Send A Fresh Flower Arrangement This Season

Flyline Search Marketing

Supporting Flower Shops All Across America

The year 2020 will go down in history as one of the most challenging that America has ever known. To say that we are living in challenging times is a total understatement. Our country has rarely ever experienced such troubling times. We are in the midst of a full blown pandemic. Everyday we find ourselves wearing masks, washing our hands and using hand sanitizer, literally all day long. States all across the nation have mandated lock downs. In many cases, schools are closed, businesses are close and even places of worship have been forced to close. Even when we do simple tasks, like going to the grocery store, we are asked to wear a mask while we shop. Bless our poor children’s hearts that they are asked to deal with such trying circumstances.

One thing that will never change about this great country we live and that is our fighting spirit. We are Americans and regardless of the challenges we face, we will always be Americans. Our country and our culture has a rich history. We can innovate and adapt as well as the very best nation’s on earth. That is never more true than when we are faced with trying circumstances. Our greatest achievements have often come during times of adversity. We love our celebrations. I hope that never changes. Our great American holidays and traditions, such as; Thanksgiving, Christmas, Valentine’s Day and Mother’s Day provide a huge lift for the people of our country. Regardless of the environmental challenges we face, these holidays will hopefully always bind us all together. In a way that only Americans can fully appreciate.

We Support Some Of The Greatest Floral Families In America

Rockcastle Florist, Rochester NY Flower Shop, Best Florist In New YorkFlyline Search Marketing is very blessed. We support some of the finest floral families in America. Our firm was created back in September of 2008. The day we opened our doors we didn’t have a single client. Now we support customers all across this great nation. Many of the customers we serve are flower shops. Our expertise with marketing for flower shops has really grown over the past 12 years. We took on our first flower shop customer back in January of 2009. That being Carithers Flowers. We helped Carithers to build their online marketing program. During the 10 years we served the Carithers family, we constructed one of the greatest floral marketing programs ever invented. Over the 12 years we have been in business, we have taken on more and more flower shop clients. With each new client we have taken on, we have further and further refined our marketing approach. We now have the most comprehensive marketing program for flower shops that you will find anywhere in America.

Bussey's Florist, Rome GA Flower Shop, Best Florist In GeorgiaWe support our flower shops through a comprehensive program. Our employees are some of the brightest, hard working folks you will ever meet. They are dedicated and relentless in their pursuit of achieving success for those we serve. Flyline is definitely a group you want on your side. Not a team you would ever want to find yourself competing against. The data is very clear. Every flower shop who has ever been supported by Flyline has out performed their peer group in the industry. Some of the clients we serve were actually referred to us by third parties. These third parties were uniquely positioned to have access to actual industry financials. They have seen first hand how Flower Shops supported by Flyline have far outperformed the industry.

Our Customer Retention Is Amazing

Penny's By Plaza Flowers, Philadelphia Florist, Chris Drummond President of SAFI have always felt that the mark of a truly successful company is evident by the percentage of customers they retain. If we had our way, we would retain 100% of the customers we take on. Obviously, there are always issues and challenges that we encounter that make that impossible to do. The very first client that Flyline took on was a small, female owned plumbing firm. Pete’s Plumbing signed up for our service, the second day that we were open for business. Twelve years later, Pete’s Plumbing is still a customer. We have helped the Lippitt family to achieve growth and a sustainable business model.

Pugh's Flowers, Memphis Florist, Best Florist In TennesseeAs mentioned earlier, our first floral design customer was Carithers Flowers. They remained a customer of ours for 10 years. Our second flower shop client was Allen’s Flowers in San Diego. They remain a Flyline customer to this day. In fact, this year we expect Allen’s Flowers to achieve a revenue milestone for flower shops we have supported over the years. Their online revenue will exceed anything ever produced by a Flyline supported flower shop. Speaks volumes to the talent that our customer puts on display each and every day. The shop owner, his family and employees are some of the most talented and creative folks in the floral industry.

The story doesn’t stop there. This year, every single flower shop that we support will achieve similar financial milestones. Even in the face of a pandemic, the flower shop families we support will all achieve the highest online revenue numbers in their history. Amazing to think about! I am so proud that the Flyline team has been able to contribute to the success of these incredible families. We are truly blessed to serve and to be associated with them all. That is a privilege to say the least. I believe that the Flyline team is the best in the business. We relentless pursue every possible way to grow our strategic floral partners. The passion that our team operates with is unmatched in the marketing industry. We believe that strategically partnering with our firm, is a very smart move.

In part, I also believe that the growth we are seeing with our floral clients is also being fueled by America’s love and need for beautiful fresh flowers. Our customers sell some of the prettiest floral designs you have ever seen. People love farm fresh flowers. They love the vibrant color. They love the wonderful aroma. Flowers brighten up the room and lift everyone’s spirits. Nothing could be more important during the times we are living in.

Why Flowers Are Important During Holiday Celebrations

People love beautiful, farm fresh flowers. We love the gorgeous, vibrant colors that a fresh flower bouquet can offer. Fresh flower arrangements also fill our homes with some amazing aromas. The floral industry has done study after study. In every case, people have noted that fresh flowers are one of the most popular and appreciated gifts they receive. During 2020, sending flowers to a friend or loved one is a great idea. With lockdowns, social distancing and general concerns about being in crowds, many people will not be shopping in stores this holiday season. They will be looking for great online options. One historically great option continues to be sending a gorgeous bouquet of farm fresh flowers. Flowers are guaranteed to deliver a smile.

Holiday Table Centerpieces

One of the most frequently purchased items from flower shops during the Christmas holidays are gorgeous holiday floral centerpieces. Historically, people have purchased beautiful holiday table centerpieces to adorn their kitchen or dining room tables. These centerpieces always provide the perfect decor. We would argue that this year should be no different. Even though you may not be hosting large parties or inviting large groups of people to your home to celebrate the holidays, the need for holiday celebration this year could not be more important. During challenging times, our great American traditions and celebrations are what often carries us through. This year, more than any other is the perfect time to adorn your tables with gorgeous, fresh flower holiday table centerpieces. A Christmas Table Centerpiece is also a great gift to send to a friend or loved one. Think about it for a moment. A beautiful, aromatic Christmas table centerpiece could really brighten the spirits of someone you cherish this holiday season.

Poinsettias

A poinsettia plant  is a great holiday decorating or gift idea. First, they are absolutely beautiful. This year, we have a great selection of gorgeous red poinsettia and white poinsettia plants. These beautiful plants have a long history of being part of our great American Christmas holiday season. People all over the United States have come to love these gorgeous plants and many include them as part of their annual Christmas and New Years holiday celebration. Poinsettias come in many different sizes and are very easy to care for. We generally recommend they be kept indoors, as they are somewhat temperature sensitive. Poinsettias usually hold their blooms for several weeks, which is another reason they are such a great holiday decorating idea during the holidays. Most poinsettias can also affordably priced, which is why many churches, businesses and home owners love using them as part of their holiday decorations.

Mayfield Florist, Tucson AZ Flower Shop, Top Florist In ArizonaDon’t Let The Pandemic Dampen Your Celebration

If we look back through history, the United States has survived multiple world wars and navigated our way through several earth scattering pandemics. Not once during all those trying times did we fail to celebrate our great American traditions and holidays. This year should be no different. We may not be able to have a large group of people over for a big holiday meal or celebration, but we can still find ways to keep our traditions and celebrations alive and well. Thanksgiving, Christmas, Hanukkah and other end of year celebrations are part of the fabric of our country. They are holidays that must be celebrated, treasured and maintained throughout the years to come. Celebrate folks. Enjoy the moment, reflect on the wonderful gifts we have, not the pandemic or things that try to pull our spirits down. Holiday decorations can really help us all to feel the joy and love that should always accompany this very important time of year.

Steve's Flowers, Indianapolis IN Florist, Top Florist In IndianaAs for the pandemic, I think we all pretty much agree. We all should try to do our part. Lets wear our mask whenever we are out in public. The experts say that masks can help to protect us and those around us. They say we should wash our hands and use hand sanitizers as often as needed. The idea being to keep unwanted germs from building up on our hands. None of us want to catch this thing and none of us would ever want to spread it to another unsuspecting soul. Lets responsibly keep our businesses open so that we can serve our communities and provide for their needs. Most importantly, lets all agree that even during this challenging time, we are Americans. Strong, proud and patriotic. All in this together. Celebrating during the holiday season is really important. Maintaining our great American traditions is equally important and very much a part of who we are.

Charles Carithers, My FriendI believe that we owe it to our children and grand children to keep these traditions alive and well. Decorating our homes for the holidays is something that our kids have come to expect. This year should not be any different. We should decorate and celebrate. Holidays are a big part of what keeps the joy in our personal lives and helps fuel our national spirit and pride. This year, lets all decorate. If you want to include some gorgeous Fresh Flowers in your holiday decorations, we hope that you will check out our website or give us a call. It would be an honor to help you decorate your home this year. Flowers are so beautiful. They bring vibrant color to our world. Flowers add a wonderful sense of warmth to your holiday decorations. Not to mention that they fill your home with an aromatic scent that is just fabulous.

 

 

 

Photo Taken At Our Last Emerald City Website User Group Summit

This photo was taken at the Amicalola Falls State Park Lodge. That was the site of our latest Emerald City website user group meeting. Flyline hosted the meeting and we had great participation from the user group side. The results that we have been able to produce for customers using the Emerald website platform have been nothing less than amazing.

 

 

Meet The Future Of Flyline Search Marketing

The current team at Flyline is one of the strongest in the floral industry. We are a very talented and highly skilled group. While there isn’t any immediate changes coming to the leadership team at Flyline, over the next ten years, you need to become familiar with these new names. The newest members of Flyline Search Marketing are, Matthew Lein, Brandi Lein, Payton Lein and Madison Lein. These guys are the future of this great company. They are already working hard for Flyline, earning their strips the old fashion way. They are learning this business from the ground up. You guys are going to love these guys when you meet them. They are young, energetic and super talented. We love the fact that the future of our business will someday be in these capable hands. If you have always thought that the current generation of Flyline leadership is relentless in helping our customers succeed, wait until you see how these guys operate. They will bring a new meaning to the word relentless. I predict that they will help deliver incredible success for the clients who join us in the years to come.

 

Valentine’s Day Delivers Stunning Financial Success For Florists

Flyline Search Marketing

2020 Valentine’s Day Sales Results Dazzle

Flyline Search Marketing delivers comprehensive marketing solutions for florists all across the United States. We serve some of the nation’s top family owned and operated flower shops. Our comprehensive program was originally created back in January of 2009. We built it for a flower shop known as Carithers Flowers. They operated their floral design business in the Atlanta area.

When I first met Charles Carithers, my first reaction was that he was warm, friendly and energetic. Charles had recently taken over management of the family flower shop business from his mother and step father. When I signed on to help, Charles had just closed all but one of the 6 flower shops they had been operating. Turned out that Charles was doing all he could to prevent the family business from going out of business! As my team engaged in the project, we quickly realized that Charles was going to need a sustainable lead stream. We were also going to have to rebuild brand recognition, fully optimize his website, build and deploy various social media platforms and create the tools to effectively index information with the major search engines. In addition, we were going to need to set up the proper tracking technologies so progress could accurately be measured. From all that activity grew the foundational elements of the comprehensive marketing program Flyline delivers today.

Over the next 10 years, the Flyline team helped Carithers Flowers transform their business. Online revenue grew from $174,000 in 2008, up to more than $3.5 million in 2018.  During that 10 year period, we continued to refine our program. We deployed it in market after market. Each time we deployed with a new flower shop, the program delivered eye popping results. We now have a long track record of turning small to medium flower shops into large shops that dominate the markets they operate in.  The 2020 Valentine’s Day holiday marketing campaign provided another great example of how impactful our marketing program really is.

During the first 14 days of February 2020, our flower shops far out performed their industry counterparts. Every flower shop in the Flyline floral group achieved record online revenue numbers. One of our newest shops, Hall’s Flower Shop in Atlanta, actually finished at 231.56% of their Valentine’s online revenue objective.  They also achieved 197.46% of their Valentine’s online sales objective. We have been working with Betsy and Ken at Hall’s since June of 2019. They are easily now one of the fastest growing flower shops operating in the Atlanta area. The good news for them is, the program is just getting started. The program is designed to build long term sustainable growth. Those building blocks are clearly in place for Hall’s Flower Shop. We predict many years of sustainable growth to come.

During the 2020 Valentine’s Day marketing campaign, we had several shops establish new all time performance highs. One example. Pugh’s Flowers generated more than 540 online orders in one single day, during the Valentine’s Day campaign. You can count on one hand the number of independent family owned flower shops who achieved a 500 plus online sales day during the first 14 days of February 2020. In fact, I would argue that you wouldn’t even need all five fingers to complete your count. The 2020 Valentine’s Day campaign was arguably the strongest ever for Pugh’s Flowers. The Pugh’s family operates 3 floral design centers in the Memphis, Tennessee area. They have another flower shop located in Southaven, Mississippi.

Another performance benchmark was established by Allen’s Flowers.  I have argued for a number of years now that Allen’s Flowers is the fastest growing independent family owned and operated florist in the United States. They set an all time high for most gross revenue during the 14 day Valentine’s campaign period. It wasn’t always this way for Allen’s. Back in 2012, their total annual online sales were less than $175K. Today, they are easily one of the top 20 – 30 largest independent florists in America.

We support the Ozment family. They operate 4 Flowerama floral design centers in and around the Columbus, Ohio area. This year, they took in more than 350 online sales orders on February 14th. There are only a handful of flower shops in America who accepted 350 online orders on Valentine’s Day. Especially in light of the fact that most flower shops are completely swamped with Valentine’s orders long before the 14th. The really amazing thing about this performance high was the fact that they already had thousands of orders on hand that needed to be filled, prior to accepting another 350 on the 14th. We are always amazed with the way the Ozment family handles all of the production, delivery and customer opportunities that come with the Valentine’s holiday. These folks are truly some of the smartest and most talented floral operators we have ever met.

Lets talk about Veldkamp’s Flowers for a moment. Want to hear an amazing 2020 Valentine’s campaign fact about them? They delivered more than 2,700 orders on Valentine’s Day. That’s right, I said more than 2,700 orders delivered in one single day. Again, if you start counting fingers as to how many Independent family owned flower shops delivered 2,700 orders in one single day, you won’t need all five fingers to complete your count. John Veldkamp is the CEO of Veldkamp’s Flowers. He is one if the brightest minds in the floral industry. You won’t meet a floral operator with more grit, determination and intelligence. Keep in mind, Denver experienced several major snow storms during the first 14 days of February. None of that bothered John and his team. They powered through it, like they do with all challenges they face. So proud to be associated with John, his beautiful family and his talented employee team. Great folks for sure.

We use paid search as one element of our comprehensive marketing program. Just looking at the data from Google. We generated more than 415,000 ad impressions for our flower shops during the first 14 days of February. That is a lot of eye balls looking at Google ads relating to our clients. More than 31,600 people clicked on one of those Google ads. Conversions from all those impressions and Google ad clicks were up by more than 50%, over the previous year. Mayfield Florist operates 2 flower shops in the Tucson, Arizona area. They enjoyed an overall online conversion rate of 10.46% over the first 14 days of February. Even though 10.46% is amazing, they didn’t achieve the highest overall conversion rate in the floral group. That honor went to Pugh’s Flowers. In Memphis, we achieved an overall online conversion rate of 12.93% during this year’s Valentines campaign. You won’t find many shops in America that have an overall online conversion rate in the 10% range or higher. More than 30% of the shops in our floral group achieved overall conversion rates that were 10% or higher.

Here are some interesting trends from Adwords that might be helpful for you. During the first 14 days of February, impressions were only up by 1.87% over the previous year. Clicks were a completely different story. Clicks were up by 47.01% over the previous year. We attribute much of that improvement to the efforts of our PPC management team to further strengthen an already ultra productive platform design. It could also be argued that people are also getting more comfortable with shopping online. A few years ago, there were many in the industry who said people just didn’t trust PPC ads. We never bought into that argument. Our team always knew the truth. People who click on a listing or ad are simply looking for the most relevant answer to their question or issue. With that knowledge in mind, our staff has always expertly designed PPC ads that provide great information to shoppers considering all their online options. Click through rates on our ads improved during the Valentine’s holiday season by 44.30%, year over year.

The impressions signaled strong demand this year. The clicks and improved click through rates provided further evidence that demand this year was high. Knowing that we were achieving world class conversion rates for our clients, we felt very confident in recommending higher ad budgets for our clients this year. They listened to the facts we provided and all agreed that the signs were pointing towards increasing ad spend. During the first 14 days of February, we increased overall ad spend for the floral group by 41.60% over the previous year. The results achieved by the floral group provide direct evidence that our more aggressive approach was a very smart move.

We get asked all of the time, what is the top selling product during Valentine’s. Based on the data from the shops, I think a strong argument can be made for roses. More specifically red roses. For example, the top selling product during the first 14 days of February for Pugh’s Flowers was 12 Long Stem Roses. We display that particular product on the site with Red Roses. The Pugh’s 12 long stem rose design is a more traditional rose arrangement. Contrast that with Allen’s Flowers. Their top selling product also included red roses, however the Allen’s product also included white lilies and beautiful white gerbera daisies.

Even though the floral industry as a whole worried about Valentine’s Day falling on a Friday, our flower shops remained steely eyed focused. They didn’t even consider the possibility that this year wouldn’t produce the best Valentine’s Day results ever. Turns out that our flower shop owners were right to think that way. Virtually every shop in our group enjoyed a lucrative and financially productive Valentine’s Day campaign. For the majority, it was the best in their history.

 

 

Emerald City Website Users Meet In Atlanta

Marketing for Florists, Flyline Search Marketing® Floral ProgramFlyline Search Marketing Floral Marketing Clients

Meet In North Georgia

Flyline Search Marketing hosted a meeting in Georgia for all of our clients who use the Emerald City website platform. Flower shops in attendance were Flowerama, Mayfield Florist, Rockcastle Florist and Williams Flowers. Flowerama operates 4 floral design centers in the Columbus, Ohio area. They have shops in downtown Columbus, Reynoldsburg, Westerville and Whitehall. Mayfield Florist operates two floral design centers in the Tucson, Arizona area. Rockcastle Florist operates a floral design center in Rochester, another in Canandaigua and a centralized design and distribution operation in Greece. Williams Flowers operates 7 floral design centers in the Puget Sound area. They have flower shops in Gig Habor, Silverdale, Shelton, Poulsbo, Port Orchard, Tacoma and Bremerton.

The meeting was held January 9th and 10th, at the Amicalola Falls State Park Lodge. This gorgeous facility is located in the picturesque North Georgia mountains. Hikers from all over the country begin to congregate at Amicalola Falls State Park in early February. All with the dream of walking the 2187 miles, from Georgia to Maine. The Appalachian Trail is an iconic trail, for those in the hiking community. Walking from Georgia to Maine is truly an adventure of a lifetime.

By |2019-09-28T12:44:16+00:00January 12th, 2019|Categories: Emerald City Websites, Flyline Search Marketing|Tags: , , , |Comments Off on Emerald City Website Users Meet In Atlanta
Go to Top