Stirring The Airwaves For Carithers Flowers

Carithers Store FrontCarithers Flowers

Using Broadcast Media To Spread Holiday Cheer

We just completed several new radio advertising spots for Carithers Flowers. The spots are running on WSB 750 am and 95.5 fm. The Georgia Gardner, “Walter Reeves,” and the owner of Carithers Flowers, “Charles Carithers,” are both featured on the holiday ad spots. We wrote and recorded 15 second, 30 second and 60 second spots in support of our Christmas and Holiday marketing program for Carithers. We invite you to listen to them by clicking on the links below.

New Christmas & Holiday Ad Spots

 

Holiday Contest

zoom_CountryElegance06082410042708111340116In addition to running the new advertising spots, we are also promoting a Christmas and Holiday contest on WSB as well. This season, send in your photos and a short story, explaining your favorite Holiday memory. To enter, go to the WSB website (http://www.wsbradio.com/s/contests/). Tell Walter Reeves your favorite Christmas memory for the chance to win. The beautiful decorated christmas tree shown to the right will go to the grand prize winner. This stunning Christmas Tree will be the talk of the neighborhood this holiday season.

All submissions will be judged by Walter Reeves. He is planning to select the winners just before Christmas. The winner will receive a gorgeous Decorated Miniature Christmas Tree From Carithers. There are also prizes for the top four runner-up participants. These folks will receive a beautiful Christmas floral arrangement. All prizes will be designed and delivered by Carithers Flowers, absolutely FREE of charge!

Hear The Contest Winner Announcement By Walter Reeves

Announcement of winners took place on Saturday, December 20, 2014.

If you haven’t already purchased a Christmas present for everyone on your list this year, we encourage you to visit the Carithers Flowers website to see all of the great Christmas and Holiday gifts they offer. The nationally acclaimed floral design team at Carithers creates some of the most beautiful and unique flower arrangements found anywhere in the country. Take a look at a few of the floral arrangements they are offering this holiday season.

Christmas & Holiday Flowers

Holiday Sensation Holiday Grandeur Happy Holiday
Festive Elegance Winter White Glorious Holidays

 

Flyline Search Marketing is the advertising agency for Carithers Flowers. We have been under contract with Carithers Flowers since January of 2009. Our team handles Internet Marketing, Broadcast Media Buying and Social Media programs for Carithers. We also deliver website design and optimization, along with a mirad of other consulting services we provide. You can see a sample our our web design work for Carithers by visiting the new wedding site we just finished a few month ago. To visit that site, go to Carithers Wedding Flowers.

Carithers Flowers was the first floral design client to sign an advertising services agreement with us. Over the past few years, we have taken on quite a few new flower shop clients.  In fact, marketing for florists is now an advertising line that we specialize in. Our comprehensive marketing program for florists is arguably one of the very best in the floral industry. The program has delivered incredible results for Carithers. It helped to propel them from a small family owned business, into one of the largest flower shops in the Southeastern United States. Our strategically designed program is now being used to support other florists, located in some of the most competitive markets in the country, including; Albuquerque, Columbus, Denver, Long Beach, Reseda and San Diego. In every case, the program has produced excellent results. Each florist in our group has been able to increase sales transactions, improve their gross and net revenues and achieve more dominant positions within their local service area.

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By |2014-12-17T10:42:23+00:00December 17th, 2014|Categories: Broadcast Media Buying, Carithers Flowers, Flyline Search Marketing, Radio Advertising, Walter Reeves, WSB Radio|Tags: , , , , , |Comments Off on Stirring The Airwaves For Carithers Flowers

Flower Shops Enjoying Astonishing Growth

Flower Delivery 300Flower Shop Growth Rates Off The Charts

Data from The Society of American Florists indicates that the number of locally owned and operated flower shops in the United States continues to decline at an alarming rate. This downward trend has been going on for years. Industry leaders and flower shop owners have all shared opinions and feelings about what they feel are the root causes. In our estimation, there are likely many factors that are truly to blame. One red flag that stands out to us is, we see far too many local flower shops who don’t know how to effectively generate sales leads for their organizations. Relying too heavily on wire-in order volume could potentially be a formula for disaster, if you haven’t laid the proper ground work to win with that business model. Our advice. Learn how to generate your own sales leads.

10678508_869043607941_482773389807749643_nWhile the floral industry continues it’s shake out, flower shops supported by Flyline Search Marketing continue to grow at astonishing rates! We routinely hear back from our flower shop owners that their growth rates far exceed those of other flower shop owners in the industry floral groups they participate in. Why are they doing so well you ask? The secret lies in the great vision and leadership of folks like Charles Carithers, Brad Levy and John Veldkamp.

These florists didn’t just hire a marketing vendor to do some work. Instead, they chose to treat us with great respect and to add us to their team as a strategic partner. They placed their unwavering belief in us that we could successfully drive positive change for their businesses. Then they gave us the latitude to do our job to the best of our ability. Some think we are far too quick in taking on the heavy burden of helping a flower shop to turn their fortunes around. Heck, where we come from, we call that opportunity! Who wouldn’t want the chance to partner with some of the greatest families in the flower business. It’s a once in a lifetime chance to help these families thrive, while at the same time giving us the chance to deliver stunning results and prove that we are the best marketing team in the floral industry.

0f0d452The florists we serve are truly some of the brightest and most innovative minds in the floral industry. Most of them prefer to leave the industry spotlight to others. The vast majority of them actually seem to favor maintaining an effective degree of anonymity. These folks are simply brilliant, tactically gifted, forward thinkers who are the some of the most successful people in their industry. Oh the truth be told, not everyone we have served falls into this category, although the vast majority have truly embraced the value of a strategic partnership with our firm. At the end of the day, we can honestly say that we put every ounce of energy we have into our service. To those who continue to put their faith in us, we are honored, thankful and truly blessed for the chance to serve you and your family. Thank you for allowing us to contribute to your success.

FloristsWhat Flyline Search Marketing ultimately brings to the table is an incredibly well thought out strategy, a comprehensive marketing approach, industry leading PPC platform designs, relentless drive, a competitive spirit and and dogged determination to drive success for those we serve. It’s not money that motivates us. It is the chance to be a part of something special. We relish the challenge of helping a flower shop owner go from good to great! We will always place a higher value on our clients success than we will ever place on our own. Those who place their faith and trust in us are rewarded. We are fiercely loyal and never rest until the families we serve have achieved their goals. For those that say they don’t understand, it is not your money we desire. Instead, we seek to earn your lasting friendship, trust and respect. That is just how we are wired!

The Flyline Search Marketing team out works and out performs those we compete with. If you want to beat us, you had better plan to spend a ton of sleepless nights because while you are sleeping, we plan to be up kicking your backside. You can ask the florists we serve, our team will work whatever hours are necessary to ensure we deliver on the promise! Our program has been deployed in some of the largest and most competitive cities in the United States. It has delivered results in all of them. We are talking cities such as; Atlanta, Albuquerque, Columbus, Denver, San Diego, Long Beach and more. As new clients have partnered with us, our knowledge and ability to identify local and regional demographic differences has steadily gotten stronger. In addition, the new marketing opportunities have allowed us to continually refine our approach and platform designs.  Our advertising program was capable of delivering a seven digit annual revenue result five years ago. Today it has morphed into a strategic weapon, designed to deliver astonishing results for florists who partner with us. The truth is in the sales results. Flower shop owners we support have significantly grown their brand strength and now hold commanding, dominant positions in the markets they choose to operate in.

Couple visionary leadership with the best marketing program in the industry, sounds like a formula for a very successful, long term business partnership. Are you interested in working with us?

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Halloween Contest At Carithers Flowers

20141031_093704Halloween Contest

Carithers Flowers

Atlanta, Georgia

The annual Halloween contest at Carithers Flowers was held today. Everyone at the flower shop really had a great time, customers and employees included. The winner of the contest was Kristin Crowder. Congratulations to Kristin and to all the folks at Carithers who participated.

Carithers Flowers is a family owned and operated flower shop. They have been in business for more than 40 years. The Halloween contest has been a long standing tradition and has always created lots of fun and enjoyment from the employee group. Carithers customers who happen to visit the flower shop on Halloween day, always seem to enjoy the event as well.

Fall Flowers Are Now Available At Carithers

Fall FlowersCarithers Flowers is located at 1708 Powers Ferry road, in Marietta, Georgia. They also have additional warehouse and administrative offices located in Atlanta and surrounding areas. Carithers has been voted Best Florist In Atlanta for the past 14 consecutive years by Atlanta area residents and business owners who have participated in the Consumers Choice award voting.

Flyline Search Marketing is extremely proud of our affiliation with Carithers Flowers. We provide a comprehensive set of marketing services to Carithers and have served as the marketing agency since January of 2009. The service package we provide to them is specifically designed to support floral design centers. We serve a number of nationally acclaimed florists, located throughout the United States, such as; Veldkamp’s Flowers in Denver, Colorado, Allen’s Flowers in San Diego, California, Flowerama in Columbus, Ohio and Allen’s Flower Market in Long Beach, California.

Carithers Flowers Halloween Contest Participant Group Photo

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More Great Photos From The Day

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Choose which costume you think is the best. Please use the voting buttons displayed under each photo below to cast your vote. We appreciate your feedback. 

 Thank you for sharing your opinion with us!

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By |2014-10-31T22:51:34+00:00October 31st, 2014|Categories: Carithers Flowers, Halloween Costumes|Tags: , , , |Comments Off on Halloween Contest At Carithers Flowers

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