Welcome To Our Flyline Search Marketing Blog
We are a family owned and operated marketing agency. Our goal is to find and strategically partner with other great family owned and operated companies. In 2009 we opened our doors for business. One day after we opened, we took on our first client. It was a small family owned plumbing firm in the Atlanta area. To this day, that incredible family remains a loyal customer of Flyline Search Marketng. Not many firms are blessed enough to still serve the very first customer who ever signed up.
The Flyline staff is one of the most talented and dedicated you will ever meet. Once we strategically partner with a customer, our team jumps into action. They pour their life energy into helping our client achieve their goals. The dedication, effort and relentless spirit our team brings to the table has literally created life changing results for many we serve. Over the years, the Flyline team has produced some of the most amazing results you will ever see. One example: We helped a family owned florist named Carithers Flowers grow from $160,000 in annual online revenue, up to $3.5 million in annual revenues. Took 10 years of hard work and dedication, but we did it. Over that same time span, we also served other flower shops. We achieved similar success for all of those firms as well. Our team has battled and scrapped for every inch of the reputation we have achieved. Proud of our team, and our company.
We are a full service advertising firm, that specializes in digital marketing. Our comprehensive marketing program is designed to produce steady, reliable sales and revenue growth. Since opening our company in 2009, we have proceeded to build a lengthy track record of delivering success. Our firm has generated millions in sales for customers across the United States. The Flyline staff works relentlessly to help our customers achieve a dominant position in the markets they operate in. Our staff is an analytical bunch. We believe the answers are all in the data. Serving customers all across the country offers great advantages. One being that we have mountains of analytics data at our finger tips to pour through. That data is used to refine and improve our comprehensive marketing program. Since 2009, that program has morphed from a solid concept, into a tactical and strategic weapon. One that we can use to the advantage of those we serve. The historical data is proof positive that this is in deed a fact. Customers who strategically partner with Flyline Search Marketing consistently achieve success.
We offer Google & Bing Pay Per Click Management, Website Design, Social Media Marketing, Blogging, Consulting, Email Marketing and more. Our firm serves a diverse nationwide client base. We support flower shops, hospitals, plumbing firms, legal firms, fitness centers, self storage companies and more. E-commerce firms like Carithers Flowers, Millstones.com, Veldkamp’s Flowers, Antique Butcher Blocks and Pugh’s Flowers rely on Flyline to help them drive success.
Most Recent Blog Posts
Busy Helping Chris Drummond Change The Playing Field In Philadelphia PA
Flyline Search Marketing Serving Penny's By Plaza Flowers About six months ago, Chris Drummond, owner of Plaza Flowers and Penny's Flowers, hired our firm. We were brought in to create a sustainable lead stream, reduce dependence on wire-in orders, boost brand recognition, optimize the primary website, create more wedding and event opportunities and to build and deploy the tools needed to be achieve a more dominant and competitive position in the Philadelphia market. At the time we began serving Chris, he was operating two primary websites. Those sites were https://pflorist.com and https://pennysflowers.com. Chris Drummond is an icon in the floral industry. He is President of SAF and known throughout the industry as a creative entrepreneur with a high propensity for giving back to others. In our first few weeks with him, we built a new [...]
Affordable Fully Responsive Websites
Flyline Search Marketing We Build Gorgeous Websites In January of 2009, we were hired by Carithers Flowers of Atlanta. They brought us in to help turn their floral design firm around. In our first year with them, we generated more than $1 million dollars in online revenue. In 2010, they allowed us to roll out a comprehensive marketing program. One of the first things we did was build a wedding website, a corporate event flowers website, a sympathy website and a free standing blog. We utilized those micro-sites during the 10 year period that we supported Carithers. Our website designs are affordable and really productive. They help our clients to boost their brand recognition. We use them to enhance our keyword messaging efforts. They also play a mission critical role in our road map building and [...]
Valentine’s Day Delivers Stunning Financial Success For Florists
Flyline Search Marketing 2020 Valentine's Day Sales Results Dazzle Flyline Search Marketing delivers comprehensive marketing solutions for florists all across the United States. We serve some of the nation's top family owned and operated flower shops. Our comprehensive program was originally created back in January of 2009. We built it for a flower shop known as Carithers Flowers. They operated their floral design business in the Atlanta area. When I first met Charles Carithers, my first reaction was that he was warm, friendly and energetic. Charles had recently taken over management of the family flower shop business from his mother and step father. When I signed on to help, Charles had just closed all but one of the 6 flower shops they had been operating. Turned out that Charles was doing all he could to prevent the [...]
Hall’s Flower Shop Is One Of The Fastest Growing Florists In Atlanta Georgia
Flyline Search Marketing Comprehensive Marketing For Flower Shops Flyline Search Marketing is a full service Marketing Agency. We provide comprehensive marketing programs for flower shops and other e-commerce firms. One of our newest clients is Hall's Flower Shop. They operate a beautiful floral design center in the Atlanta area. Hall's Flower Shop is also one of the few flower shops in the southeastern United States that also operates both retail and wholesale greenhouses. Hall's Flower Shop hired Flyline Search Marketing in June of 2019. One of their primary goals in hiring our firm was to help them restore the overall financial health of their business. They have been operating in the Atlanta Georgia area since 1946. The Hall's family has been serving Atlanta area customers longer than just about any other flower shop in the [...]
Is Allen’s Flowers The Fastest Growing Flower Shop In America?
Flyline Search Marketing Helping Allen's Flowers To Achieve Industry Leading Growth Allen's Flowers is a second generation, family owned and operated floral design firm. They have been a client of Flyline Search Marketing since April of 2012. Over the past 7 years, Flyline Search Marketing has delivered stunning sales and revenue growth for Allen's Flowers. The Levy family operates 3 flower shops in San Diego, El Cajon and La Mesa. They also operate a design and distribution facility that they opened a few years ago in downtown San Diego. The new design and distribution center was needed in order to properly manage the rapid growth. A review of the online sales and revenue data for 2019, makes is abundantly clear. Allen's Flowers is absolutely one of the fastest growing floral design firms in the United [...]
Eastern Floral Experiencing Rapid Growth
Flyline Search Marketing Delivering Rapid Growth For Eastern Floral Eastern Floral operates three floral design centers in Grand Rapids, Grand Haven and Holland Michigan. Eastern is a third generation, family owned and operated floral design firm. Rick Huisman, CEO at Eastern Floral signed a multi-year contract with Flyline Search Marketing in June of 2019. Flyline serves many of the top independent and family owned flower shops in the United States, including firms like Allen's Flowers, Veldkamp's Flowers, Pugh's Flowers, Rockcastle Florist, Mayfield Florist, Williams Flowers and many more. Since taking over on June 1st of this year, Flyline has produced 4,762 online sales and $397,131.75 in online revenue. During the same time frame last year, the previous service provider delivered only 3,300 online sales and $273,950.00 in online revenue. In other words, in just 5 months, Flyline [...]
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Let Life Bloom
Nationwide Same Day Flower Delivery Flyline Search Marketing has been working with Charles Carithers for nearly 8 years now. During that time we have helped Mr. Carithers grow his firm Carithers Flowers into a Top 20 Florist in the United States. We have also worked with Charles in helping him build a nationwide same day delivery firm, known as Let Life Bloom, LLC. Let Life Bloom offers three national floral brands. We sell FTD, Teleflora and 1-800 Flowers products. These products and floral brands are some of the most popular in the country. Our customers have the opportunity to choose their arrangement from one of the best selections of fresh cut flowers offered by any florist operating in the United States. We offer nationwide same day delivery. This option is available on a wide array of flower arrangements we offer. Our team has developed a nationwide network of hand selected local flower shops. These local shops owners fulfill all same day delivery orders taken from areas outside of the Atlanta metro area. Three are a small handful of cities we serve that are extremely rural in nature. One example would be North Pole Alaska. There isn't a local flower shop in our network, operating in the market. For those customers, we offer offer next day and two day drop shipment options. We offer a nice selection of floral arrangements, and some incredibly delicious edible treats from Shari's Berries. in our drop ship program. During our years with Charles, we have created a number of websites, social media platforms, blogs and deployed a myriad of other marketing tools, all designed to drive new business and to grow brand awareness. These sites play a huge role in our marketing efforts. We invite you to visit these sites so you can see just how they are being used. Websites Let Life Bloom - (http://www.letlifebloom.com) The Let Life Bloom website is designed to support Let Life Bloom, LLC. This organization is wholly owned and operated by Charles Carithers. The organization is headquartered in Atlanta, Georgia. The address is 2030 Powers Ferry Road, Suite 378, Atlanta, Georgia 30339. Let Life Bloom serves a nationwide client base and will be rolling out a major new initiative in support of Safeway and Albertson's grocery stores, early next year. Carithers Wedding Flowers - (http://www.carithersweddingflowers.com) The Carithers organization employees an expert team of wedding and event flower professionals. These folks provide wedding flowers for brides all over the metropolitan area. Take a look at the portfolio pages that are included with this site. You can get a great feel for the kinds of wedding flowers that Carithers has become famous for. Carithers Flowers Atlanta - (http://www.carithersflowersatlanta.com) This site is the official Carithers Flowers Blog. Using the blog, we are able to deliver the latest trends in floral design to our many blog visitors. The blog articles we post contain tons of gorgeous flower photos, tips on floral design and much more. The blog was recently updated to include a new e-commerce [...]
Florists Growing Revenues at a Record Pace
Flower Shops We Support Are Flourishing Are you in the flower business? If so, you are no doubt aware that the number of independent flower shops operating in the United States has been dropping over the past 5 years. The United States Department of Labor projects a 7 percent overall employment growth rate for all occupations, between the years of 2014 to 2024. At the same time, Bureau of Labor Statistics also projects that employment in the floral business will drop by 3 percent, over the same period of time. If you are in the floral industry these numbers probably don't give you much confidence about your future. Let me share some thoughts with you. At least some of what I have to say may ease your concerns. The numbers say there will be less florists ten years from now than there are today. The data also says there will be fewer jobs in the floral industry. What those stats don't speak to is demand and supply. If you look at the supply data, you will quickly see that growers are planning to increase supply over the next ten years. Why would they do that you ask? Well, the answer is demand. People love fresh cut flowers and beautiful green and flowering plants. As population in the U.S. continues to increase, the need for fresh cut flowers, wedding flowers and event flowers grows as well. What Is Causing So Many Flower Shops To Close If you ask the question around the industry, "What is causing so many flower shops to close?" you will get a bunch of different answers. We have our own opinions on what is causing the decline. Here is what we would describe as the problems. Flower Shop Reliance On Wire Networks Order Gatherers Keeping Larger Percentage of Sale Rapidly Changing Shopping Patterns More Competition for Fresh Cut Flower Sales Lets take these bullet points and review them in more detail. Why would we list flower shop reliance on wire networks as a problem. Many small and medium sized flower shops have historically relied on the wire networks for orders. At the height of the wire network effectiveness, a florist could set up shop, hire employees, purchase product, then turn on the order wire and wait for a steady stream of profitable orders to flow across the wire networks. In today's world, that strategy just does not produce the same result. Take a look at the shops who are closing their doors. Many relied heavily on the wire networks for order volume. What has changed that makes wire network reliance such a huge problem in todays world? We believe that the order gatherers are keeping a larger percentage of each wire order and passing through a smaller amount of revenue to the flower shop who actually fills the order. What is most likely driving that is the fact that the cost of order acquisition has increased for the order aggregators. In addition to the cost of acquisition, many of the order aggregators are also facing increased pressures by their owners and share holders to increase profitability. Well, how [...]
2016 Mother’s Day Flower Sales
Year over Year Sales Growth Objectives Achieved Flyline Search Marketing® provides comprehensive marketing services for florists all over the United States. We serve a very distinguished group of flower shop owners. That group includes firms like; Carithers Flowers in Atlanta Georgia, Allen's Flowers in San Diego California, Veldkamp's Flowers in Denver Colorado, Allen's Flower Market in Long Beach California, Flowerama of Columbus Ohio and Flowers and Company in Houston Texas. These are not your average independent flowers. They are some of the floral industries most successful, lead by some of the industries brightest minds. These florists are also some of the most creative flower shop owners in the flower business today. We consider it to be a huge honor that these florists have strategically partnered with us. They brought us in to handle their online advertising, lead generation, social media marketing, brand management, content development and public relations duties. Our mission is to help our florists win today and build for the future. Even though each of these flower shops is unique, there is one consistent theme that each of the owners is focused on. That theme is growth! All of the shops owners we support are experiencing growth rates that exceed industry averages and all have either achieved a dominate position within the cities they market to, or are on the path to doing so. This year, Mother's Day fell on the 8th of May. In 2015, Mother's Day fell on the 10th of May. That lead most florists in our group, and many around the country, to project lower estimated sales for the period May 1st through May 8th 2016, versus May 1st thru May 10th of last year. Well, the final sales numbers are now in. Flower shops we support actually generated more sales transactions and higher revenues this year than last, during that time frame. When you think about it, that was no little task. Especially considering each of our florists all enjoyed solid Mother's Day sales campaigns in 2015. How did we do it you ask? We did it by utilizing a comprehensive approach to marketing these flower shops. That program is designed to generate sales 24 hours a day, 7 days a week and 365 days a year. We do make very specific tactical adjustments for the holidays, but, work to maintain our focus on growth all year long. We would be remiss if we also didn't mention that the shop owners we support are some of the smartest, hardest working folks in the industry. All of them work relentlessly during the holidays to exceed the expectations of the clients they serve. I have never met a more dedicate or harder working group of business owners. These folks are some of the best and brightest in the floral industry. I love being around the group of shop owners that we support. They are innovators and are always willing to try new ideas, strategies and tactics. Especially if they believe that the new idea, strategy [...]
Valentine’s Day Flower Sales Results
Flower Shop Sales Blossom Even though Valentine's Day fell on Sunday this year, the vast majority of the flower shop clients we support experienced at least some upward growth in year over year net revenue. Most other flower shops around the country were probably not so lucky. Our bet is that flower shops who depend on the wire services for volume likely felt a sharp decline in sales, deliveries and year over year revenues. Florists in the U.S. went into this years Valentine's holiday feeling a bit apprehensive. Some we spoke with were openly discouraged by the floral industry projections for the coming holiday. Historically, the floral industry almost always projects lower than normal holiday sales, anytime Valentine's falls on a Saturday or Sunday. The Society of American Florists (SAF) put out an article in January of this year, which highlighted industry concerns on this point. The article lays out a pretty compelling case that a very negative mindset existed prior to the 2016 Valentine's Day holiday (See Article) Flyline Search Marketing® flower shop clients all told us that they were planning to approach the holiday with caution. All felt the weekend issue would create problems. Most honestly felt going into the holiday that industry projections would likely prove accurate. All of our shop owners have years of experience in the industry. They all have years of historical industry trend data of their own. Many commented to us that their data supported the probable decline theory. Now for some great news. For the flower shop clients we support, the decline did not happen. Why you ask? Our shop owners are some of the most progressive, high level thinkers in the floral industry. They are intelligent marketers and always open to new ideas. All are motivated to find ways to improve and grow their flower shops. Even though they approached Valentine's with a cautious eye, none asked us to back off of our aggressive, comprehensive marketing approach. Instead, all opted into the notion that this weekend thing was simply another obstacle in the road that needed to be overcome. For the record, we have a great track record of overcoming obstacles and bucking industry trends. Virtually every flower shop in our group had solid holiday sales results during February. Almost all experienced at least some level of year over year growth in net revenue. While I cannot share the actual numbers with you, lend it to say that all of our shop owners came away feeling like they had significantly beaten industry projections. When you look at where our shop owners shined, almost all saw increases in credit card sales, call-in sales and online sales results. A few saw nice gains in their wire-out sales volume. Even though Valentine's Day is the second busiest sales holiday of the year, almost every shop in the group saw a slight decline in in-store shopping. The only shops in the group that continue to experience positive growth in walk-in sales are our florists in Long [...]
New Websites Helping Flyline Clients Build Brand Recognition
Looking For A Website That Performs? Flyline Search Marketing® builds exceptional websites. We utilize a number of different platforms that have all proven to be exceptionally productive for clients we serve. A couple of our favorite design platforms are WordPress and Big Commerce. Both of these website platforms offer excellent CMS tools and lots of great functionality for businesses engaged in service industries or e-commerce. Website For A Local Attorney Lets talk about a couple of the latest WordPress site designs that we have created. The first site we will delve into is a website we created for attorney Jerry Ware in Atlanta, Georgia. Mr. Ware is an exceptional lawyer who did not have an effective online presence. We created a beautiful WordPress website for him, then also created a Google Places account for him so that his new site and new Google listing could help his prospective clients to more easily find him. If you would like to take a look at the website we created for him, click this link to see the site (Attorney Jerry Ware). The site we built for Jerry is fully responsive and functions equally well when serving customers surfing via a desktop or mobile device. This particular design is extremely affordable and comes with a robust CMS admin tool that is fully accessible to each of our clients. Some of you have probably seen a basic WordPress CMS admin tool. We built Mr. Wares site, using WordPress software, version 4.3.1. We then dropped in our powerful site framework. That allowed us to dramatically enhance the site design, using a very robust and high-tech design platform. This configuration allows us to deliver a truly world class site design. One that performs as well or better than Joomla, Drupal, Concrete 5 or other top site platforms out there. Website For A New Business Owner Another site that we recently completed for was a new start-up company called National Wholesale Distribution, LLC. They are located in Alpharetta, Georgia and offer services on a nationwide basis. Again, we created their website utilizing our high-tech WordPress design platform. If you are interested, you can view their new website by clicking this link (National Wholesale Distribution). These folks are a federally licensed firearms wholesaler, who only sells to other federally licensed dealers. The site allows them to effectively display the brands they offer and provides their clients with an effective way of interacting with NWD. The WordPress design platform really offered some huge advantages to this particular client. They needed a flexible website platform that was equipped to easily handle future content growth. They also wanted some unique functionality that the WordPress design will provide for them as they grow and expand their new business. Another design consideration was the fact the wanted a mobile website for smartphone users, as well as a main site for people accessing via desktops and laptops. Our platform is fully responsive and thus serves both user groups equally well. If you have a moment, [...]
Understanding Adwords & Analytics
Google Analytics Is An Empowering Tool How much time do you spend reviewing Google Analytics? Have you ever set up and managed a sophisticated Google Adwords platform? Just a couple of the questions we ask each new prospective client who contacts us for help. The vast majority have never spent any measurable amount of time doing either. With each client we serve, we spend a good bit of time providing education into the value of understanding the unique attributes of the Adwords and Analytics platforms. We find that educating a client, as to how to effectively review and evaluate Analytics data, is empowering for that client. Here is one example of the types of information we share with our flower shop owners. When flower shop owners come into our group, they don't have any idea why Adwords and Analytics conversion data is different. Many assume that there is simply a problem with how the e-commerce tracking code is loaded. The reality is, the platforms are designed to track conversions in a completely different and explainable way. Google Analytics tracks conversions as they occur. Adwords on the other hand, drops a cookie on the computers of every person who clicks our PPC ads. That cookie tracks information for a designated period of time. If the folks who click on our PPC ads, don't make a purchase at the time of the initial click, that cookie can monitor their search activity over a designated period of time to see if the sale occurs at a later date. If those folks make a purchase with us from that same computer, within the designated tracking time frame, Adwords will attribute the sale to the campaign and ad that generated the initial click. This is why Analytics and Adwords conversion tracking differ. Why is this information important? It's just one step along the path of becoming a more knowledgeable and empowered business owner. We frequently encourage our clients to review their "Top Conversion Path" reports. Why do they need to understand that report you ask? The answer lies in the fact that the report provides a great visual teaching tool for our florists and other e-commerce clients. It shows the precise path customers took in choosing to make a purchase. PPC is often the platform we see noted on the report, as the tool that initially allowed us to connect with the customers. The report provides the visual proof our flower shop owners need to better understand that even though PPC may have helped us make the initial connection, it does not always get the credit for generating the actual sale. The actual sale may in fact be attributed in Analytics as coming from a direct visit, organic visit or even from referral traffic. Having a full understanding of how to accurately evaluate the value of the marketing data in Analytics can be critically important to your ability to see and grasp opportunities to grow your business. Lets talk for a minute about another piece of information that [...]
Trends In Web Traffic – Shift To Smartphones
Smartphone Usage Is Rapidly Increasing Do you ever study the Google Analytics data for your website? If the answer is no, we recommend you begin reviewing analytics data on a regular basis. One of the trends you will find in your analytics data is a very definitive shift in the origin of the web traffic on your site. Historically, the vast majority of people who accessed our clients websites, did so using either a desktop or laptop computer to make the connection. Over the past few years, that trend has dramatically shifted. The number of people accessing those same websites via a smartphone or mobile a tablet device, is simply staggering. In March of 2015, comScore reported that 184 million people in the United States owned smartphones. That number is expected to continue rising over the coming years. Ten years ago, many of the mobile phones in the market were not web enabled. They were simply used as communication devices. Over the past few years, we have seen people trading in older mobile phones for new, high tech, web enabled smartphone devices, such as the I-phone and Samsung Galaxy series. With the improved technology, people are finding it far easier to surf the web, directly from their mobile device. Wireless phone companies have recognized that fact and are increasingly offering mobile plans that are designed to allow people to surf, talk and share data usage via family plans. Earlier this year, it was reported that Apple held a 41.9% market share, in the smartphone device market. Samsung came in a strong second, with a market share of 29.3%. That would lead you to believe that the Apple smartphone platform is the most popular, however, the statistics actually show that the Android platform is the overall leading platform in the smartphone arena. The Android folks enjoy the number one position and have 52.3% of the market using their platform. What are people doing on these smartphone devices you ask. They are shopping, listening to music, watching videos, texting and using social media apps to communicate with their friends. The top 15 smartphone apps in the market currently are Facebook, YouTube, Google Play, Google Search, Facebook Messanger, Google Maps, Pandora Radio, Gmail, Instagram, Amazon Mobile, Twitter, Itunes Radio & Icloud, Apple Maps, Google + and Pinterest. Facebook holds a commanding lead in the mobile app market place. They have achieved a 71.1% reach share with their Facebook mobile app. YouTube has consistently maintained a strong second place position, with a reach of 57%. Why is this important to me you ask. It's important because many of the folks using these smartphone devices are using them more and more frequently. Meaning, they are becoming far less dependent on their desktop or laptop devices for Internet access. With traditional patterns of Internet usage shifting from desktops and laptops to smartphones, marketers are having to find new ways to reach their target audience. Businesses have always had to adjust to market trends, but, never in [...]
The Digital Advertising Arena Holds Great Promise
Smart Firms Go Digital Business owners who insist on sticking to the old traditional way of selling are finding it harder and harder to compete in today's fast paced environment. We meet folks like this everyday. They are honest, hard working people. They have each built successful businesses by the sweat of their brow. Almost all of them feel they understand their business better than anyone else, yet they find themselves wondering why their revenue growth has seemingly stagnated. Most are afraid of change and thus stuck in proverbial quicksand. They know change is needed, but, don't have any real idea of what that change should be. Please don't mistake what I am saying. These are some of the brightest folks you will ever meet. Most are college grads, all have built successful businesses and lead happy, productive lives. Yet they all seem to find themselves at that same intersection in the road. For years their businesses have grown and flourished. The need to change approach has arrived though and they are simply not sure which fork in the road is the right one to go down. Change seems to be one of the hardest things for the human mind to wrap itself around. Many find it so much easier to just ignore the need for change because they are comfortable with how they have done things over the years. They know that change sometimes brings pain. Change means reinvestment in the business. Change means they are probably going to have to work more hours, like they did when they were first getting started with their businesses. One of the smartest folks I am blessed to work with is a man named Charles Carithers. He is the owner of Carithers Flowers. Charles has built one of the most successful flower shops in the southeastern United States. We have been right there by his side, helping him to accomplish that impressive feat. Charles often says, there are two key things that he focuses on. The first is reinvention and the second is marketing. He is convinced that maintaining a keen focus on these two things has helped him to grow Carithers Flowers into the successful flower shop that it has become. Lets talk for a minute about the reinvention piece of the equation for a minute. If you are the owner of a flower shop, or any other business, you probably have certain practices and procedures that you have historically followed in running your company. Many of you have spent years of your lives, honing these practices and operational procedures into a fine edge. You are proud of that accomplishment and have made money sticking to what has worked to keep your business growing all these years. Now, all of the sudden, things have started to change. You are seeing less walk-in traffic in your stores. Competitors are popping up in your industry and they seem to be very tech savvy. These firms have deployed websites. Armed with a website and a high tech [...]
Florists Enjoy Strong Mother’s Day Sales
Mother's Day Sales Hit New Levels The floral industry seems to be in a constant state of change. Many small to medium flower shop owners find themselves struggling to make a profit. At the same time, a number of large order gatherers appear to be flourishing. Even with all the turbulence, florists we serve are all experiencing strong, steady growth. The week of Mother's Day was no exception. Each shop in our floral group achieved solid growth in sales and revenues. Several reported the strongest Mother's Day sales in their firms histories! The two largest flower occasions of the year are Valentine's Day and Mothers' Day. Both are extremely challenging for flower shop owners. For example, our florists all buy farm-direct. Buying direct has some huge benefits in terms of the quality and variety of flowers they can offer. It also comes with risk during a week like Mother's Day. Most of the flower farms require a partial payment for each flower order at the time the order is placed. With final payment being due at the time the flowers are actually cut, wrapped and shipped. Meaning, florists who buy direct from the growers spend huge sums of money before the first Mother's Day order has ever been taken. Once the flowers arrive, the next big issue becomes inventory management. How do you store thousands and thousands of fresh cut flowers, and not loose them to spoilage before the Mother's Day orders begin to flow. Our shop owners are incredibly bright folks. All have installed massive cooler systems, capable of maintaining the precise temperatures needed to effectively store fresh cut flowers. The secret is to ensure the blooms stay closed while in storage. The goal is the design the arrangement and have the blooms open precisely when the arrangement is delivered to the recipient. During Mother's Day, flower storage capacity is always an issue. The sheer volume of product needed to fulfill all the orders that come through during the holiday is staggering. Solving that problem requires creativity on the part of each shop owner. For most, the answer lies in positioning huge refrigerated trailers on-site. These refrigerated units provide the additional temporary storage space required to handle the massive influx of product. The challenges don't end there. In fact, the difficulty factor just seems to keep ramping up for the flower shop owners during Mother's Day. The next major issue the face is manpower. Most flower shops maintain staffing levels designed to get them through the everyday business of designing and delivering fresh cut flowers. Mother's Day requires a far different strategy. Our shop owners are extremely busy year round. When Mother's Day rolls around, they are always under pressure to find a way to effectively increase staffing levels, while maximizing the available floor space in their shops. That isn't an easy task. For our shop owners, holiday hiring begins well in advance of Mother's Day week. The call center has to be beefed up. These sales people have [...]
Mother’s Day Marketing For Florists
Carithers Flowers Luxury Collection Secret To Marketing Flower Shops What does Mom spell when turned upside down? It spells WOW that's what! The Flyline Search Marketing team is hard at work, deploying well thought out tactics and strategies, specifically designed to support Mother's Day flower sales for the flower shops we support. We offer a comprehensive marketing program for florists that is highly effective. This program is delivering stunning results for our clients. Our customers routinely tell us that their monthly and quarterly sales and revenue growth numbers far exceed those of other flower shop owners who participate in floral industry groups they data share with. What is our secret you ask? It's starts with first strategically partnering with GREAT clients, such as; Carithers Flowers, Allen's Flowers, Veldkamp's and Flowerama. Next we deploy an incredibly well designed strategy that is unique and comprehensive in nature. Add to that, our talented and dedicated staff. Who might I add are absolutely relentless in their efforts to drive success for every florist we serve. If you do decide to work with us, that will be the best decision you ever make. Like one of our flower shop owners told a prospective client not too long ago, if they do offer to serve your firm, sign the contract as fast as you can! That is absolutely true by the way. Our goal in strategically partnering with shop owners is simple. If we invest our lives and energy in you, we just want to know that you equally value us and the contribution we make to your business and to your family. Those who have hired us will tell you that we educate our shop owners along the way and approach the relationship with a spirit of teamwork and open sharing of ideas and information. We find that approach leads to florists who are informed and empowered! The marketing program we deliver was created with the help of one of the brightest minds in the flower business, Mr. Charles Carithers, owner of Carithers Flowers in Atlanta, Georgia. We first met Charles in January of 2009. He brought us in to revamp his Google Adwords program and our eye popping first year results provided us with an opportunity to grow the relationship. From that point forward, Charles taught us the flower business and we shared our digital and traditional marketing expertise with him. As you can imagine, Carithers Flowers has really grown during the past 6 years. They are now arguably one of the top and largest independent flower shops in the United States. As Charles will tell you, growing your flower shop requires an unrelenting commitment to innovation and marketing. From our perspective, Charles is the best in the business at both. Comprehensive Marketing For Florists! The advertising program that we began creating for Charles back in 2009, has morphed from an extremely productive tool, into a tactical marketing weapon. This program has been field tested over the past 6 years. We have expertly refined [...]