Hoover-Fisher Florist Signs Multi-Year Contract Renewal

Hoover Fisher Florist Inks Long-Term Contract Agreement

Hoover-Fisher Florist is pleased to announce the signing of a long-term contract renewal with Flyline Search Marketing. The Flyline team will continue to provide marketing and technology support for the Hoover-Fisher Florist company. This partnership renewal underscores the successful collaboration between the two companies and their shared commitment to excellence in floral services and marketing innovation.

Introduction

Hoover-Fisher Florist is a well-established floral company with over 60 years of experience serving the Washington, DC metropolitan area. The company takes pride in their high-quality floral arrangements and excellent customer service, which has made them a beloved local business.

In today’s digital age, having a strong online presence has become crucial for businesses to thrive. This is where Flyline Search Marketing comes in. As a leading digital marketing agency, Flyline specializes in helping businesses like Hoover-Fisher Florist reach their target audience through strategic marketing campaigns and cutting-edge technology solutions.

Partnership

The partnership between Hoover-Fisher Florist and Flyline Search Marketing began several years ago when the floral company recognized the need to expand its online presence. Flyline’s team of experts worked closely with Hoover-Fisher. Initially we revamped the website the client had been using. Testing every aspect of it’s capabilities. Ultimately determining that the older site was not capable of competing at the highest levels.

Flyline Search Marketing decided to create a brand new, fully responsive e-commerce website for Hoover Fisher Florist. This site is built with cutting-edge technology. The Flyline team meticulously designed and optimized the site so that it would be able to effectively compete for online sales and revenue against the top floral brands in the country. By implementing advanced SEO strategies, enhancing user experience, and integrating powerful e-commerce functionalities, they ensured that Hoover Fisher Florist can reach a broader audience and increase sales significantly. The website not only showcases the florist’s beautiful arrangements but also provides a seamless shopping experience for customers.

In addition to developing a visually appealing and functional website, Flyline Search Marketing also implemented effective online marketing strategies for Hoover Fisher Florist. By leveraging various digital channels such as search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, and email marketing, they were able to drive more traffic to the site and convert visitors into customers.

One of the key components of their online marketing strategy was SEO. The Flyline team conducted thorough keyword research and optimized the website’s content accordingly. They also worked on building high-quality backlinks to improve the site’s authority and visibility on search engines. This helped Hoover Fisher Florist rank higher in search engine results pages (SERPs) for relevant keywords, making it easier for potential customers to find them online.

Another crucial aspect of their strategy was PPC advertising, where they created targeted ads that appeared on search engine results pages and relevant websites. These ads were designed to attract potential customers and drive them to the website, increasing the chances of conversion. Social media marketing was also used to engage with the florist’s target audience, build brand awareness, and promote special offers or promotions.

Thanks to this collaboration, Hoover-Fisher Florist has seen a significant increase in online traffic, brand recognition, and overall sales. As a result, the company has decided to renew its partnership with Flyline Search Marketing for the long term.

Shared Commitment

Hoover-Fisher Florist and Flyline Search Marketing share a common goal – to provide exceptional customer experiences through innovative marketing strategies and technology solutions. This commitment is what makes this partnership so successful.

With Flyline’s expertise in digital marketing combined with Hoover-Fisher’s dedication to delivering top-notch floral services, customers can expect nothing but the best from this dynamic duo.

Future Plans

The partnership renewal between Hoover-Fisher Florist and Flyline Search Marketing also opens up exciting opportunities for future collaborations. Both companies are continuously looking for ways to improve and innovate, ensuring that customers receive the best possible experience.

Flyline will continue to support Hoover-Fisher in expanding its online presence and reaching a wider audience through targeted marketing campaigns. Additionally, with Flyline’s help, Hoover-Fisher plans to introduce new technology solutions that will enhance their customer’s shopping experience.

Allen’s Flowers Signs New Multi-Year Contract Renewal

Flyline Search Marketing

Allen’s Flowers Renews Contract

The Allen’s Flowers organization has signed a new, multi-year service agreement with Flyline Seach Marketing. We have been working with this incredible family since 2012. Over that 9 year period, we have helped them grow their online flower shop sales and revenues to new heights. Today, Allen’s Flowers is easily the most dominant florist in the San Diego, California market.

Brad Levy hired Flyline Search Marketing in April of 2012. At the time, Allen’s Flowers was pretty much just getting started with online marketing. They had generated a modest amount of online revenue in 2011 and were eager to grow. They brought us in to help create a sustainable lead stream, which we successfully did. Brad wanted to grow his online sales and revenue, in a sustainable manner. We did that as well. Allen’s Flowers uses an e-commerce website built by Gravity Free. They had heard the stories about how we helped Carithers Flowers in Atlanta grow into an online giant. They wanted us to help them do the same. During our first year serving Allen’s Flowers, we successfully increased online sales revenues by 116.53%. Over the past 9 years, we have helped Allen’s Flowers grow into one of the largest and most successful online floral marketers in the United States.

Our History With Allen’s Flowers

We began our working relationship with Allen’s in April of 2012. The our first year of working for Brad, we grew his online revenue by 116.53% and grew his online sales by 100.25%. In April of 2013, the Levy family renewed their service agreement with us. Not only did they renew, they actually requested and were granted, a multi-year service agreement. The Levy’s were thoroughly satisfied with our performance and wanted to secure a long term, strategic partnership with us. In 2015, they renewed again. This time, instead of a two year service agreement, they requested and signed a three year service agreement with us. Working with the Levy’s has been a wonderful experience. They are incredible people. One of the things I love most about Brad is his willingness to allow us to push the envelope. He is always open to our ideas and thoughts on how to grow his online presence. That has allowed us to continuing testing and fine tuning our comprehensive program, tactics and strategies. That partnering spirit has factored into our ability to create and deliver eye popping results for flower shops all over the United States.

 

Graduations During COVID 19 Have Really Changed Things For Flower Shops

Flyline Search Marketing

COVID 19 Has Altered The Graduation Experience For Our Kids

We support flower shops all over the United States. Traditionally, May and June are busy months for our shop owners, as they prepare for Memorial Day, Fathers Day and Graduations. Flowerama Columbus has been a client of ours for many years. They employ a very talented floral design team who is busy preparing to help Columbus Ohio area graduates celebrate their special day. They are a second generation, family owned and operated floral design firm. Flowerama has been voted “Best Florist” in Columbus Ohio for 10 years in a row. For the past 30 days, all of their 4 retail flower shops have been closed to the public. They have been operating out of their base facility, providing local same day flower delivery for orders taken by phone or online.

Crazy to think that just a month ago, they were operating four floral design center locations.  Those flower shops are located in Columbus, Reynoldsburg, Westerville and Whitehall Ohio. Normally by this time in May, graduates and their parents would be coming in looking for corsages, boutonnieres and graduation themed flowers and plants. In just the past few days, the Governor of Ohio authorized the re-opening of our flower shop locations. Over the past few days, we have seen little more than a trickle of foot traffic coming in. Still, Flowerama has been receiving calls and online orders from people seeking to celebrate graduations.

Graduations are occurring all across the United States. It really tugs at your heart to know that kids who have worked so hard will not be able to march down the aisle in their caps and gowns, to receive their diplomas. So much history, so much tradition. Hard to see these kids prevented from that day filled with celebrations, smiles and that great sense of satisfaction and accomplishment. All of our flower shop clients are working through these challenges with the families who are still wanting to celebrate their graduates.

Some of our other flower shop clients include Steve’s Flowers in Indianapolis Indiana, Allen’s Flowers in San Diego California, Pugh’s Flowers in Memphis Tennessee, Veldkamp’s Flowers in Denver Colorado, Rockcastle Florist in Rochester New York, Mayfield Florist in Tucson Arizona and many more. Some of these flower shops have recently been able to re-open their retail establishments in a controlled manner, others are still not able to open.  In San Diego, Allen’s Flowers is still not able to reopen. The families celebrating graduations are having to order by phone or online. These families are supposed to continue social distancing, which is preventing large family gatherings to celebrate their deserving graduates.

Join Us In Celebrating Graduates All Across America

 

 

Flyline Search Marketing® has a proven track record of delivering eye popping performance results. The floral customers we serve are growing much faster than the industry average. Our team is absolutely relentless in our mission to deliver success for those we serve. We served Carithers Flowers for more than 10 years. Click this link to read more about how we changed the lives of the Carithers family. The photo above that reads “Time to Learn” is really appropriate. Our firm is one of the most trusted brands in the floral marketing arena. Delivering results is our primary mission, but, we also spend a ton of time and energy teaching and educating the customers that we serve. We like to refer to our flower shop owners as being “Enlightened Florists”. Our advanced group of florists tend to dominate the markets that they compete in. A quick review of their analytics data would provide positive confirmation of that fact.

The comprehensive marketing program that we deliver for flower shops includes a lead generation component, tools to increase brand awareness, effective email marketing, tactics that help to defend brand reputation, platforms to manage social media marketing and every program we deploy comes with considerable consulting and education elements. We build a blog for each floral client we serve. Our team provides all the content for that blog. Our staff also creates a wedding website for each client. We work with the florists to gather the photos and base content for those sites. Our team is responsible for adding the content and maintaining the sites. For flower shops that want to expand their event flower business, we also build an events site for them. Some of our flower shops are heavily focused on generating more sympathy flower business. For those clients, we build a fully responsive sympathy website. If you are paying for our comprehensive marketing program, these micro-sites are built as part of that program. No website design fee to you, just a nominal monthly hosting fee.

 

 

 

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