comScore Networks – Tracking Study
Tracking study of Internet usage indicates Americans are heavily using search engines
What the Research Shows
— Americans conducted 6.7 billion total searches in December
— 44% of those searches were done at university based computers.
— 49% of those search occurred from work based computers.
— The average Internet user performed 33 searches in June.
— The average visit to a search engine resulted in 4.4 searches.
— The average user spent 41 minutes at search engine sites.