Penny’s By Plaza Flowers
Voted Pennsylvania Florist Of The Year
Plaza Flowers and Penny’s Flowers have have been customers of Flyline Search Marketing since July of 2019. Chris signed a multi-year service agreement, strategically partnering with Flyline Search Marketing. Both of these firms are owned and operated by Chris Drummond. In addition to owning these two flower shops, Mr. Drummond is also the current sitting President of the Society For American Florists (SAF). Chris Drummond is considered one of the brightest minds in the floral industry. He is certainly one of the most talented flower shop operators we have been blessed to work with.
The past 16 months serving Chris have been super busy. There have been so many major accomplishments that is it hard to list them all. One of the biggest milestones achieved was the rebranding of Plaza Flowers and Penny’s Flowers into a new brand. The new company is known as, “Penny’s By Plaza Flowers.” Rebranding is always a truly complex endeavor. Penny’s By Plaza Flowers is the second floral firm that we have successfully helped to rebrand their business. The first was Williams Flowers who operates in the Puget Sound area. Rebranding is one of the most challenging things any business will ever undergo. Get it right, as we did with Williams Flowers and Penny’s By Plaza, and the sales and revenue numbers can skyrocket. Get it wrong and the results could be disastrous.
In 2020, Penny’s By Plaza achieved another great milestone. They joined a very exclusive group of florists who utilize the services of Flyline Search Marketing and have achieved the distinction of being a 7 digit club member. The club is more than just award. Achieving 7 Digit Club distinction is life changing for each business who reaches this elite level of success. We believe that our comprehensive marketing program is the best in the floral industry. Our staff is relentless in it’s pursuit of success for those we serve. Penny’s By Plaza Flowers is one of the latest beneficiaries of this relentless and tireless approach. The online arena is incredibly competitive. Establishing a dominant position in the Philadelphia area was not easy. There are some incredible floral competitors operating in that marketplace. The battle for dominance is never over. It is an ongoing competition. We support flower shops all around the country. Many of these shops have strategically partnered with our firm, just as Chris Drummond did in 2019. The vast majority of these shops have all now achieved the 7 digit club member level.
Another great milestone achieved for Penny’s By Plaza Flowers was the development of a new custom designed website. The new site is amazing and played a major role in helping Chris to achieve the 7 digit club results level. The site is fully responsive, offers a truly modern look and alters it’s display, based on the type of device attempting to access it. Meaning, the site is able to provide the optimal display for flower shoppers using desktop, laptop or smartphone devices. This new custom site includes many great front side features. The home page is unique in it’s ability to support our primary and secondary missions. It includes a new full width footer that allows us to serve up all of the key content for Penny’s By Plaza. The backside of the site is powered by the latest TeleFlora e-Florist CMS. That CMS was built with Oracle as the base software.
The Flyline Search Marketing team supports many flower shops who use either the Gravity Free website or the Emerald City website platform. Those two websites are considered to be the elite platforms in the floral industry. Strategically partnering with Chris Drummond offered a great opportunity to show that our comprehensive program could work, even when paired with an alternative web platform.
Penny’s By Plaza Flowers was the first TeleFlora website user to to strategically partner of Flyline Search Marketing. Over the last 12 months, we have added other TeleFlora e-florist site users to our customer base. In June of 2020, Steve’s Flowers in Indianapolis, Indiana also strategically partnered with us. We created a new custom designed front end for the as well. You can view that new custom site at https://stevesflowers.com. In September of 2020, we added a third TeleFlora site user to the group. That being Thrifty Florist. They operate 16 floral design centers in Detroit, Michigan area. We also built a new custom front end for Thrifty Florist. Penny’s By Plaza was the first of these three shops to achieve the 7 digit club distinction. Both Thrifty Florist and Steve’s Flowers are well on their way to also achieving this life changing milestone.
