Flyline Search Marketing

Serving Penny’s By Plaza Flowers

Flyline Search Marketing is a family owned and operated marketing agency. We specialize in comprehensive marketing solutions for flower shops. One of our newest clients is a company now known as Penny’s By Plaza Flowers. That floral design firm is owned by Chris Drummond. He is the president of SAF and one of the best known floral operators in the country.

When we first began serving Chris, he actually had two websites.  Those sites were https://pflorist.com and https://pennysflowers.com. Chris owned a company called Plaza Flowers for many years. He recently purchased a second floral design business known in the Philadelphia area as, Penny’s Flowers. Both flower shops were well known and respected in the community. We spoke about the two companies at length and decided that the best solution for Chris and his customer base was to create a merged brand. Thus the name, Penny’s By Plaza Flowers. Has a nice ring to it don’t you think?

We have been working with Chris since mid Summer of last year. Over the past 9 months, results have steadily been on the rise. Sales and revenues have really begun to pick up steam over the past few months. In looking at the analytics data this evening, I was stunned to see that our online sales were up by 247.74% and online revenue was up by 233.44%. We serve some of the top performing flower shops in the United States. Still, we find it absolutely thrilling to see that Chris Drummond is enjoying online growth in excess of 200%, over the past month. That would seem to signal a very successful roll-out of the new brand name. In truth, we feel that the merged brand was the best move for Chris. It will allow him to leverage the best of what was Plaza Flowers, with the strongest elements of the newly acquired Penny’s Flowers brand.

Chris Drummond is an intriguing person. He is an extremely smart and tactically aggressive entrepreneur. Honestly an extremely fun person to be around and to work with. His energy and ideas are inspiring to all who work around him. Over the past 11 years that Flyline has been in existence, we have had the honor of serving many great floral families. Really cool to be a part of the Penny’s by Plaza Flowers family business.