Flyline Clients Set New Valentine’s Day Online Sales Records

Valentine’s Day Is The Second Largest Floral Holiday Of The Year

Valentine's Day, Marketing For Florists, New Sales Records AchievedCelebrations are in order as Flyline Search Marketing’s clients, including Bussey’s Florist, In Bloom Flowers, Pugh’s Flowers, Radebaugh Florist, Steve’s Flowers, Thrifty Florist, Watsons Flower Shops and other shops in the group, smashed previous online sales records this Valentine’s Day. Their unprecedented sales heights serve as a testament to the potent combination of strategic marketing and the vibrant appeal of their floral assortments during the season of love.

The success of Flyline Search Marketing’s clients during the Valentine’s Day season is a clear demonstration of the power of strategic marketing. In today’s competitive landscape, having a strong online presence and effectively utilizing digital marketing strategies has become crucial for businesses to thrive.

With the rise of e-commerce and online shopping, it has become increasingly important for floral shops to have a well-established online presence in order to reach a wider audience and drive sales. This is where Flyline Search Marketing’s expertise comes into play. By utilizing various digital marketing tactics such as search engine optimization, pay-per-click advertising, social media marketing, and email marketing, they were able to create targeted campaigns that resonated with their clients’ target demographic.

In addition to implementing strategic marketing strategies, Flyline Search Marketing’s clients also owe their success to the alluring and high-quality floral assortments they offer. As the saying goes, “a picture is worth a thousand words,” and in the case of online shopping, this couldn’t be more true. With eye-catching visuals and enticing product descriptions, customers were drawn to these florists’ websites and compelled to make a purchase.

Furthermore, Flyline Search Marketing’s clients have also made it a point to prioritize customer satisfaction and provide exceptional service. This has resulted in not only repeat business but also positive reviews and word-of-mouth recommendations, further driving sales during the Valentine’s Day season.

As the floral industry continues to evolve and adapt to the digital landscape, Flyline Search Marketing remains at the forefront, helping their clients stay ahead of the competition and achieve record-breaking sales. With a proven track record of success and a dedicated team of experts, it’s no surprise that Flyline Search Marketing is the go-to agency for floral businesses looking to thrive in the digital age. And with Valentine’s Day just around the corner, we can only expect even greater things from their clients in the future. So here’s to a successful Valentine’s Day season for Flyline Search Marketing and their impressive roster of clients! Cheers to many more years of success and growth.

The strong performance of Bussey’s Florist, In Bloom Flowers, Pugh’s Flowers, Radebaugh Florist, Steve’s Flowers, Thrifty Florist, Watsons Flower Shops and other shops in the group this Valentine’s Day is a testament to the power of strategic marketing, high-quality products, and exceptional customer service. As digital marketing continues to play a crucial role in the success of businesses, Flyline Search Marketing serves as an invaluable partner for floral shops looking to thrive in today’s competitive landscape. Let us all raise our glasses to celebrate their achievements and look forward to even greater accomplishments in the future. So, cheers to Flyline Search Marketing and their clients for a successful Valentine’s Day season and many more to come!

Celebrate love, celebrate success! Let’s continue to spread joy through beautiful flowers and effective digital marketing strategies. Here’s to many more successful seasons for Flyline Search Marketing and their impressive portfolio of clients. Cheers to love, happiness, and flourishing businesses!

Whether it’s Valentine’s Day or any other occasion, the success of Flyline Search Marketing’s clients is a testament to the importance of effective marketing and a strong online presence in today’s business landscape. By continuously adapting to the ever-changing digital world and staying ahead of the competition, Flyline Search Marketing helps their clients achieve remarkable results and reach new heights.

BUSSEY’S FLORIST

Bussey’s Florist, with locations in Rome and Cedartown, Georgia, is a family-owned business renowned for its exceptional floral arrangements and dedicated customer service. They offer a wide selection of flowers, plants, and gifts for all occasions, from weddings to sympathy expressions. Bussey’s is deeply rooted in their communities, with a reputation for quality and artistry in their designs, and their florists pride themselves on creating beautiful, fresh bouquets that bring joy to both the giver and the receiver.

At Bussey’s Florist, they understand the importance of personalized service and attention to detail. That’s why they work closely with their customers to ensure that every arrangement is tailored to their specific needs and preferences. Their skilled florists have years of experience in crafting stunning floral designs that are sure to make a lasting impression.

Bussey’s Florist has established a lasting partnership with Flyline Search Marketing, leveraging their expertise to enhance visibility and drive growth. This collaboration has been instrumental in expanding Bussey’s digital footprint and fostering strong customer relationships through targeted marketing strategies.

Bussey’s Florist is committed to providing its customers with the best products and services possible. With Flyline Search Marketing’s help, Bussey’s has been able to elevate their online presence and attract new customers through effective advertising campaigns.

One of the key benefits of working with Flyline Search Marketing is the team’s extensive knowledge and experience in digital marketing. They have helped Bussey’s Florist to develop a strong online brand and continually optimize their website for maximum impact.

In addition to digital marketing, Flyline Search Marketing also provides valuable insights and analytics to track the success of Bussey’s advertising efforts. This data-driven approach allows Bussey’s Florist to make informed decisions about their campaigns and adjust strategies as needed for optimal results.

IN BLOOM FLOWERS

In Bloom Flowers, a prominent florist known for its exquisite arrangements and superior service, has become a household name in Dallas and Fort Worth, Texas. Since initiating their partnership with Flyline Search Marketing in 2023, In Bloom Flowers has significantly enhanced its online presence, effectively capturing a large piece of the DFW floral market. Utilizing Flyline’s comprehensive marketing strategies, the company has not only heightened its visibility to potential customers but also optimized the customer experience, leading to substantial growth in market share and customer loyalty.

At In Bloom Flowers, customer satisfaction is the top priority. The florists at In Bloom Flowers are highly trained and skilled in crafting stunning arrangements for all occasions. Whether it’s a birthday, anniversary, or wedding, the team at In Bloom Flowers will work closely with customers to create personalized and breathtaking floral designs.

In addition to their exceptional floral arrangements, In Bloom Flowers also offers a wide selection of gifts, including gourmet chocolates, luxurious bath and body products, and unique home decor items. These carefully curated gift options add an extra touch of elegance to any order and make In Bloom Flowers the go-to destination for all gifting needs.

Moreover, In Bloom Flowers prides itself on its commitment to sustainability and environmentally-friendly practices. The company sources their flowers from local and sustainable farms, ensuring that their products are not only beautiful but also ethically and environmentally responsible. In addition, In Bloom Flowers uses eco-friendly packaging materials to reduce their carbon footprint.

Furthermore, In Bloom Flowers is dedicated to giving back to the community. The florist regularly partners with local charities and organizations, donating a portion of their profits to various causes. This commitment to social responsibility has not gone unnoticed, as In Bloom Flowers has gained a loyal following of socially-conscious customers.

In Bloom Flowers continues to set the standard for high-quality floral arrangements and exceptional customer service. With their dedication to customer satisfaction, sustainability, and community involvement, it’s no wonder why In Bloom Flowers is the preferred florist in Dallas and Fort Worth. So whether it’s for a special occasion or just to brighten someone’s day, let In Bloom Flowers be your first choice for all your floral needs. Let their expert team create a one-of-a-kind arrangement that will leave a lasting impression on your loved ones. With In Bloom Flowers, you’re not just getting flowers – you’re getting an experience that is truly exceptional and unforgettable.

PUGH’S FLOWERS

Pugh’s Flowers is a renowned family-owned and operated florist based in Memphis, Tennessee. With a rich history and a commitment to quality service, Pugh’s Flowers has been serving the Memphis community with an exquisite array of flowers and gifts suitable for every occasion. Through their long-standing partnership with Flyline Search Marketing, they have significantly expanded their online presence, optimizing their reach and enhancing their marketing strategies to connect with clients digitally, ensuring that the beauty of their floral arrangements is just a click away for their cherished customers.

Pugh’s Flowers has been in operation since 1976, with three generations of the Pugh family dedicated to providing exceptional floral services. With their unwavering passion for flowers and commitment to customer satisfaction, they have become one of the top florists in Memphis.

Their team of experienced florists meticulously handcrafts each arrangement with fresh and high-quality blooms sourced from local farms and growers. From elegant bouquets to lavish centerpieces, their unique designs are tailored to suit any occasion, including weddings, birthdays, anniversaries, and sympathy.

In addition to their stunning floral arrangements, Pugh’s Flowers also offers a wide selection of gifts, such as gourmet baskets, fruit baskets, and unique planters. These add-ons make the perfect accompaniment to any floral gift and are a great way to make your loved ones feel truly special.

Pugh’s Flowers is not just a florist, but also a part of the community. They actively participate in local events and donate to various charitable causes, showing their dedication to giving back and making a positive impact.

RADEBAUGH FLORIST

Radebaugh Florist and Greenhouses, a family-owned business located in Towson, Maryland, has been a blooming pillar of the community for decades. Renowned for their wide selection of fresh-cut flowers, ornamental plants, and bespoke floral arrangements, they cater to everything from everyday bouquets to grand events. With a reputation built on quality and customer service, Radebaugh is a local favorite for garden enthusiasts and those looking to add a touch of natural beauty to their lives.

Radebaugh Florist and Greenhouses has been providing exceptional products and services to the Towson community since 1924. With over 95 years of experience, they have become a trusted source for all things floral.

Their team of skilled florists carefully curates their selection of fresh-cut flowers, ensuring that each arrangement is vibrant and long-lasting. They also offer a wide variety of ornamental plants, ranging from succulents to exotic blooms, perfect for both indoor and outdoor spaces.

But what truly sets Radebaugh apart is their commitment to creating personalized floral designs. Whether it’s a wedding, birthday, anniversary or just a simple gesture of love and appreciation, their team will work closely with customers to bring their visions to life. From classic red roses to unique and modern creations, Radebaugh caters to all styles and occasions.

In addition to their retail services, Radebaugh also has a strong presence in the community through their involvement in charitable events and partnerships with local organizations. They believe in giving back to the community that has supported them for so many years.

STEVE’S FLOWERS

Steve’s Flowers, a beloved local florist in Indianapolis, Indiana, is renowned for its exquisite floral arrangements and top-notch customer service. Established over 40 years ago, this family-owned business has flourished by cultivating a wide variety of fresh blooms and plants, catering to every occasion, from weddings to sympathy expressions. Their commitment to the community and passion for floral design make Steve’s Flowers a go-to destination for those looking to add a touch of nature’s beauty to their lives.

At Steve’s Flowers, every arrangement is created with care and attention to detail. The team at the shop comprises experienced florists who are dedicated to crafting unique arrangements that reflect the individual personalities and preferences of their clients. From classic roses to exotic orchids, each bloom is selected for its quality and freshness, ensuring that every arrangement stays vibrant and beautiful for as long as possible.

But Steve’s Flowers is not just about flowers – they also offer a diverse selection of indoor and outdoor plants, perfect for adding some greenery to any space. Their knowledgeable staff can assist with selecting the right plant for a specific location, as well as provide tips on how to care for it. With their wide range of plants, customers can find everything from succulents to tropical plants, making Steve’s Flowers a one-stop-shop for all their floral and plant needs.

THRIFTY FLORIST

Thrifty Florist, with its strong presence in Detroit, Michigan, stands as a testament to the beauty and business of blooms. Boasting 16 floral design center locations, this family-owned success story has become synonymous with quality and care in flower arrangements and gifts for all occasions. Their longevity and growth can be attributed to their savvy marketing strategies, including their ongoing partnership with Flyline Search Marketing, which has helped solidify their brand as a top choice for consumers seeking a touch of floral elegance and exceptional service.

The success story of Thrifty Florist in the Valentine’s Day 2024 season stands as a testament to the power of innovative marketing and customer engagement. By implementing a customer-centric strategy and leveraging social media trends, Thrifty Florist achieved a remarkable double-digit sales increase. Their focused approach on affordable yet quality offerings tapped into the growing market demand for value-conscious choices without compromising the essence of the occasion.

The Valentine’s Day 2024 season witnessed a surge in sales for Thrifty Florist, thanks to their innovative marketing techniques and customer-driven approach. The florist leveraged the power of social media to reach out to their target audience and engage with them effectively.

In today’s digital age, having a strong online presence is crucial for businesses to succeed. Thrifty Florist recognized this and capitalized on the popularity of social media platforms to promote their Valentine’s Day offerings. They created a buzz around their products by running targeted ad campaigns, collaborating with influencers, and organizing Instagram contests. This not only helped them reach a wider audience but also fostered meaningful interactions with potential customers.

Additionally, Thrifty Florist made sure to provide value for money to their customers by offering affordable yet high-quality products. This approach resonated with the modern consumer who is increasingly conscious about making cost-effective choices without compromising on quality. The florist’s focus on creating personalized experiences for each customer also contributed to their success in retaining loyal customers.

Aside from their brick-and-mortar stores, Thrifty Florist also offers online ordering for added convenience. With their easy-to-navigate website and efficient delivery options, customers can easily send a beautiful bouquet or gift to their loved ones from anywhere in the world.

Moreover, Thrifty Florist continuously strives to stay ahead of industry trends and cater to evolving customer needs. They offer a wide range of floral arrangements for every occasion, as well as unique gifts such as gourmet baskets, plush toys, and personalized keepsakes. Their team of experienced designers are always ready to create custom arrangements based on specific preferences and budgets.

But what truly sets Thrifty Florist apart is their dedication to giving back to the community. They regularly donate flowers and other resources to various charitable organizations and events, spreading joy and happiness through their beautiful creations.

WATSON’S FLOWER SHOPS

Watson’s Flower Shops, a well-regarded florist in Tempe, Arizona, has expanded its reach by serving the community in neighboring Mesa and Gilbert. By partnering with Flyline Search Marketing in 2022, Watson’s implemented a series of innovative marketing strategies that resulted in a remarkable growth trajectory, with impressive double-digit increases in sales and customer engagement month after month. This growth not only highlights Watson’s commitment to quality and service but also underscores the effectiveness of tailored marketing solutions in the floral industry.

Watson’s Flower Shops has been serving the Tempe community for nearly 100 years, providing customers with beautiful and fresh flowers for all occasions. The shop has become a household name in Tempe, known for its high-quality products and exceptional customer service.

Over the years, the Watson family’s humble enterprise blossomed into a cherished local business, with the farm becoming a well-known landmark between Tempe and Mesa. Charles and Irene’s dedication to their flower farm did more than yield vibrant roses; it nurtured a sense of community and continuity. Their children grew up tending to the rose bushes and learning the family trade, planting the seeds for a tradition that would continue for generations to come. To this day, “The Rose Lady’s” legacy thrives, with the Watson farm being synonymous with quality, beauty, and familial warmth, a testament to the enduring power of one woman’s entrepreneurial spirit.

To achieve this goal, Watson’s partnered with Flyline Search Marketing, a leading digital marketing agency, in 2022. Together, they implemented various innovative strategies to increase brand awareness and attract new customers from Mesa and Gilbert.

One of the key strategies utilized was search engine optimization (SEO), which focused on improving Watson’s online visibility and ranking in search engine results. By optimizing their website with relevant keywords, creating high-quality content, and building backlinks from reputable sources, Watson’s saw a significant increase in organic traffic to their website.

In addition to SEO, Flyline Search Marketing also helped Watson’s develop a strong social media presence, utilizing platforms such as Facebook, Instagram, and Pinterest to showcase their products and interact with customers. This not only helped increase brand awareness but also allowed Watson’s to engage with their audience on a more personal level.

Another successful strategy was email marketing, where personalized emails and promotions were sent out to subscribers. These emails have helped keep Watson’s top-of-mind for customers and encouraged repeat business. the promotional offers have helped increase the frequency of purchase from existing floral customers.

The partnership with Flyline Search Marketing has proven to be a success, as Watson’s experienced double-digit growth in sales and customer engagement month after month. This growth not only solidified their position as a top florist in Tempe but also allowed them to establish a strong presence in Mesa and Gilbert.

 

Florists Achieved New All-time Highs For Valentine's Day Sales

 

Pugh’s Flowers Signs Multi-Year Contract Renewal

Flyline Search Marketing

Pugh’s Flowers Renews Contract

The Pugh’s family has signed a new, multi-year service agreement with Flyline Seach Marketing. We have been working with this incredible family since 2016. Over that 5 year period, we have helped the Pugh’s grow their flower shop sales and revenues to new heights. Today, Pugh’s Flowers is easily the most dominant florist in the Memphis, Tennessee market.

We also help the Pugh’s family market several more of their businesses. Our team provides a comprehensive marketing program for Pugh’s Earthworks. The Earthworks company is one of the largest commercial landscaping firms operating in Mid-South region. Pugh’s Earthworks provides the highest quality landscaping services available. These folks are landscape maintenance experts. They also provide affordable grounds maintenance programs for commercial clients. They are committed to being a big part of the communities they serve. Every job they perform is backed by their 100% customer satisfaction guarantee. As part of the marketing program we provide for Earthworks, we created their main website, which you can view at https://pughsearthworks.com.

Flyline also provides marketing and website support for Rosie’s Pest Control and for Lickety Split Courier Service. Both firms owned and operated by the Pugh’s family. You can view the website that we built for Rosie’s Pest Control at https://rosiespestcontrol.com. We also built the main website for Lickety Split Courier Service https://licketysplitcouriers.com.

By |2021-11-19T21:58:15+00:00August 15th, 2021|Categories: Flyline Search Marketing, Pugh's Flowers|Tags: , , , , , , , , |Comments Off on Pugh’s Flowers Signs Multi-Year Contract Renewal

Send A Fresh Flower Arrangement This Season

Flyline Search Marketing

Supporting Flower Shops All Across America

The year 2020 will go down in history as one of the most challenging that America has ever known. To say that we are living in challenging times is a total understatement. Our country has rarely ever experienced such troubling times. We are in the midst of a full blown pandemic. Everyday we find ourselves wearing masks, washing our hands and using hand sanitizer, literally all day long. States all across the nation have mandated lock downs. In many cases, schools are closed, businesses are close and even places of worship have been forced to close. Even when we do simple tasks, like going to the grocery store, we are asked to wear a mask while we shop. Bless our poor children’s hearts that they are asked to deal with such trying circumstances.

One thing that will never change about this great country we live and that is our fighting spirit. We are Americans and regardless of the challenges we face, we will always be Americans. Our country and our culture has a rich history. We can innovate and adapt as well as the very best nation’s on earth. That is never more true than when we are faced with trying circumstances. Our greatest achievements have often come during times of adversity. We love our celebrations. I hope that never changes. Our great American holidays and traditions, such as; Thanksgiving, Christmas, Valentine’s Day and Mother’s Day provide a huge lift for the people of our country. Regardless of the environmental challenges we face, these holidays will hopefully always bind us all together. In a way that only Americans can fully appreciate.

We Support Some Of The Greatest Floral Families In America

Rockcastle Florist, Rochester NY Flower Shop, Best Florist In New YorkFlyline Search Marketing is very blessed. We support some of the finest floral families in America. Our firm was created back in September of 2008. The day we opened our doors we didn’t have a single client. Now we support customers all across this great nation. Many of the customers we serve are flower shops. Our expertise with marketing for flower shops has really grown over the past 12 years. We took on our first flower shop customer back in January of 2009. That being Carithers Flowers. We helped Carithers to build their online marketing program. During the 10 years we served the Carithers family, we constructed one of the greatest floral marketing programs ever invented. Over the 12 years we have been in business, we have taken on more and more flower shop clients. With each new client we have taken on, we have further and further refined our marketing approach. We now have the most comprehensive marketing program for flower shops that you will find anywhere in America.

Bussey's Florist, Rome GA Flower Shop, Best Florist In GeorgiaWe support our flower shops through a comprehensive program. Our employees are some of the brightest, hard working folks you will ever meet. They are dedicated and relentless in their pursuit of achieving success for those we serve. Flyline is definitely a group you want on your side. Not a team you would ever want to find yourself competing against. The data is very clear. Every flower shop who has ever been supported by Flyline has out performed their peer group in the industry. Some of the clients we serve were actually referred to us by third parties. These third parties were uniquely positioned to have access to actual industry financials. They have seen first hand how Flower Shops supported by Flyline have far outperformed the industry.

Our Customer Retention Is Amazing

Penny's By Plaza Flowers, Philadelphia Florist, Chris Drummond President of SAFI have always felt that the mark of a truly successful company is evident by the percentage of customers they retain. If we had our way, we would retain 100% of the customers we take on. Obviously, there are always issues and challenges that we encounter that make that impossible to do. The very first client that Flyline took on was a small, female owned plumbing firm. Pete’s Plumbing signed up for our service, the second day that we were open for business. Twelve years later, Pete’s Plumbing is still a customer. We have helped the Lippitt family to achieve growth and a sustainable business model.

Pugh's Flowers, Memphis Florist, Best Florist In TennesseeAs mentioned earlier, our first floral design customer was Carithers Flowers. They remained a customer of ours for 10 years. Our second flower shop client was Allen’s Flowers in San Diego. They remain a Flyline customer to this day. In fact, this year we expect Allen’s Flowers to achieve a revenue milestone for flower shops we have supported over the years. Their online revenue will exceed anything ever produced by a Flyline supported flower shop. Speaks volumes to the talent that our customer puts on display each and every day. The shop owner, his family and employees are some of the most talented and creative folks in the floral industry.

The story doesn’t stop there. This year, every single flower shop that we support will achieve similar financial milestones. Even in the face of a pandemic, the flower shop families we support will all achieve the highest online revenue numbers in their history. Amazing to think about! I am so proud that the Flyline team has been able to contribute to the success of these incredible families. We are truly blessed to serve and to be associated with them all. That is a privilege to say the least. I believe that the Flyline team is the best in the business. We relentless pursue every possible way to grow our strategic floral partners. The passion that our team operates with is unmatched in the marketing industry. We believe that strategically partnering with our firm, is a very smart move.

In part, I also believe that the growth we are seeing with our floral clients is also being fueled by America’s love and need for beautiful fresh flowers. Our customers sell some of the prettiest floral designs you have ever seen. People love farm fresh flowers. They love the vibrant color. They love the wonderful aroma. Flowers brighten up the room and lift everyone’s spirits. Nothing could be more important during the times we are living in.

Why Flowers Are Important During Holiday Celebrations

People love beautiful, farm fresh flowers. We love the gorgeous, vibrant colors that a fresh flower bouquet can offer. Fresh flower arrangements also fill our homes with some amazing aromas. The floral industry has done study after study. In every case, people have noted that fresh flowers are one of the most popular and appreciated gifts they receive. During 2020, sending flowers to a friend or loved one is a great idea. With lockdowns, social distancing and general concerns about being in crowds, many people will not be shopping in stores this holiday season. They will be looking for great online options. One historically great option continues to be sending a gorgeous bouquet of farm fresh flowers. Flowers are guaranteed to deliver a smile.

Holiday Table Centerpieces

One of the most frequently purchased items from flower shops during the Christmas holidays are gorgeous holiday floral centerpieces. Historically, people have purchased beautiful holiday table centerpieces to adorn their kitchen or dining room tables. These centerpieces always provide the perfect decor. We would argue that this year should be no different. Even though you may not be hosting large parties or inviting large groups of people to your home to celebrate the holidays, the need for holiday celebration this year could not be more important. During challenging times, our great American traditions and celebrations are what often carries us through. This year, more than any other is the perfect time to adorn your tables with gorgeous, fresh flower holiday table centerpieces. A Christmas Table Centerpiece is also a great gift to send to a friend or loved one. Think about it for a moment. A beautiful, aromatic Christmas table centerpiece could really brighten the spirits of someone you cherish this holiday season.

Poinsettias

A poinsettia plant  is a great holiday decorating or gift idea. First, they are absolutely beautiful. This year, we have a great selection of gorgeous red poinsettia and white poinsettia plants. These beautiful plants have a long history of being part of our great American Christmas holiday season. People all over the United States have come to love these gorgeous plants and many include them as part of their annual Christmas and New Years holiday celebration. Poinsettias come in many different sizes and are very easy to care for. We generally recommend they be kept indoors, as they are somewhat temperature sensitive. Poinsettias usually hold their blooms for several weeks, which is another reason they are such a great holiday decorating idea during the holidays. Most poinsettias can also affordably priced, which is why many churches, businesses and home owners love using them as part of their holiday decorations.

Mayfield Florist, Tucson AZ Flower Shop, Top Florist In ArizonaDon’t Let The Pandemic Dampen Your Celebration

If we look back through history, the United States has survived multiple world wars and navigated our way through several earth scattering pandemics. Not once during all those trying times did we fail to celebrate our great American traditions and holidays. This year should be no different. We may not be able to have a large group of people over for a big holiday meal or celebration, but we can still find ways to keep our traditions and celebrations alive and well. Thanksgiving, Christmas, Hanukkah and other end of year celebrations are part of the fabric of our country. They are holidays that must be celebrated, treasured and maintained throughout the years to come. Celebrate folks. Enjoy the moment, reflect on the wonderful gifts we have, not the pandemic or things that try to pull our spirits down. Holiday decorations can really help us all to feel the joy and love that should always accompany this very important time of year.

Steve's Flowers, Indianapolis IN Florist, Top Florist In IndianaAs for the pandemic, I think we all pretty much agree. We all should try to do our part. Lets wear our mask whenever we are out in public. The experts say that masks can help to protect us and those around us. They say we should wash our hands and use hand sanitizers as often as needed. The idea being to keep unwanted germs from building up on our hands. None of us want to catch this thing and none of us would ever want to spread it to another unsuspecting soul. Lets responsibly keep our businesses open so that we can serve our communities and provide for their needs. Most importantly, lets all agree that even during this challenging time, we are Americans. Strong, proud and patriotic. All in this together. Celebrating during the holiday season is really important. Maintaining our great American traditions is equally important and very much a part of who we are.

Charles Carithers, My FriendI believe that we owe it to our children and grand children to keep these traditions alive and well. Decorating our homes for the holidays is something that our kids have come to expect. This year should not be any different. We should decorate and celebrate. Holidays are a big part of what keeps the joy in our personal lives and helps fuel our national spirit and pride. This year, lets all decorate. If you want to include some gorgeous Fresh Flowers in your holiday decorations, we hope that you will check out our website or give us a call. It would be an honor to help you decorate your home this year. Flowers are so beautiful. They bring vibrant color to our world. Flowers add a wonderful sense of warmth to your holiday decorations. Not to mention that they fill your home with an aromatic scent that is just fabulous.

 

 

 

Photo Taken At Our Last Emerald City Website User Group Summit

This photo was taken at the Amicalola Falls State Park Lodge. That was the site of our latest Emerald City website user group meeting. Flyline hosted the meeting and we had great participation from the user group side. The results that we have been able to produce for customers using the Emerald website platform have been nothing less than amazing.

 

 

Meet The Future Of Flyline Search Marketing

The current team at Flyline is one of the strongest in the floral industry. We are a very talented and highly skilled group. While there isn’t any immediate changes coming to the leadership team at Flyline, over the next ten years, you need to become familiar with these new names. The newest members of Flyline Search Marketing are, Matthew Lein, Brandi Lein, Payton Lein and Madison Lein. These guys are the future of this great company. They are already working hard for Flyline, earning their strips the old fashion way. They are learning this business from the ground up. You guys are going to love these guys when you meet them. They are young, energetic and super talented. We love the fact that the future of our business will someday be in these capable hands. If you have always thought that the current generation of Flyline leadership is relentless in helping our customers succeed, wait until you see how these guys operate. They will bring a new meaning to the word relentless. I predict that they will help deliver incredible success for the clients who join us in the years to come.

 

Valentine’s Day Delivers Stunning Financial Success For Florists

Flyline Search Marketing

2020 Valentine’s Day Sales Results Dazzle

Flyline Search Marketing delivers comprehensive marketing solutions for florists all across the United States. We serve some of the nation’s top family owned and operated flower shops. Our comprehensive program was originally created back in January of 2009. We built it for a flower shop known as Carithers Flowers. They operated their floral design business in the Atlanta area.

When I first met Charles Carithers, my first reaction was that he was warm, friendly and energetic. Charles had recently taken over management of the family flower shop business from his mother and step father. When I signed on to help, Charles had just closed all but one of the 6 flower shops they had been operating. Turned out that Charles was doing all he could to prevent the family business from going out of business! As my team engaged in the project, we quickly realized that Charles was going to need a sustainable lead stream. We were also going to have to rebuild brand recognition, fully optimize his website, build and deploy various social media platforms and create the tools to effectively index information with the major search engines. In addition, we were going to need to set up the proper tracking technologies so progress could accurately be measured. From all that activity grew the foundational elements of the comprehensive marketing program Flyline delivers today.

Over the next 10 years, the Flyline team helped Carithers Flowers transform their business. Online revenue grew from $174,000 in 2008, up to more than $3.5 million in 2018.  During that 10 year period, we continued to refine our program. We deployed it in market after market. Each time we deployed with a new flower shop, the program delivered eye popping results. We now have a long track record of turning small to medium flower shops into large shops that dominate the markets they operate in.  The 2020 Valentine’s Day holiday marketing campaign provided another great example of how impactful our marketing program really is.

During the first 14 days of February 2020, our flower shops far out performed their industry counterparts. Every flower shop in the Flyline floral group achieved record online revenue numbers. One of our newest shops, Hall’s Flower Shop in Atlanta, actually finished at 231.56% of their Valentine’s online revenue objective.  They also achieved 197.46% of their Valentine’s online sales objective. We have been working with Betsy and Ken at Hall’s since June of 2019. They are easily now one of the fastest growing flower shops operating in the Atlanta area. The good news for them is, the program is just getting started. The program is designed to build long term sustainable growth. Those building blocks are clearly in place for Hall’s Flower Shop. We predict many years of sustainable growth to come.

During the 2020 Valentine’s Day marketing campaign, we had several shops establish new all time performance highs. One example. Pugh’s Flowers generated more than 540 online orders in one single day, during the Valentine’s Day campaign. You can count on one hand the number of independent family owned flower shops who achieved a 500 plus online sales day during the first 14 days of February 2020. In fact, I would argue that you wouldn’t even need all five fingers to complete your count. The 2020 Valentine’s Day campaign was arguably the strongest ever for Pugh’s Flowers. The Pugh’s family operates 3 floral design centers in the Memphis, Tennessee area. They have another flower shop located in Southaven, Mississippi.

Another performance benchmark was established by Allen’s Flowers.  I have argued for a number of years now that Allen’s Flowers is the fastest growing independent family owned and operated florist in the United States. They set an all time high for most gross revenue during the 14 day Valentine’s campaign period. It wasn’t always this way for Allen’s. Back in 2012, their total annual online sales were less than $175K. Today, they are easily one of the top 20 – 30 largest independent florists in America.

We support the Ozment family. They operate 4 Flowerama floral design centers in and around the Columbus, Ohio area. This year, they took in more than 350 online sales orders on February 14th. There are only a handful of flower shops in America who accepted 350 online orders on Valentine’s Day. Especially in light of the fact that most flower shops are completely swamped with Valentine’s orders long before the 14th. The really amazing thing about this performance high was the fact that they already had thousands of orders on hand that needed to be filled, prior to accepting another 350 on the 14th. We are always amazed with the way the Ozment family handles all of the production, delivery and customer opportunities that come with the Valentine’s holiday. These folks are truly some of the smartest and most talented floral operators we have ever met.

Lets talk about Veldkamp’s Flowers for a moment. Want to hear an amazing 2020 Valentine’s campaign fact about them? They delivered more than 2,700 orders on Valentine’s Day. That’s right, I said more than 2,700 orders delivered in one single day. Again, if you start counting fingers as to how many Independent family owned flower shops delivered 2,700 orders in one single day, you won’t need all five fingers to complete your count. John Veldkamp is the CEO of Veldkamp’s Flowers. He is one if the brightest minds in the floral industry. You won’t meet a floral operator with more grit, determination and intelligence. Keep in mind, Denver experienced several major snow storms during the first 14 days of February. None of that bothered John and his team. They powered through it, like they do with all challenges they face. So proud to be associated with John, his beautiful family and his talented employee team. Great folks for sure.

We use paid search as one element of our comprehensive marketing program. Just looking at the data from Google. We generated more than 415,000 ad impressions for our flower shops during the first 14 days of February. That is a lot of eye balls looking at Google ads relating to our clients. More than 31,600 people clicked on one of those Google ads. Conversions from all those impressions and Google ad clicks were up by more than 50%, over the previous year. Mayfield Florist operates 2 flower shops in the Tucson, Arizona area. They enjoyed an overall online conversion rate of 10.46% over the first 14 days of February. Even though 10.46% is amazing, they didn’t achieve the highest overall conversion rate in the floral group. That honor went to Pugh’s Flowers. In Memphis, we achieved an overall online conversion rate of 12.93% during this year’s Valentines campaign. You won’t find many shops in America that have an overall online conversion rate in the 10% range or higher. More than 30% of the shops in our floral group achieved overall conversion rates that were 10% or higher.

Here are some interesting trends from Adwords that might be helpful for you. During the first 14 days of February, impressions were only up by 1.87% over the previous year. Clicks were a completely different story. Clicks were up by 47.01% over the previous year. We attribute much of that improvement to the efforts of our PPC management team to further strengthen an already ultra productive platform design. It could also be argued that people are also getting more comfortable with shopping online. A few years ago, there were many in the industry who said people just didn’t trust PPC ads. We never bought into that argument. Our team always knew the truth. People who click on a listing or ad are simply looking for the most relevant answer to their question or issue. With that knowledge in mind, our staff has always expertly designed PPC ads that provide great information to shoppers considering all their online options. Click through rates on our ads improved during the Valentine’s holiday season by 44.30%, year over year.

The impressions signaled strong demand this year. The clicks and improved click through rates provided further evidence that demand this year was high. Knowing that we were achieving world class conversion rates for our clients, we felt very confident in recommending higher ad budgets for our clients this year. They listened to the facts we provided and all agreed that the signs were pointing towards increasing ad spend. During the first 14 days of February, we increased overall ad spend for the floral group by 41.60% over the previous year. The results achieved by the floral group provide direct evidence that our more aggressive approach was a very smart move.

We get asked all of the time, what is the top selling product during Valentine’s. Based on the data from the shops, I think a strong argument can be made for roses. More specifically red roses. For example, the top selling product during the first 14 days of February for Pugh’s Flowers was 12 Long Stem Roses. We display that particular product on the site with Red Roses. The Pugh’s 12 long stem rose design is a more traditional rose arrangement. Contrast that with Allen’s Flowers. Their top selling product also included red roses, however the Allen’s product also included white lilies and beautiful white gerbera daisies.

Even though the floral industry as a whole worried about Valentine’s Day falling on a Friday, our flower shops remained steely eyed focused. They didn’t even consider the possibility that this year wouldn’t produce the best Valentine’s Day results ever. Turns out that our flower shop owners were right to think that way. Virtually every shop in our group enjoyed a lucrative and financially productive Valentine’s Day campaign. For the majority, it was the best in their history.

 

 

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