Growing Flower Shops In 2018

Follow The Carithers Flowers Growth Strategy Blueprint

Take a quick look at the floral industry data on flowers shops. Small to medium sized flower shops have been closing at an alarming rate. Most recently the industry has just seen one of it’s largest players, FTD, inch closure to the same fate. The data seems to indicate that closure rates have been accelerating over the past five years. There are lots of factors that have contributed to this trend. Lets talk a bit about those.

Over the years, small to medium sized flower shops historically relied on wire services for new orders. Their very survival was dependent upon the success of large order gathers, such as FTD, Teleflora and 1-800 Flowers. The cost of order acquisition has steadily climbed for these national order gatherers. That has lead to them keeping more revenue from each purchase, in order to cover their ever increasing cost of acquisition. Today, it is clear to all that this is becoming an unsustainable business model.

There is an alternative. End your reliance on these wire services. Create your own sustainable lead and order stream. Grow your business by increasing brand recognition. Secure more wedding and event flower business. Grow your sympathy flower market share. Reduce cost of goods through creative buying and better shop management. Improve individual performance from each member of your flower shop staff.

The blueprint we helped Carithers Flowers create over the past 9 years works. It was designed to deliver real, life changing results. Take a look at the Carithers organization today. You will quickly see that the growth strategies and tactics have really produced! Our firm strategically partners with family owned flower shops. We are a great fit with families who are committed to doing what it takes to thrive over the long term. Every flower shop we have partnered with has experienced growth. In the 10 years we have been in business, we have had the great honor to serve great floral companies, including; Carithers Flowers, Veldkamp’s Flowers, Pugh’s Flowers, Allen’s Flowers, Radebaugh Florist, Flowerama Columbus, Rockcastle Florist, Mayfield Florist, Williams Flowers and more.