A Tough Message For AT&T Employees To Cope With At Christmas Time

photo (40)Breaking News – Message Below From At&t Leadership

In response to several factors that are impacting our industry and our company, AT&T today announced the elimination of 12,000 management and non-management jobs across the company. The reductions will occur in December and throughout 2009.

The reduction of about 4 percent of our workforce is tied to three primary factors: a decline in customer spending driven by economic pressures; a continued industrywide trend of residential customers shifting from wired voice to wireless and broadband, and competition; and our more streamlined organizational structure which allows us to operate more effectively and efficiently.

In response to these business and economic factors, AT&T plans to reduce its 2009 capital expenditures from 2008 levels. Capital plans for 2009 are being finalized now and specific guidance will be provided when the company releases its fourth quarter results in late January.

“Given the current economic pressures and the business outlook for 2009, we need to make adjustments in our workforce,” said Randall Stephenson. “However, we’ll continue to add jobs in some parts of the business — such as wireless, video and broadband — to meet customer demand.

“Despite the economy’s impact on customer spending, the underlying long-term demand for the connectivity we provide will continue to grow — and we will invest in these areas,” Stephenson said.

“As is always the case when we must reduce our workforce, we will do our best to care for affected employees,” Stephenson said. Many of AT&T’s bargained-for employees have a job-offer guarantee and will have the opportunity to seek positions in other parts of the business, while others will have the option of electing early retirement. All departing employees will receive severance packages in accordance with management policies and practices or union agreements.

“We have seen down cycles before,” Stephenson said, “and we know how to come through them well-positioned for the future. We must be disciplined in where we invest capital, keep an intense focus on expenses and be the best at meeting our customers’ needs.”

By |December 4th, 2008|At&t, Business News|Comments Off on A Tough Message For AT&T Employees To Cope With At Christmas Time

Pay Per Click For Ecommerce Web Sites

Adwords Portfolio Button 1Creating a pay per click program for an e-commerce site can be quite a challenge. Most ecommerce sites offer thousands of products for sale. Designing a World Class PPC program for such a site means building a large number of ad campaigns that specifically support each of the various product categories the site offers. Literally thousands of keyword terms must be created that support each ad group and are relevant to the products being offered. A properly designed pay per click program for an ecommerce client can literally take several hundred hours of work on the part of the PPC program designer. You can anticipate at least one full month of fine tuning in order to get the program operating at peak efficiency. Nothing is more rewarding though than seeing the sales start to roll in for your client.


Mark Lein

CEO Flyline Search Marketing & Flyline Media Group

By |November 19th, 2008|Google Advertising, Pay Per Click|Comments Off on Pay Per Click For Ecommerce Web Sites

Traditional Media Is Fragmenting

Google Mobile Campaigns copyToday’s traditional media world is becoming an increasingly fragmented landscape. Television, Radio, Yellow Pages, Magazines and Newspapers are all struggling to protect their advertising revenues. Let’s examine a few of the emerging trends that have the media and publishing company executives scratching their heads.


The TV industry is struggling with the fact that more and more homeowners now own TiVo’s and DVR’s. These devices are used to record favorite shows and to avoid TV commercials when viewing the recorded programming. Another challenge is the proliferation of channels now available. Homeowners who have cable or satellite television generally have more than 100 channels of programming available to choose from. Reaching that mass audience that used to exclusively watch traditional network programming is virtually impossible. In today’s market, advertising spend must now be spread across multiple stations in order to reach that same target audience.


How many of you have purchased new vehicles over the past several years. If you have, you most likely were offered the chance to add satellite radio to your new vehicle or were given a free satellite subscription with the purchase. As we all know, satellite radio is commercial free. How many of you have purchased MP3 players, IPOD’s, Blackberry’s or Iphones? Media experts are desperately searching for ways to deliver their advertising messages to these devices. For now though, we can still enjoy hours of programming and music totally commercial free.

Yellow Pages, Newspapers, Magazines

Folks, these industries are under attack. Newspaper and Magazine readership in the United States is steadily dropping. The print Yellow Pages Industry is now suffering through a period of extended revenue and client base decline. They have created internet yellow page directories in an effort to stem the tide of red ink that has plagued their companies for the past few years. The long term prospects for the printed products aren’t good. Their internet offerings are fairing much better.


What should you do to effectively advertise your products or services?

Consider adding an Internet Search Marketing program to your advertising mix. An effective Pay Per Click program, coupled with optimizing your website for SEO and PPC can bring you that steady stream of new business leads that no longer seem to be available through traditional advertising vehicles. Where are your advertising dollars currently being spent? If the answer is on traditional media, you need to Call Us Today! We will help you optimize your website. We will custom design a search program for you that produce’s results. We will have that program online in 3 days or less!


Another Trend To Be Aware of – Media Convergence

Convergence in the context of media refers to the technology driven unification of different media channels. Media, such as broadcast television, radio, newspapers, books, yellow pages, film, magazines and music have traditionally been separated. With the emergence of the internet and the proliferation of high tech digital devices that playing field has drastically changed. There are volumes of studies that now show that the vast majority of us are now using the Internet to seek information or to be entertained. A large percentage of us now own and regularly utilize a digital device, such as a Blackberry, IPOD or High End Cell Phone. These digital devices can now carry and deliver virtually any type of content. The latest news from the telecommunications industry is that video can be distributed on many of the high end mobile devices. This not only means that different types of media are converging, but also that media and telecoms are converging. In the near future, you will likely see these trends continue to gain momentum. Understanding these new trends and adjusting your Marketing strategy to include an Internet component is critical to the long term success of your business.

Warmest Regards,

Mark W. Lein

CEO – Flyline Search Marketing™ & Flyline Media Group™

Email mwlein@bellsouth.net or info@flylinesearchmarketing.com


Telephone 404-580-9185 or 1-866-258-5511

Website www.flylinesearchmarketing.com

By |November 14th, 2008|Business News, Media Fragmentation|Comments Off on Traditional Media Is Fragmenting

Yahoo – Google Deal Off The Table


   yahoo-logo2    Google

Breaking News

Here is a letter we received from Hilary Schneider, Executive Vice President at Yahoo. We think this information is important to our readers and are sharing it. 


Dear Advertiser,

We wanted to reach out to you directly regarding Google’s decision, announced earlier today, to terminate the advertising services agreement that the companies announced in June. Yahoo! continues to believe in the benefits of the agreement, and is disappointed that Google has elected to withdraw from the agreement rather than defend it in court. Google notified Yahoo! of its refusal to move forward with implementation of the agreement following indication from the Department of Justice that it would seek to block it, despite Yahoo!’s proposed revisions to address the DOJ’s and advertisers’ concerns.

While disappointed by this turn of events, we are writing to you to reaffirm our commitment to working together to drive your advertising results, and to provide the continued leadership you expect. The fact is that this deal was incremental to Yahoo!’s product roadmap and does not change Yahoo!’s commitment to innovation and growth in search.

As you know, Yahoo! has long focused on how to improve the user, advertiser and publisher experience. We will continue to enable you to easily connect with the consumers you most want to reach, by creating a more open, efficient and effective marketplace for advertisers and publishers. We also plan to continue to provide the cutting-edge advances in products, platforms and services that the industry needs and expects, by leading the way in helping advertisers navigate the converging contextual and search ad markets. Finally, we remain committed to innovation in anticipating the needs of Yahoo!’s audiences–one of the largest and most engaged populations of consumers on the web–by creating the unique context that delivers results for brand advertisers online.

In short, even in the absence of a commercial agreement with Google, we intend to become an ever-stronger player in online advertising. Our certainty on this front comes from the progress we continue to make in many areas, not the least of which are the significant innovations we’re making in search. We continually optimize our algorithmic and sponsored search. In fact, in 2008 alone, we have developed and launched hundreds of improvements to our search engine, including index expansions and updates, ranking models and performance tuning. Each of these features is designed to improve search quality and deliver a more relevant search experience to our users.

Particularly in this economic climate, identifying and making rich and deep connections with your target audience is of the utmost importance. No company is better prepared to help you succeed in that quest than Yahoo!. In addition to being the largest aggregate publisher in the U.S., we are #1 or #2 across virtually every key category, including being #1 in the categories of News, Sports, Finance and Entertainment, and we’re putting our leadership to work for you every day.

By offering extensive reach to consumers, breakthrough advances in technology, simplifying inefficiencies in the advertising process, putting new and industry-recognized talent in place, and providing tailored solutions across our network to meet your needs, we are well prepared to provide you with the most significant return on your investment.

We are looking forward to continuing to work with you in building your business. Please don’t hesitate to reach out to me or anyone on our team with your questions, or to discuss your challenges. We’re open to a productive dialogue with you in the service of continuing our successful work together.

Warmest Regards,

Hilary Schneider
Executive Vice President, Yahoo! U.S.

By |November 5th, 2008|Business News, Google Advertising, Yahoo Advertising|Comments Off on Yahoo – Google Deal Off The Table

Message From The CEO and Founder Of Flyline Search Marketing™and Flyline Media Group™

Blog Portfolio ButtonI am very proud to cut the ribbon on our new blog. A big thank you goes out the fine folks at United Web Works, Inc. in Savannah for their tireless efforts to bring our new website and blog online. United Web Works is one of our preferred vendors and really has been an outstanding business partner. The owner Andrew Reilly is the hardest working man in the website business. He works day and night to make sure his clients are taken care of. Please take time to visit the website for United Web Works (www.unitedwebworks.com)

Mark W. Lein – CEO


Octobers Spotlight On The Clients

Flyline sends out a special thank you to Matt at Anytime Fitness of Roswell, Julie at Pete’s Plumbing Inc. and Beth at Caravita Home Care.

Anytime Fitness of Roswell

Located in the Garrison Hill Village shopping center at the intersection of Willeo Road and Highway 120. Convenient to the river if you enjoy a great workout followed by a nice cool down walk along the river. Matt, your 24 Hour Fitness Center is awesome. Top of the line equipment, great personal trainers, love the cardio theater and plenty of ways to exercise away the troubles from the work day. First class operation all the way.

Visit the Anytime Fitness of Roswell Website (www.clubsanytime.com/roswellga)

Pete’s Plumbing Inc.

Pete’s Plumbing Inc. is a family owned and operated firm, headquartered in Alpharetta, Georgia. The can handle all types of plumbing jobs, big and small. If you need a water heater or tankless unit call these folks. They absolutely do great work. Julie, have a great time on your girls weekend away trip to the beach. We appreciate your business and look forward to your safe return next week.

Visit the Pete’s Plumbing Inc. Website (www.petesplumbinginc.com)

Caravita Home Care

Not sure that I have ever met anyone as absolutely committed to helping others as the owner of Caravita Home Care. If you have an aging loved one who is struggling to continue to live independently I highly recommend you give the folks at Caravita Home Care a call. They offer a wide variety of in home care services that can make the difference for your family member. They are headquarted in downtown Roswell. Beth, we hope that your mission trip to Kenya is going well and we pray for your safe return back to the United States.

Visit the Caravita Home Care Website (www.caravitahomecare.com)

By |October 23rd, 2008|Flyline Search Marketing, Google Partner, Internet Marketing Agency|Comments Off on Message From The CEO and Founder Of Flyline Search Marketing™and Flyline Media Group™