Flyline Search Marketing Blog
We are a family owned and operated marketing agency. Our goal is to find and strategically partner with other great family owned and operated companies. In 2009 we opened our doors for business. One day after we opened, we took on our first client. It was a small family owned plumbing firm in the Atlanta area. To this day, that incredible family remains a loyal customer of Flyline Search Marketng. Not many firms are blessed enough to still serve the very first customer who ever signed up.
The Flyline staff is one of the most talented and dedicated you will ever meet. Once we strategically partner with a customer, our team jumps into action. They pour their life energy into helping our client achieve their goals. The dedication, effort and relentless spirit our team brings to the table has literally created life changing results for many we serve. Over the years, the Flyline team has produced some of the most amazing results you will ever see. One example: We helped a family owned florist named Carithers Flowers grow from $160,000 in annual online revenue, up to $3.5 million in annual revenues. Took 10 years of hard work and dedication, but we did it. Over that same time span, we also served other flower shops. We achieved similar success for all of those firms as well. Our team has battled and scrapped for every inch of the reputation we have achieved. Proud of our team, and our company.
We are a full service advertising firm, that specializes in digital marketing. Our comprehensive marketing program is designed to produce steady, reliable sales and revenue growth. Since opening our company in 2009, we have proceeded to build a lengthy track record of delivering success. Our firm has generated millions in sales for customers across the United States. The Flyline staff works relentlessly to help our customers achieve a dominant position in the markets they operate in. Our staff is an analytical bunch. We believe the answers are all in the data. Serving customers all across the country offers great advantages. One being that we have mountains of analytics data at our finger tips to pour through. That data is used to refine and improve our comprehensive marketing program. Since 2009, that program has morphed from a solid concept, into a tactical and strategic weapon. One that we can use to the advantage of those we serve. The historical data is proof positive that this is in deed a fact. Customers who strategically partner with Flyline Search Marketing consistently achieve success.
We offer Google & Bing Pay Per Click Management, Website Design, Social Media Marketing, Blogging, Consulting, Email Marketing and more. Our firm serves a diverse nationwide client base. We support flower shops, hospitals, plumbing firms, legal firms, fitness centers, self storage companies and more. E-commerce firms like Carithers Flowers, Millstones.com, Veldkamp’s Flowers, Antique Butcher Blocks and Pugh’s Flowers rely on Flyline to help them drive success.
Most Recent Blog Posts
Graduations During COVID 19 Have Really Changed Things For Flower Shops
Flyline Search Marketing COVID 19 Has Altered The Graduation Experience For Our Kids We support flower shops all over the United States. Traditionally, May and June are busy months for our shop owners, as they prepare for Memorial Day, Fathers Day and Graduations. Flowerama Columbus has been a client of ours for many years. They employ a very talented floral design team who is busy preparing to help Columbus Ohio area graduates celebrate their special day. They are a second generation, family owned and operated floral design firm. Flowerama has been voted "Best Florist" in Columbus Ohio for 10 years in a row. For the past 30 days, all of their 4 retail flower shops have been closed to the public. They have been operating out of their base facility, providing local same day flower [...]
New Website Designs For Pete’s Plumbing and R.A. Lippitt & Sons Plumbing
Flyline Search Marketing Created Two New Websites For The Lippitt Family Our flyline design and operations teams worked overtime during the Mother's Day holiday period. The operations team helped every flower shop that we support to break all-time online sales and revenue records for May. As if that wasn't enough, our web design staff built a number of websites during that same time frame. One of the sites we created was a new site for our very first customer, Pete's Plumbing of Atlanta. We first opened our doors for business on September 16, 2008. The very next day, we took in our first client for Flyline. It was Julie Lippitt, owner of Pete's Plumbing Incorporated. Eleven years later, Julie and Pete's Plumbing are still customers of our firm. The new site is gorgeous. It is built on [...]
Veldkamp’s Flowers Strategically Partners With Flyline Search Marketing
Flyline Search Marketing Full Service Marketing Agency Flyline Search Marketing was originally hired by Veldkamp’s Flowers back in November of 2013. Over the last seven years, we have successfully partnered with John Veldkamp and his team to build their online program and to help them achieve a dominate position in the Denver, Colorado market. Yesterday, John signed a new four year contract renewal with our firm. We are so proud and thankful to stand shoulder to shoulder with John and his family. Our lives continue to be so richly blessed to be a part of the Veldkamp's family. Working together we will continue to raise the bar for floral design firms operating in the Denver area. Veldkamp's Flowers offers the best selection of gorgeous, farm fresh flowers and plants in the state of Colorado. They [...]
Penny’s By Plaza Flowers
Flyline Search Marketing Serving Penny's By Plaza Flowers Flyline Search Marketing is a family owned and operated marketing agency. We specialize in comprehensive marketing solutions for flower shops. One of our newest clients is a company now known as Penny's By Plaza Flowers. That floral design firm is owned by Chris Drummond. He is the president of SAF and one of the best known floral operators in the country. When we first began serving Chris, he actually had two websites. Those sites were https://pflorist.com and https://pennysflowers.com. Chris owned a company called Plaza Flowers for many years. He recently purchased a second floral design business known in the Philadelphia area as, Penny's Flowers. Both flower shops were well known and respected in the community. We spoke about the two companies at length and decided that the [...]
Strength Beyond Description
Flyline Search Marketing This Young Man Is Inspirational Wanted to share an incredible story with you. It is about a young man in Roswell, Georgia who is fighting a battle with cancer. His name is Brendan. He works out with one of our clients, Georgia Personal Training. Brendan is an inspiration to everyone around him. The article below was written by Matt Lein. Matt is the owner of Georgia Personal Training Center. He has been training and supporting Brendan for some time now. Here is what Matt had to share about Brendan. "This is my friend Brendan. He just turned 30 years old, and has been battling cancer for the last two years. He’s doing much better now than he was 6-8 months ago. His hair has grown back, his weight has returned to normal, [...]
Busy Helping Chris Drummond Change The Playing Field In Philadelphia PA
Flyline Search Marketing Serving Penny's By Plaza Flowers About six months ago, Chris Drummond, owner of Plaza Flowers and Penny's Flowers, hired our firm. We were brought in to create a sustainable lead stream, reduce dependence on wire-in orders, boost brand recognition, optimize the primary website, create more wedding and event opportunities and to build and deploy the tools needed to be achieve a more dominant and competitive position in the Philadelphia market. At the time we began serving Chris, he was operating two primary websites. Those sites were https://pflorist.com and https://pennysflowers.com. Chris Drummond is an icon in the floral industry. He is President of SAF and known throughout the industry as a creative entrepreneur with a high propensity for giving back to others. In our first few weeks with him, we built a new [...]
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Hall’s Flower Shop Hires Flyline Search Marketing
Flyline Search Marketing ® Flyline Search Marketing Hired To Direct Hall’s Flowers Marketing Program Hall’s Flower Shop & Garden Center has hired Flyline Search Marketing to direct their marketing program. The owners of Hall’s, Betsy and Ken Hall, have signed a multi-year marketing service agreement. This will allow Hall’s to partner with the Flyline Search Marketing team over the next few years. Flyline specializes in digital marketing for flower shops. They support an elite group of flower shops, who are located throughout the United States. Their floral clients are some of the largest and most successful independent florists in the United States. Flyline Search Marketing supports industry leading florists, such as; Allen’s Flowers in San Diego, California, Flowerama in Columbus, Ohio, Mayfield Florist in Tucson, Arizona, Pugh’s Flowers in Memphis, Tennessee, Radebaugh Florist in Baltimore, Maryland, Rockcastle Florist in Rochester, New York and Veldkamp’s Flowers in Denver, Colorado. These florists are some of the most successful, and fastest growing flower shops in the country. Flyline has already begun to reshape the Atlanta playing field. This blog is just one example of the work they plan to do. Flyline has a reputation for being relentless in their pursuit of success. According to Flyline CEO Mark Lein, “Atlanta is a great floral market. Hall’s has been in business since 1946. They have been in business much longer than most of the other flower shops operating in the market. Hall’s wants to be Atlanta’s Favorite Florist. We intended to help them achieve that distinction and to help Hall’s separate from, and distinguish themselves from, all of the other florists in the market.” Hall’s Flower Shop has an award winning team of floral design professionals. These folks create unique, luxurious, upscale floral arrangements. The folks at Hall’s provide traditional fresh flower designs, wedding flowers, flowers for corporate events, same day hospital flower delivery and the best line of sympathy flowers in the market. Unlike many of the other flower shops in the Atlanta market, Hall’s is not just a flower shop. They also own and operate a beautiful garden center. That garden center is supported by multiple greenhouses that are utilized in their bedding plant, shrub, succulent and tree growing operation. Garden center and greenhouse operations are all run by Ken Hall. He is the son of the founding members of Hall’s Flower Shop & Garden Center, Wayne and Mildred Hall.
Flyline Builds New Website For Bussey’s Florist
We recently built and deployed a new Emerald City website for Bussey's Florist. The site went live just after Mother's Day. If you would like to take a look, you can visit the Bussey's site at https://busseysflorist.com. The owner of Bussey's Florist is Todd Bussey. Bussey's Flower Shop is one of the top florists in the Northwest Georgia area. They operate a flower shop in Rome and a second flower shop in Cedartown. They provide local same-day and express flower delivery service anywhere in Polk and Floyd counties. When you need your flowers delivered at a specific time, we encourage you to opt for their express flower delivery service. With express service, Bussey's Florist can have your flowers to the desired recipient within approximately 4 hours of the time your place your order. The award winning floral design team at Bussey's Florist was voted Best in Rome Georgia. They create luxurious, upscale flower designs. As part of the comprehensive marketing program that we provide for them, we created a beautiful blog and wedding website for them. You can view the new wedding site at https://busseysweddingflowers.com. Their blog can be viewed at https://busseysfloristblog.com. The team at Bussey's Flower Shop has years of experience. They offer the best selection of farm fresh flowers, plants and occasion themed gifts in town. The Bussey's team event team has handled wedding and event floral design for some of the most prestigious events held in the area.
Bussey’s Flowers Hires Flyline Search Marketing
Flyline Search Marketing ® Hires Top Marketing Agency Todd Bussey, owner of Bussey’s Florist and Gifts, Inc has hired Flyline Search Marketing to direct his marketing program. Flyline specializes in marketing for flower shops. They support some of the the largest and most successful independent florists in the country. The Flyline client list includes such notable flower shops as; Allen’s Flowers in San Diego California, Flowerama in Columbus Ohio, Mayfield Florist in Tucson Arizona, Pugh’s Flowers in Memphis Tennessee, Rockcastle Florist in Rochester New York and Veldkamp’s Flowers in Denver Colorado. These shops are all now growing much faster than other flower shops in the floral industry. Todd and Flyline plan to increase the focus on the digital market place. As part of that plan, Flyline will be deploying one of the industry’s most powerful floral design websites. Bussey’s is scheduled to migrate from their TeleFlora platform, over to the robust Emerald City floral website. At this point, it looks like the migration will take place in early June of 2019. The new website will provide a powerful e-commerce platform that can be coupled with the floral industries most effective digital marketing program.
Our Time Serving Carithers Flowers
Flyline Search Marketing ® Marketing For Carithers Flowers Flyline Search Marketing was originally hired by Carithers Flowers in January of 2009. The owner of Carithers Flowers, Charles Carithers, brought us in to redesign and manage his Google Adwords marketing program. During our first year with Carithers, we lite up the scoreboard. Our team successfully increased online sales revenues for Carithers from the $164K that Charles had produced in 2008, up to $1.1M, by the end of 2009. That represents an increase of more than 385%, making Carithers one of the fastest growing floral design firms in the country in 2009. Over the next ten years, we continued to produce stunning online growth for Carithers. We delivered one record result after another. In fact, our efforts helped to solidify Carithers Flowers position as one of the fastest growing and most successful online florists in the United States. By the end of 2018, we had successfully guided Carithers to online revenues of approximately $3.5 million. That helped Carithers Flowers to become one of the top 20 independent florists in the entire country. These stunning results were achieved through the dedication, skill and relentless efforts of the incredible Flyline Search Marketing team. Comprehensive Marketing Program Many have asked me how we created such stunning success for Carithers Flowers. The answer is simple. We are one of the very best in the country at what we do. The comprehensive set of marketing strategies and tactics we use works. It has delivered success for flower shops in market after market. That program is specifically designed for flower shops. We have a proven track record of growing flower shop after flower shop. This program includes the use of lead generation tools like Google Adwords and Bing Pay Per Click. The program is also focused on organic marketing as well. We expertly optimized the Carithers Flowers website in a very specific way. Our goal in optimizing the site was to allow the search engines to better understand the exact products Carithers offers and the precise services they provide. Our team expertly managed social media for Carithers. That included managing Facebook, Twitter, Pinterest and other social media platforms for them. We handled public relationships for them and created many extremely productive micro-sites for Carithers. Our staff built and deployed a beautiful wedding site, a separate corporate events website, a free standing blog and several other platforms that were designed to grow specific pieces of the Carithers business. The program that we deliver is extremely high touch. By that I mean, we spend a ton of time getting to know our client and their business. We delivered thousands of hours of consulting guidance to Charles Carithers. This consulting guidance allowed him to better understand industry trends. Because we serve lots of other flower shops, we are uniquely positioned to share industry data and trends with our clients. Every piece of advice we delivered to Charles was designed to help he and his family maximum their results. Our expertise of [...]
Emerald City Website Users Meet In Atlanta
Flyline Search Marketing Floral Marketing Clients Meet In North Georgia Flyline Search Marketing hosted a meeting in Georgia for all of our clients who use the Emerald City website platform. Flower shops in attendance were Flowerama, Mayfield Florist, Rockcastle Florist and Williams Flowers. Flowerama operates 4 floral design centers in the Columbus, Ohio area. They have shops in downtown Columbus, Reynoldsburg, Westerville and Whitehall. Mayfield Florist operates two floral design centers in the Tucson, Arizona area. Rockcastle Florist operates a floral design center in Rochester, another in Canandaigua and a centralized design and distribution operation in Greece. Williams Flowers operates 7 floral design centers in the Puget Sound area. They have flower shops in Gig Habor, Silverdale, Shelton, Poulsbo, Port Orchard, Tacoma and Bremerton. The meeting was held January 9th and 10th, at the Amicalola Falls State Park Lodge. This gorgeous facility is located in the picturesque North Georgia mountains. Hikers from all over the country begin to congregate at Amicalola Falls State Park in early February. All with the dream of walking the 2187 miles, from Georgia to Maine. The Appalachian Trail is an iconic trail, for those in the hiking community. Walking from Georgia to Maine is truly an adventure of a lifetime.
Why Florists Should Follow The Carithers Flowers Blueprint For Growth
Growing Flower Shops In 2018 Follow The Carithers Flowers Growth Strategy Blueprint Take a quick look at the floral industry data on flowers shops. Small to medium sized flower shops have been closing at an alarming rate. Most recently the industry has just seen one of it's largest players, FTD, inch closure to the same fate. The data seems to indicate that closure rates have been accelerating over the past five years. There are lots of factors that have contributed to this trend. Lets talk a bit about those. Over the years, small to medium sized flower shops historically relied on wire services for new orders. Their very survival was dependent upon the success of large order gathers, such as FTD, Teleflora and 1-800 Flowers. The cost of order acquisition has steadily climbed for these national order gatherers. That has lead to them keeping more revenue from each purchase, in order to cover their ever increasing cost of acquisition. Today, it is clear to all that this is becoming an unsustainable business model. There is an alternative. End your reliance on these wire services. Create your own sustainable lead and order stream. Grow your business by increasing brand recognition. Secure more wedding and event flower business. Grow your sympathy flower market share. Reduce cost of goods through creative buying and better shop management. Improve individual performance from each member of your flower shop staff. The blueprint we helped Carithers Flowers create over the past 9 years works. It was designed to deliver real, life changing results. Take a look at the Carithers organization today. You will quickly see that the growth strategies and tactics have really produced! Our firm strategically partners with family owned flower shops. We are a great fit with families who are committed to doing what it takes to thrive over the long term. Every flower shop we have partnered with has experienced growth. In the 10 years we have been in business, we have had the great honor to serve great floral companies, including; Carithers Flowers, Veldkamp's Flowers, Pugh's Flowers, Allen's Flowers, Radebaugh Florist, Flowerama Columbus, Rockcastle Florist, Mayfield Florist, Williams Flowers and more.
Flyline Images
Flyline Images Royalty Free Images & Videos In July of 2018, we created a new website that we call Flyline Images. This site was created by our team so that we could share incredible photos, images and videos, taken by members of our team, with others. The original site design focuses on gorgeous images of wildlife, rivers, mountains, national parks and other beautiful scenic places. If you have time, we hope that you will take a moment and visit the site. We think you will really enjoy the stunning photography.
Our First Client
Flyline Search Marketing We Think Effort Matters Flyline Search Marketing opened for business in September 2008. We took in our first client the day after we opened our doors. Our very first client was a firm called Pete's Plumbing Incorporated. This company is owned and operated by Julie Lippitt and her husband Rick (Shown Above). Originally started by Rick's father, Pete's has now been in business for more than 50 years. Mark Lein, CEO of Flyline was the person who originally met with Julie. He and Julie sat down and talked about Pete's and the goals and plans that Julie wanted to achieve with her business. After a couple hours of discussion, it was clear that the goals and plans Pete's wanted to achieve, lined up perfectly with the skills, talents and capabilities that Flyline could bring to the table. A hand shake occurred and the relationship began. After more than 9 years, the relationship between the two firms and two families, is closer than ever. Flyline created the website that Rick and Julie utilize for Pete's Plumbing. We originally created a new site in 2011. Since that time, we have completely at least 2 separate major site makeovers. All of that work was done free of charge to Pete's Plumbing. The Flyline team is a Google Premier Partner, we handle the Google Adwords and the Bing PPC programs for Pete's. In addition, we also provide social media management support for Facebook, Twitter and other platforms. We continue to provide ongoing consulting advice and support for their firm. Thank you Julie and Rick. We are so grateful to you for being our first customer. Your business is truly valued, but, more importantly, it's your friendship, trust and respect we treasure most!
Online Sales Up Dramatically for Flower Shop Clients
Flyline Delivering On The Promise Online sales results for the Mayfield Florist, Rockcastle Florist and Williams Flower & Gift, formerly Flowers To Go, are up dramatically since bringing in Flyline Search Marketing. These flower shops were looking for a marketing organization who could drive up brand recognition, eliminate their dependence on wire in orders, generate a robust online presence and improve top line revenue growth. That is precisely what Flyline has delivered for these flower shops. Rockcastle Florist Flyline Search Marketing was hired by Rockcastle Florist in March of 2017. We immediately deployed our comprehensive marketing program, then built a new website for them. They had previously been using a TeleFlora website platform. We created their new website on the Emerald City floral platform. Our team took that site live on May 1, 2017. The comprehensive marketing program that we use for florists was first developed in January of 2009. We built it originally for Carithers Flowers in Atlanta. Carithers is still a client today. Since January of 2009, we have steadily improved and perfected the flower shop marketing program. Over the past 9 years, the program has evolved into a real tactical weapon that has given our florists a huge strategic advantage over their competition. Here are the online results since May 1st for Rockcastle Florist Web Traffic has increased by 30.49% Online Revenue has increased by 75.43% Online Sales have grown by 57.27% Average Order value is up by 11.55% Mayfield Florist Flyline Search Marketing was hired by Mayfield Florist in May of 2017. We immediately deployed our comprehensive marketing program and created a new website for them. They had previously been using a Media 99 website. We created their new site on the Emerald City floral platform. Our team took that site live on July 1, 2017. Here are the online results since July 1st for Mayfield Florist Web Traffic has increased by 4.58% Online Revenue has increased by 117.59% Online Sales have grown by 42.16% Average Order value is up by 18.23% Williams Flower & Gift, formerly Flowers To Go Flyline Search Marketing was hired by Flowers To Go, Inc in July of 2017. We immediately deployed our comprehensive floral program for them. Next we built then a new e-commerce website, using the robust Emerald City floral platform. They had been using a TeleFlora web platform, prior to bringing us in. Our team took the new website live around August 1, 2017. Here are the online results since August 1st for Williams Flower & Gift Web Traffic has increased by 168.93% Online Revenue has increased by 111.38% Online Sales have grown by 99.34% Average Order value is up by 6.04% The data shared for these 3 florists comes directly from Google Analytics. Meaning, this data only reflects online sales that processed through the florists website shopping carts. We also track call-in sales, driven by elements of our comprehensive marketing program. If we add in the call-in sales data, the numbers shown for the [...]
Sales Training Class at Carithers Flowers
Presented by Tim Huckabee Enjoying an incredible day of sales training today. The training is being conducted by nationally acclaimed telephone sales trainer, Tim Huckabee. I attended the class, along with the incredible team from Carithers Flowers in Atlanta. Mr. Huckabee is the President of Floral Strategies. Tim and his organization train flower shops, all over the world. Tim has worked in the floral industry for more than 20 years. He brings a wealth of knowledge to the table and did an excellent job of delivering his message to the Carithers sales group. Prior to becoming CEO for Flyline Search Marketing, I spent more than 31 years working in the telecommunications industry. All of those years were spent working in the advertising and publishing arena. I heard many great speakers during those years. Tim ranks right up there with some of the very best I have listened to. He brings incredible energy. Even though it was a long day, Tim kept the audience super engaged. His message was upbeat, relevant and might I add, right on the money! Carithers Flowers has been a client of Flyline Search Marketing since 2009. During the past nine years, we have helped the Carithers organization to grow into one of the premier flower shops in the United States. Today, Carithers Flowers is one of the top 20 largest independent florists in the country. It is truly refreshing to work with professionals like the owner of Carithers Flowers, Mr. Charles Carithers. He is a visionary leader who always focuses on delivering great value for customers and a wonderful working environment for the Carithers employee family. The training today was outstanding. Great job Tim and thank you Charles for allowing me to participate.