Send A Fresh Flower Arrangement This Season

Flyline Search Marketing

Supporting Flower Shops All Across America

The year 2020 will go down in history as one of the most challenging that America has ever known. To say that we are living in challenging times is a total understatement. Our country has rarely ever experienced such troubling times. We are in the midst of a full blown pandemic. Everyday we find ourselves wearing masks, washing our hands and using hand sanitizer, literally all day long. States all across the nation have mandated lock downs. In many cases, schools are closed, businesses are close and even places of worship have been forced to close. Even when we do simple tasks, like going to the grocery store, we are asked to wear a mask while we shop. Bless our poor children’s hearts that they are asked to deal with such trying circumstances.

One thing that will never change about this great country we live and that is our fighting spirit. We are Americans and regardless of the challenges we face, we will always be Americans. Our country and our culture has a rich history. We can innovate and adapt as well as the very best nation’s on earth. That is never more true than when we are faced with trying circumstances. Our greatest achievements have often come during times of adversity. We love our celebrations. I hope that never changes. Our great American holidays and traditions, such as; Thanksgiving, Christmas, Valentine’s Day and Mother’s Day provide a huge lift for the people of our country. Regardless of the environmental challenges we face, these holidays will hopefully always bind us all together. In a way that only Americans can fully appreciate.

We Support Some Of The Greatest Floral Families In America

Rockcastle Florist, Rochester NY Flower Shop, Best Florist In New YorkFlyline Search Marketing is very blessed. We support some of the finest floral families in America. Our firm was created back in September of 2008. The day we opened our doors we didn’t have a single client. Now we support customers all across this great nation. Many of the customers we serve are flower shops. Our expertise with marketing for flower shops has really grown over the past 12 years. We took on our first flower shop customer back in January of 2009. That being Carithers Flowers. We helped Carithers to build their online marketing program. During the 10 years we served the Carithers family, we constructed one of the greatest floral marketing programs ever invented. Over the 12 years we have been in business, we have taken on more and more flower shop clients. With each new client we have taken on, we have further and further refined our marketing approach. We now have the most comprehensive marketing program for flower shops that you will find anywhere in America.

Bussey's Florist, Rome GA Flower Shop, Best Florist In GeorgiaWe support our flower shops through a comprehensive program. Our employees are some of the brightest, hard working folks you will ever meet. They are dedicated and relentless in their pursuit of achieving success for those we serve. Flyline is definitely a group you want on your side. Not a team you would ever want to find yourself competing against. The data is very clear. Every flower shop who has ever been supported by Flyline has out performed their peer group in the industry. Some of the clients we serve were actually referred to us by third parties. These third parties were uniquely positioned to have access to actual industry financials. They have seen first hand how Flower Shops supported by Flyline have far outperformed the industry.

Our Customer Retention Is Amazing

Penny's By Plaza Flowers, Philadelphia Florist, Chris Drummond President of SAFI have always felt that the mark of a truly successful company is evident by the percentage of customers they retain. If we had our way, we would retain 100% of the customers we take on. Obviously, there are always issues and challenges that we encounter that make that impossible to do. The very first client that Flyline took on was a small, female owned plumbing firm. Pete’s Plumbing signed up for our service, the second day that we were open for business. Twelve years later, Pete’s Plumbing is still a customer. We have helped the Lippitt family to achieve growth and a sustainable business model.

Pugh's Flowers, Memphis Florist, Best Florist In TennesseeAs mentioned earlier, our first floral design customer was Carithers Flowers. They remained a customer of ours for 10 years. Our second flower shop client was Allen’s Flowers in San Diego. They remain a Flyline customer to this day. In fact, this year we expect Allen’s Flowers to achieve a revenue milestone for flower shops we have supported over the years. Their online revenue will exceed anything ever produced by a Flyline supported flower shop. Speaks volumes to the talent that our customer puts on display each and every day. The shop owner, his family and employees are some of the most talented and creative folks in the floral industry.

The story doesn’t stop there. This year, every single flower shop that we support will achieve similar financial milestones. Even in the face of a pandemic, the flower shop families we support will all achieve the highest online revenue numbers in their history. Amazing to think about! I am so proud that the Flyline team has been able to contribute to the success of these incredible families. We are truly blessed to serve and to be associated with them all. That is a privilege to say the least. I believe that the Flyline team is the best in the business. We relentless pursue every possible way to grow our strategic floral partners. The passion that our team operates with is unmatched in the marketing industry. We believe that strategically partnering with our firm, is a very smart move.

In part, I also believe that the growth we are seeing with our floral clients is also being fueled by America’s love and need for beautiful fresh flowers. Our customers sell some of the prettiest floral designs you have ever seen. People love farm fresh flowers. They love the vibrant color. They love the wonderful aroma. Flowers brighten up the room and lift everyone’s spirits. Nothing could be more important during the times we are living in.

Why Flowers Are Important During Holiday Celebrations

People love beautiful, farm fresh flowers. We love the gorgeous, vibrant colors that a fresh flower bouquet can offer. Fresh flower arrangements also fill our homes with some amazing aromas. The floral industry has done study after study. In every case, people have noted that fresh flowers are one of the most popular and appreciated gifts they receive. During 2020, sending flowers to a friend or loved one is a great idea. With lockdowns, social distancing and general concerns about being in crowds, many people will not be shopping in stores this holiday season. They will be looking for great online options. One historically great option continues to be sending a gorgeous bouquet of farm fresh flowers. Flowers are guaranteed to deliver a smile.

Holiday Table Centerpieces

One of the most frequently purchased items from flower shops during the Christmas holidays are gorgeous holiday floral centerpieces. Historically, people have purchased beautiful holiday table centerpieces to adorn their kitchen or dining room tables. These centerpieces always provide the perfect decor. We would argue that this year should be no different. Even though you may not be hosting large parties or inviting large groups of people to your home to celebrate the holidays, the need for holiday celebration this year could not be more important. During challenging times, our great American traditions and celebrations are what often carries us through. This year, more than any other is the perfect time to adorn your tables with gorgeous, fresh flower holiday table centerpieces. A Christmas Table Centerpiece is also a great gift to send to a friend or loved one. Think about it for a moment. A beautiful, aromatic Christmas table centerpiece could really brighten the spirits of someone you cherish this holiday season.

Poinsettias

A poinsettia plant  is a great holiday decorating or gift idea. First, they are absolutely beautiful. This year, we have a great selection of gorgeous red poinsettia and white poinsettia plants. These beautiful plants have a long history of being part of our great American Christmas holiday season. People all over the United States have come to love these gorgeous plants and many include them as part of their annual Christmas and New Years holiday celebration. Poinsettias come in many different sizes and are very easy to care for. We generally recommend they be kept indoors, as they are somewhat temperature sensitive. Poinsettias usually hold their blooms for several weeks, which is another reason they are such a great holiday decorating idea during the holidays. Most poinsettias can also affordably priced, which is why many churches, businesses and home owners love using them as part of their holiday decorations.

Mayfield Florist, Tucson AZ Flower Shop, Top Florist In ArizonaDon’t Let The Pandemic Dampen Your Celebration

If we look back through history, the United States has survived multiple world wars and navigated our way through several earth scattering pandemics. Not once during all those trying times did we fail to celebrate our great American traditions and holidays. This year should be no different. We may not be able to have a large group of people over for a big holiday meal or celebration, but we can still find ways to keep our traditions and celebrations alive and well. Thanksgiving, Christmas, Hanukkah and other end of year celebrations are part of the fabric of our country. They are holidays that must be celebrated, treasured and maintained throughout the years to come. Celebrate folks. Enjoy the moment, reflect on the wonderful gifts we have, not the pandemic or things that try to pull our spirits down. Holiday decorations can really help us all to feel the joy and love that should always accompany this very important time of year.

Steve's Flowers, Indianapolis IN Florist, Top Florist In IndianaAs for the pandemic, I think we all pretty much agree. We all should try to do our part. Lets wear our mask whenever we are out in public. The experts say that masks can help to protect us and those around us. They say we should wash our hands and use hand sanitizers as often as needed. The idea being to keep unwanted germs from building up on our hands. None of us want to catch this thing and none of us would ever want to spread it to another unsuspecting soul. Lets responsibly keep our businesses open so that we can serve our communities and provide for their needs. Most importantly, lets all agree that even during this challenging time, we are Americans. Strong, proud and patriotic. All in this together. Celebrating during the holiday season is really important. Maintaining our great American traditions is equally important and very much a part of who we are.

Charles Carithers, My FriendI believe that we owe it to our children and grand children to keep these traditions alive and well. Decorating our homes for the holidays is something that our kids have come to expect. This year should not be any different. We should decorate and celebrate. Holidays are a big part of what keeps the joy in our personal lives and helps fuel our national spirit and pride. This year, lets all decorate. If you want to include some gorgeous Fresh Flowers in your holiday decorations, we hope that you will check out our website or give us a call. It would be an honor to help you decorate your home this year. Flowers are so beautiful. They bring vibrant color to our world. Flowers add a wonderful sense of warmth to your holiday decorations. Not to mention that they fill your home with an aromatic scent that is just fabulous.

 

 

 

Photo Taken At Our Last Emerald City Website User Group Summit

This photo was taken at the Amicalola Falls State Park Lodge. That was the site of our latest Emerald City website user group meeting. Flyline hosted the meeting and we had great participation from the user group side. The results that we have been able to produce for customers using the Emerald website platform have been nothing less than amazing.

 

 

Meet The Future Of Flyline Search Marketing

The current team at Flyline is one of the strongest in the floral industry. We are a very talented and highly skilled group. While there isn’t any immediate changes coming to the leadership team at Flyline, over the next ten years, you need to become familiar with these new names. The newest members of Flyline Search Marketing are, Matthew Lein, Brandi Lein, Payton Lein and Madison Lein. These guys are the future of this great company. They are already working hard for Flyline, earning their strips the old fashion way. They are learning this business from the ground up. You guys are going to love these guys when you meet them. They are young, energetic and super talented. We love the fact that the future of our business will someday be in these capable hands. If you have always thought that the current generation of Flyline leadership is relentless in helping our customers succeed, wait until you see how these guys operate. They will bring a new meaning to the word relentless. I predict that they will help deliver incredible success for the clients who join us in the years to come.

 

Mother’s Day Marketing For Florists

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Carithers Flowers Luxury Collection

Secret To Marketing Flower Shops

What does Mom spell when turned upside down? It spells WOW that’s what!

The Flyline Search Marketing team is hard at work, deploying well thought out tactics and strategies, specifically designed to support Mother’s Day flower sales for the flower shops we support. We offer a comprehensive marketing program for florists that is highly effective. This program is delivering stunning results for our clients. Our customers routinely tell us that their monthly and quarterly sales and revenue growth numbers far exceed those of other flower shop owners who participate in floral industry groups they data share with.

What is our secret you ask? It’s starts with first strategically partnering with GREAT clients, such as; Carithers Flowers, Allen’s Flowers, Veldkamp’s and Flowerama. Next we deploy an incredibly well designed strategy that is unique and comprehensive in nature. Add to that, our talented and dedicated staff. Who might I add are absolutely relentless in their efforts to drive success for every florist we serve. If you do decide to work with us, that will be the best decision you ever make. Like one of our flower shop owners told a prospective client not too long ago, if they do offer to serve your firm, sign the contract as fast as you can! That is absolutely true by the way. Our goal in strategically partnering with shop owners is simple. If we invest our lives and energy in you, we just want to know that you equally value us and the contribution we make to your business and to your family. Those who have hired us will tell you that we educate our shop owners along the way and approach the relationship with a spirit of teamwork and open sharing of ideas and information. We find that approach leads to florists who are informed and empowered!

2009%20FTD%20Top%20100%20Award[1]The marketing program we deliver was created with the help of one of the brightest minds in the flower business, Mr. Charles Carithers, owner of Carithers Flowers in Atlanta, Georgia. We first met Charles in January of 2009. He brought us in to revamp his Google Adwords program and our eye popping first year results provided us with an opportunity to grow the relationship. From that point forward, Charles taught us the flower business and we shared our digital and traditional marketing expertise with him. As you can imagine, Carithers Flowers has really grown during the past 6 years. They are now arguably one of the top and largest independent flower shops in the United States. As Charles will tell you, growing your flower shop requires an unrelenting commitment to innovation and marketing. From our perspective, Charles is the best in the business at both.

 

Comprehensive Marketing For Florists!

Comprehensive Marketing For Florists!

The advertising program that we began creating for Charles back in 2009, has morphed from an extremely productive tool, into a tactical marketing weapon. This program has been field tested over the past 6 years. We have expertly refined it over the past few years, using data gathered from real life experience, from all over the country. The program has delivered results in market after market. Shop owners from the East Coast to the West Coast have seen first hand how the program drives growth in all areas of their business. Our program is designed to grow walk-in, call-in, credit card, online, wedding and event sales and more. The program has delivered results in market after market, increasing overall sales and revenues for every single client who has hired us.

Want an inside tip? Work with us to strategically grow your business 365 days a year. Our approach is focused on growing our clients sales and revenue every single day of the year! While our efforts do produce incredible results during the two biggest floral holidays of the year, Valentine’s and Mother’s Day. We prefer to maintain a keen focus on driving day to day sales results.

 

The Floral Wire Networks

The Floral Wire Networks

Holidays like Mother’s Day require a very specific game plan in order to win. Historically, most small to medium sized flower shops relied on wire-in order volume for the majority of the daily and holiday flower orders. That reliance on wire-in orders is at least a major factor in why so many small and medium sized flower shops have closed over the past 5 years. The national order gatherers spend a ton of money on advertising to secure those orders. They keep an ever increasing percentage of each order they take in order to cover their cost of order acquisition and to provide the profit margin their owners demand. That leaves the poor local florist creating and delivering many arrangements at, or sometimes below cost. Not a formula for success.

all months of the year

Working For Florists 365 Days A Year!

Our team has developed both a year around approach for our florists, as well as a holiday strategy as well. Then we customize the holiday program, based on the specific needs and operating issues that each of our shop owners is facing. The goal at holidays like Mother’s Day is not just to survive, but, to help our shop owners thrive! If you are a flower shop owner, you know what we are saying here. Many of you work ridiculous hours during Mother’s Day week and walk away at the end of the day with little to no actual profit. The flower growers and wholesalers want more money for the flowers you need to buy. Your floral design staff expects to be paid overtime for the crazy hours you are going to need them to work. You don’t have enough delivery drivers so you either temporarily bring in a bunch of untrained drivers, or you give in and pay the exorbitant fees required by third party delivery firms. Everything is working against you making a profit!

I mentioned the term “Strategic Partnering’ with our shop owners, earlier in this post. A big part of what we bring to the table is the expert consulting advice and guidance that we share with our florists. We spend hours working with each individual client. Making sure that they have defined the end result they wish to achieve and have everything in place to achieve the desired financial results. We help them set up their websites for each holiday. That means ensuring the products being offered for sale are in alignment with the flower orders being submitted to the growers by the shop owner. Graphics on the website need to be updated, social media platforms need to themed for the occasion, blog posts must be written, press releases submitted, tweets must go out, radio spots must be created and recorded. The list of details sometimes seems endless. What makes this work is our relentless approach. We focus on the details and are just relentless in our pursuit of success for each client. Everything we do, must work in concert with the flower shop, if we are going to drive financial success during a holiday such as Mother’s Day.

Check out these Mother’s Day themed radio spots that we helped put together for Carithers Flowers. These are just one example of the customized approach that I mentioned earlier in the article. We run radio spots on multiple stations in the Atlanta market to drive increased brand awareness for Carithers Flowers. These spots are primarily targeted for year round sales opportunities, versus holiday flower sales. These particular spots will stop running the week leading up to Mother’s Day. We choose to end the spots early because we don’t anticipate needing marketing support from radio to achieve the tactical holiday objectives set by Carithers Flowers.

At the end of this coming week, we will reach Mother’s Day. The vast majority of the flower shops in the country will sell more flowers this week than during any other week this year. Most will struggle to actually make a profit from all of the work.

Flower shops that Flyline Search Marketing supports will thrive this week, next week and each week after that!

 

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