Flyline Search Marketing

Veldkamp’s Flowers Signs A Two Year Contract Extension

Flyline Search Marketing CEO, Mark Lein, announced today that Flyline and Veldkamp’s Flowers have agreed to terms on a new two year service agreement. Mr. Lein advised that a full press release would be issued later this week, providing more details about the contract.

Veldkamp’s Flowers originally hired Flyline Search Marketing in November of 2013. They tasked Flyline with designing and deploying a comprehensive marketing strategy for their firm. The comprehensive program Flyline created proved extremely productive over the past 12 months. Paid search and organic marketing elements of the program helped Veldkamp’s to significantly increase online sales. The program not only delivered increased productivity from the website, it also generated stunning increases in call-in sales, walk-in sales, credit card sales, wire-out orders and drove additional wedding and event flower business for Veldkamp’s. Veldkamp’s has been able to lower their dependence on wire-in orders. They have also benefited from an overall increase in brand awareness.

Mr. Lein, explained that the program deployed for Veldkamp’s was originally created for Carithers Flowers. Charles Carithers, owner of Carithers Flowers, operates one of the most highly successful Flower Shops in the Southeastern United States. Charles hired Flyline Search Marketing in January of 2009. He originally tasked Flyline with helping his firm to improve their Internet presence and online footprint. The comprehensive marketing approach for Florists, grew out of the relationship between Flyline and Carithers. That program has since been deployed by Flyline for other flower shops located throughout the United States. Flyline currently serves some of the most successful florists in the country, such as; Carithers Flowers in Atlanta, Peoples Flowers in Albuquerque, Allen’s Flowers in San Diego, Flowerama in Columbus, Veldkamp’s Flowers in Denver, Allen’s Flower Market in Long Beach and Allen’s Flower Market Online in Reseda.

With the addition of each new florist to the Flyline client group, came the opportunity to collect even more data from the program and to enhance and improve the overall design of the various platforms being used. Over the past six years, this comprehensive program has grown from a great idea into a strategic weapon for florists it’s deployed for. Every florist in the Flyline group has reported tremendous growth. Most report that their overall sales and revenue results far outpace those of other florists in various floral groups they participate in.

Another component of the program that has really paid huge dividends is the fact that all the florists in the group have done a great job of communicating with each other on things like best practices, flower vendors and top performing products. Flyline has created an open forum and an atmosphere that promotes a safe and secure environment where florists feel comfortable in sharing all kinds of strategic information and knowledge. This approach has delivered tremendous value for all the members of the Flyline Flower Shop user group.

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By admin|2014-10-23T02:13:44+00:00October 23rd, 2014|Categories: Flyline Advantage, Flyline Search Marketing, Marketing for Carithers Flowers, Marketing For Florists, Marketing for Veldkamps Flowers, Veldkamp's Flowers|Tags: Bing Sponsored Search, Blogging, Google Adwords, Internet Marketing, Press Releases, Website Optimization|Comments Off

Flyline Search Marketing® Develops New Website For Flowerama Columbus

Marketing Services For Florists

Flyline Search Marketing specializes in marketing for florists. We serve flower shop owners all over the United States. Our newest client is Flowerama of Columbus, Ohio. Flowerama in Columbus is owned by the Ozment family.

Flyline delivers a comprehensive marketing program for Flowerama that includes platforms such as; Google Adwords, Bing Sponsored Search, Facebook, Twitter, Pinterest, YouTube and Google+. We also provide website optimization and design services, media buying and consulting services as well. As part of the marketing program we developed a new wedding flower website. You can view the new website at Flowerama Columbus Weddings.

Site development began several weeks ago. Our design team used a custom bWordPress framework to build the website. The website is responsive in nature, meaning the website will conform it’s display, based upon the type of device (Desktop, Laptop, Tablet or Smartphone) that is attempting to access it. Mark Lein, CEO of Flyline Search Marketing, recently stated ” Responsive website designs really seems to work well for our clients in today’s complex marketplace. There are now more than 125 million smartphone users in the United States. There are also millions of people who also now own I-pads and other Microsoft based tablets. A responsive themed design allows all of these mobile enabled customers to fully enjoy the full scope of floral services available through Flowerama of Columbus.”

We have also created similar websites for many of the other flower shops that we serve. Wedding Flowers are always in heavy demand. With the new wedding sites, perspective brides have the ability to view a much larger cross section of the wedding flowers each florist has available.

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The website is absolutely loaded with great features. Some of the best features include: an unlimited numbers of slideshows and photo galleries, responsive design which allows site to conform it’s display based upon the type of device attempting to access the website, Google fonts, a robust framework which allows for extensive customization of typography and styling, fushion shortcodes, social media sharing options and the site is Woo-commerce enabled. The website allows for customization of each individual page, which allows the site owner to add user features such as masonry photo galleries, along with slideshows and boxed for full page width options.

Flowerama of Columbus, Ohio is a family owned and operated flower shop. They operate four flower shop locations that are located in Columbus, Reynoldsburg, Westerville and Whitehall. Flowerama Columbus offers fresh cut flower arrangements, green plants, flowering plants, gift baskets, fruit baskets, wedding flowers, event flowers, sympathy flowers and more. They provide same day flower delivery locally or nationwide.

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By admin|2014-09-28T21:39:49+00:00September 28th, 2014|Categories: Flyline Search Marketing, Website Design|Tags: Flower Shop Marketing, Websites For Florists, Wedding Flowers|Comments Off

Pay Per Click – Is PPC the new Yellow Pages?

Example: Anytime Fitness Health Club Located in Roswell, Georgia

Pay per click advertising is fast becoming the new yellow pages. It is imperative for small business owners, who have traditionally relied upon yellow pages for their business leads, to begin to understand the true power of the Internet. In areas where DSL and Broadband Internet penetration and connectivity rates are high, pay per click has virtually replaced the phone book as the method used by most people to look up phone numbers for businesses. Here is an example of that phenomenom. In February, the yellow pages delivered approximately 30 business calls from current club members, over 100 calls from companies trying to sell our client their products and services, and literally zero calls from new prospective clients seeking a club membership. A total of zero new club members can be attributed to the yellow page advertising program during February. These numbers are accurate and verifiable, given, the club purchased a separate phone line and published the number only in their yellow pages ads. They purchased advertising in both the AT&T Marietta and Roswell yellow page directories. Those books cover a tremendous geographic area, all the way from Marietta to Dawsonville, Georgia (More than 25 square miles of advertising coverage). Our client spends more than $400 dollars per month on this yellow pages program. The client advised us that the program has generated very few members of the past 6 months.

During the same 30 day period, a total of 337 people, within a 7 mile radius of the gym, conducted a Google keyword search for the term “Anytime Fitness”. We know this because the clubs firm name is included in the hundreds of keyword terms we use in Google adwords lead generation efforts for this customer. The owner of the gym added approximately 45 new members during February, and indicates all learned of the club either because they drive by on a regular basis, live near the club or saw the Google ads we placed for the gym.

All that said, I hope the number 337 really burns into your memory. Think about that number for a minute. That number represents the total number of people, within a 7 mile radius of that small gym, who searched precisely for that clubs firm and phone number. The yellow pages simply did not match that result during February. Want to know how many people saw all the Google ads we ran for our client during February? Sit down, this number is really going to make an impression (no pun intended). The total number of people who saw our clients Google ads during February was 28,787. Thats right folks, the Google program drove 28,787 impressions for this client in one months time, all from within a 7 mile radius of the club. That my friends is the true power of the Internet. Needless to say the owner of Anytime Fitness was pleased with the return on his investment from Google.

By admin|2009-03-09T20:13:15+00:00March 9th, 2009|Categories: Business News, Flyline Search Marketing, Google Advertising|Tags: Bing Sponsored Search, Google Adwords, The New Yellow Pages|Comments Off

The Flyline Advantage

Leading the League in Connecting Buyers to Sellers!

Want to grow your business even in a tough economy? Do what Pete’s Plumbing, Anytime Fitness, Do It Yourself Pest Control, Winder Construction, Mat Works Ltd and others have already done; hire Flyline Search Marketing™ to custom design and professionally manage a Pay Per Click marketing program for you on Google, Yahoo, MSN or Ask.
Why are companies selecting Flyline Search Marketing™ over our larger rivals?
1) Flyline Search Marketing™ offers an affordable and extremely customer friendly fixed program fee structure. The vast majority of our client’s monthly advertising budget goes directly towards the purchase of actual advertising on the search engines. Our competitors keep between 30% – 50% of your total monthly advertising spend as their monthly management fee. The more you need to spend, the more they make.

Example (Program Running Locally)
You contract with Flyline Search Marketing™ to direct your advertising spend of $4000 monthly on Google. Flyline Search Marketing™ charges $400 per month to professionally design and manage your local Google program. Your firm receives $3600 dollars worth of actual advertising. If you had contracted with one of our larger rivals to spend the same $4000, they would have kept $1200 to $2000 of your money as their monthly fee. You would only have received $2000 to $2800 in actual advertising value.

Example (Program Running Nationwide)
You contract with Flyline Search Marketing™ to direct your advertising spend of $8000 monthly on Google. Flyline Search Marketing™ charges $800 per month to professionally design and manage your Nationwide Google program. Your firm receives $7200 dollars worth of actual advertising. If you had contracted with one of our larger rivals to spend the same $8000, they would have kept $2400 to $4000 of your money as their monthly fee. You would only have received $4000 to $5600 in actual advertising value.

2) Flyline Search Marketing™ allows more of your money to go towards the purchase of advertising. Because more of our client’s money goes toward the purchase of actual search engine advertising, our client’s consistently enjoythe benefit ofhigher ad positionsandmore traffic.

3) Clients of Flyline Search Marketing™ have the distinctive advantage of being able to add funds to their Google, Yahoo, MSN or Ask advertising account balance at any point in the month with no increase in management fee. The majority of our larger rivals don’t even offer that option. Those that do keep 30% – 50% of the additional funds you add, further increasing the overall monthly management fee you have paid. Bottom line, our clients have a huge advertising advantage over those of you using some of our larger rivals.

If you are interested in speaking with us, or need more information about search engine marketing please contact us at:
866-258-5511 or 678-867-6810
Or Email: flyline@bellsouth.net
Web Address: www.flylinesearchmarketing.com

By admin|2009-02-05T20:05:06+00:00February 5th, 2009|Categories: Flyline Advantage, Flyline Search Marketing, Internet Marketing Agency|Tags: Internet Marketing, The Flyline Search Marketing Advantage|Comments Off

Share You Faith Giving Fund

Flyline Search Marketing™ and Flyline Media Group™, support Christian ministry, charitable giving and those organizations and Individuals engaged in community minded activities. Working with the National Christian Foundation, Flyline Search Marketing has just created the “Share Your Faith Giving Fund”. The fund will be dedicated to the Lord’s work and we invite everyone to join with us in contributing. Together we can make a real difference in the lives of those in need.

Please Consider Donating To The Share Your Faith Giving Fund!

By admin|2009-01-13T19:43:54+00:00January 13th, 2009|Categories: Charitable Giving, Community Involvement, Flyline Search Marketing, Share Your Faith Giving Fund|Tags: Charitable Contributions, Community Mindedness, Donations|Comments Off

Dwight Houser Joins Flyline Search Marketing

After spending nearly 30 years working in the Advertising & Publishing field, for the likes of Southern Bell, Bellsouth and AT&T, Dwight Houser has elected to join the Flyline Search Marketing team. We and our client base are excited to have someone with his vast industry knowledge and skill join our firm. Mr. Houser is considered by most to be a yellow pages print and internet industry expert. His presence will most certainly bring an immediate and positive impact to our client base. Please join us in welcoming Dwight to the Flyline team. We will keep everyone apprised of his adventures as his legend grows as part of the Flyline organization.

You may reach Dwight by calling our Flyline offices at 1-866-258-5511 or emailing him at dwight@flylinesearchmarketing.com

By admin|2009-01-11T19:59:11+00:00January 11th, 2009|Categories: Business News, Dwight Houser, Flyline Search Marketing|Tags: Dwight Houser|Comments Off

Wishing You a Joyous Holiday Season!

Want to grow your business even in a tough economy? Do what Pete’s Plumbing, Anytime Fitness, Do It Yourself Pest Control, Winder Construction and others have already done; hire Flyline Search Marketing™ to custom design and professionally manage an Internet marketing program for you on Google.

Why are companies selecting Flyline Search Marketing™ over our larger rivals?

1) Flyline Search Marketing™ offers an inexpensive and extremely customer friendly fee structure. The vast majority of our client’s monthly advertising budget goes directly towards the purchase of actual advertising on Google. Our Larger competitors will keep between 30% – 50% of your total monthly advertising spend as their monthly management fee.

Example (Program Running Locally)
You contract with Flyline Search Marketing™ to direct your advertising spend of $4000 monthly on Google. Flyline Search Marketing™ charges $500 per month to professionally design and manage your local Google program. Your firm receives $3500 dollars worth of actual advertising. If you had contracted with one of our larger rivals to spend the same $4000, they would have kept $1200 to $2000 of your money as their monthly fee. You would only have received $2000 to $2800 in actual advertising value.

Example (Program Running Nationwide)
You contract with Flyline Search Marketing™ to direct your advertising spend of $8000 monthly on Google. Flyline Search Marketing™ charges $1000 per month to professionally design and manage your Nationwide Google program. Your firm receives $7000 dollars worth of actual advertising. If you had contracted with one of our larger rivals to spend the same $8000, they would have kept $2400 to $4000 of your money as their monthly fee. You would only have received $4000 to $5600 in actual advertising value.

2) Flyline Search Marketing™ allows more of your money budget to go the purchase of advertising. Because more of our client’s money goes toward the purchase of actual Google advertising, our client’s consistently enjoy the benefit of higher ad positions and more traffic.

3) Clients of Flyline Search Marketing™ have the distinctive advantage of being able to add funds to their Google advertising account balance at any point in the month with no increase in management fee. The majority of our larger rivals don’t even offer that option. Those that do keep 30% – 50% of the additional funds you add, further increasing the overall monthly fee you have paid. Bottom line, our clients have a huge advertising advantage over those of you using some of our larger rivals.

If you are interested in speaking with us, or need more information about search engine marketing please contact us at:
866-258-5511 or 678-867-6810
Or Email: flyline@bellsouth.net
Web Address: www.flylinesearchmarketing.com

By admin|2009-01-04T19:32:12+00:00January 4th, 2009|Categories: Flyline Search Marketing, Google Advertising, Google Partner, Internet Marketing Agency|Tags: Business News, Flyline Search Marketing, Google Advertising, Marketing For Florists|Comments Off

Message From The CEO and Founder Of Flyline Search Marketing™and Flyline Media Group™

I am very proud to cut the ribbon on our new blog. A big thank you goes out the fine folks at United Web Works, Inc. in Savannah for their tireless efforts to bring our new website and blog online. United Web Works is one of our preferred vendors and really has been an outstanding business partner. The owner Andrew Reilly is the hardest working man in the website business. He works day and night to make sure his clients are taken care of. Please take time to visit the website for United Web Works (www.unitedwebworks.com)

Mark W. Lein – CEO

Octobers Spotlight On The Clients

Flyline sends out a special thank you to Matt at Anytime Fitness of Roswell, Julie at Pete’s Plumbing Inc. and Beth at Caravita Home Care.

Anytime Fitness of Roswell

Located in the Garrison Hill Village shopping center at the intersection of Willeo Road and Highway 120. Convenient to the river if you enjoy a great workout followed by a nice cool down walk along the river. Matt, your 24 Hour Fitness Center is awesome. Top of the line equipment, great personal trainers, love the cardio theater and plenty of ways to exercise away the troubles from the work day. First class operation all the way.

Visit the Anytime Fitness of Roswell Website (www.clubsanytime.com/roswellga)

Pete’s Plumbing Inc.

Pete’s Plumbing Inc. is a family owned and operated firm, headquartered in Alpharetta, Georgia. The can handle all types of plumbing jobs, big and small. If you need a water heater or tankless unit call these folks. They absolutely do great work. Julie, have a great time on your girls weekend away trip to the beach. We appreciate your business and look forward to your safe return next week.

Visit the Pete’s Plumbing Inc. Website (www.petesplumbinginc.com)

Caravita Home Care

Not sure that I have ever met anyone as absolutely committed to helping others as the owner of Caravita Home Care. If you have an aging loved one who is struggling to continue to live independently I highly recommend you give the folks at Caravita Home Care a call. They offer a wide variety of in home care services that can make the difference for your family member. They are headquarted in downtown Roswell. Beth, we hope that your mission trip to Kenya is going well and we pray for your safe return back to the United States.

Visit the Caravita Home Care Website (www.caravitahomecare.com)

By admin|2008-10-23T18:59:08+00:00October 23rd, 2008|Categories: Flyline Search Marketing, Google Partner, Internet Marketing Agency|Tags: Bing Sponsored Search, Google Adwords, Marketing For Florists, Website Design|Comments Off