Welcome To Our Flyline Search Marketing Blog
We are a family owned and operated marketing agency. Our goal is to find and strategically partner with other great family owned and operated companies. In 2009 we opened our doors for business. One day after we opened, we took on our first client. It was a small family owned plumbing firm in the Atlanta area. To this day, that incredible family remains a loyal customer of Flyline Search Marketng. Not many firms are blessed enough to still serve the very first customer who ever signed up.
The Flyline staff is one of the most talented and dedicated you will ever meet. Once we strategically partner with a customer, our team jumps into action. They pour their life energy into helping our client achieve their goals. The dedication, effort and relentless spirit our team brings to the table has literally created life changing results for many we serve. Over the years, the Flyline team has produced some of the most amazing results you will ever see. One example: We helped a family owned florist named Carithers Flowers grow from $160,000 in annual online revenue, up to $3.5 million in annual revenues. Took 10 years of hard work and dedication, but we did it. Over that same time span, we also served other flower shops. We achieved similar success for all of those firms as well. Our team has battled and scrapped for every inch of the reputation we have achieved. Proud of our team, and our company.
We are a full service advertising firm, that specializes in digital marketing. Our comprehensive marketing program is designed to produce steady, reliable sales and revenue growth. Since opening our company in 2009, we have proceeded to build a lengthy track record of delivering success. Our firm has generated millions in sales for customers across the United States. The Flyline staff works relentlessly to help our customers achieve a dominant position in the markets they operate in. Our staff is an analytical bunch. We believe the answers are all in the data. Serving customers all across the country offers great advantages. One being that we have mountains of analytics data at our finger tips to pour through. That data is used to refine and improve our comprehensive marketing program. Since 2009, that program has morphed from a solid concept, into a tactical and strategic weapon. One that we can use to the advantage of those we serve. The historical data is proof positive that this is in deed a fact. Customers who strategically partner with Flyline Search Marketing consistently achieve success.
We offer Google & Bing Pay Per Click Management, Website Design, Social Media Marketing, Blogging, Consulting, Email Marketing and more. Our firm serves a diverse nationwide client base. We support flower shops, hospitals, plumbing firms, legal firms, fitness centers, self storage companies and more. E-commerce firms like Carithers Flowers, Millstones.com, Veldkamp’s Flowers, Antique Butcher Blocks and Pugh’s Flowers rely on Flyline to help them drive success.
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Flowers & Company Hires Flyline Search Marketing
Flowers & Company of Houston, Texas, has hired Flyline Search Marketing to design and deliver a comprehensive marketing program for their firm. The Flowers and Company firm is owned by the Aaron family. Bryan Aaron is the President and day to day manager of the flower shop. The Flowers and Company design center is physically located in Pasadena. Flowers & Company employs a team of professional delivery drivers. Each driver is specifically trained in the art of hauling and delivering floral products. The folks at Flowers and Company offer nationwide same day delivery. If you live in the Houston area, you can also take advantage of their express local delivery service. They provide same day express delivery in: Atascocita, Baytown, Bellaire, Channelview, Conroe, Crosby, Deer Park, Friendswood, Galena Park, Houston, Humble, Katy, Kemah, La Porte, League City, Manvel, Missouri City, Pasadena, Pearland, Seabrook, South Houston, Spring, Stafford, Webster and The Woodlands. The floral design professionals at Flowers and Company are true artisans. They design some of the most stunning flower arrangements found anywhere in the state of Texas. Flowers and Company has actually been designing and hand delivering flowers in the Houston area since 1986. The Aaron family has always taken great pride in the flower arrangements they delivery. They stand behind every arrangement they create. When you purchase flowers from Flowers and Company, you can take comfort in the fact that all products come with Bryan Aaron's personal 100% customer satisfaction guarantee! If you don't like what Bryan's team has created for you, just contact the Flowers and Company office at (281) 487-1896. They will replace that floral arrangement with one of equal or greater value, at absolutely no charge to you. Flowers and Company hired Flyline Search Marketing in February of 2015. Bryan Aaron advised that he was impressed by the results we are generating for two other flower shops, who participate in the floral group that he is a member of. Our team is already well underway in deploying our comprehensive Internet marketing program for them. In just our first month of serving Flowers and Company, they experienced an increase in online sales transactions of 109.4%. In March, online sales grew by approximately 193%. Historically, clients we serve routinely experience monthly online sales increases ranging from 30%, up to 65%. Flower shops that we support include some of the most prominent and successful florists in the country. We handle marketing services for companies like Carithers Flowers in Atlanta, Veldkamp's Flowers in Denver and Allen's Flowers in San Diego. All three of these shops are extremely well known throughout the floral industry. Our program is designed to deliver industry leading online sales growth. We don't stop there. Using our strategic marketing approach, we can also deliver eye popping additional financial benefits, such as; increases in call-in and walk-in sales, as well as improvements in overall credit card sales as well. Our marketing approach has proven successful in market after market. We have delivered marketing services for flower shops in major markets such as; Albuquerque, Atlanta, Columbus, Denver, Houston, Long Beach, Reseda and San Diego. The results produced have been equally stunning, regardless [...]
Flowerama Columbus Marketing Efforts Ramping Up
Flowerama Columbus Opts For Comprehensive Marketing Approach In July of 2014 the Ozment family, owners of Flowerama Columbus, Flowerama Reynoldsburg, Flowerama Westerville and Flowerama Whitehall, hired Flyline Search Marketing to design and deploy a comprehensive marketing program for their firm. We were tasked to deliver an advertising program, designed to immediately increase sales transactions, improve their brand awareness and to generate sustainable double digit revenue growth for their firm. When asked how they found out about us, they advised that they first learned of Flyline Search Marketing from Allen's Flowers. The owner of Allen's Flowers, Brad Levy, hired our firm back in April of 2012. Brad and his family have been clients of ours since that time. Brad participates in the "Next Level" floral industry group, that the Ozments are also members of. Steve Ozment had gotten to know Brad pretty well as a result of the meetings. He was extremely taken back with the top line results that Brad had shared with the group. According to Steve, the numbers for Allen's Flowers were truly eye popping and far exceeded anything being generated by other shop owners in the group. The Ozment family operates four store locations in the Columbus area. Their store locations are located in: Columbus Ohio - 1600 Morse Road, Reynoldsburg Ohio - 6311 East Main Street, Westerville Ohio - 635 South State Street and Whitehall Ohio -4785 East Broad Street. The Ozments have traditionally relied upon a business model that called for using store front locations, strategically positioned in high traffic areas. That approach has served them well, and provided growth over the early years of their business. The storefront approach is historically the way many flower shops have grown to prominence in the floral industry. Here is a great video you might enjoy telling more about the Flowerama Columbus story. Flowerama Columbus is truly a family affair. Virtually the entire family is involved in the business to some degree. The primary operators of the business are Steve Ozment, Kara Ozment and Andrea Ozment. They are assisted by Mark Ozment, Alisa Ozment and parents Bob and Jeanne. If you haven't met this family, you really need to. They are awesome folks and really put everything they have into their business and serving their community. The Ozments are seasoned professionals and very astute marketers. Several years ago, they came to the realization that the Internet was beginning to reshape the shopping patterns of people searching for fresh cut flower arrangements in the Columbus area. Armed with that knowledge, they decided that it was time to expand their online footprint. The old traditional floral site they had been using was in need of a face lift. They wasted no time and quickly hired a web development firm to help them create a new, more modern online storefront. They chose to custom design and construct a fully responsive, custom built floral website. You can view the new site by clicking this link (www.FloweramaColumbus.com). Their goal was to create a new [...]
New Website Designs Helping Local Businesses Grow
Responsive Websites Meet Today's Complex Marketing Needs! Flyline Search Marketing has a number of website projects in the development pipeline. Our design team is currently busy preparing to roll-out two brand new sites this month. The clients are Air Solutions Systems and Business Management Consulting. Both are Atlanta area based businesses, with BMCI being a relatively new start-up. The firm owners are seeking to make a bigger splash in the Atlanta market place. Air Solutions Systems delivers Heating and Air Conditioning Services. They have been in business for several years. The owner of Air Solutions Systems is Pat Fagan. His goal for the new site is to increase lead flow, improve web visibility, improve brand graphics and increase overall market share in Atlanta and surrounding metro communities. Their primary focus is residential and small commercial applications. They install and service all major brands and offer very competitive rates for new systems and repair services. Atlanta is an extremely competitive market and the new site will provide Pat and his team with the tools they need to move their firm to the next level. Business Management Consulting is a relatively new business. They are hoping to connect with more small to medium sized business owners in the metro Atlanta area. BMCI offers bookkeeping, accounting, payroll and small business consulting services. Most small to medium sized businesses don't have the financial means to hire full time employees to handle these types of activities. Hiring BMCI, allows these business owners to gain access to highly trained, seasoned professionals who handle these mission critical functions for them, at a fraction of the cost of full time employees. The new website will serve a pivotal role in the ability to connect with new clients going forward. Both companies have elected to purchase a fully responsive website. The sites are built on our robust WordPress framework. Generally when people hear the term WordPress, they think of blogs. The WordPress framework we use is far advanced from the standard template designs that you can get for free via WordPress dot org. Our framework is a high tech platform that delivers tremendous flexibility in terms of site design and update capability. By using the framework, we can in effect access and update virtually every graphic element included in the design. By using WordPress, we gain access to thousands of high tech plug in tools that we can quickly and easily deploy for our clients. These tools allow us add new features and expand the sites capabilities, within the budget constraints of most companies that we work with. Examples of the types of plug ins we used for these two clients include; responsive slideshow tools, SEO optimization programs, Photo Gallery plug ins and user friendly form building tools. Each website we create comes with a dynamic and comprehensive WordPress CMS. The Customer Management System, is a comprehensive dashboard that allows web developers and/or to the site administrator to update and modify various components of the [...]
Valentine’s Day Marketing For Florists
Marketing For Florists Valentine's Day February 14, 2015 The Flyline Search Marketing team is totally immersed in Valentine's Day marketing activities for the flower shop owners we support. Our staff is literally working round the clock to ensure every florist in our floral group achieves their financial goals this Valentine's Day. 4 Days Left Until Valentine's Day Valentine's Day Online Sales (February 1 - February 10) Online Sales Generated = 2,837 Online Revenue Generated = $313,582 There are four days remaining in the Valentine's flower season. If you haven't purchased Valentine's flowers for your special someone, you are running out of time. Most small to medium sized flower shops are running out of flowers and delivery capacity. The smallest have likely already taken all of the order volume that they can handle. The larger independent flower shops, like the ones we support, are still able to take and fill orders due to their ability to order direct from the flower growers. The last four days of the Valentine's season are historically the strongest sales days of the year for the larger shops. The numbers shown above should increase dramatically over the next few days. The Flyline Search Marketing team has a ton of experience in marketing flower shops. In fact, this year represents the sixth year that we have planned and managed Valentine's Day advertising for Carithers Flowers. We received our baptism of fire back in February of 2009 with them. What an experience that turned out to be. People who have never experienced life in a flower shop during Valentine's will never fully grasp the magnitude of the endeavor. Valentine's is the single busiest day of the entire year for virtually every flower shop in the country. The second busiest day is Mother's Day. In addition to Carithers Flowers, we also handle marketing responsibilities for other regionally and nationally known flower shops, including such notables as; Allen's Flowers in San Diego, Allen's Flower Market in Long Beach, Flowerama in Columbus, Flowers and Company in Pasadena and Veldkamp's Flowers in Denver. Many of the flower shops in our floral group have opted into log term strategic relationships with us. Quite frankly, that makes great sense for the flower shop owners and for our firm. The level of success that we have achieved for the shop owners we support has set the bar pretty high for other competing advertising agencies. Part of the reason that our floral clients are doing so well is the fact that we integrate into their businesses as a strategic partner. We are not just a vendor selling services. Each flower shop in our group benefits from the knowledge we have gleaned from years of specializing in marketing for florists. They also benefit from the highly refined and incredibly effective tactics and platforms we bring to the table. One example is our Google Adwords program. The success of our floral group is all the proof you need that our Adwords program provides a huge tactical advantage for [...]
New Wedding Website For Veldkamp’s Flowers
Veldkamp's Flowers Denver's Premier Wedding Florist We have been working on a new website for Veldkamp's Flowers. The site is designed to support the Veldkamp's wedding flower division. Veldkamp's has been handling weddings in the Denver area for more than 59 years. They are equipped to handle weddings held in any size venue. You can view the new website by clicking this link VeldkampsWeddingFlowers. Recently Veldkamp's hired Alex Jackson. He will be heading up the Veldkamp's floral design team and their wedding flower division. Mr. Jackson is a nationally acclaimed florist, with more than 20 years experience in the floral industry. In 2006, the American Institute of Floral Designers inducted Alex as an accredited member of AIFD. He currently serves on the AIFD Board as a member of their Southwest Region. In addition to his AIFD certification, Alex was also inducted into Professional Floral Communicators International (PFCI) and to the American Academy of Floriculture (AAF) as well. He is an extremely talented florist and designer, with many honors, including having his floral designs featured at the Academy Awards in Los Angeles, California. Veldkamp's Flowers is a third generation, family owned and operated floral design firm. They have achieved a tremendous reputation for excellence, quality, professionalism and truly great service. They operate with a customer first attitude. Each bride who chooses Veldkamp's is assigned a wedding professional to help them work through every detail of the wedding flowers and decoration selection process. Their experts help each in the selection of floral varieties, color schemes and with developing the overall floral theme for the special event. Veldkamp's is not new to weddings. In fact, they have been handling wedding flowers for Denver area families since 1958. Veldkamp's has worked extremely hard to win the trust and respect of the families and customers they serve. They offer a 100% customer satisfaction guarantee with each and every arrangement they create and deliver. If for any reason you don't like the arrangement they deliver, simply contact their office. They will replace the arrangement with one of equal or greater value at no charge to you. We are very blessed to have Veldkamp's Flowers as one of our clients. They originally hired our firm in November of 2013. We spent the past 12 months driving results and demonstrating our commitment to be a true business partner in the process. Over the past year we have really gotten to know this family. They are incredible and truly wonderful to work with. Every member of the family truly cares about their customers, employees and vendors. Those types of traits are pretty rare and hard to find in this ultra competitive world we all live in. It's been a very big honor for us to have the opportunity to be of service to this wonderful family and company. We count them among our many wonderful blessings. Our initial service agreement with them recently expired in November of 2014. They Veldkamp's honored us by agreeing to sign a new multi-year contract renewal. [...]
New Year’s Resolution – Make A Difference In The Lives Of Those We Serve
Our New Year's Resolution Make A Difference To Those We Serve & For People In Need! Coming up with New Year's resolutions is the easy part. Keeping those resolutions is what separates the truly committed from the well meaning. In our case, we intend to keep our resolution. Here is our game plan to achieve success. Making A Difference For Those In Need Share Your Faith Giving Fund At the time we created our company, we set up a 501c3 tax exempt charitable fund. We worked with an organization called The National Christian Foundation in doing so. The folks at NCF are wonderful to work with. They handle all the fund administration, legal requirements and accounting requirements for the fund. Our team reviews issues that concern the people and communities we serve, selecting worthy organizations or individuals to receive grants. Our firm makes regular donations to the fund. You are also encouraged to donate as well. If you would like to donate to the Share Your Faith Giving Fund, click on this link. DONATE NOW Jack Fussell - Across The Land 2015 Flyline Search Marketing supports Jack Fussell in his run across the USA. Jack is running across the land in 2015 in an effort to raise awareness of Alzheimer's Disease. He is also hoping to help raise funds for the Alzheimer's Association as they are their team of medical professionals and researchers continue the search for a cure. Our support for Jack is ongoing and has including things such as web design and support, marketing and advertising support, logistical assistance, food and equipment needed for the journey. Jack says that he really enjoys the food we provide. While hiking and camping in North Georgia and the Appalachian Trail, I became acquainted with Mountain House meals. These meals are freeze dried. They can be quickly cooked in their pouch simply by adding hot water. Jack really loves the Chili Mac, Lasagna, Rice & Chicken and Beef Stroganoff. These meals are extremely light weight and very nutritious. Jack began his journey in Tybee Island, Georgia on November 6, 2014. He has made it all the way to Huntsville, Alabama. The cold weather has slowed his progress, but, to his credit, Jack is out there in the freezing cold, running his miles everyday. During his runs, Jack often stops at local hospitals, nursing homes and Alzheimer's care facilities. Jack enjoys talking with the caregivers and patients and always offers encouragement and kinds words to all he meets. Honestly, you will never meet a finer man than Jack Fussell. I encourage everyone to support Jack Fussell in his journey. If you want to help, we encourage you to start by visiting Jack's website. To visit Jack's website or make a donation to the Alzheimer's Association, you can click this link: ACROSS THE LAND 2015 Making A Difference For Those We Serve Industry Finest PPC Programs - Google, Bing & Yahoo You will never meet a group of people more dedicated to helping [...]
Holiday Flower Shop Sales Achieve New Heights
We are just now wrapping up what has proven to be a very successful holiday marketing effort for the flower shops we support. Floral design firms we support all experienced strong growth in overall sales volume, conversion rates, average value per sale and gross revenues. During fourth quarter of 2014, which includes three major holidays; Thanksgiving, Hanukkah and Christmas, adwords campaigns we manage generated more than 3,274,751 ad impressions and 54,900 clicks for florists we support. For the record, our Google Adwords program designs are some of the most sophisticated used in the floral industry. We originally created our first flower shop marketing program for Carithers Flowers, back in 2009. Over the past five years, we have deployed our strategy and marketing platform designs for other florists, located in New Mexico, California, Colorado and Ohio. Over the past five years, we have modified and continually improved the original program design. Each new installation has provided a treasure trove of new learnings, including unique demographic elements and information gleaned from the thousands of hours we have spent pouring through sales and analytics data. Our adwords program for florists has grown from a highly productive tool into a strategic marketing weapon, that allows our clients to achieve dominant positions within the markets they operate in. During the past three months of 2014, our Google search marketing program management team maintained an average overall conversion rate of 7.06%, for the florists in our floral group. The conversion rates they achieved from our Bing search advertising programs were even higher than those achieved on Google. I cannot stress enough the importance of these paid search platforms we run for our clients. The sales results are clear. Our search programs are in fact out performing other search platform designs that are available. Our search program designs are highly evolved. In fact, they are absolutely some of the most sophisticated designs used in the floral industry. Flyline Search Marketing Google & Bing program designs are so good that we can virtually guarantee any new floral client that we will outperform anything they have ever been able to generate in the past. The proof is in the results. We recently allowed a prospective customer in New Mexico to speak with a number of our largest clients. Every single flower shop owner we allowed them to speak with all delivered the same message. They told the prospect that Flyline Search Marketing is extremely good at what they do! If they give you a chance to sign a contract with them, you should do so immediately. I don't know how many of you are independent business owners like I am. Let me tell you that from my perspective, there is simply no greater honor than to hear that your current clients have advised a new prospective customer to sign up and sign up quick. Even though this occurred a few months ago, it still makes me smile every time I think about all the wonderful things our customers told that prospective client about [...]
Sneak Preview Of New Radio Ad Spots For Carithers Flowers
Carithers Flowers Voted Best Florist In Atlanta, Georgia 14 Consecutive Years! We spent some time a few days ago cutting some new radio ads spots for Carithers Flowers. The ads will run on WSB radio. You can tune in to WSB at 750 AM or 95.5 FM. These new spots will actually start to hit the airwaves shortly after Christmas. WSB RADIO ADVERTISING The radio spots feature Charles Carithers, owner of Carithers Flowers, and "The Georgia Gardener," Walter Reeves. We created ad spots in three different lengths (15, 30 & 60 second). The spots were recorded at the WSB radio studios in downtown Atlanta, Georgia. [sharing tagline="Share This Story, Choose Your Platform!" tagline_color="" title="" link="" description="" pinterest_image="" icons_boxed="" icons_boxed_radius="4px" box_colors="" icon_colors="" tooltip_placement="" backgroundcolor="" class="" id=""][/sharing]
Stirring The Airwaves For Carithers Flowers
Carithers Flowers Using Broadcast Media To Spread Holiday Cheer We just completed several new radio advertising spots for Carithers Flowers. The spots are running on WSB 750 am and 95.5 fm. The Georgia Gardner, "Walter Reeves," and the owner of Carithers Flowers, "Charles Carithers," are both featured on the holiday ad spots. We wrote and recorded 15 second, 30 second and 60 second spots in support of our Christmas and Holiday marketing program for Carithers. We invite you to listen to them by clicking on the links below. New Christmas & Holiday Ad Spots Holiday Contest In addition to running the new advertising spots, we are also promoting a Christmas and Holiday contest on WSB as well. This season, send in your photos and a short story, explaining your favorite Holiday memory. To enter, go to the WSB website (http://www.wsbradio.com/s/contests/). Tell Walter Reeves your favorite Christmas memory for the chance to win. The beautiful decorated christmas tree shown to the right will go to the grand prize winner. This stunning Christmas Tree will be the talk of the neighborhood this holiday season. All submissions will be judged by Walter Reeves. He is planning to select the winners just before Christmas. The winner will receive a gorgeous Decorated Miniature Christmas Tree From Carithers. There are also prizes for the top four runner-up participants. These folks will receive a beautiful Christmas floral arrangement. All prizes will be designed and delivered by Carithers Flowers, absolutely FREE of charge! Hear The Contest Winner Announcement By Walter Reeves Announcement of winners took place on Saturday, December 20, 2014. If you haven't already purchased a Christmas present for everyone on your list this year, we encourage you to visit the Carithers Flowers website to see all of the great Christmas and Holiday gifts they offer. The nationally acclaimed floral design team at Carithers creates some of the most beautiful and unique flower arrangements found anywhere in the country. Take a look at a few of the floral arrangements they are offering this holiday season. Christmas & Holiday Flowers Flyline Search Marketing is the advertising agency for Carithers Flowers. We have been under contract with Carithers Flowers since January of 2009. Our team handles Internet Marketing, Broadcast Media Buying and Social Media programs for Carithers. We also deliver website design and optimization, along with a mirad of other consulting services we provide. You can see a sample our our web design work for Carithers by visiting the new wedding site we just finished a few month ago. To visit that site, go to Carithers Wedding Flowers. Carithers Flowers was the first floral design client to sign an advertising services agreement with us. Over the past few years, we have taken on quite a few new flower shop clients. In fact, marketing for florists is now an advertising line that we specialize in. Our comprehensive marketing program for florists is arguably one [...]
Flower Shops Enjoying Astonishing Growth
Flower Shop Growth Rates Off The Charts Data from The Society of American Florists indicates that the number of locally owned and operated flower shops in the United States continues to decline at an alarming rate. This downward trend has been going on for years. Industry leaders and flower shop owners have all shared opinions and feelings about what they feel are the root causes. In our estimation, there are likely many factors that are truly to blame. One red flag that stands out to us is, we see far too many local flower shops who don't know how to effectively generate sales leads for their organizations. Relying too heavily on wire-in order volume could potentially be a formula for disaster, if you haven't laid the proper ground work to win with that business model. Our advice. Learn how to generate your own sales leads. While the floral industry continues it's shake out, flower shops supported by Flyline Search Marketing continue to grow at astonishing rates! We routinely hear back from our flower shop owners that their growth rates far exceed those of other flower shop owners in the industry floral groups they participate in. Why are they doing so well you ask? The secret lies in the great vision and leadership of folks like Charles Carithers, Brad Levy and John Veldkamp. These florists didn't just hire a marketing vendor to do some work. Instead, they chose to treat us with great respect and to add us to their team as a strategic partner. They placed their unwavering belief in us that we could successfully drive positive change for their businesses. Then they gave us the latitude to do our job to the best of our ability. Some think we are far too quick in taking on the heavy burden of helping a flower shop to turn their fortunes around. Heck, where we come from, we call that opportunity! Who wouldn't want the chance to partner with some of the greatest families in the flower business. It's a once in a lifetime chance to help these families thrive, while at the same time giving us the chance to deliver stunning results and prove that we are the best marketing team in the floral industry. The florists we serve are truly some of the brightest and most innovative minds in the floral industry. Most of them prefer to leave the industry spotlight to others. The vast majority of them actually seem to favor maintaining an effective degree of anonymity. These folks are simply brilliant, tactically gifted, forward thinkers who are the some of the most successful people in their industry. Oh the truth be told, not everyone we have served falls into this category, although the vast majority have truly embraced the value of a strategic partnership with our firm. At the end of the day, we can honestly say that we put every ounce of energy we have into our service. To those who continue to put their faith in us, [...]