Veldkamp’s Flowers Strategically Partners With Flyline Search Marketing
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Veldkamp’s Flowers Strategically Partners With Flyline Search Marketing

Flyline Search Marketing, Veldkamp's Flowers

Veldkamp’s Flowers Strategically Partners With Flyline Search Marketing

Flyline Search Marketing

Full Service Marketing Agency

Flyline Search Marketing was originally hired by Veldkamp’s Flowers back in November of 2013. Over the last seven years, we have successfully partnered with John Veldkamp and his team to build their online program and to help them achieve a dominate position in the Denver, Colorado market. Yesterday, John signed a new four year contract renewal with our firm. We are so proud and thankful to stand shoulder to shoulder with John and his family. Our lives continue to be so richly blessed to be a part of the Veldkamp’s family. Working together we will continue to raise the bar for floral design firms operating in the Denver area.

Veldkamp’s Flowers offers the best selection of gorgeous, farm fresh flowers and plants in the state of Colorado. They operate an 80,000 square foot floral design center in the Denver area. That design center if shown in the featured photo above. This floral design center facility is arguably one of the very best anywhere in the United States. The shop includes a beautiful customer showroom, filled with a wonderful selection of occasion themed gifts. The showroom also has a huge walk-in cooler that is always filled with stunning flower arrangements, themed for all occasions. Veldkamp’s is one of only a small handful of florists who also operate a retail garden center. The garden center is co-located with the flower shop and is open to the public for in-store shopping.

Gorgeous Wedding Flowers by Veldkamp’s

The owners of Veldkamp’s Flowers, Ben & Martha Veldkamp, along with son John, brought flyline in to design and deploy a comprehensive marketing program for Veldkamp’s. They had recently purchased a new eCommerce platform and were ready to ramp up their advertising program and to increase the power of their digital footprint in the Denver market. The Veldkamp’s talked about bringing in our firm for more than a year. After much deliberation, they listened to shop owners like Charles Carithers and went forward with hiring us. We feel like that decision was a mutually beneficial move. We gained a wonderful new client, lead by an incredible family, and they secured the services of the most tenacious and relentless floral marketing firm in the country.

Veldkamp’s Exclusive Floral Designs

In our first year of supporting Veldkamp’s, we increased online revenues by more than 86%. We also set new standards for online sales by driving those up by more than 78%. Year two of our contract delivered even more growth. We grew revenues in year two by more than 42.75% and grew online sales transactions by 37.69%. In year three with Veldkamp’s, results continued to rise at rates far exceeding current industry growth rates. In fact, after completing a series of three one year service agreements, Veldkamp’s recently requested and received, a four year service agreement. This strategic partnership will allow for an even higher level of information sharing, education and increased time in Denver with the Veldkamp’s staff.

The Veldkamp family are wonderful folks to work with. They approached our firm approximately six months ago and requested a four year service agreement. We agreed and are now operating as a strategic partner of the Veldkamp’s organization. We work closely with John Veldkamp. He is an incredible person and has always been more than willing to allow us to stay aggressive in our marketing approach. He expects excellence and applauds when we deliver it. You can’t ask for a better strategic partner than that.

Trip To Veldkamp’s Flowers In Denver Colorado
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Trip To Veldkamp’s Flowers In Denver Colorado

Flyline Search Marketing, Veldkamp's Flowers

Trip To Veldkamp’s Flowers In Denver Colorado

Flyline Search Marketing

Marketing Programs For Flower Shops

The Flyline Search Marketing team recently traveled from Atlanta to Denver Colorado to visit with our client, Veldkamp’s Flowers. Our staff spent several days at the flower shop. In between meetings with the leadership team, we took the opportunity to create a number of videos. We created one video dedicated to introducing Veldkamp’s Flowers to website visitors. Another video was created that showcased their beautiful Fall decorations. We created a couple of additional videos, including one that featured Marchello, the lead designer at Veldkamp’s. He is a true floral artisan and the floral designs he creates are truly luxurious, upscale designs.

Veldkamp’s Flowers is a third generation, family owned and operated floral design firm. They have been in business since 1959. The firm is owned by the Veldkamp family. The current CEO of Veldkamp’s Flowers is John Veldkamp. Voted “Best Florist in Denver” for 2018 and again in 2019, Veldkamp’s offers the best selection of gorgeous farm fresh flowers, plants and occasion themed gifts in Denver. They also offer local same day and express flower delivery service.

By adminMWL|2019-10-22T00:40:27+00:00October 22nd, 2019|Categories: Flyline Search Marketing, Veldkamp's Flowers|Tags: Advertise Your Flower Shop, Advertising For Flower Shops, Floral Marketing Programs, Florist, Florists, Flyline Search Marketing, Marketing For Florists, Marketing For Flower Shops|Comments Off

New Wedding Website For Veldkamp’s Flowers

Veldkamp’s Flowers

Denver’s Premier Wedding Florist

We have been working on a new website for Veldkamp’s Flowers. The site is designed to support the Veldkamp’s wedding flower division. Veldkamp’s has been handling weddings in the Denver area for more than 59 years. They are equipped to handle weddings held in any size venue. You can view the new website by clicking this link VeldkampsWeddingFlowers.

Recently Veldkamp’s hired Alex Jackson. He will be heading up the Veldkamp’s floral design team and their wedding flower division. Mr. Jackson is a nationally acclaimed florist, with more than 20 years experience in the floral industry. In 2006, the American Institute of Floral Designers inducted Alex as an accredited member of AIFD. He currently serves on the AIFD Board as a member of their Southwest Region. In addition to his AIFD certification, Alex was also inducted into Professional Floral Communicators International (PFCI) and to the American Academy of Floriculture (AAF) as well. He is an extremely talented florist and designer, with many honors, including having his floral designs featured at the Academy Awards in Los Angeles, California.

Veldkamp’s Flowers is a third generation, family owned and operated floral design firm. They have achieved a tremendous reputation for excellence, quality, professionalism and truly great service. They operate with a customer first attitude. Each bride who chooses Veldkamp’s is assigned a wedding professional to help them work through every detail of the wedding flowers and decoration selection process. Their experts help each in the selection of floral varieties, color schemes and with developing the overall floral theme for the special event. Veldkamp’s is not new to weddings. In fact, they have been handling wedding flowers for Denver area families since 1958. Veldkamp’s has worked extremely hard to win the trust and respect of the families and customers they serve. They offer a 100% customer satisfaction guarantee with each and every arrangement they create and deliver. If for any reason you don’t like the arrangement they deliver, simply contact their office. They will replace the arrangement with one of equal or greater value at no charge to you.

We are very blessed to have Veldkamp’s Flowers as one of our clients. They originally hired our firm in November of 2013. We spent the past 12 months driving results and demonstrating our commitment to be a true business partner in the process. Over the past year we have really gotten to know this family. They are incredible and truly wonderful to work with. Every member of the family truly cares about their customers, employees and vendors. Those types of traits are pretty rare and hard to find in this ultra competitive world we all live in. It’s been a very big honor for us to have the opportunity to be of service to this wonderful family and company. We count them among our many wonderful blessings.

Our initial service agreement with them recently expired in November of 2014. They Veldkamp’s honored us by agreeing to sign a new multi-year contract renewal. These folks have treated us as a strategic partner and have made us feel like we are important to their business. Our staff loves these folks and will work relentlessly to ensure their success. When you know that your customer values your efforts and contribution, it’s easy for us to go all in to help them fulfill their goals.

The wedding website is built on a responsive framework. This allows us to create a great user experience. To that point, the site actually alters the way it displays, based upon the type of device that is attempting to access it. By that I mean the site will change it’s display to provide the best possible user experience for people viewing it from desktops, laptops, I-Pads, tablets, I-Phones, Androids and other smartphone devices. If you have a desktop, I-Pad and smartphone, I encourage you to pull the site up on each. You will quickly see the website morph itself into the most functional display for each specific device. It’s truly state of the art in web design.

With the new website, Veldkamp’s is able to highlight their wedding flower expertise. They create some of the most incredible wedding bouquets that you have ever seen. They offer fabulous cascading bridal bouquets, stunning nosegay bouquets, beautiful traditional wedding bouquets and custom hand tied bouquets. Veldkamp’s uses all the most popular flower varieties in their bouquets, including such favorites as; Ecuadorian Roses, exotic Cymbidium and Dendrobium Orchids, Luxurious Calla Lilies, Alstroemeria, Hydrangea and so much more. They purchase their flowers from both domestic and international flower farms. Buying farm-direct, Veldkamp’s is able to ensure that the flowers they sell are the finest, freshest and highest quality available. It reduces the amount of time between when the flowers were cut and when they are delivered. By reducing that time, Veldkamp’s Flowers arrive fresher than arrangements that come from companies who buy from flower wholesalers. Fresher flowers in your arrangement means more vase life and it ultimately means the recipient gets to enjoy the flowers longer.

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By admin|2015-01-24T23:38:21+00:00January 24th, 2015|Categories: Veldkamp's Flowers, Website Design, Wedding Flowers|Tags: Bridal Bouquets, Flyline Search Marketing, Reception Flowers, Veldkamp's Flowers, Wedding Flowers|Comments Off

Veldkamp’s Flowers Signs A Two Year Contract Extension

Flyline Search Marketing CEO, Mark Lein, announced today that Flyline and Veldkamp’s Flowers have agreed to terms on a new two year service agreement. Mr. Lein advised that a full press release would be issued later this week, providing more details about the contract.

Veldkamp’s Flowers originally hired Flyline Search Marketing in November of 2013. They tasked Flyline with designing and deploying a comprehensive marketing strategy for their firm. The comprehensive program Flyline created proved extremely productive over the past 12 months. Paid search and organic marketing elements of the program helped Veldkamp’s to significantly increase online sales. The program not only delivered increased productivity from the website, it also generated stunning increases in call-in sales, walk-in sales, credit card sales, wire-out orders and drove additional wedding and event flower business for Veldkamp’s. Veldkamp’s has been able to lower their dependence on wire-in orders. They have also benefited from an overall increase in brand awareness.

Mr. Lein, explained that the program deployed for Veldkamp’s was originally created for Carithers Flowers. Charles Carithers, owner of Carithers Flowers, operates one of the most highly successful Flower Shops in the Southeastern United States. Charles hired Flyline Search Marketing in January of 2009. He originally tasked Flyline with helping his firm to improve their Internet presence and online footprint. The comprehensive marketing approach for Florists, grew out of the relationship between Flyline and Carithers. That program has since been deployed by Flyline for other flower shops located throughout the United States. Flyline currently serves some of the most successful florists in the country, such as; Carithers Flowers in Atlanta, Peoples Flowers in Albuquerque, Allen’s Flowers in San Diego, Flowerama in Columbus, Veldkamp’s Flowers in Denver, Allen’s Flower Market in Long Beach and Allen’s Flower Market Online in Reseda.

With the addition of each new florist to the Flyline client group, came the opportunity to collect even more data from the program and to enhance and improve the overall design of the various platforms being used. Over the past six years, this comprehensive program has grown from a great idea into a strategic weapon for florists it’s deployed for. Every florist in the Flyline group has reported tremendous growth. Most report that their overall sales and revenue results far outpace those of other florists in various floral groups they participate in.

Another component of the program that has really paid huge dividends is the fact that all the florists in the group have done a great job of communicating with each other on things like best practices, flower vendors and top performing products. Flyline has created an open forum and an atmosphere that promotes a safe and secure environment where florists feel comfortable in sharing all kinds of strategic information and knowledge. This approach has delivered tremendous value for all the members of the Flyline Flower Shop user group.

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By admin|2014-10-23T02:13:44+00:00October 23rd, 2014|Categories: Flyline Advantage, Flyline Search Marketing, Marketing for Carithers Flowers, Marketing For Florists, Marketing for Veldkamps Flowers, Veldkamp's Flowers|Tags: Bing Sponsored Search, Blogging, Google Adwords, Internet Marketing, Press Releases, Website Optimization|Comments Off