Google has created G4 analytics. That new platform is scheduled to replace Universal Analytics. In planning for the change, Flyline decided to create a data warehouse that will be utilized to help current clients to have a platform to store UA analytics reports.
UNIVERSAL ANALYTICS
Google Universal Analytics is a free tool that lets you track your website’s performance and user behavior in one place. It gives you detailed reports on how many people visit your site, where they come from and what they do when they’re there. You can also use Google Analytics to set goals for visitors and track how much time they spend on your site and what pages they like best.
With Google Universal Analytics, you can easily compare data from different platforms—including mobile devices, tablets, desktop computers and laptops—to see whether your strategies are working across all devices.
Google Universal Analytics is integrated with the other tools in the Google Marketing Platform so it’s easy to share data between them. For example, if you’ve set up remarketing campaigns using DoubleClick Search, those ads will automatically appear on Universal Analytics dashboards.
G4 ANALYTICS
In recent years, Google has been making big moves to help marketers better understand their customers. They’ve rolled out a new analytics platform called “Google G4” that aims to help advertisers track their customers’ behavior across apps and devices, with the goal of helping them make more effective ad campaigns.
Why Google Created G4 Analytics
Google G4 was created to help advertisers better understand how customers interact with their ads across mobile devices and app platforms. The new platform tracks users across multiple devices and platforms so that advertisers can see how their ads are performing on different platforms—and what kinds of campaigns work best for each.
How Google G4 differs from Google Universal Analytics
Universal Analytics is an older version of Google’s analytics program, which tracks only web-based traffic. Universal Analytics is still being used by some companies, but most people have switched over to using Google G4 instead.
ABOUT THE DATA WAREHOUSE
Our data warehouse is a collection of all our clients data, collected from all type of data sources. It’s a single place where we and our clients can go for research, data analysis and a place where our clients can see same day campaign results. As most of you now know, G4 analytics data is generally thresholded for most companies. Meaning, you won’t see same day results in your analytics account. When thresholding has been applied, it can take 24 – 48 hours for the data to actually populate in your analytics platform.
You probably already have some data stored in spreadsheets, or maybe in a database like MySQL. But if you want to get any real benefit out of your data, you’ll need to put it into a real data warehouse—one designed specifically for storing and analyzing large amounts of information.
There are two main reasons why this is important:
1) You need to be able to access your entire dataset quickly and easily, no matter how big it is. This is one way that being able to look at trends across all your sales channels helps you see what’s working and what isn’t working—and then improve on those things that aren’t working so well!
2) You need to be able to combine the information from different sources into a single dataset that makes sense together. Your flower shop may have a lot of different databases: one for email marketing and another for social media ads; one for customer contact information and another for inventory tracking; and so on.
