comScore Networks – Tracking Study

Google Conversion CodeTracking study of Internet usage indicates Americans are heavily using search engines

 

What the Research Shows

— Americans conducted 6.7 billion total searches in December

— 44% of those searches were done at university based computers.

— 49% of those search occurred from work based computers.

— The average Internet user performed 33 searches in June.

— The average visit to a search engine resulted in 4.4 searches.

— The average user spent 41 minutes at search engine sites.