Pay Per Click For Ecommerce Web Sites

Creating a pay per click program for an e-commerce site can be quite a challenge. Most ecommerce sites offer thousands of products for sale. Designing a World Class PPC program for such a site means building a large number of ad campaigns that specifically support each of the various product categories the site offers. Literally thousands of keyword terms must be created that support each ad group and are relevant to the products being offered. A properly designed pay per click program for an ecommerce client can literally take several hundred hours of work on the part of the PPC program designer. You can anticipate at least one full month of fine tuning in order to get the program operating at peak efficiency. Nothing is more rewarding though than seeing the sales start to roll in for your client.

 
Mark Lein
CEO Flyline Search Marketing & Flyline Media Group

By |November 19th, 2008|Google Advertising, Pay Per Click|Comments Off on Pay Per Click For Ecommerce Web Sites

Traditional Media Is Fragmenting

Today’s traditional media world is becoming an increasingly fragmented landscape. Television, Radio, Yellow Pages, Magazines and Newspapers are all struggling to protect their advertising revenues. Let’s examine a few of the emerging trends that have the media and publishing company executives scratching their heads.
Television
The TV industry is struggling with the fact that more and more homeowners now own TiVo’s and DVR’s. These devices are used to record favorite shows and to avoid TV commercials when viewing the recorded programming. Another challenge is the proliferation of channels now available. Homeowners who have cable or satellite television generally have more than 100 channels of programming available to choose from. Reaching that mass audience that used to exclusively watch traditional network programming is virtually impossible. In today’s market, advertising spend must now be spread across multiple stations in order to reach that same target audience.
Radio
How many of you have purchased new vehicles over the past several years. If […]

By |November 14th, 2008|Business News, Media Fragmentation|Comments Off on Traditional Media Is Fragmenting

Yahoo – Google Deal Off The Table

 
       
Breaking News
Here is a letter we received from Hilary Schneider, Executive Vice President at Yahoo. We think this information is important to our readers and are sharing it. 

 

Dear Advertiser,

We wanted to reach out to you directly regarding Google’s decision, announced earlier today, to terminate the advertising services agreement that the companies announced in June. Yahoo! continues to believe in the benefits of the agreement, and is disappointed that Google has elected to withdraw from the agreement rather than defend it in court. Google notified Yahoo! of its refusal to move forward with implementation of the agreement following indication from the Department of Justice that it would seek to block it, despite Yahoo!’s proposed revisions to address the DOJ’s and advertisers’ concerns.

While disappointed by this turn of events, we are writing to you to reaffirm our commitment to working together to drive your advertising results, and to provide the continued leadership you expect. The fact […]

By |November 5th, 2008|Business News, Google Advertising, Yahoo Advertising|Comments Off on Yahoo – Google Deal Off The Table

Message From The CEO and Founder Of Flyline Search Marketing™and Flyline Media Group™

I am very proud to cut the ribbon on our new blog. A big thank you goes out the fine folks at United Web Works, Inc. in Savannah for their tireless efforts to bring our new website and blog online. United Web Works is one of our preferred vendors and really has been an outstanding business partner. The owner Andrew Reilly is the hardest working man in the website business. He works day and night to make sure his clients are taken care of. Please take time to visit the website for United Web Works (www.unitedwebworks.com)

Mark W. Lein – CEO

 
Octobers Spotlight On The Clients
Flyline sends out a special thank you to Matt at Anytime Fitness of Roswell, Julie at Pete’s Plumbing Inc. and Beth at Caravita Home Care.
Anytime Fitness of Roswell
Located in the Garrison Hill Village shopping center at the intersection of Willeo Road and Highway 120. Convenient to the river if you enjoy a […]

By |October 23rd, 2008|Flyline Search Marketing, Google Partner, Internet Marketing Agency|Comments Off on Message From The CEO and Founder Of Flyline Search Marketing™and Flyline Media Group™