Flyline Search Marketing ®

Marketing For Carithers Flowers

Flyline Search Marketing was originally hired by Carithers Flowers in January of 2009. The owner of Carithers Flowers, Charles Carithers, brought us in to redesign and manage his Google Adwords marketing program. During our first year with Carithers, we lite up the scoreboard. Our team successfully increased online sales revenues for Carithers from the $164K that Charles had produced in 2008, up to $1.1M, by the end of 2009. That represents an increase of more than 385%, making Carithers one of the fastest growing floral design firms in the country in 2009. Over the next ten years, we continued to produce stunning online growth for Carithers. We delivered one record result after another. In fact, our efforts helped to solidify Carithers Flowers position as one of the fastest growing and most successful online florists in the United States. By the end of 2018, we had successfully guided Carithers to online revenues of approximately $3.5 million. That helped Carithers Flowers to become one of the top 20 independent florists in the entire country. These stunning results were achieved through the dedication, skill and relentless efforts of the incredible Flyline Search Marketing team.

Comprehensive Marketing Program

Many have asked me how we created such stunning success for Carithers Flowers. The answer is simple. We are one of the very best in the country at what we do. The comprehensive set of marketing strategies and tactics we use works. It has delivered success for flower shops in market after market. That program is specifically designed for flower shops. We have a proven track record of growing flower shop after flower shop.

This program includes the use of lead generation tools like Google Adwords and Bing Pay Per Click. The program is also focused on organic marketing as well. We expertly optimized the Carithers Flowers website in a very specific way. Our goal in optimizing the site was to allow the search engines to better understand the exact products Carithers offers and the precise services they provide. Our team expertly managed social media for Carithers. That included managing Facebook, Twitter, Pinterest and other social media platforms for them. We handled public relationships for them and created many extremely productive micro-sites for Carithers. Our staff built and deployed a beautiful wedding site, a separate corporate events website, a free standing blog and several other platforms that were designed to grow specific pieces of the Carithers business.

The program that we deliver is extremely high touch. By that I mean, we spend a ton of time getting to know our client and their business. We delivered thousands of hours of consulting guidance to Charles Carithers. This consulting guidance allowed him to better understand industry trends. Because we serve lots of other flower shops, we are uniquely positioned to share industry data and trends with our clients. Every piece of advice we delivered to Charles was designed to help he and his family maximum their results. Our expertise of the digital marketing arena proved to be a huge value for Charles. We poured everything we had into helping he and his incredible family. Based on the incredible online numbers we produced, I would say we not only succeeded in our mission, we actually helped to change the lives of the Carithers family in a very positive way. For us, making a positive impact on their lives was the ultimate goal. Over the course of 10 years that we served Charles Carithers, we never once raised our rates. We consistently went way above and beyond anything required in our contract with him. For us, money was never the object. Our sole focus was on helping Charles and his wonderful family to find success. Even though we ended our working relationship with Carithers in 2019, I feel sure that we succeeded with our original mission and left the Carithers family in a very enviable position.

How Our Story Unfolded With Carithers

In 2009 Carithers Flowers hired our firm. We grew their online revenue by 385% in our first year with them. In January of 2010, Charles Carithers decided to renew the service agreement with us. He also decided to greatly expand our marketing responsibilities. That year, we were tasked with creating a truly comprehensive Internet marketing strategy, that would propel Carithers Flowers into a dominate position as the premier floral brand in the Atlanta, Georgia market. The program we created was designed to reduce dependence on wire in flower orders, create a sustainable stream of online sales transactions, enhance communication with current and prospective customers, increase information indexing capabilities and drive sustained, long term growth in Carithers Flowers revenues. The sales results we achieved in 2010 were simply stunning. The marketing strategy and tactics that we created for Carithers served as the springboard for what became a very long term and strategic relationship between Flyline Search Marketing and Carithers Flowers.

Carithers Flowers signed contract renewal after contract renewal with us. We rewarded that loyalty by delivering steady and sustainable growth for Carithers Flowers. Each year, our efforts resulted in significant increases in the overall online revenue and online sales results. Each year, we also improved the overall e-commerce conversion rates as well. By the end of 2018, online revenues had grown to approximately $3.5M dollars and conversion rates had reached levels achieved by only the most successful floral design firms in the United States.