Graduations During COVID 19 Have Really Changed Things For Flower Shops
Flyline Search Marketing
COVID 19 Has Altered The Graduation Experience For Our Kids
We support flower shops all over the United States. Traditionally, May and June are busy months for our shop owners, as they prepare for Memorial Day, Fathers Day and Graduations. Flowerama Columbus has been a client of ours for many years. They employ a very talented floral design team who is busy preparing to help Columbus Ohio area graduates celebrate their special day. They are a second generation, family owned and operated floral design firm. Flowerama has been voted “Best Florist” in Columbus Ohio for 10 years in a row. For the past 30 days, all of their 4 retail flower shops have been closed to the public. They have been operating out of their base facility, providing local same day flower delivery for orders taken by phone or online.
Crazy to think that just a month ago, they were operating four floral design center locations. Those flower shops are located in Columbus, Reynoldsburg, Westerville and Whitehall Ohio. Normally by this time in May, graduates and their parents would be coming in looking for corsages, boutonnieres and graduation themed flowers and plants. In just the past few days, the Governor of Ohio authorized the re-opening of our flower shop locations. Over the past few days, we have seen little more than a trickle of foot traffic coming in. Still, Flowerama has been receiving calls and online orders from people seeking to celebrate graduations.
Graduations are occurring all across the United States. It really tugs at your heart to know that kids who have worked so hard will not be able to march down the aisle in their caps and gowns, to receive their diplomas. So much history, so much tradition. Hard to see these kids prevented from that day filled with celebrations, smiles and that great sense of satisfaction and accomplishment. All of our flower shop clients are working through these challenges with the families who are still wanting to celebrate their graduates.
Some of our other flower shop clients include Steve’s Flowers in Indianapolis Indiana, Allen’s Flowers in San Diego California, Pugh’s Flowers in Memphis Tennessee, Veldkamp’s Flowers in Denver Colorado, Rockcastle Florist in Rochester New York, Mayfield Florist in Tucson Arizona and many more. Some of these flower shops have recently been able to re-open their retail establishments in a controlled manner, others are still not able to open. In San Diego, Allen’s Flowers is still not able to reopen. The families celebrating graduations are having to order by phone or online. These families are supposed to continue social distancing, which is preventing large family gatherings to celebrate their deserving graduates.
Join Us In Celebrating Graduates All Across America
Flyline Search Marketing® has a proven track record of delivering eye popping performance results. The floral customers we serve are growing much faster than the industry average. Our team is absolutely relentless in our mission to deliver success for those we serve. We served Carithers Flowers for more than 10 years. Click this link to read more about how we changed the lives of the Carithers family. The photo above that reads “Time to Learn” is really appropriate. Our firm is one of the most trusted brands in the floral marketing arena. Delivering results is our primary mission, but, we also spend a ton of time and energy teaching and educating the customers that we serve. We like to refer to our flower shop owners as being “Enlightened Florists”. Our advanced group of florists tend to dominate the markets that they compete in. A quick review of their analytics data would provide positive confirmation of that fact.
The comprehensive marketing program that we deliver for flower shops includes a lead generation component, tools to increase brand awareness, effective email marketing, tactics that help to defend brand reputation, platforms to manage social media marketing and every program we deploy comes with considerable consulting and education elements. We build a blog for each floral client we serve. Our team provides all the content for that blog. Our staff also creates a wedding website for each client. We work with the florists to gather the photos and base content for those sites. Our team is responsible for adding the content and maintaining the sites. For flower shops that want to expand their event flower business, we also build an events site for them. Some of our flower shops are heavily focused on generating more sympathy flower business. For those clients, we build a fully responsive sympathy website. If you are paying for our comprehensive marketing program, these micro-sites are built as part of that program. No website design fee to you, just a nominal monthly hosting fee.
