Eastern Floral Experiencing Rapid Growth

Flyline Search Marketing

Delivering Rapid Growth For Eastern Floral

Eastern Floral operates three floral design centers in Grand Rapids, Grand Haven and Holland Michigan. Eastern is a third generation, family owned and operated floral design firm. Rick Huisman, CEO at Eastern Floral signed a multi-year contract with Flyline Search Marketing in June of 2019. Flyline serves many of the top independent and family owned flower shops in the United States, including firms like Allen’s Flowers, Veldkamp’s Flowers, Pugh’s Flowers, Rockcastle Florist, Mayfield Florist, Williams Flowers and many more.

Since taking over on June 1st of this year, Flyline has produced 4,762 online sales and $397,131.75 in online revenue. During the same time frame last year, the previous service provider delivered only 3,300 online sales and $273,950.00 in online revenue. In other words, in just 5 months, Flyline generated a 44.3% increase in Eastern’s online sales and a 45.1% increase in their online revenue. If you just look at the paid search results over the past few months, the numbers are even more impressive. From June 1 of 2018 thru November 22 of 2018, the previous service provider produced 644 sales and $53,951.84 in online revenue from Google paid search. Over the same time frame this year, Flyline produced 1,598 sales and $131,936.95 in revenue from Google paid search. In other words, Flyline spent 15% less and produced 147.67% more sales and 143.89% more revenue.

By |2019-11-25T13:41:15+00:00November 25th, 2019|Categories: Advertising Programs For Florists, Eastern Floral, Flyline Search Marketing|Tags: , , , , |Comments Off on Eastern Floral Experiencing Rapid Growth

Radebaugh Florist Signs Multi-Year Contract Renewal

Flyline Search Marketing

Announces New Multi-Year Contract With Radebaugh Florist

This weekend, Flyline Search Marketing announced that Radebaugh Florist has signed a new, multi-year contract extension. Radebaugh Florist is a third generation, family owned and operated floral design firm. They operate a beautiful floral design center in Towson, Maryland. They also operate multiple retail and wholesale greenhouses. The greenhouses are co-located with the flower shop on the same Towson property. Radebaugh Florist was voted best florist in Baltimore, Maryland.

Flyline Search Marketing offers a turn-key, comprehensive marketing program that is specifically designed to help flower shops grow their sales and revenues. This marketing program has a proven track record of delivering success for flower shops all across the country. Many of the most successful independent florists in the United States work with Flyline. We serve flower shops such as Veldkamp’s Flowers in Denver, Allen’s Flowers in San Diego, Pugh’s Flowers in Memphis, Flowerama in Columbus, Mayfield Florist in Tucson, Radebaugh Florist in Baltimore and many more. The most recent firm to join the Flyline Search Marketing floral group is Hall’s Flowers in Atlanta, Georgia. For the month of November 2019, online sales for Hall’s Flower Shop are up by 81.94% and their online revenue is up by 84.75%. Bussey’s Florist also recently joined the Flyline group. They operate multiple flower shops in Floyd and Polk county Georgia. For the month of November 2019, online sales for Bussey’s are up by 160.0% and their online revenue is up by 172.87%.

 

Online Sales Up Dramatically for Flower Shop Clients

Flyline Delivering On The Promise

Online sales results for the Mayfield Florist, Rockcastle Florist and Williams Flower & Gift, formerly Flowers To Go, are up dramatically since bringing in Flyline Search Marketing. These flower shops were looking for a marketing organization who could drive up brand recognition, eliminate their dependence on wire in orders, generate a robust online presence and improve top line revenue growth. That is precisely what Flyline has delivered for these flower shops.

 

Rockcastle Florist

Flyline Search Marketing was hired by Rockcastle Florist in March of 2017. We immediately deployed our comprehensive marketing program, then built a new website for them. They had previously been using a TeleFlora website platform. We created their new website on the Emerald City floral platform. Our team took that site live on May 1, 2017.

The comprehensive marketing program that we use for florists was first developed in January of 2009. We built it originally for Carithers Flowers in Atlanta. Carithers is still a client today. Since January of 2009, we have steadily improved and perfected the flower shop marketing program. Over the past 9 years, the program has evolved into a real tactical weapon that has given our florists a huge strategic advantage over their competition.

Here are the online results since May 1st for Rockcastle Florist 

  1. Web Traffic has increased by 30.49%
  2. Online Revenue has increased by 75.43%
  3. Online Sales have grown by 57.27%
  4. Average Order value is up by 11.55%

 

Mayfield Florist

Flyline Search Marketing was hired by Mayfield Florist in May of 2017. We immediately deployed our comprehensive marketing program and created a new website for them. They had previously been using a Media 99 website. We created their new site on the Emerald City floral platform. Our team took that site live on July 1, 2017.

Here are the online results since July 1st for Mayfield Florist

  1. Web Traffic has increased by 4.58%
  2. Online Revenue has increased by 117.59%
  3. Online Sales have grown by 42.16%
  4. Average Order value is up by 18.23%

 

Williams Flower & Gift, formerly Flowers To Go

Flyline Search Marketing was hired by Flowers To Go, Inc in July of 2017. We immediately deployed our comprehensive floral program for them. Next we built then a new e-commerce website, using the robust Emerald City floral platform. They had been using a TeleFlora web platform, prior to bringing us in. Our team took the new website live around August 1, 2017.

Here are the online results since August 1st for Williams Flower & Gift

  1. Web Traffic has increased by 168.93%
  2. Online Revenue has increased by 111.38%
  3. Online Sales have grown by 99.34%
  4. Average Order value is up by 6.04%

 

The data shared for these 3 florists comes directly from Google Analytics. Meaning, this data only reflects online sales that processed through the florists website shopping carts. We also track call-in sales, driven by elements of our comprehensive marketing program. If we add in the call-in sales data, the numbers shown for the 3 flower shops above go dramatically higher!

 

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