Veldkamp’s Flowers Strategically Partners With Flyline Search Marketing
Flyline Search Marketing
Full Service Marketing Agency
Flyline Search Marketing was originally hired by Veldkamp’s Flowers back in November of 2013. Over the last seven years, we have successfully partnered with John Veldkamp and his team to build their online program and to help them achieve a dominate position in the Denver, Colorado market. Yesterday, John signed a new four year contract renewal with our firm. We are so proud and thankful to stand shoulder to shoulder with John and his family. Our lives continue to be so richly blessed to be a part of the Veldkamp’s family. Working together we will continue to raise the bar for floral design firms operating in the Denver area.
Veldkamp’s Flowers offers the best selection of gorgeous, farm fresh flowers and plants in the state of Colorado. They operate an 80,000 square foot floral design center in the Denver area. That design center if shown in the featured photo above. This floral design center facility is arguably one of the very best anywhere in the United States. The shop includes a beautiful customer showroom, filled with a wonderful selection of occasion themed gifts. The showroom also has a huge walk-in cooler that is always filled with stunning flower arrangements, themed for all occasions. Veldkamp’s is one of only a small handful of florists who also operate a retail garden center. The garden center is co-located with the flower shop and is open to the public for in-store shopping.
Gorgeous Wedding Flowers by Veldkamp’s
The owners of Veldkamp’s Flowers, Ben & Martha Veldkamp, along with son John, brought flyline in to design and deploy a comprehensive marketing program for Veldkamp’s. They had recently purchased a new eCommerce platform and were ready to ramp up their advertising program and to increase the power of their digital footprint in the Denver market. The Veldkamp’s talked about bringing in our firm for more than a year. After much deliberation, they listened to shop owners like Charles Carithers and went forward with hiring us. We feel like that decision was a mutually beneficial move. We gained a wonderful new client, lead by an incredible family, and they secured the services of the most tenacious and relentless floral marketing firm in the country.
Veldkamp’s Exclusive Floral Designs
In our first year of supporting Veldkamp’s, we increased online revenues by more than 86%. We also set new standards for online sales by driving those up by more than 78%. Year two of our contract delivered even more growth. We grew revenues in year two by more than 42.75% and grew online sales transactions by 37.69%. In year three with Veldkamp’s, results continued to rise at rates far exceeding current industry growth rates. In fact, after completing a series of three one year service agreements, Veldkamp’s recently requested and received, a four year service agreement. This strategic partnership will allow for an even higher level of information sharing, education and increased time in Denver with the Veldkamp’s staff.
The Veldkamp family are wonderful folks to work with. They approached our firm approximately six months ago and requested a four year service agreement. We agreed and are now operating as a strategic partner of the Veldkamp’s organization. We work closely with John Veldkamp. He is an incredible person and has always been more than willing to allow us to stay aggressive in our marketing approach. He expects excellence and applauds when we deliver it. You can’t ask for a better strategic partner than that.
