Is Allen’s Flowers The Fastest Growing Flower Shop In America?

Flyline Search Marketing

Helping Allen’s Flowers To Achieve Industry Leading Growth

Allen’s Flowers is a second generation, family owned and operated floral design firm. They have been a client of Flyline Search Marketing since April of 2012. Over the past 7 years, Flyline Search Marketing has delivered stunning sales and revenue growth for Allen’s Flowers. The Levy family operates 3 flower shops in San Diego, El Cajon and La Mesa. They also operate a design and distribution facility that they opened a few years ago in downtown San Diego. The new design and distribution center was needed in order to properly manage the rapid growth.

A review of the online sales and revenue data for 2019, makes is abundantly clear. Allen’s Flowers is absolutely one of the fastest growing floral design firms in the United States. From January of 2019, thru November of 2019, online sales for Allen’s Flowers are up 47.56% and online revenue is up by 53.63%. Pretty impressive numbers. Especially when you consider the fact that these performance stats are being produced in year 7 of the contractual relationship between Flyline and Allen’s Flowers. The future in bright for Allen’s Flowers.

What are the factors that contribute to the incredible success that Allen’s is enjoying. We asked Flyline CEO, Mark Lein, to give us his thoughts. Here is what he had to say. One of the biggest keys to success is aligning with a great florist. Brad Levy, CEO of Allen’s Flowers, absolutely fits that description. He is smart, innovative, willing to be aggressive and open to new ideas. Brad is also incredibly loyal to his staff and to his vendor partners. He believes in people and empowers them to do their work, free from micro-management. Brad is an incredible leader. He has a keen sense of when to praise and when to push. Brad is a family man who he is always there for those he treasures. He places a high level of importance on building and maintaining great relationships.  Our team loves working with Brad and his awesome team.

Radebaugh Florist Signs Multi-Year Contract Renewal

Flyline Search Marketing

Announces New Multi-Year Contract With Radebaugh Florist

This weekend, Flyline Search Marketing announced that Radebaugh Florist has signed a new, multi-year contract extension. Radebaugh Florist is a third generation, family owned and operated floral design firm. They operate a beautiful floral design center in Towson, Maryland. They also operate multiple retail and wholesale greenhouses. The greenhouses are co-located with the flower shop on the same Towson property. Radebaugh Florist was voted best florist in Baltimore, Maryland.

Flyline Search Marketing offers a turn-key, comprehensive marketing program that is specifically designed to help flower shops grow their sales and revenues. This marketing program has a proven track record of delivering success for flower shops all across the country. Many of the most successful independent florists in the United States work with Flyline. We serve flower shops such as Veldkamp’s Flowers in Denver, Allen’s Flowers in San Diego, Pugh’s Flowers in Memphis, Flowerama in Columbus, Mayfield Florist in Tucson, Radebaugh Florist in Baltimore and many more. The most recent firm to join the Flyline Search Marketing floral group is Hall’s Flowers in Atlanta, Georgia. For the month of November 2019, online sales for Hall’s Flower Shop are up by 81.94% and their online revenue is up by 84.75%. Bussey’s Florist also recently joined the Flyline group. They operate multiple flower shops in Floyd and Polk county Georgia. For the month of November 2019, online sales for Bussey’s are up by 160.0% and their online revenue is up by 172.87%.

 

Trip To Veldkamp’s Flowers In Denver Colorado

Flyline Search Marketing

Marketing Programs For Flower Shops

The Flyline Search Marketing team recently traveled from Atlanta to Denver Colorado to visit with our client, Veldkamp’s Flowers. Our staff spent several days at the flower shop. In between meetings with the leadership team, we took the opportunity to create a number of videos. We created one video dedicated to introducing Veldkamp’s Flowers to website visitors. Another video was created that showcased their beautiful Fall decorations. We created a couple of additional videos, including one that featured Marchello, the lead designer at Veldkamp’s. He is a true floral artisan and the floral designs he creates are truly luxurious, upscale designs.

Veldkamp’s Flowers is a third generation, family owned and operated floral design firm. They have been in business since 1959. The firm is owned by the Veldkamp family. The current CEO of Veldkamp’s Flowers is John Veldkamp. Voted “Best Florist in Denver” for 2018 and again in 2019, Veldkamp’s offers the best selection of gorgeous farm fresh flowers, plants and occasion themed gifts in Denver. They also offer local same day and express flower delivery service.

Online Sales Up Dramatically for Flower Shop Clients

Flyline Delivering On The Promise

Online sales results for the Mayfield Florist, Rockcastle Florist and Williams Flower & Gift, formerly Flowers To Go, are up dramatically since bringing in Flyline Search Marketing. These flower shops were looking for a marketing organization who could drive up brand recognition, eliminate their dependence on wire in orders, generate a robust online presence and improve top line revenue growth. That is precisely what Flyline has delivered for these flower shops.

 

Rockcastle Florist

Flyline Search Marketing was hired by Rockcastle Florist in March of 2017. We immediately deployed our comprehensive marketing program, then built a new website for them. They had previously been using a TeleFlora website platform. We created their new website on the Emerald City floral platform. Our team took that site live on May 1, 2017.

The comprehensive marketing program that we use for florists was first developed in January of 2009. We built it originally for Carithers Flowers in Atlanta. Carithers is still a client today. Since January of 2009, we have steadily improved and perfected the flower shop marketing program. Over the past 9 years, the program has evolved into a real tactical weapon that has given our florists a huge strategic advantage over their competition.

Here are the online results since May 1st for Rockcastle Florist 

  1. Web Traffic has increased by 30.49%
  2. Online Revenue has increased by 75.43%
  3. Online Sales have grown by 57.27%
  4. Average Order value is up by 11.55%

 

Mayfield Florist

Flyline Search Marketing was hired by Mayfield Florist in May of 2017. We immediately deployed our comprehensive marketing program and created a new website for them. They had previously been using a Media 99 website. We created their new site on the Emerald City floral platform. Our team took that site live on July 1, 2017.

Here are the online results since July 1st for Mayfield Florist

  1. Web Traffic has increased by 4.58%
  2. Online Revenue has increased by 117.59%
  3. Online Sales have grown by 42.16%
  4. Average Order value is up by 18.23%

 

Williams Flower & Gift, formerly Flowers To Go

Flyline Search Marketing was hired by Flowers To Go, Inc in July of 2017. We immediately deployed our comprehensive floral program for them. Next we built then a new e-commerce website, using the robust Emerald City floral platform. They had been using a TeleFlora web platform, prior to bringing us in. Our team took the new website live around August 1, 2017.

Here are the online results since August 1st for Williams Flower & Gift

  1. Web Traffic has increased by 168.93%
  2. Online Revenue has increased by 111.38%
  3. Online Sales have grown by 99.34%
  4. Average Order value is up by 6.04%

 

The data shared for these 3 florists comes directly from Google Analytics. Meaning, this data only reflects online sales that processed through the florists website shopping carts. We also track call-in sales, driven by elements of our comprehensive marketing program. If we add in the call-in sales data, the numbers shown for the 3 flower shops above go dramatically higher!

 

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Let Life Bloom

Nationwide Same Day Flower Delivery

Flyline Search Marketing has been working with Charles Carithers for nearly 8 years now. During that time we have helped Mr. Carithers grow his firm Carithers Flowers into a Top 20 Florist in the United States. We have also worked with Charles in helping him build a nationwide same day delivery firm, known as Let Life Bloom, LLC.

Let Life Bloom offers three national floral brands. We sell FTD, Teleflora and 1-800 Flowers products. These products and floral brands are some of the most popular in the country. Our customers have the opportunity to choose their arrangement from one of the best selections of fresh cut flowers offered by any florist operating in the United States.

We offer nationwide same day delivery. This option is available on a wide array of flower arrangements we offer. Our team has developed a nationwide network of hand selected local flower shops. These local shops owners fulfill all same day delivery orders taken from areas outside of the Atlanta metro area. Three are a small handful of cities we serve that are extremely rural in nature. One example would be North Pole Alaska. There isn’t a local flower shop in our network, operating in the market. For those customers, we offer offer next day and two day drop shipment options. We offer a nice selection of floral arrangements, and some incredibly delicious edible treats from Shari’s Berries. in our drop ship program.

During our years with Charles, we have created a number of websites, social media platforms, blogs and deployed a myriad of other marketing tools, all designed to drive new business and to grow brand awareness. These sites play a huge role in our marketing efforts. We invite you to visit these sites so you can see just how they are being used.

Websites

Let Life Bloom – (http://www.letlifebloom.com)

The Let Life Bloom website is designed to support Let Life Bloom, LLC. This organization is wholly owned and operated by Charles Carithers. The organization is headquartered in Atlanta, Georgia. The address is 2030 Powers Ferry Road, Suite 378, Atlanta, Georgia 30339. Let Life Bloom serves a nationwide client base and will be rolling out a major new initiative in support of Safeway and Albertson’s grocery stores, early next year.

Carithers Wedding Flowers – (http://www.carithersweddingflowers.com)

The Carithers organization employees an expert team of wedding and event flower professionals. These folks provide wedding flowers for brides all over the metropolitan area. Take a look at the portfolio pages that are included with this site. You can get a great feel for the kinds of wedding flowers that Carithers has become famous for.

Carithers Flowers Atlanta – (http://www.carithersflowersatlanta.com)

This site is the official Carithers Flowers Blog. Using the blog, we are able to deliver the latest trends in floral design to our many blog visitors. The blog articles we post contain tons of gorgeous flower photos, tips on floral design and much more. The blog was recently updated to include a new e-commerce store where we can offer blog visitors the opportunity to see and purchase some of the most popular and frequently purchased floral arrangements Carithers offers.

 

Social Media Platforms

Facebook Carithers – (http://www.facebook.com/carithersflowersatlanta)

Facebook Let Life Bloom – (http://www.facebook.com/letlifebloomflowers)

Twitter Carithers – (http://www.twitter.com/carithersflwrs)

Twitter Let Life Bloom – (http://www.twitter.com/letlifebloomflowers)

Pinterest Carithers – (http://www.pinterest.com/carithersevents)

Pinterest Let Life Bloom – (http://www.pinterest.com/letlifebloom)

 

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By |2017-08-15T10:59:40+00:00October 22nd, 2016|Categories: Carithers Flowers, Charles Carithers, Let Life Bloom|Tags: , , , |Comments Off on Let Life Bloom
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